• Asia pacific journal of information systems
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• v.14 no.3
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• pp.1-22
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• 2004

Technology acceptance model(TAM) has been widely used to predict the end-user's acceptance of a new IT/IS. We used TAM as a theoretical foundation to explain user's intention to use an Internet shopping mall. The theoretical model is tested with the questionnaires from 308 users of an Internet shopping mall. Results show that several individual characteristics such as Internet skills and self-efficacy have a significant impact on user's perception of usefulness and ease of use. Results also show that both perceived enjoyment and perceived usefulness of Internet shopping mall strongly predict intention to use the Internet shopping mall. However, perceived ease of use has no direct influence on intention to use the Internet shopping mall. Personal innovativeness and Internet skills also have a positive effect on perceived enjoyment. Therefore, Internet shopping mall managers have to consider intrinsic motivational factor(enjoyment) as well as extrinsic motivational factor(usefulness). In addition, individual characteristics should be emphasized to form the positive beliefs about using the Internet shopping mall.

• Journal of the Korea Society of Computer and Information
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• v.19 no.8
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• pp.197-205
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• 2014

The purpose of this study is to analyse on the internet use of Korean older adults focused on their socioeconomic characteristics. For this study, data were collected through the face to face interview with aged over 60 using a questionnaire for the residence of Daegu and Kyungsang Buk-Do areas. Subjects were divided into socioeconomic characteristics such as gender, education level, economic level, religion, and life satisfaction. The data were analysed the elderly's internet use such as frequency of internet access, motivation of internet use, utilization of internet, and usefulness of internet based on their socioeconomic characteristics. The results of this empirical study revealed that there exist a significant differences between internet use and socioeconomic characteristics in elderly people. It is hoped that the results of this study provide an essential data for developing the policy of the elderly's digital divide and welfare.

• Korean Journal of Human Ecology
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• v.13 no.6
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• pp.861-874
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• 2004

The goal of this study is to investigate the relationship between maternal rearing behavior characteristics and elementary school children's Internet use, and to utilize the results as the basic data to develop a program, in which parents learn how to educate their children for better use of the Internet. The subjects were 713 children whose grade are in fourth through sixth in an elementary school. Data were obtained with questionnaires. The instruments employed were Children's Internet Use and Addiction, and maternal rearing behavior characteristics-Rational Guidance, Affection, Authoritarian Control, Overprotection, Achievement Encouragement, and Active Involvement-Scales. The data were analyzed with the SPSS program. They were analyzed by Frequency, Percentage, ANOVA, Duncan's test, and Pearson correlation. The results of this study are as follows: First, 30.2% of the subjects has used Internet for more than three years. 55.6% of the subjects spend less than an hour per day in using the Internet. The two major types of Internet use were playing games(49.9%) and sending e-mails(25.4%). The main reason for playing Internet games was escape from stress(34.7%). 34.5% of the subjects also said that their parents usually encourage them to use the Internet. Second, maternal affection, authoritarian control, and active involvement were significantly different in the types of Internet use. Maternal authoritarian control and overprotection were significantly different in the reasons of doing Internet game. The rational guidance and active involvement of mothers were correlated negatively with children's Internet using time, but their authoritarian control and overprotection were correlated positively with children's Internet using time. Maternal overprotection was correlated positively with parents' encouragement level in the Internet use. Third, the rational guidance, affection, and active involvement of mothers were correlated negatively with children's Internet addiction. In the other hand, maternal authoritarian control and overprotection were correlated positively with children's Internet addiction. Lastly, children's Internet addiction was significantly different by the types of Internet Use and the reasons for doing internet game. Children's Internet using time was correlated positively with children's Internet addiction.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.305-317
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• 2014

The purpose of this study is to examine sociological characteristics, internet and smartphone use characteristics of adults with Internet Addiction, so that the results will be used for the identification of the adult internet addicts, the planning and performing of prevention, counseling of adult internet addicts. This study is explorative study in order to find a sociological profile of adults with internet addiction. Using the data of survey on internet addiction 4787 adults in the age of 20~39 who used internet at least one time within a week were analysed. The results of this study showed that there were significant differences in sociological characteristics like in gender, age, education, occupation as well as in internet use characteristics like spending hours on internet use, the first year of internet use etc. Thirdly, the addict group reported that internet use hour increased due to smartphone usage, and that they overused SNS. Finally, implications and suggestions for further studies are discussed.

