• 제목/요약/키워드: international media

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Influence of Lecturers' Psychological Factors, media Improvisation on Media Resources Utilization in Colleges of Education, Nigeria

  • Ogunwuyi, Babatunde Oyeyemi
    • International Journal of Knowledge Content Development & Technology
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    • 제12권4호
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    • pp.7-23
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    • 2022
  • Media utilization in colleges of education in Nigeria is compulsory to train pre-service teachers. Psychological variables (emotional intelligence, and self-efficacy) and media improvisation were investigated on media resources utilization among lecturers in colleges of education in the South-West, Nigeria. The descriptive design was adopted and multi-staged procedure was used to select 812 (493 males; 319 females). Emotional intelligence (r = 0.79), media improvisation (r = 0.71), self-efficacy (r = 0.85 and media resources utilization r = 0.96) scales were used for data collection. The data were analyzed using descriptive statistics and Pearson product moment at 0.05 level of significance. The level of emotional intelligence, self-efficacy and media improvisation were high. Significant relationship existed among: emotional intelligence (r = 0.42), Media improvisation (r = 0.46) and Teaching self-efficacy (r = 0.31) to media resources utilization. It recommended that lecturers' emotional intelligence, self-efficacy and media improvisation are to be promoted in colleges of education.

인천공항 미디어 아트 사례 연구 (A Case Study on the Media Art of Incheon Airport)

  • 유성호;임성택
    • 한국융합학회논문지
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    • 제10권7호
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    • pp.141-147
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    • 2019
  • 최근 기술의 발전으로 공공장소의 미디어아트가 다양한 형태로 설치되고 증가하는 추세이다. 특히 공항의 미디어아트 설치가 늘어나고 있어 이에 대한 연구가 필요한 시점이다. 따라서 본 연구는 인천국제공항의 미디어아트 사례를 분석하여 개선 방향을 제시 하였다. 인천공항의 미디어아트 사례를 분석한 결과 다음과 같은 결과를 도출하였다. 첫째, 향후 공항 미디어아트는 관객이 참여하고 상호작용 할 수 있는 작품으로 발전시켜 여행자에게 즐거운 경험을 제공하는 형식으로 바뀌어야 한다. 둘째, 공항의 콘텐츠는 다양성도 중요하지만 국가의 대표성을 나타내는 콘텐츠로 구성되어야 한다. 셋째, 짧고 단순한 미디어아트 모음을 상영하는 것보다는 스토리가 있는 그 나라의 특성과 이미지가 잘 전달될 수 있는 대표성을 나타내는 콘텐츠로 구성해야한다.

A Study on the Potential of Utilizing Sensible Media for Dance in 5G Network

  • Chang, So-jung
    • International Journal of Advanced Culture Technology
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    • 제7권3호
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    • pp.111-115
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    • 2019
  • A 5G is 20 times faster than 4G. It also has hyper-connectivity, low latency merit and boundless potentials for medical education, transportation, entertainment and so on. In accordance with this, it is time to quickly look over on the utilization plan for 5G and sensible media in dance field, deal with the issue and its utilization. First of all, this study will review potential of 5G and sensible media in dance and its development plan. It seems like dance is able to communicate in a three-dimensional way. Utilizing sensible media can contribute to inform people of dance, and increase fun and interest which will make three-dimensional mutual communication. Also, in 5G environment, one can select whatever one wants in his or her viewpoint when utilizing sensible media such as VR, AR, hologram and so on. Supposing in a case of dancers and judges, it is possible for them to hire their own style of dancers in their countries. So, both the dancer and the judges have the positive merits. Third, streaming is possible without any installation, buffering is reduced. At the same time high-definition of media is allowed. This allowed collaborated performance of celebrities in dance and it also increased concentration and engagement. Dance field should acknowledge 5G sensible media, look for systemic and detailed method and disseminate and spread professional training and performance. In dance, testing fast developing sensible media due to 5G network, produce systemic dance training environment with various try is required and an effort for the performance situations in which advanced 5G sensible media is used.

