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  • Title/Summary/Keyword: internet study

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A Study of Consumers' Buying Behavior on Internet Shopping Mode (인터넷 쇼핑에서의 소비자 구매행동에 관한 연구 -부산지역 직장인을 중심으로-)

  • Kim Woo-Hee;Chun Myung-Hwan
    • Management & Information Systems Review
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    • v.4
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    • pp.349-374
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    • 2000
  • With rapid advances on Interactive technology, and the growing popularity of the Internet, Internet shopping receives considerable attention in both the popular-press and academic journals. The Internet has enormous commercial possibilities. But it is a new and dynamic medium that poses special challenges for marketers. The revolutionary nature of the Internet mandates that established wisdom on consumer marketing along with marketing-mix strategies has to be reexamined and perhaps radically revised. In order to assist marketers in this endeavor it is critical to understand consumers' buying behaviors of Internet shopping. But research in this area still very much its infancy. This study examined previous researches of Internet shopping and developed conceptual framework of Internet shopping modes. Additionally, this study examined empirical investigation of Internet shopping. Preliminary results suggests that there are significant differences in individuals' perceptions of Internet shopping and traditional shopping modes. Various factors influences on consumers' buying behavior on Internet shopping. There are Individuals' factors(personality, lifestyle, prior experience, perceived risk etc), shopping mall factors(trust, vividness, security, promotion, etc), product characteristics(product category, brand, etc), situational factors(time pressure, locational constraints etc), social/cultural factors(Norms, importance of other peoples etc). Additionally, We conducted empirical study of the impact of the Internet on consumer shopping behavior. We gathered consumers' reactions via an open-ended survey using a sample of 90 shoppers. We related the reactions to the factors of consumers' satisfaction or dissatisfaction of the Internet shopping. Consequently, there are many questions regarding factors that might influence Internet shopping. From theoretical and practical perspectives, studies that examine these factors would seem to offer much to the discipline. This paper has attempted th provide insights and direction of future empirical examination of Internet shopping.

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Effects of an Integrated Internet Addiction Prevention Program on Elementary Students' Self-regulation and Internet Addiction (통합적 인터넷 중독 예방 프로그램이 초등학생의 자기조절력과 인터넷 중독에 미치는 효과)

  • Mun, So Youn;Lee, Byoung Sook
    • Journal of Korean Academy of Nursing
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    • v.45 no.2
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    • pp.251-261
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    • 2015
  • Purpose: The purpose of this study was to develop an integrated internet addiction prevention program and test its effects on the self-regulation and internet addiction of elementary students who are at risk for internet addiction. Methods: A quasi-experimental study with a non-equivalent control group pretest-posttest design was used. Participants were assigned to the experimental group (n=28) or control group (n=28). Contents of the program developed in this study included provision of information about internet addiction, interventions for empowerment and methods of behavioral modification. A pre-test and two post-tests were done to identify the effects of the program and their continuity. Effects were testified using Repeated measures ANOVA, simple effect analysis, and Time Contrast. Results: The self-regulation of the experimental group after the program was significantly higher than the control group. The score for internet addiction self-diagnosis and the internet use time in the experimental group were significantly lower than the control group. Conclusion: The effects of the integrated internet addiction prevention program for preventing internet addiction in elementary students at risk for internet addiction were validated.

The Influence of Internet Expectation and Self-efficacy on Internet Addiction among High School Students (인터넷 기대와 자기효능감이 고등학생의 인터넷 중독에 미치는 영향)

  • Oh, Won-Oak
    • Journal of Korean Public Health Nursing
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    • v.19 no.2
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    • pp.339-348
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    • 2005
  • Purpose: This study was conducted to understand the degree of Internet addiction, Internet expectation and self-efficacy and we also wanted to elucidate the factors influencing this addiction among the high school students in Korea. Method: A total of 348 high school students in the Gyeoung-gi, Daegu and Gyeoung-buk area were surveyed in this study. Data collection was conducted through the use of questionnaires. Results: Internet addiction among high school students in Korea was relatively low. In the overall ratio distribution, however, the students who were classified as either addicted or at risk of addiction accounted were a high percentage of the subjects, 31%. A positive or negative relationship was found between internet addiction and the research variables. Multiple regression analysis revealed that the most powerful predictor of Internet addiction was Internet expectations. Conclusion: Using the above results, it would be necessary to develop an Internet addiction prevention program for adolescents. There should be a qualitative study in the future for an in-depth understanding of internet addiction of adolescents.

