• Title/Summary/Keyword: internet shopping mall

Search Result 752, Processing Time 0.034 seconds

Security Measures by Diagnosing Vulnerabilities in Web Applications

  • Kim, Hee Wan
    • International journal of advanced smart convergence
    • /
    • v.10 no.4
    • /
    • pp.22-29
    • /
    • 2021
  • For web application vulnerability diagnosis, from the development stage to the operation stage, it is possible to stably operate the web only when there is a policy that is commonly applied to each task through diagnosis of vulnerabilities, removal of vulnerabilities, and rapid recovery from web page damage. KISA presents 28 evaluation items for technical vulnerability analysis of major information and communication infrastructure. In this paper, we diagnose the vulnerabilities in the automobile goods shopping mall website and suggest security measures according to the vulnerabilities. As a result of diagnosing 28 items, major vulnerabilities were found in three items: cross-site scripting, cross-site request tampering, and insufficient session expiration. Cookie values were exposed on the bulletin board, and personal information was exposed in the parameter values related to passwords when personal information was edited. Also, since the session end time is not set, it was confirmed that session reuse is always possible. By suggesting security measures according to these vulnerabilities, the discovered security threats were eliminated, and it was possible to prevent breaches in web applications and secure the stability of web services.

The Effects of Interactivity on Consumer-Internet Brand Relationship and Repurchase Intention According to Relationship Tendency with Internet Brand (인터넷 브랜드와의 관계정도에 따라 상호작용성이 소비자-인터넷 브랜드 관계, 재구매 의도에 미치는 영향)

  • Chae, Jin-Mie
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.14 no.4
    • /
    • pp.191-204
    • /
    • 2012
  • The purpose of this study is to investigate the effect of interactivity on consumer-internet brand relationship and consumer's repurchase intention according to relationship tendency with internet brand. The survey was limited to the respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. Questionnaire was collected from February 1, 2012 to February 12, 2012 and 562 useful data were analyzed using Amos 19. The results of this study were as follows: First, after respondents were divided into the strong relationship group and the weak relationship group, the path model was verified according to each group. All the paths except 'affective commitment${\rightarrow}$ repurchase intention' were accepted for the strong relationship group, while three paths were accepted for the weak relationship group. As for the weak relationship group, people-people interactivity dimension had a significantly positive effect on consumer-internet brand relationship. Also it showed stronger effect on each consumer-internet brand relationship dimension for both groups compared with contents-people interactivity. Second, respondents were divided into 'more than one year' group and 'less than one year' group according to relationship period. All the paths were accepted for 'more than one year' group, while three paths were accepted for 'less than one year' group. Both interactivity dimensions showed stronger effect on 'trust' than on 'affective commitment'.

  • PDF

The Role of Internet Self-efficacy in Internet Shopping (인터넷 쇼핑에서 인터넷 자기효능감의 역할)

  • Lee, Hobae;Kwon, Nam Kyeong
    • Asia Marketing Journal
    • /
    • v.8 no.2
    • /
    • pp.27-62
    • /
    • 2006
  • This study suggested the internet self-efficacy construct for explaining consumer's searching information capability. It proposed that consumers who have a high internet self-efficacy feel confident they can search much information which they want to find. And it suggested if consumers have a high internet self-efficacy, they will perceive risk less and will experience flow when they use internet shopping mall also. To examine that effect of internet self-efficacy on flow, perceived risk, attitude, and purchase intention, It suggested hypotheses from the basis of prior studies. All of hypotheses were supported and the findings can be summarized as follows. First, internet self-efficacy had a positive effect on flow and a negative effect on perceived risk. Second, flow had a positive effect on attitude and perceived risk had a negative effect on attitude. Attitude had a positive effect on purchase intention also. In view of the result of analysis, between flow and purchase intention are mediated by and between perceived risk and purchase intention are mediated by attitude also. Finally, perceived risk didn't have an effect on flow.

  • PDF

Female College Students' Jean Pants Style -With a Focus on Skinny Jean- (여대생의 진 팬츠 스타일에 대한 연구 -스키니 진을 중심으로-)

