• Korean Journal of Culture and Social Issue
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• v.17 no.3
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• pp.261-285
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• 2011

In our studies, We defined the concept of social reputation and aimed to estimate the effect of social reputation on likability, trust, preference of interpersonal relationship. To accomplish these goal, photographs of 12 persons(six young unmarried man, six young unmarried women) volunteered were shown to 60 raters, and the one male and one female pictures of scores of facial attractiveness are nearest to median were selected as experimental figures in preliminary study. After this, We asked 260 raters to assess likability, trust, preference of interpersonal relationship after showing raters the chosen pictures of man and woman and telling scenario of positive, negative reputation about these two persons. The outcomes showed that in both men and women, likability, trust, preference of persons who gained positive reputation were significantly higher than persons gained negative reputation. Facial attractiveness was effect on likability, trust, and preference, but effect size of reputation was much higher on likability, interpersonal preference, especially trust level. Also, in three-way ANCOVA results, Woman has showed higher likability and trust than man under the condition of good reputation in both woman was rater and object to be assessed, but on the contrary, likability, trust, and preference of woman were lower than man in either woman was rater or object to be judged under the bad reputation,. Lastly, this study's implications and limitations were discussed.

• Korean Management Science Review
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• v.33 no.2
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• pp.29-47
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• 2016

Trust is formed from the day-to-day and persistent interaction relationship. The trust demands more and more at the age of uncertainty. Human beings are using media interaction. The area of communication with media is extended to virtual space. The purpose of this study is to qualitatively explain trust building process in virtual team by media using. In the pursuit of this purpose, we executed in-depth interview with the person who have experience communicating by media with a man of a complete stranger. They experienced the trust building process. Interview data were analyzed by a Structured Coding Techniques. The derived seven categories were reconstructed in consideration of the cause-and-effect relationship and the flow of events. We have discovered a new trust model that was the result from communication by a media using. The model presented is very useful to Individuals who need a new trust building relationship with stranger or virtual team member.

• The Korean Journal of Health Service Management
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• v.10 no.2
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• pp.1-14
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• 2016

Objectives : The aim of this study is to understand the antecedents of trust with regard to organization and interpersonal trust among the employees of a hospital organization. Methods : Data were collected from 942 employees who work at ten hospitals of Seoul in other cities in Korea. Collected data were analyzed using SPSS Ver. 18.0 and AMOS Ver. 18.0 and by a frequency analysis, t-test, ANOVA, and regression analysis. Results : The main finding here was that the trust of hospital employees is significantly affected by fairness, consideration, morality, competence, and social responsibility. Conclusions : This result implies that hospital administrators should endeavor to improve the level of trust of among the employees of their organization and in therir coworkers through a fair reward system, an ethical management philosophy, by instilling a high competency level compared to other hospitals, and by ensuring high levels of social responsibility.

• Asia pacific journal of information systems
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• v.13 no.3
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• pp.1-21
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• 2003

Facing competitive and complicated business environment, many companies are developing new and diverse organization forms not only to overcome to minimize costs and risks but also to maximize the efficiency of an organization. Virtual organization is one of the representative forms allowing firms to create this value though a link of core competency among firms. In order to explain the performance of virtual organization in terms of efficiency, this study utilizes a concept of trust since it is recently considered as one of core concept to enhance the cooperative performance between firms and also virtual organizations success or failure can not be properly explained by traditional transaction-cost based economic point of view. Based on previous literature this study derives three success factors, organizational reputation, skill Uniqueness, and interpersonal trust and studies how three factors influence on the efficiency of virtual organization. Findings conducted with a questionnaire survey are as follow: first, organization reputation and skill uniqueness between virtual organization's transaction parties are important elements in the success of virtual organization. Second, interpersonal trust affected by organization reputation and skill uniqueness decides virtual organization's efficiency.

