• International journal of advanced smart convergence
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• 제10권4호
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• pp.22-29
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• 2021

For web application vulnerability diagnosis, from the development stage to the operation stage, it is possible to stably operate the web only when there is a policy that is commonly applied to each task through diagnosis of vulnerabilities, removal of vulnerabilities, and rapid recovery from web page damage. KISA presents 28 evaluation items for technical vulnerability analysis of major information and communication infrastructure. In this paper, we diagnose the vulnerabilities in the automobile goods shopping mall website and suggest security measures according to the vulnerabilities. As a result of diagnosing 28 items, major vulnerabilities were found in three items: cross-site scripting, cross-site request tampering, and insufficient session expiration. Cookie values were exposed on the bulletin board, and personal information was exposed in the parameter values related to passwords when personal information was edited. Also, since the session end time is not set, it was confirmed that session reuse is always possible. By suggesting security measures according to these vulnerabilities, the discovered security threats were eliminated, and it was possible to prevent breaches in web applications and secure the stability of web services.

• 한국의상디자인학회지
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• 제14권4호
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• pp.191-204
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• 2012

The purpose of this study is to investigate the effect of interactivity on consumer-internet brand relationship and consumer's repurchase intention according to relationship tendency with internet brand. The survey was limited to the respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. Questionnaire was collected from February 1, 2012 to February 12, 2012 and 562 useful data were analyzed using Amos 19. The results of this study were as follows: First, after respondents were divided into the strong relationship group and the weak relationship group, the path model was verified according to each group. All the paths except 'affective commitment${\rightarrow}$ repurchase intention' were accepted for the strong relationship group, while three paths were accepted for the weak relationship group. As for the weak relationship group, people-people interactivity dimension had a significantly positive effect on consumer-internet brand relationship. Also it showed stronger effect on each consumer-internet brand relationship dimension for both groups compared with contents-people interactivity. Second, respondents were divided into 'more than one year' group and 'less than one year' group according to relationship period. All the paths were accepted for 'more than one year' group, while three paths were accepted for 'less than one year' group. Both interactivity dimensions showed stronger effect on 'trust' than on 'affective commitment'.

• Asia Marketing Journal
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• 제8권2호
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• pp.27-62
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• 2006

본 연구는 인터넷 쇼핑 시 소비자의 인터넷 자기효능감 정도가 특정 인터넷 쇼핑몰에서의 구매의도에 미치는 영향을 알아보았다. 구체적으로 소비자의 인터넷 자기효능감이 특정 인터넷 쇼핑 웹사이트 태도에 미치는 영향을 알아보았고, 이과정에서 인터넷 자기효능감이 인터넷 이용이나 특정 웹사이트를 지속적으로 방문하고 이용하게 하는 플로우(flow)와 인터넷 쇼핑에서 구매를 꺼리게 하는 지각된 위험이 매개되어서 웹사이트에 대한 태도에 미치는 영향을 실증적으로 분석한 결과는 아래와 같다. 첫째, 인터넷 자기효능감은 플로우(flow)에 긍정적 영향을 미칠 뿐만 아니라 지각된 위험을 낮추는 긍정적 효과가 있는 것으로 나타났다. 이것은 인터넷 자기효능감이 높을수록 인터넷을 이용하면서 자발적 흥미를 더 느끼게 되고, 인터넷 쇼핑 구매에 대한 우려와 걱정을 나타내는 지각된 위험이 낮아지는 것을 의미한다. 둘째, 플로우(flow)는 인터넷 쇼핑 사이트 태도에 긍정적 영향을 미치고, 지각된 위험은 인터넷 쇼핑 사이트 태도에 부정적 영향을 미치는 것으로 나타났다. 또한 인터넷 쇼핑 사이트에 대한 웹사이트 태도는 구매의도에 긍정적 영향을 미치는 것으로 나타났다. 이것은 소비자가 인터넷 사용을 통해서 자발적 흥미를 느낄수록 인터넷쇼핑 사이트에 대한 태도가 호의적인 반면 소비자가 인터넷 쇼핑 사이트에 대해서 느끼는 위험이 클수록 그 사이트에 대한 태도는 비호의적임을 의미한다. 또한 인터넷 사이트에 대한 태도가 호의적일수록 그 사이트에서 구매할 의도는 높아진다는 것을 확인할 수 있다. 끝으로, 인터넷 사이트에 대한 지각된 위험이 클수록 플로우(flow)에 부정적 영향을 미친다는 것은 밝혀지지 않았다.

