• 한국패션뷰티학회지
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• 제5권4호
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• pp.139-144
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• 2007

There was an increasing interest that herbal medicine and natural material extracts were proved processes of antioxidant, cosmeceutical activity and the other effects. The aim of this study was to assess the antioxidant of extraction of four kinds from Prunus armeniaca L., Reynoutria elliptica, Curcuma aromatica, Lithospermum erythrorhizon. RE (Reynoutria elliptica) and CA (Curcuma aromatica) have good electron donating ability. The water and ethanol extract of RE at a 100 ppm concentration showed over 70%, the water extract at 500 ppm concentration showed 83% and the ethanol extract at 100 ppm concentration showed 86% of CA. Xanthine oxidase inhibition activity of the water extract of LE (Lithospermum erythrorhizon) at a 1,000 ppm concentration showed over 44%, on the other hand, RE showed in all lowest effect and there was no inhibition activity of a couple more extracts. In the measurement of nitrite scavenging activity, all extracts showed highly scavenging activity. Especially the water and ethanol extract of RE showed over 99% at 500 ppm, also LE showed over 40% at 10 ppm concentration.

• 한국산학기술학회논문지
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• 제14권1호
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• pp.74-79
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• 2013

본 연구는 소비자가 한복구매 및 대여시 중점을 두는 요인에 관한 연구로, 한복디자인의 다양화를 비롯한 다양한 요인에 의해 한복에 대한 관심이 높아지고 있는 상황이 한복 구매에 긍정적인 영향을 끼칠 것으로 예상되어 소비자들의 한복구매에 영향을 미치는 요인을 분석하였다. 또한 한복을 대여하는 소비자가 증가하는 경향을 연구에 반영하여 한복 대여시 영향을 미치는 요인과 나아가 소비자들이 한복을 직접 구매할 때와 대여할 때의 의사결정요인의 차이에 대해서도 분석하였다. 분석결과 소비자들은 한복구매 및 대여시 디자인적인 요인과 본인이 좋아하고 유행하는 색상, 판매사원과 주변인의 권유에 의해 높은 영향을 받는 것으로 나타났다. 또한 한복을 구매하는 집단과 대여하는 집단에 미치는 영향력에서는, 구매집단은 디자인적인 요인에 의해, 대여집단은 판매자나 주변인의 권유에 더 영향을 많이 받는 것으로 나타났다. 그러므로 한복판매점에서는 한복 디자인의 다양화로, 한복대여점에서는 전문적인 판매사원의 배치로 업체간의 경쟁력을 강화하는 마케팅 전략이 좋을 것이라는 점을 시사한다.

• 한국의류산업학회지
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• 제25권1호
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• pp.104-112
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• 2023

This study attempted to investigate the characteristics of beauty influencers' social media contents and examine their influence on color cosmetics purchase intention. For this, female millennials who have shown an interest or subscribed beauty contents on social media platforms as followers were selected by convenience sampling. In terms of a research method, a self-administered questionnaire was performed from September 19 to 30, 2022. Among a total of 220 questionnaires distributed, 200 copies excluding poorly answered ones were used for final analysis. The collected data were analyzed by frequency analysis, descriptive statistics, factor analysis, reliability analysis, correlation analysis and multiple regression analysis, using SPSS 24.0, and the results found the followings: First, concerning characteristics of beauty influencers' beauty contents, five factors were derived: reliability, professionalism, social attractiveness, attractive appearance, sympathy In purchase intention, on the contrary, two factors were obtained: base makeup, point makeup. Second, regarding the effects of characteristics of beauty contents on color cosmetics purchase intention, 'professionalism (β = -.170 p = .015)' and 'physical attractiveness (β = -.148, p = .037)' revealed a negative influence with statistical significance. Through the result, by demonstrating the effect on the intention to purchase color cosmetics based on the beauty contents feature of the beauty influencer, it is considered that the purchasing power of the color cosmetics industry will continue to increase and help to suggest more effective color cosmetics promotion ways and indicators which companies can utilize.

