• Title/Summary/Keyword: internet purchase

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A Study on Consumers' Risk Recognition Regarding Purchase of Apparel Goods through Internet (인터넷을 통(通)한 의류(衣類) 구매시(購買時) 소비자(消費者)의 위험지각(危險知覺)에 관(關)한 연구(硏究))

  • Lee, Sung-Ah;Chung, Sung-Jee
    • Journal of Fashion Business
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    • v.4 no.4
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    • pp.97-106
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    • 2000
  • The purpose of the study was to investigate the differences in risk recognition regarding purchase of apparel goods according to internet shoppers' sex, age, and purchasing group and characteristics of apparel goods. For the measurement, a questionaire was developed by the researchers. The questionnaire consisted of questions regarding characteristics of the sample and apparel goods and risk on buying apparel through internet. Data analyses were performed by frequency analysis, factor analysis, t-test, ANOVA, and Tukey's test. The result of the study was that significant differences showed in risk recognition of internet shoppers according to their sex, purchasing group, and fit of apparel goods.

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Factors Influencing Consumer Attitudes Toward Web Advertising (웹 광고에 대한 소비자 태도에 영향을 미치는 요인)

  • Chung, In-Keun;Kim, Bong-Gu
    • Asia pacific journal of information systems
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    • v.10 no.4
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    • pp.115-132
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    • 2000
  • As the web advertising proliferates due to the explosive growth of Internet users, there is a research need for the consumers' general perception on the individual advertisements in the web. This research studies whether the characteristics of Internet advertising(entertainment, informativeness, purchase facilitation, irritation) influence the consumers' attitudes in the Internet environment. This is based on the fact that the web as an advertising channel is quite different from the traditional advertising channels. Twc different surveys are conducted; one is to study consumers' general responses for the Internet advertising in general, and the other is to study more specifically consumers' attitudes for the six different advertising messages(product advertising, corporate image advertising, on-line catalog, billboard, contest/game advertising and online directory of firms). Entertainment and informativeness factors are found to be positively related with the consumers' general attitudes for the web advertising, whereas purchase facilitation and irritation factors have no relationships. Also, a set of advertising strategies for the six different advertising messages are given based on the findings about the relationships between the six advertising messages and the four influencing factors.

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Analysis of Factors which Influence Consumers' Purchase Intentions in Electronic Commerce Market (전자상거래 기업의 성공을 위한 소비자 구매의도 영향요인 분석)

  • Kim, Sung-Eon;Nah, Sun-Young
    • Asia pacific journal of information systems
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    • v.10 no.3
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    • pp.61-77
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    • 2000
  • World Wide Web(Web) supports bi-directional communication between corporations and consumers. In the year of Electronic Commerce, close relationships with consumers are more emphasized for corporations. Nowadays, corporations compete with corporations which are located in whole world through the media called Internet. In this competitive environment, to attract consumers' attentions, it is required to develope corporations' Web sites in the way to stimulate consumers' purchase intentions. To verify the elements needed to stimulate consumers' purchase intentions factors which influence consumers' purchase intentions were analyzed. Adaptation, shopping convenience and assurance-reliability were found to be positive factors for consumers' purchase intentions. It was also found that consumers' purchase intentions in electronic commerce market are influenced by previous shopping experiences. Consumers who have previous shopping experiences are mainly influenced by good delivery systems and shopping environments while who have no experiences are influenced by consumers' risks such as performance risk and personal and privacy risk when they intend to purchase products or services.

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A Partial Backordering Inventory Model with a Drop-Shipping Option under Purchase Dependence (구매종속성이 존재하는 상황에서 드롭-배송 옵션을 활용한 부분 부재고 재고모형)

  • Park, Changkyu
    • Korean Management Science Review
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    • v.33 no.1
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    • pp.1-16
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    • 2016
  • Drop-shipping is a commonly adopted online-order fulfillment strategy in the Internet age. In this practice, online retailers leverage the fulfillment capabilities of suppliers to fulfill orders. On the other hand, purchase dependence is a frequent phenomenon and is characterized by the purchase of certain items together due to their unknown interior associations. Although this concept has been significantly examined in the marketing field (e.g. market basket analysis), it has largely remained unaddressed in operations management. This paper develops an (R, T) model to address an environment in which unmet demand orders are partially lost and partially backordered when purchase dependence exists. The partial backorders are fulfilled by a drop-shipping option. Through computational analyses, this paper demonstrates the effect of both drop shipping on a partial backordering and purchase dependence. The results shows that more profit can be realized by utilizing a drop-shipping option under purchase dependence.

