• 제목/요약/키워드: junior brand

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트윈세대의 의복 치수적합성에 관한 연구 (A Study on the Fitting Size of Tween Generation' Garments)

  • 이진희;전명숙
    • 대한가정학회지
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    • 제44권10호
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    • pp.145-154
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    • 2006
  • The purpose of this study was to examine how the garment sizes by junior brand manufactures reflect Tween Generation's (ages from 5th grade to 9th grade) actual body sizes. They have diverse clothing preferences in styles and fitting levels as well as diverse body sizes and shapes. The subjects of this study were 520 students (the 5th and 6th grades in elementary schools, the 1st, 2nd and 3rd grades in middle schools) who lived in Jeonju. A questionnaire was used in this study. The data were analyzed by frequency, means, t-test and $\chi^2$. The results were as follows. In the selection of garment size, both the girl and boy students most preferred selecting garments after trying them on by themselves. Boy students tended to select garment size according to their mothers' advice. On the other hand, elementary school students showed a tendency to select garment size with their mothers. In fitting sizes, middle school girls wanted the size to fit tightly rather than loosely on their bodies much more than elementary school girls. Junior brand manufacturers produced sizes that well reflected actual body sizes of elementary and middle school girls. Specifically, the pants best covered their body sizes.

남성 성역할 스트레스와 의복행동과의 상관연구 -서울 남자 대학생을 중심으로- (The Relationships Between Masculine Gender Role Stress and Clothing Behavior of Male Students in Seoul)

  • 김광경;이숙녀
    • 한국의류학회지
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    • 제13권4호
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    • pp.339-346
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    • 1989
  • The Purpose of this study were; (1) to investigate the relationship between Masculine Gender Role Stress and four aspects of Clothing behavior, (2) to ascertain whether differences exist among demographic variables on Masculine Gender Role Stress and Clothing behavior, (3) to investigate the relationship among the four aspects of Clothing behavior. Masculine Gender Role Stress was assessed by Eisler & Skidmore's Scale. Four aspects of Clothing (Conformity, Satisfaction, Exhibition, Brand Orientation) were assessed by Chung's, Lim's & Lee's, Shim's and Kim's questionnaires. The samples were consisted of 236 male students in Seoul. The statistical analyses of the obtained data included calculation of the Mean, S.D., Correlation, ANOVA and Regression. The Results were as follows; (1) Masculine Gender Role Stress was positively related to conformity, exhibition of Clothing and negatively related to satisfaction of Clothing. (2) There were significant differences among three groups of Major on Clothing behavior. (3) There were significant differences among three groups of locations of high school on Masculine Gender Role Stress. (4) There were significant relationships among each Clothing variables. Positive relationship were found between Exhibition and Brand Orientation of Clothing. Negative relationships existed between (i) Conformity and Satisfaction, Exhibition, Brand Orientation of Clothing, (ii) Satisfaction and Exhibition, Brand Orientation of Clothing.

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3D virtual clothing simulation을 활용한 여자 중학생의 브랜드교복 패턴비교 및 체형별 교복 패턴개발 (Comparison of Brand-name School Uniform Patterns for Middle School Girls and Development of School Uniform Patterns by Students' Body Shape, Using 3D Virtual Clothing Simulation)

  • 신장희
    • 한국의상디자인학회지
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    • 제24권2호
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    • pp.117-129
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    • 2022
  • In terms of junior high school girls' growth patterns during early adolescence, unlike childhood when relatively balanced growth patterns are found and high school years in which the normal adult body type is almost reached, junior high school girls display imbalanced and rapid growth. In fact, diverse size changes by body part occur with a significant difference among individuals. Therefore, it has been difficult for junior high school students to select their exact size when buying a school uniform. This study attempted to develop winter blouse and skirt patterns reflecting the latest comfortable and active school uniform trends, using middle school girl avatars of various body shapes. Skirt and blouse pattern-drawing methods and margins differed. Based on such results, research prototypes were prepared. Then, virtual wear prospective drawings, clothing pressure, and appearance were assessed by body shape. Skirts were assessed with 22 factors while blouses were analyzed with 25 factors. Then, correlations between skirts and blouses were analyzed. According to the analysis, the reason why the dart & pleats position and margin were rated low was confirmed. In a virtual wear assessment on skirt patterns by body shape, a significant difference was found in all categories except for position of the hip circumference, margin of the hips, width of the skirt, and appropriateness of waist line position. The virtual wear assessment on the blouse patterns by body shape also revealed a significant difference in all categories but fit and shape pf the back part. In blouses, a significant difference was observed around shoulders and waist in type 1 and around the belly in type 2. On the contrary, for skirts, a significant difference was found around the hips and waists in type 1 and type 2. Therefore, these factors should be considered in making blouses and skirts. The above results suggested that skirt and blouse patterns should vary by body shape. It is anticipated that there should be further studies comparing brand-name school uniforms for high school girls and school uniforms by body shape.