• Informatization Policy
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• v.20 no.1
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• pp.22-41
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• 2013

The purpose of this paper is to examine the effect of interpersonal face-to-face offline on identification-based trust and reciprocity norm in online world, and the effect of identification-based trust and reciprocity norm on the intention and behavior of sharing information in online world. To understand the moderating role, the importance of information was established as a moderating variable, and an empirical analysis was conducted, focusing on the undergraduate. The results of this study are as follows. It was found that interpersonal face-to-face in offline world affects identification-based trust and reciprocity norm in online positively. A reciprocity norm of identification-based trust and reciprocity norm in online world affected by interpersonal face-to-face in offline world has a positive effect on the intention and behavior of sharing information in online, but showed that identification-based trust does not affect them significantly. And reciprocity norm has significant relationship with information sharing behavior through the intention to share information. It was found to be a partial moderating effect of importance of information on the relationship among the reciprocity norm and the intention and behavior of sharing information.

• Journal of the Korean Home Economics Association
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• v.44 no.9
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• pp.77-87
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• 2006

This study focused on a premarital counseling program and examined its effectiveness. The program consisted of eight sessions and was conducted with twelve premarital couples: six in the experimental group and six in the control group. The results were as followings. First, the premarital counselling program influenced the relationships of the premarital couples such as communication, sexual attitude, conflict solution, financial management, openness, interpersonal trust, and intimacy. Second, the male group significantly improved more than the female group in the areas of communication, conflict solution, and sexual attitude. The effects of the program continued to be effective after three months.

• The Journal of the Korea Contents Association
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• v.5 no.6
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• pp.264-272
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• 2005

It is generally defined that the trust between members are relayed on the belief of ability and support. The purpose of this study is to make sure that participative decision making effects on productivity of group based on that cooperative relationship could bring the productive improvement. As the results, we could figure out that satisfiable rate of performance feedback and open communication are related with the productivity Especially, an administrative group based on the mutual trust, can meet the level of customer's satisfaction and cultural multiplicity. Setting up the mutual trust is to maximize the ability of members and to derive the motivation of working concentration.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.473-478
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• 2007

As customers' participation in B2C e-commerce increases, customers are getting more involved in the delivery of services, which may even go beyond the completion of service transactions. To examine such proactive extra-role online customer behavior, we delve into organizational citizenship behavior framework, which has been recently extended to examine customer citizenship behavior (CCB) in the service market area. Although CCB is vital for online retailing success, MIS and e-commerce research efforts have generally focused on the customer's customer coproduction that are customer in-role behaviors. Moreover, although the effect of information created by anonymous strangers on other customers increase, interpersonal trust research have focused on only the relationship between a seller and a customer. Therefore, this study attempts to answer two research questions: What are motivational factors that affect CCB? How differently do the two kinds of interpersonal trusts (trust in online retailer and trust in customers) influence customers?

• Asian Journal for Public Opinion Research
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• v.3 no.2
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• pp.84-105
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• 2016

The instability of social norms on the Internet causes the diversity of social identification. Meanwhile, the anonymity of online social identity and the chaos of the role-playing among the interacting participants cause an ambiguity of identity recognition, which intensifies anxiety about interpersonal interaction. Methods that promote face-to-face interpersonal interaction through the reconstruction of the identification to the social system and intergroup trust is worth further research. Based on a telephone survey of urban residents in thirty-six cities in China (N=1080), the study focuses on the influence of Internet use on interpersonal interaction of urban residents and the mediation effect of social identification. The results show that Internet use has a negative effect on the interpersonal interactions of urban residents, and social identification plays a mediating effect between Internet use and interpersonal interaction. Implications of the results are discussed.

• Korean Journal of Culture and Social Issue
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• v.11 no.spc
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• pp.1-20
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• 2005

The present study was to investigate the basis of trust and distrust from the perspective of cultural psychology. We conducted a qualitative approach in terms of the reason to and psychological functions of trust and distrust. We also focused on the viewpoint of the relations between trust and distrust whether they are located on the continuum or independent dimensions. A total of 362 subjects participated in this study. The results revealed that the main reason to trust was interpersonal relationship, which indicated they have known each others well. On the other hand, the reason to distrust was based on the judgement of inconsistency between words and deeds, and other's selfish behavior. Therefore, the basis of trust and distrust was not only different but also located on the continuum. In addition, the principal psychological function of trust was a psychological safety, whereas that of distrust was a psychological anxiety.