The cosmetic buying behavior of women in their 20s - Focused on differences by cosmetic involvement - (20대 여성의 화장품 구매행동에 관한 연구 - 화장품 관여도에 따른 차이를 중심으로 -)

  • Park, Kwanghee;Choi, Mi-Hwa
    • The Research Journal of the Costume Culture
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    • v.27 no.6
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    • pp.569-581
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    • 2019
  • This study investigated differences in cosmetic buying behavior and personal characteristics between cosmetic involvement groups. Cosmetics buying behavior refers to reason for using cosmetics, use of information sources, selection criteria, place of purchase, use/non-use of cosmetics, purchase propensity, purchase frequency, purchase amount, and satisfaction with cosmetics. Personal characteristic contains pursuing image, age, residence area, job, and average household monthly income. Data was collected from 5-10 December 2016, from 308 females in their 20s using an internet survey. The analysis included descriptive statistics, t-tests, Mann-Whitney U tests, and chi-square tests. The respondents were divided into two groups (a high cosmetic involvement group and a low cosmetic involvement group) according to the degree of cosmetic involvement. The results of t-tests revealed significant differences between groups in terms of reasons for using cosmetics, use of information sources, selection criteria, purchase frequency, place of purchase, use/non-use of cosmetics, and satisfaction with cosmetics. The results of Mann-Whitney U tests highlighted a significant difference in purchase frequency between both groups. The results of chi-square tests indicated significant differences in purchase frequency, purchase amount, pursuing image, and average household monthly income. However, no significant differences were evident in terms of purchase propensity, age, job, and area of residence between groups.

Online Purchase Intentions for Product Categories -The Functions of Internet Motivations and Online Buying Tendencies- (상품 범주별 온라인 구매도 -인터넷 동기와 온라인 구매성향 기능-)

  • Kim, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.6
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    • pp.890-901
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    • 2008
  • This study explores an initial framework for online product categorization by examining the relationships among Internet motivations, buying tendencies, and online purchase intentions for product categories. A total of 217 usable questionnaires were obtained from respondents in a southwestern state in the United States. A path model using a correlation matrix with maximum likelihood was estimated using LISREL 8.53. Findings indicated that Internet motivations consisted of four factors: Diversion, Economic, Information, and Social motivations. In addition, online products were classified into three categories based on purchase intentions: Sensory, Cognitive, and Search products. Estimated path model showed that diversion and economic motivations affected impulse buying tendency, whereas economic, information and social motivations influenced planned buying tendency in the online context. Also, the buying tendencies were significantly related to online purchase intentions for the product categories. Purchase intentions for sensory products were more strongly affected by impulse buying tendency, whereas purchase intentions for cognitive and search products were more strongly affected by planned buying tendency. Theoretical and managerial implications were discussed for devising an appropriate e-market strategy for specific product categories.

Effect That Type Gets in Consumer Communication : Product Participation Level and Internet Word-of-mouth -Laying stress on purchase review of product and Internet shopping mall by FCB Model- (제품 관여수준과 인터넷 구전메시지 유형이 소비자 커뮤니케이션에 미치는 영향 -FCB 모델에 따른 제품과 인터넷 쇼핑몰의 구매 댓글을 중심으로-)

  • Chin, Hong-Kun;Lee, Eun-Joo
    • Management & Information Systems Review
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    • v.22
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    • pp.85-115
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    • 2007
  • Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

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Open Market Sales Trend Analysis System Using Online Shopping Mall Data (온라인 쇼핑몰 데이터를 활용한 판매동향 분석 시스템)

  • Cha, Seung-yeon;Kim, Kang-ryeol;Shrestha, Labina;Kim, Yeong-ju;Choi, Jongmyung
    • Journal of Internet of Things and Convergence
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    • v.5 no.2
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    • pp.7-13
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    • 2019
  • As online shopping is activated by the development of the Internet, consumers' purchase form is changing from the traditional face-to-face purchase method to online purchase method. Many sellers have flowed into shopping malls, and competition among sellers is very intense. Therefore, sellers in shopping malls need to establish rational marketing strategies by analyzing consumer purchase patterns and product sales trends. In this paper, we analyzed the purchase price of consumers by analyzing the product price, rating, and sales quantity of competitors who sell the same product in open shopping malls by time zone. In addition, the collected information was visualized in a chart so that the company's and competitors' sales trends could be easily compared. Using the above system, it is possible to predict the sales volume through the analyzed purchasing pattern and to select the reasonable price of the product by grasping the sales trend.

The Sequential Effects of Site and Customer Characteristics of Internet Shopping Malls on Perceived Risks and Purchase Intention (인터넷 쇼핑몰의 사이트 특성과 사용자의 특성이 지각된 위험과 구매의도에 미치는 영향)

  • Jeong, Seung-Ryul;Kang, Young-Shin;Lee, Choon-Yeul
    • The KIPS Transactions:PartD
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    • v.14D no.4 s.114
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    • pp.407-420
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    • 2007
  • The purpose of this study is to examine the effects of the site characteristics and the customer characteristics of Internet shopping malls on perceived risk and purchase intention. In order to fulfill this objective, we employ the survey methodology to gain data and analyze them using a structural equation model. The results of this study show that both the site characteristics and the customer characteristics of Internet shopping malls did not have a direct effect on purchase intention. Instead, perceived risk has effects on purchase intention. This implies that perceived risk is playing an important role in e-commerce.