• 한국의상디자인학회지
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• 제9권1호
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• pp.189-201
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• 2007

Contemporary young people reveal their own personal values through the fashion that creates visual looks. Since 2000s began, young generations who are self-centered, value their own personality and constantly seek for changes form the main axis of fashion. In particular, the lower half of the body that has begun to be exposed outward has become the region that they want to expose as more ideal region than the upper half of the body. Further, young generations always have interest in fashion, and female college students in their early 20s are regarded as the group that values the aspects of pleasure that involve clothes and tends to seek sensibility when purchasing clothes. With this background, this study aims to examine how the styles that apply to modern fashion and recent vogues are evaluated with a focus on skinny jean from jean pants styles preferred by female college students. Materials regarding theoretical background and photos were collected from fashion related magazines at home and abroad and from the Internet websites. Questionnaires were surveyed for 160 female college students aged 20 or 25 who live in Seoul, and the results show as follows: Many female college students enjoy skinny jean and follow the fashion. However there are consumers who cling to their own styles even in the fashion of skinny jen. Ironically, some consumers wear it although they consider it as an item that does not fit Koreans: they tend to consider perspectives from others rather than their own preferences. For example, they wear it in order to show it to their boy friends or because they want themselves to look slim. In addition consumers seem to use Dongdaemun Shopping Mall or Internet shopping malls that provide various and low-priced items rather than to use high-priced famous products. It is considered that this result is shown as above because the scope of the study was restricted to female college students in their 20s. Accordingly, it is suggested that further studies should extend their subjects to wider range of ages.

• 한국의류학회지
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• 제29권6호
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• pp.847-858
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• 2005

The purpose of this study was to examine consumer purchasing behavior of the online shoppers particularly using online clothing shopping mall and to analyze the key factors of both satisfaction and dissatisfaction of their purchase and to compare the both group by lifestyle segmentation in order to provide the e-CRM strategies. Focus group interviews and survey were conducted in December, 2003 with 30 online shoppers who have an experience of online clothing purchasing. The data analysis included the content analysis, descriptive statistics, K-means and factor analysis. Key findings of the study were as follows: First, online shoppers spent average 3.5 hours on internet and usually purchased clothing while surfing the web. Second, consumers were satisfied with reasonable price and customized service but dissatisfied with delayed delivery, limited product availability in both size and color and return policy. Third, according to the lifestyle segmentation, online shoppers could be characterized as 'Luxurious', 'Trendy' and 'Prudent' 'Luxury-oriented consumers', who value fashion, diet and social activity, tended to purchase basic yet high quality products. However, 'Trend-oriented consumers', to whom fashion trend was most important, purchased various latest fashion products with reasonable price and showed generally positive response to emails sent by e-retailers. And lastly 'Prudence-oriented consumers', whose buying decision was based solely on practicality, appeared to be reluctant to purchase clothing online while seeking more credible information and competitive price. In conclusion, this study has its significance in that it helps promote relationships between customers and e-retailers by providing differentiated e-CRM strategies through each customer groups 'lifestyle segmentation and consumer purchasing behavior analysis.

• 한국의류학회지
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• 제34권9호
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• pp.1504-1514
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• 2010

Relationship marketing can be one of the most efficient strategies to enable a company to achieve business success in the recent marketing environment of tough competition and the diverse desires of consumers for new products. Using relationship marketing instead of mass marketing can help a company increase profits. For proper research in relationship marketing, it is indispensable to study relationship benefits. This study provides specific information in terms of relationship benefits to help develop the marketoriented strategy of a company. The results are as follow. The relationship benefit had a significantly positive effect on relationship quality (trust, satisfaction, and commitment). A relationship benefit was divided into three dimensions: customization benefit, informational benefit, and emotional benefit. Especially, emotional benefit appears as the most positive effect on satisfaction and the customization benefit appeared as the most positive effect on trust and commitment. The customization benefit and emotional benefit had a significantly positive effect on long-term relationship orientation, repurchase intention, and word of mouth. Informational benefit was not a significant influence on repurchase intention and word of mouth. Customization benefit appeared the most positive effect on long-term relationship orientation and word' of mouth. Emotional benefit appeared the most positive effect on repurchase intention. The relationship quality had a significantly positive effect on relationship performance. The findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in the relationship marketing process.