시판 설파메톡사졸-트리메토프림정의 생체내 이용율에 관한 연구 (Studies on Bioavailability of Commercially Available Sulfamethoxazole and Trimethoprim Tablets in Rabbits)

  • 최준식;김경옥;범진필
    • Journal of Pharmaceutical Investigation
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    • 제17권3호
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    • pp.135-139
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    • 1987
  • This study was attempted to investigate the dissolution rate and the bioavailability of commercially available sulfamethoxazole and trimethoprim (SMX-TM) tablets in rabbits. The dissolution test was conducted in artificial gastric juice by basket method with eight SMX-TM tablets which were chemically equivalent. According to the dissolution rate, SMX-TM tablets were divided into four groups, such as rapid, intermediate, slow and very slow groups for the bioavailability test in rabbits. The results were as follows: 1) The dissolution rate of brand A was most rapid but brand H was most slow in artificial gastric juice. 2) Area under the blood concentration curve was larger in the order of brand A > C > E > H in rabbits. 3) There was a little difference in pharmacokinetic parameters such as biological half life, absorption rate constant and $t_{max}$. 4) The relationship between the dissolution rate and relative bioavailability was significant in brand A, C, E and H. From the results of this experiment, the bioavailability of SMX-TM tablets in rabbits may be predicted from the results of dissolution rate studies.

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2년제 대학 뷰티관련학과 교육과정 분석 및 개선방안에 관한 연구 -뷰티스타일리스트 전공개설의 필요성을 중심으로- (A Study on the Analysis of Curriculums and the Improvements of Beauty Department in College -Focusing on Needs to Develop Beauty Styling Department-)

  • 이미량;이경은
    • 한국패션뷰티학회지
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    • 제2권2호
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    • pp.71-80
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    • 2004
  • This study was conducted to propose name and role of a beauty-related specialist, a brand-new profession, recognizing that rapidly evolving culture and industries call for development of a new occupation in beauty business in the 21st century, and to suggest an approach to set up a department to produce such experts. To this end, extensive data and information were collected from relevant companies, education institutions, and all of the eighty two departments at 2-year junior colleges around the country, and were analyzed. The findings of the study are as follows: First, it was acknowledged that a new occupation distinct from existing ones is required in the beauty business. Secondly, the study has defined role of the new job; a professional beauty stylist who is competent to work across beauty, coordination and fashion with long-term perspective. Thirdly, the study suggested name of the brand-new occupation as beauty stylist. The results summarized above have meaningful implications; the study identified weaknesses of the existing beauty-related departments, and suggested practical approaches to improve them in order to provide effective education on the new profession, beauty stylist, and enhance adaptation capability.

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시판 아스피린 정제의 생체내 이용율 (Bioavailability of Commercially Available Aspirin Tablets in Human)

  • 이진환;최준식;백채선;범진필
    • Journal of Pharmaceutical Investigation
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    • 제19권3호
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    • pp.131-136
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    • 1989
  • This study was attempted to investigate the dissolution rate and the bioavailability after oral administration of commercially available aspirin tablets in normal volunteers. The dissolution test was conducted in artificial gastric juice using basket method with three aspirin preparations (A, B and C) which were chemically equivalent. The results were as follows; The dissolution rate was higher in the order of three different brand B>A >C. Area under the blood concentration and peak blood concentration were larger in the order of brand A>B>C. Absorption rate constant and peak time were larger in the order of brand B>A>C, and there was a little difference in elimination rate constant and biological half-life. The correlation of the dissolution rate and absorption rate constant, as well as correlation of the dissolution rate and peak time showed significant linear relationship respectively. From the results of this experiment, it can be concluded that the bioavailability of aspirin tablets showed much difference according to commercial preparations, and that the bioavailability of aspirin tablets in human may be predicted from the results of dissolution rate studies.

