• Journal of Distribution Research
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• v.5 no.2
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• pp.1-19
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• 2001

This study investigates "commitment" , which is the crucial variable in the study of relationship marketing, because I pay attention to the importance of relationship marketing toward consumers in virtual environment. This dissertation whose main issue is about virtual environment focuses on "commitment" from two perspectives. One is customers′ relationship commitment toward enterprises or corporations through internet sites and the other is relationship commitment between customers. The main purpose is to verify antecedents and consequents which influence relationship commitment toward internet sites (corporations or enterprises) and between customers. The hypotheses are that (1) share values and relationship benefit from internet sites affect relationship commitment toward internet sites (2) share values and interactions between customers affect relationship commitment between customers (3) interactions with relationship commitments toward internet sites and between customers exist (4) these relationship commitments affect future intentions. The subjects are university students who I think get used to using internet. The results indicate that (1) antecedents of relationship commitment toward internet sites and between customers are significantly influential (2) relationship commitment toward internet sites influences relationship commitment between customers, but the effect of relationship commitment between customers on relationship commitment toward internet sites is not significant (3) relationship commitment between customers influences future intentions, but the effect of relationship commitment toward internet sites on future intentions is not significant.

• Proceedings of the Korea Contents Association Conference
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• 2003.11a
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• pp.474-480
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• 2003

Internet sexual sites is the most harmful sites for youth in Internet harmful sites. This article describes the survey, distribution methods, contents and blocking methods of Internet sexual sites. We analyze the overall problems of Internet sexual sites seriously and contributes to the healthy Internet culture.

• Korean Journal of Child Studies
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• v.25 no.1
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• pp.31-46
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• 2004

This study of 322 elementary school children examined the interrelatedness of internet preference, frequencies of internet activities, usage of children's popular internet sites, knowledge of internet sites, and children's reading abilities. Usage of children's popular internet sites and knowledge of internet sites are interrelated with decoding and comprehension. Age, knowledge of internet sites, and sex predicted children's reading abilities. The extent of exposure to various internet activities differentiated children's reading comprehension. Results show that processes of reading text information and multimedia materials through the internet involve not only the skills of reading traditional printed texts but also new reading strategies.

• Korean Management Science Review
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• v.17 no.3
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• pp.161-180
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• 2000

The purpose of this paper is to propose an analytical model for evaluating Internet Web sites, that is comprehensive and flexible enough to accomodate different categories of Internet Web sites. This paper is intended to identify critical success factors of Internet Web sites to determine criteria for evaluating the Web sites, and use the criteria to develop a framework for comprehensive evaluation of Internet Web sites. The framework consists of eight categories, including design, business functions, trustworthiness, interface, technology, community, contents, and others. An empirical study designed to validated the framework has been conducted for each of the three Web site categories, including (1) information provision, (2) product sale, and (3) customer service. The results show that ‘content ’ is the most important for information provision Web sites, ‘trustworthiness’for product sale Web sites, and ‘design’ for customer service Web sites. The framework may be used not only as a tool to evaluate Internet Web sites, but also as a checklist to improve the quality of a Web site that is under development.

• Journal of Families and Better Life
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• v.26 no.1
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• pp.15-29
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• 2008

The study examined the characteristics of internet shopping mall sites including on-line market places and integrated internet stores from a perspective of consumer protection. Specifically, the study investigated 1) whether sufficient information is provided on the internet shopping mall sites, 2) whether shopping mall sites abide by internet advertising principles, and 3) specific examples of consumer misleading potentialities from internet shopping sites. Further, on-line market places and integrated internet stores were compared based on their informativeness and potential consumer misleading factors. Total 50 shopping mall sites were analyzed for examining the types of information provided and consumer misleading factors. To verify study questions, descriptive statistics were used. For comparison between on-line market places and integrated internet stores, Chi-square test and independent-sample t-test were employed. The results of this study were as the following: First, not a few of the internet shopping mall sites did not provided important information such as safety and warrantees. Second, important disclosures were not noticeable on the web pages and distracting factors were frequently used. Third, integrated internet stores were desirable compared to on-line marketplaces based on informativeness and consumer misleading potentialities. As the result of this study, internet shopping malls need to advised to provide sufficient information and reduce potential misleading factors.

• Asia Marketing Journal
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• v.12 no.4
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• pp.79-111
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• 2011