소셜 네트워크 환경에서 국내 외국인 유학생의 미디어 정보 리터러시 현황분석 (An Analysis on the Status Quo of International Students' Media Information Literacy in Social Network Environment)

  • 최진식;이영석;어재선;최철재
    • 한국전자통신학회논문지
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    • 제13권6호
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    • pp.1323-1332
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    • 2018
  • 본 연구는 국내에서 영어로 수업을 진행하는 K대학 외국인 유학생들의 미디어 정보 리터러시 수준분석을 위해 설문조사를 실시하였다. 응답결과를 바탕으로 수집된 측정결과에 대해 타당성과 신뢰도를 검증하기 위해 통계분석프로그램인 SPSS 21.0으로 문항분석을 실시하였으며, 연구대상 집단별도 각 요인별 미디어 정보 리터러시 이용의 다양성을 분석하였다. 빈도분석, ${\chi}^2-test$를 사용하여 분석한 결과를 근거로 영어로 수업을 하는 외국인 유학생의 국내 미디어 정보 리터러시 이용현황은 주로 인터넷 쇼핑, 은행 등의 일생생활에 초점이 맞추어져 있음을 확인하였다.

Volatiles Composition from Aerial Parts of the Insect-Pollinated and the Promising Medicinal Plant Spiraea hypericifolia L. Growing Wild in Northern Kazakhstan

  • Kirillov, Vitaliy;Stikhareva, Tamara;Atazhanova, Gayane;Ercisli, Sezai;Makubayeva, Aigerim;Krekova, Yana;Rakhimzhanov, Alimzhan;Adekenov, Sergazy
    • Natural Product Sciences
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    • 제27권1호
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    • pp.36-44
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    • 2021
  • The essential oils from the aerial parts (leaves and flowers) of Spiraea hypericifolia L. (Rosaceae), collected in Northern Kazakhstan, were obtained by distillation in two dispersion media (distilled water and 15% NaCl solution). The chemical composition of the essential oils was evaluated by GC-MS for the first time. The yield of the essential oil was 0.04% (in fresh growth conditions) and 0.02% (in dry growth conditions) respectively regardless of which dispersion media (H2O or 15% NaCl solution) was used at the isolation of essential oil. The main compounds were aliphatic hydrocarbons (alkanes) (40.6-53.2%), aldehydes (8.4-17.4%), diterpenoids (9.1-16.7%) and ketones (6.2-8.7%). Content of monoterpenoids was depended on dispersion media (2.2-3.6% where H2O was dispersion media and 8.4-8.5% where 15% NaCl solution was dispersion media). n-Heneicosane (17.4-34.1%) and n-tricosane (14.3-19.5%) were the main constituents of the essential oil of S. hypericifolia. There were many insects from different classes in S. hypericifolia at flowering. Important components such as α-methylene-γ-butyrolactone (0.8-2.8%), benzyl cyanide (0.7-1.1%), β-damascenone (1.2-2.9%), (E,E)-4,8,12-trimethyl-1,3,7,11-tridecatetraene (1.8-2.7%), β-ionone (0.5-1.8%) and others were detected in small amounts.

Effects of Media Integration on Users' Parasocial Relationship and Political Participation in China

  • Du, Zilin;Lee, Jong Hyuk
    • International Journal of Contents
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    • 제18권2호
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    • pp.18-31
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    • 2022
  • This study explored the effects of the parasocial relationship formed by CCTV (China Central Television) TV news and non-traditional news on users' perceived media credibility and their online and offline political participation. This study conducted a survey with the Chinese CCTV users between April 19 and April 30, 2021, and finally, 701 respondents' data were analyzed using structural equation modeling. The study results showed that both TV news and non-traditional news had positive effects on parasocial relationships and the parasocial relationship positively influenced media credibility, which subsequently facilitated political participation. However, there was no direct effect between media usage and media credibility. This implies the important mediating role of parasocial interactions, which enables CCTV news to gain media credibility and subsequently influence political participation. This study suggests that CCTV needs to improve the parasocial interactions between their audience and media figures by utilizing the interactive mechanism of non-traditional media.

