• 한국의류산업학회지
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• 제20권5호
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• pp.533-547
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• 2018

The objective of this study is to examine the perception of golfwear and related trends based on major keywords and associated words related to golfwear utilizing big data. For this study, the data was collected from blogs, Jisikin and Tips, news articles, and web $caf{\acute{e}}$ from two of the most commonly used search engines (Naver & Daum) containing the keywords, 'Golfwear' and 'Golf clothes'. For data collection, frequency and matrix data were extracted through Textom, from January 1, 2016 to December 31, 2017. From the matrix created by Textom, Degree centrality, Closeness centrality, Betweenness centrality, and Eigenvector centrality were calculated and analyzed by utilizing Netminer 4.0. As a result of analysis, it was found that the keyword 'brand' showed the highest rank in web visibility followed by 'woman', 'size', 'man', 'fashion', 'sports', 'price', 'store', 'discount', 'equipment' in the top 10 frequency rankings. For centrality calculations, only the top 30 keywords were included because the density was extremely high due to high frequency of the co-occurring keywords. The results of centrality calculations showed that the keywords on top of the rankings were similar to the frequency of the raw data. When the frequency was adjusted by subtracting 100 and 500 words, it showed different results as the low-ranking keywords such as J. Lindberg in the frequency analysis ranked high along with changes in the rankings of all centrality calculations. Such findings of this study will provide basis for marketing strategies and ways to increase awareness and web visibility for Golfwear brands.

• 한국생활과학회지
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• 제19권3호
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• pp.537-553
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• 2010

Culture represents forms of life appeared in various dimensions. Advertisements which represent these forms of life show the most important social and cultural phenomenon. The necessity of research on the cultural characteristics of society has been raised because the effectiveness of advertisement could have been varied depending on the cultural value. Moreover, within a society, values reflected by advertisements tend to vary in different eras. Thus, this study aims to clarify the differences between cultural values from different eras through an analysis of cultural characteristics and symptoms with consideration of the time flow. This study also examines the meanings of cultural characteristics highlighted by the study. For the investigation, two Korean women's magazines were selected, from 1955 to 2008. Data were analyzed using chi-squared test which was conducted with Crosstab using the PASW statistics 17.0 Program. The results were as follows: there were changing aspects from traditional values to modern values by years. Additionally, each period was described using several keywords. The keywords were divided by decade: in the '50s keywords were 'lifestyle change', 'material value increase' and the 'challenge to traditional values', in the '60s keywords were 'American culture acceptance', 'material success', in the '70s keywords were 'the rise of nonmaterial value', 'rationalism' and 'egalitarianism', in the '80s 'individualism', 'Life style and culture group differentiation', 'conspicuous consumption', in the '90s 'globalization', 'emphasis on personality sensitivity', 'health-oriented', 'improve the quality of life', while in the '00s keywords were 'spread of digital life', 'rational consumption patterns', 'the 3rd distribution'. Through the research, important changes in the cultural characteristics of Korea were observed. Furthermore, we may be able to think of the most effective way of advertising by identification of the cultural characteristics of the society.

• 정보관리학회지
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• 제31권3호
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• pp.227-247
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• 2014

본 논문은 JASIST(Journal of the Association for Information Science and Technology)의 편집위원회 구성원들의 연구분야와 JASIST에 수록된 연구논문의 키워드에 연관성이 있는지에 대한 연구로서, 저자동시인용분석을 이용하여 JASIST 편집위원회 구성원들의 특성을 파악하였고 네트워크분석을 통해 저자동시인용네트워크에서 중심성이 높은 구성원들의 연구분야를 조사하여 2013년 한 해 동안 JASIST에 수록된 연구논문의 키워드와 비교하였다. 이를 통해 JASIST 편집위원회 구성원들 중 저자동시인용네트워크에서 중심성이 높은 구성원들은 주로 정보행태, 정보검색, 정보시스템과 계량정보학에 관련된 연구를 하는 것으로 나타났으며 이는 JASIST에 수록된 연구논문의 키워드에도 가장 많이 나타나는 분야인 것으로 조사되었다.