• 한국의류산업학회지
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• 제15권3호
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• pp.347-357
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• 2013

The nursery active-wear uniform designs of Internet shopping malls are simple and similar; however, the latest children's wear trends (mostly composed of training jumpers and pants) do not reflect these qualities. Children's folklore plays (widely used in child education) have an instructive value for the emotional and intellectual development of a child. Nursery active-wear uniform designs applied to children's folklore's plays could be positive for the emotional development and specialized cultural education of children. We designed three nursery active-wear uniforms with three different design concepts (casual, semi-formal and sporty) regardless of sex. The main color of the three nursery active-wear uniforms was yellow. We used three different chroma and values of yellow through three design concepts: Design I of a nursery active-wear uniform (a training suit style with a good activity), Design II of a nursery active-wear uniform (a semi suit style), and Design III of a nursery active-wear uniform (a sportswear style that reflected a sport wear trend). We expressed children's folklore plays in the pattern of a nursery active-wear uniform. The pattern was characterized as a pair of bears flying kites. This pattern was utilized in three nursery active-wear uniforms with the logo and name of the nursery. We modified the designs of active-wear nursery uniforms based on an evaluation of 33 special panels. We made three nursery active-wear uniforms for five-year olds.

• 경영정보학연구
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• 제5권1호
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• pp.81-95
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• 2003

본 연구는 B2C 전자상거래의 활성화에 결정적인 역할을 하는 전자상거래 사이트에 대한 소비자 신뢰형성 요인을 다루었다. 기존의 온라인 신뢰형성에 관한 문헌을 정리하고, 총 336명의 소비자 설문조사를 통해 전자상거래 사이트에 대한 신뢰형성 요인을 확인접촉, 안전보호, 홍보이미지, 편리/즐거움, 그리고 환불배달의 차원으로 구분하였다. 또한 소비자의 온라인 구매경험별로 신뢰형성 요인의 차이를 살펴본 결과 구매 다빈도 집단일수록 확인접촉과 안전보호 요인을 신뢰형성이 중요한 요인으로 보았고, 무경험집단은 홍보이미지 요인을 상대적으로 중요시했으며, 구매 소빈도 집단은 중간형태를 취하는 것으로 나타났다. 이러한 결과는 소비자의 구매경험별로 신뢰형성 요인도 차이가 난다는 것을 보여줌으로써 전자상거래 사이트들이 사이트 전개단계별로 마케팅전략을 전개하고, 구매경험별로 고객을 관리하는데 시사점을 주고 있다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권1호
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• pp.136-151
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• 2016

Flexible large-scale WLANs are now widely deployed in crowded and highly mobile places such as campus, airport, shopping mall and company etc. But network management is hard for large-scale WLANs due to highly uneven interference and throughput among links. So the traffic is difficult to predict accurately. In the paper, through analysis of traffic in two real large-scale WLANs, Granger Causality is found in both scenarios. In combination with information entropy, it shows that the traffic prediction of target AP considering Granger Causality can be more predictable than that utilizing target AP alone, or that of considering irrelevant APs. So We develops new method -Granger Causality and Vector Auto-Regression (GCVAR), which takes APs series sharing Granger Causality based on Vector Auto-regression (VAR) into account, to predict the traffic flow in two real scenarios, thus redundant and noise introduced by multivariate time series could be removed. Experiments show that GCVAR is much more effective compared to that of traditional univariate time series (e.g. ARIMA, WARIMA). In particular, GCVAR consumes two orders of magnitude less than that caused by ARIMA/WARIMA.

• 복식
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• 제59권2호
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• pp.128-142
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• 2009

American trendy casual style can be characterized as fitted to body and rendering sexy and fashionable images and now very popular in Korea. This paper aims to identify how American trendy casual styles have been introduced and diffused among Korean young people and also compare the similarities and differences between American and Korean styles. American trendy casual style was introduced and diffused through 4 channels: people who have living experiences in America, media exposure by American films, TV dramas and fashion magazines, on-line network using internet cafe, club and blog, use of on-line shopping mall speciallized for purchasing American apparel brands. Some of American celebrities became fashion ikons and played critical roles in diffusing American trendy styles. Photos of those American celebrities and street fashion of Korean young women were collected through internet search from Sep. 2006 to Aug. 2007. 6 styles including leggings, mini skirt, short dress, skim jeans, pants with long boots, big bag and long necklace were selected as representing American trendy casual styles. Silhouettes and overall styling were very similar in all 6 items. But Differences were found in terms of rotor, amount of details, item coordination, matching shoes and overall images.