• 한국의류학회지
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• 제17권2호
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• pp.265-279
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• 1993

The channel of distribution exists for the purpose of moving product from the manufactuerer to the final consumer. In order to satisfy consumer needs, channels provide for the those products to arrive at the right place, at the right time and in the quantity, quality and price desired. Currently, there has been an emerging interest in the improvement of distribution system in many areas of industries and Korean government because of a market liberalizatiion begun at 1989 and still has processed step by step. In the wave of market liberalization, an understanding of the channel of distribution and structure would be very crucial when developing the opportunities of competitive advantages in Korean apparel industry. The purposes of this study were to investigate the determinants of the distribution channel and to identify how to respond to the market liberalization for developing the possible future strategies in the apparel industry. Data for this study were obtained from interviews with managers in apparel company in addition to a questionnaire mailed to over 106 middle management position of apparel company. Data were analyzed by using descriptive statistics. The results of this study were summarized as follows. 1. In the distribution channel of the apparel industry, a vertical marketing system, comprising producer, apparel company, retailer, prevailed without intermediaries such as wholesalers or vendors. Especially, the apparel company controlled marketing channel members. This type of system may reflect added product cost and may be not advantageous to retailers and consumers because most apparel companies are responsible for its own transfortation, storage and stocks after season. 2. In the view of market liberalization, most apparrel companies showed double-edged viewpoints. In terms of positive aspect, it would give stimulus to broaden variety of fashion merchandise and to improve product quality of fashion merchanise which were the most disadvantageous factors in competing with oversea's brands. In terms of negative aspect, it would bring the bankruptcy of small or medium sized apparel firms and the foreign products' penetration in domestic market. From this study, severel recommedations were suggested forward to improve the present condition in apparel industry. They included eliminating the power of apparel company and reinforcing middlemen for more efficient distribution system and for satisfying consumer needs in rapidly changing environment. Also it included government supports, reinforcement of information system, improvement in channel structure, and career development program in conjunction with apparel companies and academic society for improving scientific management and future potential strategies in Korean apparal industry.

• 패션비즈니스
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• 제7권1호
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• pp.116-134
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• 2003

The beauty industry of today tends to gradually develope as one of the important marketing strategies along with the total fashion sector. Hair color, being one of the factors of hair style, especially builds his or her own image and even becomes the nonverbal communication method which let others know him/herself. Therefore, women's needs and expectations of hair coloring are varied. To meet these need, it is urgent to figure out, most of all, the status of customers' awareness about hair coloring. Thus, in this study, research and analysis on hair coloring were made, focusing on the women utilizing 20 beauty shops in Changwon city. And the goal that this study set is to use as the study material for the hair coloring consulting in the beauty industry and the basic data for marketing in the industry job-sites. The conclusion by the three factors(age, job, monthly income) were as follows: 1. Dandyism was on the 1st order in the reason for coloring hair regardless of age, job, and monthly income. This seems to be speaking for the change of women's awareness of coloring hair. 2. The subject of making decision upon whether she was going to color her hair or not was herself regardless of age, job, and monthly income. Among the people belong to these three factors, brown was the color in overall preference. 3. More than half of those who belong to the three factors were not aware of the hair color, but their senses and interest in the color in vogue were high. 4. In terms of the hair coloring periodic time, many people had $2{\sim}3$months, but it was possible to know that they were interested in improving their images, considering the fact that most of the salaried people had their hair dyed within a month and the people in service job over a month. 5. The acquaintance around me had the strongest effect in collecting information from the people in those three factors and mass media was the next. The results of this study, in my opinion, would help the customers have beautiful and healthy hair and make images of their own by making the hair designers develope professional knowledges and skills on the hair coloring and improve the quality of beauty services.

• 패션비즈니스
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• 제14권1호
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• pp.11-26
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• 2010