  • Yoon, Jin-Ah
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.9 no.1
    • /
    • pp.189-201
    • /
    • 2007
  • Contemporary young people reveal their own personal values through the fashion that creates visual looks. Since 2000s began, young generations who are self-centered, value their own personality and constantly seek for changes form the main axis of fashion. In particular, the lower half of the body that has begun to be exposed outward has become the region that they want to expose as more ideal region than the upper half of the body. Further, young generations always have interest in fashion, and female college students in their early 20s are regarded as the group that values the aspects of pleasure that involve clothes and tends to seek sensibility when purchasing clothes. With this background, this study aims to examine how the styles that apply to modern fashion and recent vogues are evaluated with a focus on skinny jean from jean pants styles preferred by female college students. Materials regarding theoretical background and photos were collected from fashion related magazines at home and abroad and from the Internet websites. Questionnaires were surveyed for 160 female college students aged 20 or 25 who live in Seoul, and the results show as follows: Many female college students enjoy skinny jean and follow the fashion. However there are consumers who cling to their own styles even in the fashion of skinny jen. Ironically, some consumers wear it although they consider it as an item that does not fit Koreans: they tend to consider perspectives from others rather than their own preferences. For example, they wear it in order to show it to their boy friends or because they want themselves to look slim. In addition consumers seem to use Dongdaemun Shopping Mall or Internet shopping malls that provide various and low-priced items rather than to use high-priced famous products. It is considered that this result is shown as above because the scope of the study was restricted to female college students in their 20s. Accordingly, it is suggested that further studies should extend their subjects to wider range of ages.

  • PDF

Consumer Segmentation by Lifestyle and Development of e-CRM Strategies (라이프스타일에 따른 고객세분화 및 e-CRM 전략제안)

  • Ko Eunju;Kwon Joon Hee;Yun Sun Young
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.29 no.6
    • /
    • pp.847-858
    • /
    • 2005
  • The purpose of this study was to examine consumer purchasing behavior of the online shoppers particularly using online clothing shopping mall and to analyze the key factors of both satisfaction and dissatisfaction of their purchase and to compare the both group by lifestyle segmentation in order to provide the e-CRM strategies. Focus group interviews and survey were conducted in December, 2003 with 30 online shoppers who have an experience of online clothing purchasing. The data analysis included the content analysis, descriptive statistics, K-means and factor analysis. Key findings of the study were as follows: First, online shoppers spent average 3.5 hours on internet and usually purchased clothing while surfing the web. Second, consumers were satisfied with reasonable price and customized service but dissatisfied with delayed delivery, limited product availability in both size and color and return policy. Third, according to the lifestyle segmentation, online shoppers could be characterized as 'Luxurious', 'Trendy' and 'Prudent' 'Luxury-oriented consumers', who value fashion, diet and social activity, tended to purchase basic yet high quality products. However, 'Trend-oriented consumers', to whom fashion trend was most important, purchased various latest fashion products with reasonable price and showed generally positive response to emails sent by e-retailers. And lastly 'Prudence-oriented consumers', whose buying decision was based solely on practicality, appeared to be reluctant to purchase clothing online while seeking more credible information and competitive price. In conclusion, this study has its significance in that it helps promote relationships between customers and e-retailers by providing differentiated e-CRM strategies through each customer groups 'lifestyle segmentation and consumer purchasing behavior analysis.

The Effect of Relationship Benefit on Relationship Quality and Performance in Internet Apparel Products Shopping (인터넷 쇼핑몰의 의류제품 쇼핑 시 관계혜택이 관계의 질과 관계성과에 미치는 영향)

  • Bae, Kang-Mi;Park, Jae-Ok
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.34 no.9
    • /
    • pp.1504-1514
    • /
    • 2010
  • Relationship marketing can be one of the most efficient strategies to enable a company to achieve business success in the recent marketing environment of tough competition and the diverse desires of consumers for new products. Using relationship marketing instead of mass marketing can help a company increase profits. For proper research in relationship marketing, it is indispensable to study relationship benefits. This study provides specific information in terms of relationship benefits to help develop the marketoriented strategy of a company. The results are as follow. The relationship benefit had a significantly positive effect on relationship quality (trust, satisfaction, and commitment). A relationship benefit was divided into three dimensions: customization benefit, informational benefit, and emotional benefit. Especially, emotional benefit appears as the most positive effect on satisfaction and the customization benefit appeared as the most positive effect on trust and commitment. The customization benefit and emotional benefit had a significantly positive effect on long-term relationship orientation, repurchase intention, and word of mouth. Informational benefit was not a significant influence on repurchase intention and word of mouth. Customization benefit appeared the most positive effect on long-term relationship orientation and word' of mouth. Emotional benefit appeared the most positive effect on repurchase intention. The relationship quality had a significantly positive effect on relationship performance. The findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in the relationship marketing process.

