• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.3
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• pp.51-67
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• 2013

This study aims to examine impacts of the Internet shopping orientation of Korean and Chinese consumers on their selection criteria of shopping malls and apparel products, frequencies and amounts of purchase, and information search in the Internet shopping mall. A survey was carried out with Korean and Chinese female consumers in their 20s and 30s who have the Internet shopping experiences. The results of this study were as follows: First, the Internet shopping orientation of Korean and Chinese respondents clearly showed factorial structures including the pleasure-conscious, fashion-conscious, price-conscious, and convenience-conscious orientation. From a result of the cluster analysis on four factors of the Internet shopping orientation, Korean and Chinese respondents were classified into three groups of the Internet shopping-unconscious, the Internet shopping-loyalty, and pleasure convenience-conscious. Second, there were significant differences in selection criteria of both the Internet shopping mall and apparel products among three groups of the Internet shopping orientation in Korea and China. Third, significant differences were identified in visiting frequencies, apparel purchase frequencies and amounts, payment methods, and information sources during the Internet shopping among three groups of the Internet shopping orientation in Korea and China.

• The Research Journal of the Costume Culture
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• v.14 no.6
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• pp.1027-1041
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• 2006

The purpose of this study was to identify the differences of internet shopping attitude, shopping behavior, and shopping satisfaction according to purchasing frequency of internet shoppers for children's clothing. Data were collected from 170 female internet users who had purchasing experiences of children's clothing. For data analysis, factor analysis, one-way ANOVA, Duncan test, cross tabulation, regression analysis, t-test, frequency and multi- response analysis were conducted. The results are as follows: The internet shoppers for children's clothing were classified by purchasing frequency. Factors of internet shopping attitude were convenience, reliability, and safety. Significant differences were found on internet usages, internet attitudes, and shopping behaviors between two groups. Heavy purchasers used internet longer, had more positive attitude toward convenience and safety, and paid more money than light purchasers. Significant differences were found on internet attitudes according to age and internet usage. Convenience and safety factors had impact on internet shopping satisfaction.

• Fashion & Textile Research Journal
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• v.6 no.2
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• pp.184-194
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• 2004

The purpose of this study was to understand the relationship between life style that a consumer is pursuing and purchasing frequency among the purchasing behaviors in internet shopping mall. As a result, the factors of life style with respect to purchasing attitude of the consumer were categorized into 'price advising type', 'price-quality identifying recognition type', 'brand-oriented type', 'shopping time-effort non-investment type', and 'price-quality comparing type'. It showed that there was a close relationship between the life style and the purchasing frequency in internet shopping mall and that there was a significant influence between the life style and the purchasing frequency. The result of this study indicated that the relationship between the life style and purchasing frequency in internet shopping mall was actualized by measuring the purchasing inclination of the consumer under various situations of psychologically descriptive characteristics and desire and simulation. Therefore, this fact suggests that it is very important to measure the accurate purchasing attitude of its consumer when setting up the marketing strategy of internet shopping mall.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.8
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• pp.1065-1075
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• 2004

The purpose of this study is to examine consumers＇ internet clothing shopping motives and its relation with information search and impulse buying behavior. Also, this study examines how these variables affect internet shopping satisfaction. An on-line survey was made to collect data, and the replies from 940 people, who had an experience of apparel shopping on line, were used in the analysis. The research results are as follows: 1. As the results of factor, internet shopping motives comprised 4 factors: pleasure shopping motive, economy shopping motive, and information search shopping motive. 2. Consumers usually visited 3 different sites to shop clothing and they spent about 15-30 minutes at the malls. 3. Pleasure shopping motive and ongoing information search influenced on impulse buying behaviors. 4. Ongoing information search, economy shopping motive and impulse shopping behavior gave a strong influence on the internet shopping satisfaction. 5. Consumers were classified into 4 groups in terms of internet shopping motives: convenience group, economy pursuing group, and pleasure pursuing group.

• Journal of Distribution Research
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• v.15 no.2
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• pp.101-122
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• 2010

In this study, it is explored whether positive and negative emotions affected hedonic and utilitarian values experienced while shopping apparel in the Internet. In addition, the effect of hedonic and utilitarian shopping values on store approach behaviors was explored. For this study, Babin and Attaway's research model that was used for off-line shopping malls was adopted to investigate the relationships among research variables. Data obtained through experiments with 278 female college students were submitted for an analysis. Exploratory and confirmatory factor analysis and structural equation modeling with AMOS 6.0 were used to analyze data. Based on the model test, negative emotions negatively affected hedonic and utilitarian shopping value perception while positive emotions positively affected hedonic and utilitarian shopping value perception for the Internet apparel shopping site. Hedonic and utilitarian shopping values positively influenced attitude toward the Internet shopping site while only utilitarian shopping value affected revisiting Internet apparel shopping site. Managerial and academic implications were generated based on results.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.9_10
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• pp.1036-1047
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• 2003