• International Journal of Human Ecology
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• v.5 no.2
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• pp.61-80
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• 2004

The introduction of the Internet in homes had an effect on family systems. The purpose of this study is to investigate the changes in family systems due to Internet use in South Korea. This study classified the types of changes in the family systems and analyzes the characteristics of each type. Systems approach provides the theoretical framework for this study. First, the cluster analysis demonstrated the three types of the changes in the family subsystems due to housewives' Internet use: 'positive changes', 'negative changes', and 'no changes'. Second, there are different characteristics among the types of changes according to demographic, Internet-related, and intra-system dynamic factors. These results suggest several implications for public policy. To utilize the Internet as a useful tool to improve the quality of family life, housewives must have the ability to control the Internet use and to manage their resources. In order to enhance their abilities of using the Internet, it may be necessary for the government to provide public educational programs for housewives.

• The Journal of Information Systems
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• v.15 no.3
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• pp.233-252
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• 2006

Recently, negative sides of internet, internet and/or game addiction and unethical behavior over internet, have been largely publicized in our society. There have been numerous studies to explore the problems and solutions, but these lack considering broader set of research variables. Therefore, this research investigated how i) internet users' self characteristics and ii) cognitive characteristics toward internet influence iii) internet addiction and iv) information ethics respectively. Especially, this study focused on college students, more mature beings than elementary, middle and high school students with whom most other researches have dealt so far. Major findings of this study are as follows: (1) Willingness to develop relationships over internet, usefulness of internet use, a degree to perceive the cyber space as real, and a degree to express self over internet have significant effects on disabled life style. Self respect willingness to develop relationships over internet, usefulness of internet use, a degree to perceive the cyber space as real, and capability of using internet have significant effects on the lack of control over internet. Willingness to develop relationships over internet, self control, and a degree to express self over internet have significant effects on the lack of control over internet. 2) Regarding the effects of independent variables(self characteristics and cognitive characteristics) on information ethics through internet addiction factors, self respect self control, a degree to perceive the cyber space as real, and capability of using internet have directly and indirectly significant effects on information ethics through internet addiction. Then we suggested four approaches to reduce the internet addiction and improve the information ethics based on the findings.

• Journal of the Korean Home Economics Association
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• v.42 no.3
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• pp.27-49
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• 2004

The abuse of the internet creates the problem of ′Internet Addiction′ in the lives of college students. The purpose of this study is to investigate the characteristics and effects of ′Internet Addiction′ in college students. Data was gathered by in-depth interviews with 13 college students who use the internet addictively. The internet addictive group was divided into three subtypes:internet game addicts, personal relation addicts and majors in computer science. There were many characteristic differences among the internet addict subtypes in internet use, and psycho-social traits, such as self-efficacy, impulsiveness, and time management ability. The effects of "Internet Addiction" in the lives of college students were divided into five categories: emotional problems, physical problems, family relationship problems, friendship problems, and schoolwork problems. This study suggests some implications on developing programs for managing and schoolwork problems. This study suggests some implications on developing programs for managing and preventing "Internet Addiction."