This study was carried out using personal measurement for female college students who have a great interest in fashion at 20-24 age, and examined somatotype character. As a means of a character type test, the grades were laid by using MBTI which proved to be objective, and relativity between character types was laid by conducting correlation analysis. The conclusions which can be drawn from this study are as followed. 1. In 4 preference index, which was classified by MBTI, Sensing(S) type was the highest of 17.27% at the average and 68.5% at the distribution rate each. The average of Extraversion(E) type was 14.56% and it's distribution rate was 64.5%. Index of types were : Intuition(N) 12.49%, Introversion(I) 11.75%, Perceiving(P) 12.50%. Average distribution rate of each types were : N 31.5%, I 35.5%, P 40.3%. And average of Sensing(S) type was the lowest, 11.09%. Like American Students, the subjects of this study showed higher in the E type than in the I type. The distribution rate of 16 character types of MBTI were : ESTJ 18.5%, ESFP 13.7%, ISTJ and ESFJ 9.7%. But INTP and INFP were low, 2.4% and 0.8%. 2. Average sizes of subjects for this study were : height 160.49cm, weight 51.83kg, bust 83.22cm, waist 65.49cm, hips 90.70cm. As compared with measurement of women at 20-24 age of Size Korea(2004), the subjects of this study showed less, about 0.2-5cm in height, 0.2-2cm in circumference except in waist, and 0.5-3.6cm in length. 3. After examining the relativity between personal measurement categories of the subjects and character type through the MBTI, Extraversion(E) type showed inverse correlation in stature, height, biacromial breadth, and subcutaneous fat thickness of posterior iliospinale. Contrary to the E type, the Introversion(I) type showed positive correlation. Sensing(S) type showed inverse correlation only in biacromial breadth, Intuition(N) type showed positive correlation in most categories including height, width and the subcutaneous fat thickness. Thinking(T) type showed positive correlation in bust point-bust point, chest depth and hip width. Feeling(F) type, on the other hand, showed inverse correlation. The Judging(J) type showed inverse correlation in stature, height, length and the parts of chest. In contrast, Perceiving(P) type showed positive correlation in other categories including biacromial breadth, same as the J type.

• 한국의상디자인학회지
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• 제22권1호
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• pp.73-84
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• 2020

Recently, there has been a change in consumer culture. The paradigm is changing from a consumption model that used to emphasize rationality to an ethical consumption model that focuses on sustainability. Such a change in consumption patterns has also been seen in the cosmetics industry, but studies to empirically assess this trend are incomplete. Therefore, the purpose of this study is to empirically identify the impact of ethical consumption proprieties on attitudes and purchasing intentions for ethical cosmetics. To achieve the aim of this study, 506 adult women residing in Korea were selected as subjects and surveyed. To identify the demographic characteristics of the study participants, a technical statistical analysis and frequency analysis were conducted. To check the validity and reliability of the measuring tools, an exploratory factor analysis was performed, and the Cronbach's α factor was calculated. The analysis method was analyzed using the SPSS 25.0 and the Amos 25.0 statistical analysis programs. The results of this study are as follows. First, ethical spending tendencies had a positive impact on attitudes toward ethical cosmetics. Specifically, interest in ethical issues, altruism, and business ethics perception have had a positive impact on attitudes toward ethical cosmetics. However, consumer effectiveness had no significant impact on attitudes toward ethical cosmetics. Second, attitudes toward ethical cosmetics had a positive effect on purchasing intentions. This study found that for the spread of ethical cosmetics and ethical consumption trends varied according to the age and that attitudes toward ethical cosmetics and differences in purchasing intentions should be kept in mind. It also showed that attitudes toward ethical cosmetics affect purchasing intentions. The results of this study suggested that the analysis of adult women, the main consumers of cosmetics, by age was meaningful for finding the factors for growth in the macroscopic ethical cosmetics industry and that the industry could raise its ethical awareness. If such tasks are systematically established, ethical cosmetics are thought to be able to actively solve social problems and lead a mature cosmetics industry.

• 한국융합학회논문지
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• 제13권1호
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• pp.63-70
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• 2022

패션은 개인 취향이 구매의 첫 번째 기준으로 작용하는 분야인 만큼 개인화된 추천 서비스가 일찍이 자리를 잡았다. 특히 모바일 패션 커머스에서 구매전환을 높이는 중요한 전략으로 꼽히며 더욱 정교화 되고있다. 이로 인해 개인화 추천서비스의 사용자 경험 관해 많은 연구들이 이루어졌지만, 세부적인 소비자의 구매여정에 따라 확인한 연구는 부족한 실정이다. 본 연구는 개인화 추천서비스의 사용자 평가가 구매여정별로 차이가 있는지 살펴보고, 구매의도와 만족도에는 어떠한 영향을 미치는지 밝히고자 하였다. 분석결과 다양성, 신뢰성, 편의성은 0.001%수준, 유용성은 0.05% 수준에서 구매여정 단계별로 유의한 차이를 보였다. 또한 만족도는 인지 및 흥미단계에서 새로움과 유용성이, 검색단계에서 신뢰성과 다양성이 높게 나타나는 등 각 단계별로 차이를 보였으며, 구매의도는 구매 후 단계를 제외하고 유용성과 신뢰성이 높은 결과를 보였다. 본 연구는 소비자의 개인화 추천 서비스에 대한 사용자 평가에 차이가 있음을 밝힘으로써 구매 여정에 따른 개인화 추천서비스 사용자 평가의 영향에 대한 이해를 높였다는 점에서 이론적 의의가 있으며, 모바일 패션커머스의 개인화 추천서비스 전략개선의 방향성을 제시했다는 실무적 의의를 지닌다. 추후 개선안의 효과성에 대한 연구가 진행된다면 더욱 고도화된 개인화 추천서비스 전략에 기여할 수 있을 것이다.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2019년도 춘계학술대회
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• pp.313-315
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• 2019

