• Proceedings of the Korean Institute of Interior Design Conference
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• 2003.05a
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• pp.131-134
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• 2003

Today the trend of department Is increasing stores to satisfy consumers to enjoy shopping comfortably and purchase desire. Specially, high stores focus on the sale environment improvement for consumers's pattern such as different corporate images, new life style and value system. However, nowadays Internet shopping mall is generalized, so consumer can purchase high brad more comfortably. Therefore, department store have to show high brand image through new interior production in departments. Specially, the importance of department store's facade is realized to link of company sales promotion of stores. Because the purpose of department store is sale, so the role of facade display is very important. Specially, facade in department stores contains many various concepts connotative logics, so this is more important than other space. Facade shows product images and connects consumer's purchase desire. Therefore the purpose of this study to find out the characteristics of high stores in departments and to help facade design of department stores.

• The Research Journal of the Costume Culture
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• v.11 no.6
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• pp.808-825
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• 2003

The purpose of this study is to research the reasons of this outcome by comparing the consumers purchasing characteristics of the Internet shopping mall and cable TV home shopping. A questionnaire was designed for on-line survey panels residing in Korea and the period of the survey was from July 30 to August 6, 2002. 1362 questionnaires were collected and 665 were chosen. The Frequency, %, t-test, and x2-test was performed using Korean version of SPSS 10.0. The summarized results of this study are as follows: The reasons of purchasing Apparel products through Internet and Cable TV home shopping are low price, time Saving, and convenience. The Item that is purchased most often at the Internet shopping mall is casual T-shirt. In case of the cable TV home shopping, it is inner-wears. Most of the users were satisfied with the home shopping. There are significant difference in ‘inexpensiveness of price’, ‘variety of product’, ‘sufficiency of product information’, ‘easiness of searching product’, ‘security of personal information’, ‘convenience of order’ in the side of consumers satisfaction. The reason of not using the media shopping are as follows: ‘Distrust of the product’ appeared one of the main reason of not using internet shopping mall and cable TV home shopping, accounting for 34.3%(Internet)/25.3%(Cable TV) of all respondents, followed by ‘absence of products(18.7%)’, In case of the cable TV home shopping, ‘lack of necessity of home shopping(24.7%)’ was the main reason.

• Fashion & Textile Research Journal
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• v.12 no.6
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• pp.745-754
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• 2010

This study is to find return factors when modern consumers purchase goods from an internet shopping mall and then to analyze the characteristics of complaints act and information search behavior. Subjects of research are 245 men and women, who have experience with more than one return in internet fashion shopping mall, in their twenties. The data were analyzed by using Factor analysis, Cronbach's analysis, one-way ANOVA, Duncan test as a post identification, Pearson's correlation analysis and multiple regression analysis. The results of this study are that male and female consumers in their 20s are mainly aware of the return factors: impulse buying, product status, deliver service, service after purchase, hype and comfortableness. And complains behavior often conduct public action, private action, nonaction. Information search behaviors for risk reduction when they purchase are product comparison, oral information search, neutral marketing information search, and service information search. The return factor from the internet fashion shopping had the greatest impact on public action and deliver services factor was a big complaint. In addition, impulse buying & Hype affect private action and non-action is influenced by impulse purchase. The consumer types by the return factors in internet fashion shopping mall are classified into the return group by deliver service, the return group by complex factors, and the return group by product status. Furthermore, there are significant differences in complaining behavior among these groups. In the information search behavior for reduction of risk factors, the return group by complex factors did more active information search behavior than the other groups. The return group by deliver service searched oral information and the return group by product status explored the neutral marketing information.

• Journal of Korean Home Economics Education Association
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• v.34 no.4
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• pp.77-92
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• 2022

Recently, digital transformation in the financial industry has been accelerated, and it has become an important task to improve the level of utilization of Internet banking by elderly consumers, who are vulnerable to Internet use. Accordingly, this study analyzed 3,101 respondents in their 60s or older from the 11th year of the Media Panel Survey to identify demographic, experiential, and psychological factors that affect the self-efficacy of elderly consumers' usage of Internet banking. The main research findings are as follows. First, gender, education, occupation, and income were identified as demographic variables. Second, the Internet shopping experience was identified as an experiential factor. Also, concerns about information security, digital literacy, and high will for problem-solving were identified as psychological factors. Third, as a result of the moderating effect analysis on whether the experiential and psychological factors have different influences according to the group divided into the 60s and 70s, the effect on self-efficacy in the usage of the Internet was classified by age. The results of this study will be able to enrich the discussions related to the intention to utilize technology among elderly consumers by empirically revealing that there are characteristics that cause differences in financial behavior even within one group called the elderly.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.2
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• pp.1-18
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• 2020