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The Effects of Interactivity on Consumer's Repurchase Intention in Internet Shopping Mall According to Fashion Involvement and Internet Familiarity (패션관여와 인터넷 친숙도에 따라 인터넷 쇼핑몰과의 상호작용성이 재구매 의도에 미치는 인과모형 분석)

  • Chae, Jin-Mie
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.1
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    • pp.111-121
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    • 2013
  • The purpose of this study is to investigate the effect of interactivity on consumer's affective commitment, trust, and repurchase intention according to fashion involvement and internet familiarity. The survey was limited to the respondents over 20 years old males and females living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. The questionnaire was collected from February 1, 2012 to February 12, 2012 and 562 useful data were analyzed using Amos 19. The results of this study were as follows: After respondents were divided into four groups including the high fashion involvement/high internet familiarity group, the high fashion involvement/low internet familiarity group, the low fashion involvement/high internet familiarity group, the low fashion involvement/low internet familiarity group, the path model was verified according to each group. All the paths except 'affective commitment repurchase intention' were accepted for the high fashion involvement/high internet familiarity group. Comparing the low fashion involvement/low internet familiarity group with the low fashion involvement/high internet familiarity group, contents-people interactivity had more influence on the relationship with internet shopping mall in high internet familiarity group while people-people interactivity had more influence on the relationship with internet shopping mall in low internet familiarity group. Also 'trust' showed stronger effects on repurchase intention than 'affective commitment'.

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Internet Addiction among youths and related variables (청소년의 인터넷 중독과 영향요인)

  • 진연주;김혜연
    • Journal of Family Resource Management and Policy Review
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    • v.7 no.1
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    • pp.103-118
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    • 2003
  • This study is aimed to investigate Internet Addiction among youths who are main users of computers and internet and related variables. The survey was conducted to 520 students from middle and high schools on Jeju and analyzed catmod Regression. model was used to analyse the efficients of the independent variables on the three groups according to Internet addiction level. The major results of this study are as follows; First, By the viewpoint of Young's criteria, it revealed that most young people(68.5 %) use the internet at the level of occasional problem-solution users. The percentage two groups of average on-line users and internet addicts were 27.3% and 4.2%, respectively. Second, the variables having significant effects on the of internet addiction group are gender, the number of brothers, adaptation to school life, mother's age, and family control of internet use. Third, the variables which have a significant effect on the of average internet users group referred to internet addicts group are gender, adaptation to school life, satisfaction with family life, average monthly household income, and the number of visits to private computer establishments.

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A Preliminary Study on Internet Addiction in a view point of Ethics (윤리적 관점에서의 인터넷중독에 대한 시론적 연구)

  • Kim, Bongseob
    • The Journal of Korean Association of Computer Education
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    • v.16 no.6
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    • pp.1-10
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    • 2013
  • Until now, the study of Internet addiction have focused on (1)Internet overuse (2)addiction (3)the real situation of disability in order. This approach have given a social awareness about Internet addiction as well as have been used as base for introduction of psychological and emotional means to prevent and treat Internet addiction. However, There are very few an ethical approach that is related in human values that what purpose does people use Internet for and how to use Internet. Accordingly, This study provides teleological, deontological, virtue and responsible ethics of Internet addiction. And, this study insist that Internet addiction is a wrongdoing on the basis of four ethical views. Based on these claims, this study stress the needs for Internet ethical education as a program to prevent and treat Internet addiction and se to tu1rn pop1 computer ethics into theoretical computer ethics.

