• Journal of the Korean Society of Food Culture
• /
• v.22 no.1
• /
• pp.32-42
• /
• 2007

The purpose of this study was to investigate how menu quality, human ${\cdot}$ amenity service quality, perceived risk affected quality ${\cdot}$ price menu value, social ${\cdot}$ emotion menu value and how quality ${\cdot}$ price menu value and social ${\cdot}$ emotion menu value influenced satisfaction. Also this study investigated how satisfaction affected loyalty. The model was tested in hotel restaurants settings of five-star hotels using a sample of customers visiting and enjoying menus in Daegu metropolitan city and Gyeongju city. Empirical results confirmed that not only do menu quality and human ${\cdot}$ amenity service quality increase quality ${\cdot}$ price menu value and social ${\cdot}$ emotion menu value but that perceived risk reduces social ${\cdot}$ emotion menu value. It was also found that significant antecedents of satisfaction were quality ${\cdot}$ price menu value and social ${\cdot}$ emotion menu value. Also, loyalty was also found to be a significant consequences of satisfaction.

• Management & Information Systems Review
• /
• v.21
• /
• pp.209-237
• /
• 2007

This research intends to check what value and convenience the on-line brand community members pursue and how such value and convenience affects brand affection. Researching on-line brand community members of ipod, it was found that their value and convenience is composed of 3 types, namely, functional value, emotional value and self-expression value and the concept of brand affection is composed of 3 subsidiary factors, namely, 'love', 'interest' and 'immersion.' Checking how the functional, emotional and self-expression convenience of on-line brand community members affected brand affection, the following result was found. First, functional value and convenience has significant influence on the love affection only at the level of brand affection and has no influence on the relational and immersion affection. Second, self-expression value and convenience has significant influence only on the love affection of brand like functional value and convenience. Third, it was found that emotional value has significant influence on the 3 dimensions of brand affection, namely, love affection, interest affection and immersion affection.

• Journal of Information Technology Applications and Management
• /
• v.12 no.4
• /
• pp.105-121
• /
• 2005

Ubiquitous computing(UC) is an emerging paradigm. Its arrival as a mainstream is expected to trigger innovative UC-driven business models (UCBMs). Currently, there is no Parsimonious methodology to analyze and provide diagnostics for UCBMs. With this research, we propose a analytical architecture that enables the assessment of an UCBM in its structural strengths and weaknesses. With value logic as the cornerstone, the architecture is composed of value actors, value assets, value context, business value Propositions, customer value propositions, value creation logics, and value assumptions. Dimensional variables are initially Identified based on the review of business model literature. Then, their significance is empirically examined through 14 UCBM scenarios, and variables that are expected to Play an important role in the UCBM assessment are decided. Finally, by analyzing the scenarios in terms of the dimensional variables, we attempted to summarize general characteristics of emerging UCBMs.

• The Research Journal of the Costume Culture
• /
• v.12 no.2
• /
• pp.239-248
• /
• 2004

This study was examined the characteristics of individual or an organization differences of oriented value and shared value for the employees in the field and management division of clothing enterprises in Korea. The hypothesis of this study are as follows: ＜Hypothesis 1＞ The field employees of clothing enterprise would prefer to have a professional tendency and the management employees would prefer to have the organizational tendency. ＜Hypothesis 2＞ The employees who have organizational tendency would have higher shared standard of organization value than the employees of professional tendency. As a result of the study, the hypothesis 1 has accepted as showing the mean value is high when the field employees have their professional tendencies and the management employees also have their organizational tendencies respectively. The hypothesis 2 has also accepted that the employees who have organizational tendency have higher shared value than the employees of professional tendency.