The purpose of this study is to investigate the consumers' characteristics in terms of information source usage and purchase channel choice focusing on apparel purchasers in the multichannel retailing environment. The specific research objects are as follows: analyzing consumer's information source usage and purchase channel choice when buying their own clothing, examining the differences of consumers' characteristics according to the groups who are classified by their information source usages, and examining the differences of consumers' characteristics according to the purchase channel choice. The data was collected from adults over 20 years of age who had bought their own clothing within the last year. The questionnaire was carried out during September 2019, using a professional internet research panel, and 490 useful data sets were analyzed by utilizing descriptive statistics, factor analysis, reliability analysis, chi-squared test, ANOVA and a Duncan-test using SPSS 21.0. The findings showed that there were also significant differences of consumers' characteristics which included age, gender, monthly clothing expenditure, purchase price, shopping value and perceived risk according to the consumer's information source usage and their purchase channel choice.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.2
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• pp.27-41
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• 2013

The purpose of this study is to find out the influences of consumers' shopping orientation and impulse buying orientation on shopping addiction to fashion products in the internet shopping malls. This study surveyed 521 male and female consumers in their 20s~40s in August 2012 who have purchased fashion products through internet shopping malls. For statistical analysis, descriptive statistics, reliability analysis, $x^2$-test, factor analysis, ANOVA analysis, Duncan test, and regression analysis were carried out using SPSS for Windows 12.0. The results are as follows. First, it was identified that there were not significant differences in consumers' demographic characteristics according to the level of internet shopping addiction consumer groups. Second, high level shopping addiction consumers were higher in pleasure/convenience seeking, fashion seeking, and brand seeking shopping orientations and in refreshing, non-plan shopping, recommendation from acquaintances, product stimulus, purchaser stimulus, sales promotion stimulus impulse buying orientations than low level consumers. Third, internet shopping addiction was significantly influenced by the pleasure/convenience, fashion, economic efficiency, brand, sale seeking shopping orientations and refreshing, non-plan shopping, sales promotion stimulus impulse buying orientations. The results of this study will help internet fashion enterprises to handle the consumers with shopping addiction as well as the consumers with high shopping addiction to be able to manage their shopping addiction themselves.

• Journal of Global Scholars of Marketing Science
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• v.9
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• pp.101-128
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• 2002

Prior researchs on Internet shopping have focused on cognitive, technological factors, but this research is focused on emotions experienced during internet shopping. Examines emotion types experienced during internet shopping and shopping mall characteristics influencing emotional response and effect of emotions on internet shopping behavior, specifically focusing on gender difference The data, collected from a sample of 131 internet shoppers, indicate that emotion types experienced during internet shopping and shopping mall characteristics influencing emotional response and emotional response influencing internet shopping behavior are difference between female and male. Theses results provide insights on internet shopping mall management according to gender.

• Proceedings of the Korea Contents Association Conference
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• 2005.05a
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• pp.295-299
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• 2005

The object of this study is the business form between the consumer and the enterprise having a rapid growth nowadays. We classified enterprises' characteristic factors in internet shopping mall into product's characteristic factors on shopping mall, characteristic factors of the system on shopping mall and characteristic factors of the interaction between customers and shopping mall in the internet shopping mall. And then we investigated how these classified characteristic factors on shopping mall could influence on customer loyalty.

• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.321-337
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• 2001

The Purpose of this study is to empirically examine the factors that affect the consumer's buying behavior under the e-commerce environment. In order to achieve this goal, vendor characteristics, securities of transaction, concern for privacy, shopping orientation and perceived channel utilities were used as independent variables. Findings of study indicated that the concerns for abusing individual information, perceived securities of transaction, consumer's recreational orientation, consumer's convenience orientation, perceived distribution channel are the robust predictors of buying behavior of internet users.

• The Journal of the Korea Contents Association
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• v.5 no.4
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• pp.45-53
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• 2005

The rapid diffusion of using internet and technical development becomes a driving force creating and developing the industries based on internet and made up an electronic commerce market which is a new form of business market. The object of this study is the business form between the consumer and the enterprise having a rapid growth nowadays. We classified enterprises' characteristic factors in internet shopping mall into product's characteristic factors on shopping mall, characteristic factors of the system on shopping mall and characteristic factors of the interaction between customers and shopping mall in the internet shopping mall. And then we investigated how these classified characteristic factors on shopping mall could influence on customer loyalty.