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캐릭터 활용 패션브랜드에 대한 소비자행동 분석 (An Analysis of the Consumer's Behavior on the Fashion Brands Applying the Characters)

  • 유지헌
    • 한국의상디자인학회지
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    • 제9권1호
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    • pp.173-187
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    • 2007
  • The purposes of this study were to examine the consumer's behavior on the brands applying the characters by gender, age and residential district, and then to propose the future planning of brands applying the characters and distribution strategies. From Junior on middle school to forty-year olds were selected for this study and areas were grouped to five for comparing the residential distinction. The questionnaire was consisted with 25 questions. Nominal scale and 5-interval scale were used for analysis. The SPSS 12.0 was used to analyze the technical statistics such as average, frequency, t-test, ANOVA, and $x^2$. The results of this study were as follows : 1) The characters influenced on remembering the brand's name regardless gender, agen and residential district. 2) When consumer bought the brand with character, the most important factor is the brand name recognition. 3) It would be desirable to use the one or two mixed methods which express the characters on the clothes. 4) When they distribute the character brands, they would supply more feminine characters in 3rd district, more manly one in 4th district and less quantities in the 3rd and 4th district for lowering inventory. The next must be follow to succeed the character using strategy of fashion brands. It is needed to segment the target for new character creation of specific generation, and to grasp the point of the trend which oriented by the target, and to reflect what they like and what they feel sympathy on character image and brand concept.

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주니어 마켓 소비자의 의복행동에 대한 성격 유형적 접근 (A Study of Junior - Market Consumer Personality Types and their Effect on Clothing Behaviors)

  • 문영숙;김구자
    • 대한가정학회지
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    • 제42권10호
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    • pp.39-52
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    • 2004
  • This study classified consumer personality types of the junior market and examined their clothing behaviors. The subjects were composed of 283 male and 276 female high-school-age consumers. Data were collected through questionnaires. Personality types were classified by the Myers-Briggs Type Indicator (MBTI). Data were analysed with the frequency, $X^2$, factor analysis, Cronbach's $\alpha$, ANOVA and Duncan tests using Windows SPSS 12. There was a significant difference (P<0.001) between fashion involvement and the 8 classified personality types. In fashion involvement, the extroverted feeling type was significantly higher than the other types. In brand image orientation, the extroverted thinking type was significantly higher than the other types (P<0.05). In fashion ad-orientation, the extroverted feeing type was also significantly higher than the other types. In active or passive complaining behaviors, there was no difference. In the selection criterion for clothes of color and design and style, the extroverted feeling type was also significantly higher than the other groups (P<0.05).

3D virtual clothing simulation을 활용한 남자 중학생의 브랜드교복 패턴비교 및 체형별 교복 패턴개발 (Comparison of brand-name school uniform patterns for middle school boys and the development of school uniform patterns by students' body shape, using 3D virtual clothing simulation)

  • 신장희
    • 한국의상디자인학회지
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    • 제23권1호
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    • pp.143-154
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    • 2021
  • This study attempted to develop winter jackets and pants patterns reflecting the latest comfortable and active school uniform trends, using middle school boy avatars having various body shapes. Jacket and pants pattern-drawing methods and margins differed. Based on the results, research prototypes were prepared. Then, virtual wear prospective drawings, clothing pressure, and appearance were assessed according to body shape. Jackets were assessed using 25 factors, while pants were assessed using 19. Then, correlations between the jackets and pants were analyzed. According to the analysis, the reason why the dart & tuck position and margin were rated low was confirmed. In a virtual wear assessment on jacket patterns by body shape, a significant difference was found in all categories, except for fit and shape at the front bottom, sleeve length on the side, and the center back line. The virtual wear assessment on the pants patterns by body shape also revealed a significant difference in all categories, except for pants length. In jackets, a significant influence was observed around the shoulders and waist in Type 1 and around the belly in Type 2. On the contrary, for pants, a significant influence was found around the hip and waist in Type 1 and around back crotch in Type 2. Therefore, they should be considered when making of jackets and pants. The above results suggested that jacket and pants patterns should vary depending on body shape. It is anticipated that there should be further studies comparing brand-name school uniforms for middle school girls and school uniforms by body shape.