A Study on Artificial Intelligence Based Business Models of Media Firms

  • Song, Minzheong
    • International journal of advanced smart convergence
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    • 제8권2호
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    • pp.56-67
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    • 2019
  • The aim of this study is to develop Artificial Intelligence (AI) based business models of media firms. We define AI and discuss 'AI activity model'. The practices of the efficiency model are home equipment-based personalization and media content recommendation. The practices of the expert model are media content commissioning, content rights negotiation, copyright infringement, and promotion. The practices of the effectiveness model are photo & video auto-tagging and auto subtitling & simultaneous translation. The practices of the innovation model are content script creation and metadata management. The related use cases from 2012 to 2017 are introduced along the four activity models of AI. In conclusion, we propose for media companies to fully utilize the AI for transforming from traditional to successful digital media firms.

Ways of Integration of Media and Educational Space: Problems and Solutions

  • Bordeniuk, Serhii;Nebera, Pavlo;Priadko, Oleksandr;Timlin, Eduard;Khymych, Anatolii
    • International Journal of Computer Science & Network Security
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    • 제21권12호
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    • pp.61-64
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    • 2021
  • The work is devoted to the problem of modernization of the higher education system of Ukraine through the integration of higher education institutions into the European Higher Education Area. Based on the analysis of statistical data, a conclusion was made about the collapse of the higher education system of Ukraine due to a number of problems, which negatively affects the formation of human capital. The importance of international cooperation with the EU in the field of education for the modernization of higher education is substantiated. The institutional principles of formation are investigated, the main priorities of its development at the present stage are determined. The legal bases of European integration of higher education in Ukraine are analyzed. An analysis of the development of international cooperation of Ukrainian universities and their participation in European educational programs. There is a positive tendency to increase the activity of Ukrainian universities in international cooperation, which increases their position in international rankings. Weaknesses of integration processes are revealed and directions of improvement of higher education are offered.

Systematic Approach to Involving the Tools of Digital Marketing as a Guarantee of the International Business Development

  • Chernenko, Oksana;Kovalchuk, Svitlana;Perevozova, Iryna;Fayvishenko, Diana;Zaburmekha, Yevgena
    • International Journal of Computer Science & Network Security
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    • 제22권2호
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    • pp.311-317
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    • 2022
  • The research is devoted to the substantiation of the system approach to the involvement of digital marketing tools as a guarantee of international business development. It is proved that digital marketing, as a type of marketing based on the use of digital technologies allows to make a profit, to promote the brand, as well as goods and services in the market. The digital marketing toolkit system is a set of elements with existing relationships that ensure the effectiveness of the entire digital marketing, which in total is greater than its individual components. The implementation of a systems approach involves the implementation of the philosophy of digital marketing in general, its functions in the form of systems analysis, formation of strategic development goals and entry and promotion in the international market, preparation and implementation of tactical and strategic development plans.The use of such digital marketing tools as: content marketing, social media marketing, Email-marketing, targeted advertising, contextual advertising, media advertising, Search Engine Optimization, affiliate programs and the company's website is analyzed in detail.

Framing advocacy event: Comparing news coverage and Facebook comments of the Belt and Road Forum in Pakistan and the USA

  • Xu, Yi
    • Journal of Contemporary Eastern Asia
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    • 제20권1호
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    • pp.1-23
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    • 2021
  • With regard to the recent developments in public diplomacy, the increasing fusion of strategic communication appears necessary. China engages in public diplomacy with a strategic purpose to shape its national image abroad. Hosting diplomatic advocacy event is regarded as an instrument with expectations to present reliable and responsible image and promote international collaborations. The present research focuses on the Belt and Road Forum (BRF) in May 2017 with the objective to analyze its outcomes and influence on the international news agenda, news frames, and foreign citizens' comments online. The quantitative content analyses are used to compare the media reports (N=364) and Facebook users' comments on the selected news (N=957) between the US and Pakistan. Results reveal that Pakistani media provided more diverse frames and attributed more positive evaluations to the BRF than the US media. However, Facebook comments expressed more unfavorable opinions toward the BRF and China's image with rare differences between two countries. In conclusion, the BRF has served as an eye-catching advocacy of Chinese foreign policy, as it influenced the news agenda in two selected countries. However, news frames vary due to the differences in media system and the involvement in the BRF. China's public diplomacy practices follow a traditional top-down communication which needs meticulous subdivision of target stakeholders, delicate messaging strategies, and integrated tactics.