• Survey Research
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• v.10 no.3
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• pp.85-106
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• 2009

This study is an attempt to provide some answers to question about how characteristics and general recognition regarding internet use in Korea and Japan influence fostering and maintaining on-line social network in each of countries. Survey is used to compare Korean internet users and Japanese internet users in terms of characteristics of on-line social network, individual's propensity for internet use, including their recognition on internet. The study's main findings go as follows. First, Korean internet users tend to be more active in using internet than Japanese internet users do, thus having larger on-line social network and more intensive internet use than Japanese internet users do. However, there is a commonality that majority of internet users in both countries use internet to connect them to person with whom they have private relationship but they cannot meet frequently. Second, for Korean internet users, individual's propensity, characteristics, and recognition regarding internet use is not related to how to contact others. To the contrary, for Japanese internet users, how to contact others in on-line setting seems to vary according to whether or not they have relation-oriented internet use and how they recognize the availability of internet. Third, a commonality regarding the size of on-line social network is found between Korea and Japan that the total numbers of people enrolled as network increases if people use internet in order to get information. This confirms previous finding that relationship based on weak tie is instrumental in fostering on-line social relations and likely produces advantage in getting information. Finally, for Japanese internet users, the degree of risk recognized in on-line setting, that is the degree of interpersonal trust, appears to greatly influence overall relationship -building in on-line.

• Information Systems Review
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• v.8 no.1
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• pp.125-139
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• 2006

Recently, as mobile internet users grow rapidly, mobile internet companies are experiencing a fierce competition to capture new customers. Under this business environment, they try to identify factors that make people use mobile internet in order to satisfy customers by providing better and diversified services. There has been enormous effort to analyze customers' behavior in choose and use mobile internet services. However, there is no one best methodology to identify factors to attract customers yet. Thus, the study applied the flow construct proposed by Csikszentmihalyi(1977) and expanded by Hoffman and Novak(1996) to identify environmental factors of internet which has impact on users' mobile internet usage. To implement the study, the following activities have been done: literature reviews on service acceptance model and flow structure, questionnaire survey, suggestion of the flow model on mobile internet, and hypothesis test. For the study, 242 out of 307 samples collected were statistically analyzed using SPSS 10.0, AMOS 4.0 statistics package. The findings of this study are as follows: First, mobile internet environment factors influencing on challenge of flow antecedent were media characteristics(use of convenience, transmission quality), contents characteristics(uniqueness, timeliness, simplicity). Second, mobile internet environment factors influencing on skill of flow antecedent were contents(uniqueness, timeliness, simplicity), charge(definiteness and diversity of charge), usage(security, instant connectivity). Third, challenge of flow antecedent had a significant effect on flow of mobile internet usage. But it was not statistically significant that skill has an influence on flow. This study discovered the relationship between mobile internet environment factors(media characteristics, contents characteristics, charge characteristics, usage characteristics) and flow experience of mobile internet users which would be a valuable insight for marketing strategies. Results shows that challenge of flow antecedent have a significant impact on flow experience in mobile internet environment. Additional, media characteristics, contents characteristics of mobile internet environment factors is positively correlated with challenge of flow antecedent. In other words, mobile internet companies should provide customers with diverse service and take a challenging attitude to get customers show aggressive attitude in mobile internet usage.

• Korean Management Science Review
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• v.20 no.2
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• pp.61-80
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• 2003

At the end of 2002, about 91% of mobile telecommunications service subscribers have mobile phones with the mobile internet access function. However, despite the rapid spread of mobile internet phones, the number of real mobile internet users is very small. In this situation, this paper focuses on the effect of consumer demographics such as sex, age, job, etc. and consumer life-style on the use of mobile internet. This study tries to find the answers about the following questions ; 1) Which consumer demographic variables affect the use of mobile internet\ulcorner 2) How can we categorize the consumers with the mobile internet phones\ulcorner 3) What are the characteristics of categorized groups and is there any difference in using the mobile internet\ulcorner For this purpose, an off-line survey was conducted over 1,500 consumers with the mobile internet phones. This study concludes as follows ; The important demographic factors of the use of mobile internet are age, job, marriage, academic career and personal spending money. Totally viewed in the consumer demographics, the typical type of mobile internet users can be described as the young student. On the other hand, sex and family income variables do not significantly affect the use of mobile internet. And the mobile internet users can be categorized by the life-style into four distinct groups, which are named as the innovation oriented group, the practicality oriented group, the conservation oriented group, the ostentation oriented group. These findings show that the consumer life-style have various effects on the use of mobile internet.