국내 패션 시장이 마이너스 성장을 전망하였으나 2018년도부터 다시 성장하고 있는 추세이다. 이러한 현상은 사람들이 패션에 대한 관심도가 증가하고 있다는 것을 의미한다. 패션에 대한 관심도가 증가함에 따라 사람들은 자신에게 어울리는 코디를 찾기 위해 여러 커뮤니티 사이트에 방문하여 참고하고 있다. 그러나 대부분의 커뮤니티 사이트들은 각각의 의류에 대해 카테고리 분류 작업을 수작업으로 하고 있다. 이러한 작업은 시간이 많이 소요될 뿐만이 아니라 여러 의류를 동시에 검색을 못 한다는 불편함이 있다. 즉 상의와 하의를 내가 원하는 것을 동시에 선택할 수 없고 상의를 선택하면 상의를 제외한 나머지 옷들은 모델이 입은 것을 보고 참고 해야 한다는 것이다. 이것에 대한 문제점은 제공되는 모델이 입은 코디가 사용자가 원하지 않는 코디일 확률이 높으므로 도움이 되지 않을 수 있다. 본 논문에서는 해당 문제점을 개선하기 위해 이미지를 업로드 하면 의류를 AI 분석 모델로 분석하여 자동으로 카테고리를 분류하여 저장한다. 따라서 기존의 방식대로 의류 1개로만 검색할 수 있을 뿐만이 아니라 자신이 원하는 의류를 여러 개 동시에 검색할 수 있다는 장점이 있다. 해당 서비스를 통해 기존보다 더 많은 사람들이 손쉽게 자신에게 맞는 코디를 찾아 참고할 수 있을 것으로 기대된다.

• 경영과정보연구
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• 제36권4호
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• pp.21-32
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• 2017

최근 국내에 진출한 다국적 기업들의 극명하게 대조되는 행태가 논란이 되고 있다. 본 연구는 해외 명품 패션브랜드 기업들이 높은 본국 배당 송금에 비하여 사회 기부활동 등 사회공헌도가 낮다는 언론 보도에 의하여 유명의류상호 기업들의 대리인 비용을 살펴보고자 하였다. 대리인 비용은 매출액 자산비율(AT), 영업비용 대비 매출액(OPEXP), EBITD 대비 총자산(EBITD)비율을 표본기업별로 구한 값과 2014년 지배구조등급으로 대상을 받은 S-OIL의 비율차이를 각각 구하여 3가지 차이비율의 공통된 속성을 변수를 산정하기 위하여 주성분분석(PCA)으로 공통변수를 추출하고 이 변수를 대리인 비용의 지수변수(ACI)로 선정하였다. 유명의류상호로 선정된 기업을 관심변수로 하고 대리인비용지수(ACI)를 종속변수로 하는 회귀분석을 실시하였다. 분석결과 유명의류상호로 선정된 기업은 판매비와관리비 분야에서 대리인비용이 높게 나타나고 수익성 분야에서 대리인비용이 낮게 나타났다. 그러나 주성분분석에 의한 전체적인 대리인비용은 일반기업과 차이기 나지 않는 것으로 나타났다. 민감도 분석으로 표본집단과 동일한 재무적 특성을 가진 기업들을 PSM방법으로 1:1 matching 표본을 구성하여 비교분석한 결과 판관비 부문에서만 유명의류상호기업의 대리인비용이 높게 나타났다. 추가 분석으로 유명의류상호기업에 국한 하지 않고 211개 산업군에서 브랜드파워 1위로 선정된 기업을 대상으로 대리인비용을 차이를 확인한 결과 본 분석의 결과와 동일한 것으로 나타났다. 본 연구의 결과는 국내에서 최초로 유명의류상호기업의 대리인비용을 분석하여 실증적 결과를 제시하였다는 점에서 의의가 있다고 할 것이다.