산업여대학학생단대지간적령수산품개발화품패관리협작(产业与大学学生团队之间的零售产品开发和品牌管理协作) (Retail Product Development and Brand Management Collaboration between Industry and University Student Teams)

  • Carroll, Katherine Emma
    • 마케팅과학연구
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    • 제20권3호
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    • pp.239-248
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    • 2010
  • 本文阐述了产业和学术之间的合作项目. 这个合作项目关注美国东北部的一家大型地区连锁百货商店的两个自有品牌服装的营销和产品开发战略发展. 这个项目的目标是通过和学生的想法的合作来振兴产品线. 从而给学生提供真实产业环境中的实践经验. 这个项目中有很多关键者. 在美国东北部的一家私有连锁百货商店为已有的两个自有服装品牌寻求一个学术伙伴. 他们的目标客户是追求休闲, 适中价格的中年消费者. 这个公司想要改变包装和展示的方向, 甚至是产品的设计. 公司的品牌和产品开发部门联系东北一个州立大学的学术部门的教授. 有两位教授认为这个项目非常适合他们的课程-一个是初级的媒介品牌管理课程; 一个是高级的时装产品开发课程. 这些教授认为通过合作项目, 学生在安全的学术学习环境中能进入一个真实的工作场景中在一个多学科协作团队, 提供超出一个学生的能力, 经验和资源优势, 并增加了解决问题的过程中的 "智囊" (Lowman 2000). 这种提高学生的能力目标的方向让每班教师去组织品牌和产品开发类的跨学科团队. 此外, 许多大学都聘请科研和教学的产业伙伴关系, 协作的时间(学期)和环境(教室/实验室)的约束有助于提高学生的知识和对现实世界的经验. 在田纳西大学, 产业服务中心和UT-Knoxville's 工学院和一家公司合作来发展它们美国公司的的设计进步. 本研究中, 因为是和一个自有商标零售品牌, Wickett, Gaskill 和Damhorst's (1999) 指出产品开发和品牌管理团队使用的零售服装产品开发模型. 之所以选择这个框架是因为它从零售这个角度强调了服饰产品开发. 两个班级参与了这个项目: 一个初级品牌管理班级和一个高级时装产品开发班级. 7个团队包括四名学习品牌管理的学生和两名学习产品开发的学生. 这两个课程在同一个学期但是不同的时间. 在学期开始的时候, 每个班级都被介绍给了产业合作伙伴并接受了问题. 一半的团队指定为男士品牌, 另一半是女士品牌. 这些小组负责制定解决问题的方法, 制定自己的工作时间表, 在与业界代表保持接触, 并确保每个小组成员以积极的方式负责任. 这些小组的目标是通过用销售规划进程来计划, 发展和展示一条产品线(遵循Wickett, Gaskill和Damhorst 模型) 并为这条产品线发展新的品牌战略. 这些小组展示了趋势, 色彩, 面料和目标市场调查; 制定一个产品线的草图;编辑了草图, 介绍他们的执行计划书写说明书, 配上合适的模型并最终开发生产样品. 品牌班的学生完成了SWOT分析, 品牌测量研究报告, 品牌心智图和完整综合的营销报告. 这些报告在介绍新产品线时同时发表. 将来如果有更多这样的协作机会而且公司希望同时考虑品牌和产品开发战略, 那么课程应该定在相同的时间, 这样学生有更多的时间在一起讨论时间表和被分配的任务. 像上面的任务, 学生不得不每堂课之外的时间见面. 这使得团队工作变得具有挑战性(Pfaff和Huddleston, 2003). 虽然这项工作的后勤是费时设立和管理, 但教授认为对学生的好处是多种多样的. 根据两堂课的学生的回复, 最重要的好处是和产业专业人士一起工作的机会, 跟进他们的进程, 并看到公司里做决定级别的高层对他们作品的评估. 教员们都感激有一个 "真实的世界" 的案例. 制定的创意和战略扩大和加强了品牌和产品开发两个部门的联系. 通过和来自不同知识领域的学生一起工作并且和产业伙伴联系, 遵守产业活动的框架和时间表, 学生小组在新的环境中完成优秀创新的作品是具有挑战性的. 在产品开发和为 "现实生活" 品牌的品牌工作, 这些品牌都在努力给学生一个机会, 看看他们的课程是如何紧密的与现实世界联系, 以及公司运营中设计和商业方面如何需要创造性, 协作和灵活性. 行业人员对(a)学生的知识水平和深度以及执行力, (b)品牌的新思路的创造性产生了深刻的印象.