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Development of Criteria to Assess the Quality of Food and Nutrition Information on Internet (인터넷 식생활 정보 사이트의 질적 평가기준 개발 연구)

  • 이심열;김지혜;백희영;지근억;피재은;황윤경;김수희
    • Journal of the Korean Home Economics Association
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    • v.39 no.12
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    • pp.51-63
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    • 2001
  • With the development of information technology, more and more internet sites are available to consumers. Increasing on the interests of diet and health in modem society, there are numerous internet sites dealing with food, nutrition and health. Considering the importance and expected roles of internet sites in information dissemination in the future world, it is important to put more efforts to encourage internet sites with more accurate an useful information. Up to present, not much work has been done on quality analysis and evaluation of the internet information. This study aimed to develop a model to evaluate and rank the internet information according to its quality so that consumers can be guided toward correct information source. Three models were adapted from the literature for pilot study to develop a model suitable for evaluation of contents of sites related to food and nutrition information. From the pilot study, a evaluation model was developed with criteria more relevant to Korean internet site by expert panel. Evaluation criteria of the model is authority, accuracy, objectivity, coverage, and user-friendliness. For the objective and systematic evaluation, scores were assigned totaling maximum 100 point to each evaluation criteria factors. The model developed in this study could be used as one for other internet sites in area other than food and nutrition.

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The Effect of Online Word-of-mouth on Fashion Involvement and Internet Purchase Behavior (온라인 패션 구전에 따른 패션제품 관여와 인터넷 구매행동)

  • Song, So-Jin;Hwang, Jin-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.3 s.162
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    • pp.410-419
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    • 2007
  • The purposes of this study were to segment consumers by on-line word of month and to find the differences among the segmented groups in regard to fashion involvement, internet perceived risk, and internet purchase behavior. The subjects of this study were female consumers who were members of online cafe in Korea. The data were collected during October, 2004. The respondents returned the questionnaires through internet and 480 questionnaires were finally used in the data analysis. The statistical analyses used for the study were factor analysis, cluster analysis, t-test, and X2test. The results showed that word-of·mouth communication on internet(e-WOM) is composed of two factors, word-of-mouth transmission and word-of-mouth acceptance. These two factors were put under cluster analysis and were classified into two groups of the word-of·mouth communication: WOM group and non-WOM group. T-test showed that word-of-mouth communication groups were significantly different in regard to fashion involvement, internet perceived risk, and internet purchase behavior. For example, WOM group was more uncertain of their clothing choices, put more weight on the internal factors of clothing selection, and was a frequent purchaser of internet fashion products. Internet fashion business needs to implement the proper marketing strategies based on the results of the study.

Satisfaction and Continuous Use Intention of Internet-only Banks (케이뱅크와 카카오뱅크 이용자들의 만족도와 지속 사용 의도의 결정 요인)

  • Kim, Hyo Jung;Lee, Seung Sin
    • Human Ecology Research
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    • v.57 no.1
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    • pp.1-13
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    • 2019
  • Internet-based financial services are being increasingly integrated into consumers' daily lives. Internet-only banks have emerged as a powerful tool accelerating financial inclusion. This study investigates the satisfaction and continuous use intention predictors for Internet-only banks. We employed an extended post-acceptance model and used six antecedent factors that included perceived usefulness, perceived ease of use, privacy risk, functional risk, subjective norms, and network externality. All 351 participants used Internet-only banks and were 20-40 years of age. A self-administration online survey was conducted. SPSS 23.0 analyzed the frequency, description, and multiple regression analysis. The results of current study are as follows. The education, perceived usefulness, perceived ease of use, and network externality positively influenced the satisfaction of Internet-only banks. Privacy risk negatively influenced satisfaction with Internet-only banks. Perceived ease of use, subjective norm, network externality, and satisfaction positively influenced the continuous use intention of Internet-only banks. The results of our study provide a better explanation of important factors that could enhance the understanding of satisfaction and continuous use intention for Internet-only banks. Furthermore, this study extends the antecedent variables to the knowledge of financial services and enlarges the understanding of users' post-adoption behaviors.

A Study on the Effect of Social Psychological Factors on Internet Addiction (사회 심리적 요인이 인터넷 중독에 미치는 영향에 관한 연구)

  • Kim, Jung-Yul;Lee, Sung-Jin
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.12
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    • pp.245-254
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    • 2009
  • New research on internet addiction identifies online users who became hooked on internet online games, chatting, and even internet shopping only to see their lives become increasingly unmanageable because of the Internet. The purpose of this study is to examine the causal relationship between internet addiction and social psychological factors of college students. This study model used four themes(self-esteem, self-efficacy, family relationships, stress) in order to identify the effect of social psychological factors on internet addiction. The result of this study identified that self-esteem, self-efficacy, stress have a significant effect on internet addiction. Future areas for studying internet addiction are continuously discussed.