A Study for the Improvement of the Nursery Active-wear Uniform -By Characters based on Children's Folklore Plays- (어린이집 활동복 개발 연구 -아동 민속놀이 캐릭터를 활용하여-)

  • Moon, Myeng Ok;Lee, Jin Suk;Um, Jung Ok
    • Fashion & Textile Research Journal
    • /
    • v.15 no.3
    • /
    • pp.347-357
    • /
    • 2013
  • The nursery active-wear uniform designs of Internet shopping malls are simple and similar; however, the latest children's wear trends (mostly composed of training jumpers and pants) do not reflect these qualities. Children's folklore plays (widely used in child education) have an instructive value for the emotional and intellectual development of a child. Nursery active-wear uniform designs applied to children's folklore's plays could be positive for the emotional development and specialized cultural education of children. We designed three nursery active-wear uniforms with three different design concepts (casual, semi-formal and sporty) regardless of sex. The main color of the three nursery active-wear uniforms was yellow. We used three different chroma and values of yellow through three design concepts: Design I of a nursery active-wear uniform (a training suit style with a good activity), Design II of a nursery active-wear uniform (a semi suit style), and Design III of a nursery active-wear uniform (a sportswear style that reflected a sport wear trend). We expressed children's folklore plays in the pattern of a nursery active-wear uniform. The pattern was characterized as a pair of bears flying kites. This pattern was utilized in three nursery active-wear uniforms with the logo and name of the nursery. We modified the designs of active-wear nursery uniforms based on an evaluation of 33 special panels. We made three nursery active-wear uniforms for five-year olds.

Factors Influencing on Trust toward E-Commerce by Consumer Experience of Online Buying (소비자의 온라인 구매경험에 따른 전자상거래 신뢰형성 요인에 관한 연구)

  • Park, Cheol;Kang, Byung-Ku
    • Information Systems Review
    • /
    • v.5 no.1
    • /
    • pp.81-95
    • /
    • 2003
  • This paper tried to identify factors influencing consumer trust of Internet shopping mall. There found five factors; validation & contact, security & protection, publicity & image, convenience & pleasure, and refund & delivery. There were differences of mean factor scores among consumer groups classified by frequency of online buying. Implications of the study and further research issue are discussed.

Integrating Granger Causality and Vector Auto-Regression for Traffic Prediction of Large-Scale WLANs

  • Lu, Zheng;Zhou, Chen;Wu, Jing;Jiang, Hao;Cui, Songyue
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.10 no.1
    • /
    • pp.136-151
    • /
    • 2016
  • Flexible large-scale WLANs are now widely deployed in crowded and highly mobile places such as campus, airport, shopping mall and company etc. But network management is hard for large-scale WLANs due to highly uneven interference and throughput among links. So the traffic is difficult to predict accurately. In the paper, through analysis of traffic in two real large-scale WLANs, Granger Causality is found in both scenarios. In combination with information entropy, it shows that the traffic prediction of target AP considering Granger Causality can be more predictable than that utilizing target AP alone, or that of considering irrelevant APs. So We develops new method -Granger Causality and Vector Auto-Regression (GCVAR), which takes APs series sharing Granger Causality based on Vector Auto-regression (VAR) into account, to predict the traffic flow in two real scenarios, thus redundant and noise introduced by multivariate time series could be removed. Experiments show that GCVAR is much more effective compared to that of traditional univariate time series (e.g. ARIMA, WARIMA). In particular, GCVAR consumes two orders of magnitude less than that caused by ARIMA/WARIMA.

Diffusion and Imitation of American Trendy Casual Style in Korea - Focusing on the Styles of American Celebrities- (아메리칸 트렌디 캐주얼 스타일의 국내 확산과 모방현상 -미국 연예인들의 스타일을 중심으로-)

  • Kim, Chan-Ju;Ro, Mi-Kyung
    • Journal of the Korean Society of Costume
    • /
    • v.59 no.2
    • /
    • pp.128-142
    • /
    • 2009
  • American trendy casual style can be characterized as fitted to body and rendering sexy and fashionable images and now very popular in Korea. This paper aims to identify how American trendy casual styles have been introduced and diffused among Korean young people and also compare the similarities and differences between American and Korean styles. American trendy casual style was introduced and diffused through 4 channels: people who have living experiences in America, media exposure by American films, TV dramas and fashion magazines, on-line network using internet cafe, club and blog, use of on-line shopping mall speciallized for purchasing American apparel brands. Some of American celebrities became fashion ikons and played critical roles in diffusing American trendy styles. Photos of those American celebrities and street fashion of Korean young women were collected through internet search from Sep. 2006 to Aug. 2007. 6 styles including leggings, mini skirt, short dress, skim jeans, pants with long boots, big bag and long necklace were selected as representing American trendy casual styles. Silhouettes and overall styling were very similar in all 6 items. But Differences were found in terms of rotor, amount of details, item coordination, matching shoes and overall images.