• 한국멀티미디어학회논문지
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• 제20권9호
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• pp.1541-1550
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• 2017

The increasing number of multimedia content offered to the user demands content recommendation. In this paper, we propose a system for recommending content related to the content that user is watching. In the proposed system, relationship information between content is generated using relationship information between representative keywords of content. Relationship information between keywords is generated by analyzing keyword collocation frequencies in Internet news corpus. In order to handle big corpus data, we design an architecture that consists of a distributed search engine and a distributed data processing engine. Furthermore, we store relationship information between keywords and relationship information between keywords and content in NoSQL to handle big relationship data. Because the query optimizer of NoSQL is not as well developed as RDBMS, we propose query optimization techniques to efficiently process complex queries for recommendation. Experimental results show that the performance is improved by up to 69 times by using the proposed techniques, especially when the number of requested related keywords is small.

• 응용통계연구
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• 제33권1호
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• pp.75-86
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• 2020

호텔 리뷰 데이터에는 소비를 이끈 구매 요인, 호텔에 대한 장점 및 단점 등 다양한 정보를 추출할 수 있다. 특히, 리뷰 데이터의 감성 키워드는 소비자들이 호텔에 관해 이야기하고 있는 평가 및 반응 등의 주요 내용을 파악하는 데 도움을 준다. 하지만 많은 양의 리뷰 데이터를 소비자가 직접 살펴보기에는 효율성이 떨어진다. 이를 위해 리뷰 데이터를 요약하는 기술이 요구된다. 본 연구에서는 기존의 감성 키워드 관계망을 구축하는 연구에 더 나아가, 이와 관련된 호텔에 대한 정보까지 동시에 제공하고자 한다. 이를 위해 호텔 도메인에 적합한 감성 키워드 사전을 구축하고, 이를 바탕으로 위상학적 데이터 분석 기반의 맵퍼(topological data analysis based mapper)를 통해서 감성 키워드 기반의 호텔 관계망을 구축한다. 구축된 관계망을 통해 유사한 감성을 기반으로 연결된 호텔들을 살펴볼 수 있으며 동시에, 호텔에 대한 감성 정보도 파악할 수 있다. 이러한 리뷰 요약 정보는 사용자들에게 호텔들에 대한 요약된 감성 평가를 제공하며, 호텔 마케팅 및 전략 기획팀에 분석 대상에 대한 소비자들의 인식을 파악할 수 있도록 돕는다.

• 한국실내디자인학회논문집
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• 제26권1호
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• pp.75-82
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• 2017

This study reviews the process of creating the patterns through the Christopher Alexander's books to discover the fundamental rules for creation of the pattern language. The essential ideas of 11 rules describing the characteristics of the pattern language are organized by keyword depending on the characteristics of each rule. Then, this study analyzes which keyword was applied importantly and how it had been developed chronologically in the Alexander's books. As a result, 5 keywords - reflection of cultural difference, reflection of human desires, solving the repeated problem, function suitable for principal purpose, and network structure - are applied to his early books in which the pattern language was theoretically developed, the pattern of traditional society was discovered and the network structure was developed. Another 5 keywords - user participation method, new problem solving, structure preserving transformation, post-mechanization method, and central invariant structure - are applied to the books in his mid-term after completion of the pattern theory which discover new pattern for contemporary society and apply the pattern language to time and space. In his later books which organize the theory of pattern language and suggest the direction for using the pattern language, 5 keywords - wholeness, post-mechanization method, user participation method, new problem solving, and structure preserving transformation - are applied. Users may use the pattern language more precisely if he/she considers the keywords of the early period in searching the patterns of existing environment, the keywords of the intermediate period in searching the patterns of new environment or in regard to time and space, and the keywords of the later period in considering direction of the application of the pattern language.

• Journal of Information Science Theory and Practice
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• 제7권1호
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• pp.29-38
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• 2019

Information retrieval is the challenge of the Web 2.0 world. The experiment of knowledge organisation in the context of abundant information available from various sources proves a major hurdle in obtaining information retrieval with greater precision and recall. The fast-changing landscape of information organisation through social networking sites at a personal level creates a world of opportunities for data scientists and also library professionals to assimilate the social data with expert created data. Thus, folksonomies or social tags play a vital role in information organisation and retrieval. The comparison of these user-created tags with expert-created index terms, author keywords and title words, will throw light on the differentiation between these sets of data. Such comparative studies show revelation of a new set of terms to enhance subject access and reflect the extent of similarity between user-generated tags and other set of terms. The CiteULike tags extracted from 5,150 scholarly journal articles in marine science were compared with corresponding Aquatic Science and Fisheries Abstracts descriptors, author keywords, and title terms. The Jaccard similarity coefficient method was employed to compare the social tags with the above mentioned wordsets, and results proved the presence of user-generated keywords in Aquatic Science and Fisheries Abstracts descriptors, author keywords, and title words. While using information retrieval techniques like stemmer and lemmatization, the results were found to enhance keywords to subject access.

