A Study on the Effect of Internal Marketing of Central Purse Seine Fisheries on Crewmen's Attitude - A Focus on the Moderating Effects of Need-for-Achievement - (대형선망어업의 내부마케팅이 선원태도에 미치는 영향에 관한 연구 -성취욕구 조절효과 중심으로-)
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- The Journal of Fisheries Business Administration
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- v.44 no.2
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- pp.83-100
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- 2013