Digital economy has grown rapidly so that the new business area called 'Internet business' has been dramatically extended as time goes on. However, in the case of Internet business, market shares of individual companies seem to fluctuate very extremely. Thus marketing managers who operate the Internet sites have seriously observed the competition structure of the Internet business market and carefully analyzed the competitors' behavior in order to achieve their own business goals in the market. The newly created Internet business might differ from the offline ones in management styles, because it has totally different business circumstances when compared with the existing offline businesses. Thus, there should be a lot of researches for finding the solutions about what the features of Internet business are and how the management style of those Internet business companies should be changed. Most marketing literatures related to the Internet business have focused on individual business markets. Specifically, many researchers have studied the Internet portal sites and the Internet shopping mall sites, which are the most general forms of Internet business. On the other hand, this study focuses on the entire Internet business industry to understand the competitive circumstance of online market. This approach makes it possible not only to have a broader view to comprehend overall e-business industry, but also to understand the differences in competition structures among Internet business markets. We used time-series data of Internet connection rates by consumers as the basic data to figure out the competition patterns in the Internet business markets. Specifically, the data for this research was obtained from one of Internet ranking sites, 'Fian'. The Internet business ranking data is obtained based on web surfing record of some pre-selected sample group where the possibility of double-count for page-views is controlled by method of same IP check. The ranking site offers several data which are very useful for comparison and analysis of competitive sites. The Fian site divides the Internet business areas into 34 area and offers market shares of big 5 sites which are on high rank in each category daily. We collected the daily market share data about Internet sites on each area from April 22, 2008 to August 5, 2008, where some errors of data was found and 30 business area data were finally used for our research after the data purification. This study performed several empirical analyses in focusing on market shares of each site to understand the competition among sites in Internet business of Korea. We tried to perform more statistically precise analysis for looking into business fields with similar competitive structures by applying the cluster analysis to the data. The research results are as follows. First, the leading sites in each area were classified into three groups based on averages and standard deviations of daily market shares. The first group includes the sites with the lowest market shares, which give more increased convenience to consumers by offering the Internet sites as complimentary services for existing offline services. The second group includes sites with medium level of market shares, where the site users are limited to specific small group. The third group includes sites with the highest market shares, which usually require online registration in advance and have difficulty in switching to another site. Second, we analyzed the second place sites in each business area because it may help us understand the competitive power of the strongest competitor against the leading site. The second place sites in each business area were classified into four groups based on averages and standard deviations of daily market shares. The four groups are the sites showing consistent inferiority compared to the leading sites, the sites with relatively high volatility and medium level of shares, the sites with relatively low volatility and medium level of shares, the sites with relatively low volatility and high level of shares whose gaps are not big compared to the leading sites. Except 'web agency' area, these second place sites show relatively stable shares below 0.1 point of standard deviation. Third, we also classified the types of relative strength between leading sites and the second place sites by applying the cluster analysis to the gap values of market shares between two sites. They were also classified into four groups, the sites with the relatively lowest gaps even though the values of standard deviation are various, the sites with under the average level of gaps, the sites with over the average level of gaps, the sites with the relatively higher gaps and lower volatility. Then we also found that while the areas with relatively bigger gap values usually have smaller standard deviation values, the areas with very small differences between the first and the second sites have a wider range of standard deviation values. The practical and theoretical implications of this study are as follows. First, the result of this study might provide the current market participants with the useful information to understand the competitive circumstance of the market and build the effective new business strategy for the market success. Also it might be useful to help new potential companies find a new business area and set up successful competitive strategies. Second, it might help Internet marketing researchers take a macro view of the overall Internet market so that make possible to begin the new studies on overall Internet market beyond individual Internet market studies.

• Journal of the Korean Society for Library and Information Science
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• v.36 no.2
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• pp.209-230
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• 2002

Internet sites for women, as combination of the advanced telecommunication and women's culture, have influenced our society both quantitatively and qualitatively. In that, this study builds a theoretical basis on internet sites for women in relation to internet, cyberspace, and women's culture; examines internet sites for women in Korea : compares and analyzes internet sites for women in terms of women's portal sites, women's community sites, women's professional sites, and women's educational sites : and suggests some recommendations for improvement. In so doing, this study aims at enhancing our understanding of internet, cyberspace, and women's culture in general.

• Journal of the Korean Home Economics Association
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• v.39 no.12
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• pp.51-63
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• 2001

With the development of information technology, more and more internet sites are available to consumers. Increasing on the interests of diet and health in modem society, there are numerous internet sites dealing with food, nutrition and health. Considering the importance and expected roles of internet sites in information dissemination in the future world, it is important to put more efforts to encourage internet sites with more accurate an useful information. Up to present, not much work has been done on quality analysis and evaluation of the internet information. This study aimed to develop a model to evaluate and rank the internet information according to its quality so that consumers can be guided toward correct information source. Three models were adapted from the literature for pilot study to develop a model suitable for evaluation of contents of sites related to food and nutrition information. From the pilot study, a evaluation model was developed with criteria more relevant to Korean internet site by expert panel. Evaluation criteria of the model is authority, accuracy, objectivity, coverage, and user-friendliness. For the objective and systematic evaluation, scores were assigned totaling maximum 100 point to each evaluation criteria factors. The model developed in this study could be used as one for other internet sites in area other than food and nutrition.

• 한국데이터정보과학회:학술대회논문집
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• 2006.04a
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• pp.131-140
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• 2006

There are many statistical information sites as the use of internet is increased quickly in recent years. In this paper, we explore and analyze internet sites for statistical information such as statistical survey system, education, database, and terminology. And then we classify these sites to apply statistical information to some particular spheres easily. In so doing, this study result aims at enhancing our understanding of internet sites for statistical information.

• Journal of Korean Public Health Nursing
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• v.17 no.2
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• pp.278-286
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• 2003

In this study quality of tobacco cessation information provided through Internet web sites was evaluated in terms of retrievability, easy of use, user-supportiveness, feedback, and continuity. This study limited to those internet web sites developed and delivered by Korean public health service organizations or their related institutions or associations. This study analyzed 8 internet web sites and evaluation criteria developed by Chung, Yong Chul (2002) and Yoo, Sarah (2001) were used. Study results indicated that retrievability was evaluated low except search-speed of data: the easy of use was evaluated moderately: user-supportiveness was evaluated moderately: feedback, and continuity of those sites were evaluated low. The quality of tobacco cession information of those sites are needed to be improved. The development of guidelines for standardized health information on Internet web sites is necessary, too.