• Korean Journal of Organic Agriculture
• /
• v.26 no.2
• /
• pp.203-216
• /
• 2018

Product familiarity is vital to assess the purchase intention of consumers. In this study, a conceptual model was proposed to investigate the relationship among organic products familiarity, perceived value (measured by quality, emotional, price and social dimensions), and the purchase intention of students. The model was empirically tested using questionnaire survey data collected from 235 university students. The results reveal that organic products familiarity is positively associated with quality, emotional value, price value and social value. On the other hand, emotional value, price value and social value is also positively associated with purchase intention whereas quality shows insignificant relationship with purchase intention. Overall, the result shows students have positive outlook about their intention to purchase organic products.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.36 no.4
• /
• pp.109-123
• /
• 2011

This study proposes a value based service design (VBSD) approach using Kano's model and QFD. Key quality factors and key cost factors are identified, evaluated and then incorporated to produce customer value index (CVI) and provider value index (PVI) which are together used to determine the four value strategy zones. Each value strategy zone suggests its own appropriate service development strategy based on its corresponding CVI and PVI characteristics such as maintaining current service, reducing costs, raising quality or eliminating/creating services. A camping car service design case is applied to this study, which shows the practical contribution of this VBSD approach.

• International Journal of Costume and Fashion
• /
• v.10 no.2
• /
• pp.51-59
• /
• 2010

This study regarded fashion selection criteria as clothing consumption value and desired fashion images, and examined selection differences according to regional subculture groups. Clothing consumption value is a direct value that people seek with clothing products and a perceived value which is divided into emotional, social, price, quality values. Fashion image which is a feeling communicated to others by wearing a certain fashion style is the most superficial value. Multivariate Analysis of Variance (MANOVA) was performed to test the differences between regional subculture groups in clothing consumption values and desired fashion images. We found some differences in clothing consumption value specifically in emotional value and social value. The group differences were remarkably significant in fashion image comparison. 'Kang-nam' group pursued 'lively', 'sophisticated', 'charming', feminine', 'gorgeous' image more than 'Kang-buk' group. While 'Kang-buk' group produced lower scores in ideal fashion images, the group had significant higher seeking in 'sportive' image compared to 'Kangnam' group.

• Journal of the Korean Society of Costume
• /
• v.52 no.3
• /
• pp.161-169
• /
• 2002

The purposes of this study were to investigate effects of the clothing consumption value on the service quality and to examine the determinant factors on the attitude of interned apparel shopping. The data were collected from 227 female adults using questionnaire. Using SPSS 9.0 package. Cronbachs $\alpha$, factor analysis, and multiple regression analysis were performed. The results could be summarized as follows. 1. Clothing consumption value was composed of 5 factors : fashion value, social value, functional value, personality value, and emotional value. 2. Clothing consumption vague had direct effects on the service quality of internet apparel shopping mall. The service quality was perceived as reliability, advantage. responsibility, product assortment, tangibles, and rapidness. 3. Consumer characteristics such as age, household income. experience of internet shopping. and web search ability, clothing consumption value. and product assortment of the service quality had significant effects on the attitude of internet apparel shopping.

• Journal of the Korean Home Economics Association
• /
• v.36 no.10
• /
• pp.145-160
• /
• 1998

The purposes of this research were to find out general trends of family value orientations among adolescent, middle and old generation and to investigate the differences according to related variables. For this study, three kinds of questionnaire were used and the data were obtained through 1194 samples of three generation groups living in Seoul and Kwangju. The traditional trends of old generation's value orientations were outstanding while adolescents relatively showed modernized value orientations. The value differences between adolescent and middle generation were larger than between middle and old generation. Especially value orientations of children and sex-role were largely changed, but familism was relatively preserved even in adolescent generation. The family value orientations differed significantly according to gender, age, eduaction level, income, occupation, and family type. Generally middle and adolescent women showed more modernized value orientatons than men and value orientations of three generation were most likely to be correlated with family satisfaction level.

• The Journal of Fisheries Business Administration
• /
• v.44 no.2
• /
• pp.51-68
• /
• 2013

The objective of this study is to analyze how consumption value affects customer satisfaction toward eco-friendly seafood products. Moderating role of gender is also examined. For empirical validation of our model, data were collected from a cross-sectional survey of 307 consumers in the South Korea, who have bought a eco-friendly seafood, a representatives eco-friendly product. The results demonstrated several important findings. First, emotional consumption value, social consumption value and functional consumption value had significant positive effects on eco-friendly seafood product satisfaction, Second, interaction effect of social value and gender had a positive effect on satisfaction. Third, interaction effect of functional value and gender had a negative effect on satisfaction. Theoretical and managerial implications are suggested.