This study was carried out in the purpose of proposing internet marketing strategy which can make conversion rate higher through analysis of internet shopping behavior types. This study was executed in two stages; qualitative study, quantitative study. In the qualitative study, internet shopping behavior types were investigated through the In-depth interview and direct observation, and then in the quantitative study, differences of internet shopping behavior types according to consumer characteristics, product properties and shopping-mall types were examined. For qualitative study, 30 samples by focus sampling were inquired and for quantitative study, 334 data were collected through web survey. The results of this study are as follows: First, 7 Internet shopping behavior types of apparel were found through the qualitative study: cautious purchase by price comparison, searching purchase, special low price purchase, impulse purchase, prepurchase deliberation, information accumulation, recreation-oriented. Second, in relation to consumer characteristics, consumers that have many internet purchase experiences showed goal-directed behavior more and female did more special low price purchase behavior and impulse purchase behavior than male. Third, according to product properties, high price product led more cautious purchase by price comparison & prepurchase deliberation behavior and fashionable product led more information-searching behavior. In the case of low price and fashionable products, impulse purchase behaviors were showed more. Forth, according to Internet shopping mall types, category killer shopping mall visitors showed information search behavior, recreation-oriented behavior more.

• Fashion & Textile Research Journal
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• v.10 no.2
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• pp.198-208
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• 2008

The study applies lifestyles based on the list of values(LOV) to the college student-consumers, classifies them and compares traits. The study also looks into store images of internet fashion shopping malls and differences in purchasing behaviors. The results of the study show that there are three types, namely 'self-confidence and pursuit-of-success type,'family-oriented and responsible type', and 'passive and popular-culture-consumer type'. Among the elements constituting the store images of internet fashion shopping malls, there were considerable differences between groups on 'product and information service' element and 'convenience' element. On shopping mall purchasing behavior, the study confirmed some differences on 'information source', 'product purchase amount', and 'payment method' when purchasing a product. Furthermore, there were considerable differences on shopping mall satisfaction level and repurchasing intention between groups by lifestyle-type.

• Fashion & Textile Research Journal
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• v.6 no.5
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• pp.595-604
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• 2004

This study is to investigate complaining behavior of consumers who purchase fashion products on the internet, as well as to find how the complaining behaviors are related to the consumers' characteristics. The subjects of this study are limited to the consumers who have experienced dissatisfaction when purchasing fashion products through the internet. The questionnaires were administered to male and female respondents using the internet shopping mall. The results can be summarized as follows: The factor analysis shows that consumer complaining behaviors are fitted well into four factors(direct complaining behavior, private complaining behavior, third-party complaining behavior, and no response). In the difference analysis by consumer's complaining behavior styles and gender, private complaining and third-party complaining behavior were significant statistically. In the difference analysis between consumer's complaining behavior styles and internet self-efficacy. Internet self-efficacy was significantly different according to consumer's complaining behavior styles, especially for direct complaining, third-party complaining and no response. Private complaining behavior, third-party complaining behavior and no response were negatively related to consumer retention, while direct complaining behavior was not.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.690-698
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• 2007

By investigating Internet shopping malls from a viewpoint ofenvironmental psychology, this study tries to expand the subject of servicescape into the Internet rather than to confine it to physical space. This study empirically validates the effect of e-servicescape (hereinafter e-scape) on customers' cognitive and emotional responses which subsequently can lead to customers' behaviors. An analysis of 490 questionnaires found that e-scape influences the emotional and cognitive responses, ultimately triggering customers' behaviors. We also found that the effects of e-scape on customers' behavior may be mediated by customers' internal responses. Based on the analysis result, servicescape management is important on the Internet just as it is in physical space. Concepts such as e-scape management can be one of the effective strategies to make an Internet shopping mall distinguishable from other Internet shopping malls.

• Asia-Pacific Journal of Business
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• v.2 no.1
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• pp.91-114
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• 2011

The market size of e-Commerce in Japan was 15 trillion Yen in 2006, and B2C Internet shopping sales were over 6.57 trillion in 2009. Lakuten is a representative Internet shopping company whose market share is 45%. Lakuten has over 70,000 online stores and Japanese shoppers trust them based on the fair competition rule and pre-control system on e-commerce. Japanese consumers accept new technology rapidly and highly use Internet and mobile channel. This research analyse online shopping behaviors of Japan, a big e-commerce market. Internet shopping intention, satisfaction, and recommendation by Internet shopping motivations, perceived risks, shopping innovativeness were analyzed. A questionnaire survey of 464 Japanese consumer was performed and ANOVA, factor analysis, reliability test have done by SPSS 12.0. As the results, Internet shopping intentions were higher in groups of olders, higher innovativeness. House wives' satisfaction of Internet shopping is highest. High innovativeness group showed higher internet shopping motivation of economics, connivence, hedonic, and social. Student, women, and low income group perceives high risks to Internet shopping. Implications and further researches were suggested based on the results.