• 대한한의학방제학회지
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• 제31권1호
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• pp.67-79
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• 2023

Objectives : The purpose of this study was to confirm the consumption trends of Korean medicine for health food consumption of consumers by using the Naver DataLab Shopping Insight service. Methods : In this study, the search data for the category of Korean herbal ingredients in the health food field of Naver Datalab shopping insight site was collected and sorted in order of frequency from August 1st, 2017 to June 22nd, 2022. The frequently searched keywords were organized based on the inclusion of Korean Pharmacopoeia (KP), Korean Herbal Pharmacopoeia (KHP), and Food Code. Results : 67,804 keywords were collected, and the most frequent keywords appearing for more than 200 days among the top 500 were 827 (1.184%). Among the frequent keywords, there were 149 keywords related to traditional medicine names included in the KP and KHP, and five prescriptions were included. 60 keywords were not included in the KP and KHP, and the keyword with the highest search frequency was "kujibbongnamu" (Maclura tricuspidata). Conclusions : The findings of this study provide information on the consumer's interest in traditional korean medicine (TKM) and natural products (NP), and can be used as a basis for understanding the demand for TKM and NP in the online shopping market.

• 한국의류산업학회지
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• 제25권6호
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• pp.715-724
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• 2023

This study analyzed the shifts that occurred before and after the outbreak of COVID-19 by scrutinizing digital keywords derived from prominent culture media, such as books and instagram. The analysis identified trends rooted in digital terminology. For this study, the period 2017 to 2022 was divided into three-year segments, before and after the outbreak of COVID-19. Subsequently, an analysis was conducted using digital keywords to assess the number of digital-related books and book hashtags, the number of instagram mentions, and relevant keywords. We found that COVID-19 exerted a discernible influence on information related to digital keywords, substantially impacting both the book publishing market and instagram. Notably, digital-related books have been published in a variety of fields since the outbreak, and new fields are emerging. The year 2020 saw the most significant growth in the mentions of digital terms on instagram. Such terms were used in conjunction with terminology related to people working in a digital environment, endeavors aimed at revenue generation in online spaces, leisure activities associated with art and culture, and online service platforms. Through the analysis of digital keywords, this study is expected to contribute to the understanding of digital trends and their future trajectories.

• 한국도서관정보학회지
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• 제54권4호
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• pp.393-414
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• 2023

본 연구는 연구데이터 관련 국내 연구의 동향을 파악하기 위하여 RISS에서 연구데이터 관련 논문을 수집하였으며, 데이터 정제 후 총 58건의 연구논문을 대상으로 134개의 저자 키워드를 추출하여 키워드 네트워크 분석을 수행하였다. 분석 결과, 첫째, 아직까지 국내에서 연구데이터 관련 연구의 수가 58건에 지나지 않아 추후 많은 관련 연구가 진행될 필요가 있음을 알 수 있었다. 둘째, 연구데이터 관련 연구 분야는 대부분 복합학 중 문헌정보학에 집중되어 있었다. 셋째, 연구데이터 관련 저자 키워드의 빈도분석 결과 '연구데이터관리', '연구데이터공유', '데이터리포지터리', '오픈사이언스' 등이 다빈도 주요 키워드로 분석되어 연구데이터 관련 연구는 위의 키워드를 중심으로 진행되고 있음을 알 수 있었다. 키워드 네트워크 분석 결과에서도 다빈도 키워드는 연결 중심성 및 매개 중심성에서 중심적인 위치를 차지하며 관련 연구에서 핵심 키워드에 위치하고 있음을 알 수 있었다. 본 연구의 결과를 통하여 최근의 연구데이터 관련 동향을 파악할 수 있었고, 향후 집중적으로 연구해야 하는 분야를 확인할 수 있었다.