• 복식
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• 제51권3호
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• pp.99-109
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• 2001

The purpose of this study is to propose the effective development a fashion coordination website by computer graphics and web animation programs. Today, the internet fashion shopping malls come into the spotlight as the way of marketing. The amount of clothing products sold on the internet shopping mall and interest in the website design is increasing. This means many people consider that the web site design is one of the most important thing to lead customers to purchasing. For this reasons, this study develop fashion coordination items which was designed by the computer graphics software named 'photoshop 6.0'and propose the more visual effect of fashion coordination web image which was designed by animation software named 'flash 4.0'. As a result of this study. 1 It can accumulate a database of trend garment. 2. It can help designers save a time, expenses and tries to treat design also make correction and transform their work more freely. 3. It can help develop a new textile through the various image adjustment. 4. It can give more visual and interesting effect to website by animation and multimedia. 5. It can able to communicate interactive with each other by website.

• 유통과학연구
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• 제20권12호
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• pp.59-69
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• 2022

Purpose: The purpose of this research is to identify and design a model for the integration between marketing and supply chain management (SCM) of technopreneurship-based souvenirs MSMEs to fulfil customer value creation. Research design, data and methodology: This research method uses the system development life cycle method. This study draws its insights and conclusions from a literature review in several fields followed by an interactive research approach that helps identify, validate, and implement a theoretical framework so that the modelling results can be adopted in applicative manner for souvenir MSMEs. Result: Implementing the "G-ASPOO-L" supply chain management integration model based on technopreneruship to fulfil value creation in the 5.0 society era created three perspectives: an inter-functional perspective, a process perspective, and an integrated business concept perspective. The supply chain management involves enterprise integration, strategic customer integration, strategic supplier integration, and marketing strategy integration. Conclusion: The proposed model framework leads to managerial problems of supply chain management strategy, which urgently requires an interaction approach that challenges the traditional view of demand creation and implementation of supply chain management to fulfil value creation. This research leverages existing knowledge and advances our understanding of the strategic integration issues companies face in digital-based competition.

• Asia Marketing Journal
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• 제16권2호
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• pp.1-14
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• 2014

This study applies the job-demands resource (JD-R) model to investigate the interactive effect of job demands and job resources in predicting the development of service employee work engagement and customer-oriented attitude. This paper proposed a theoretical model that suggests that the service employee's work engagement is the consequence of the employee's perceived support from the organization and its customers (customer participation) and leads to a customer-oriented attitude. However, the effect of organizational support is somewhat hindered by job insecurity, demonstrating the inability of an organizationally provided job resource to overcome the job demand of job insecurity. As a type of job demand from customer's perspective, customer crowding is suggested as a negative moderator in the link between customer participation and work engagement. As such, this article proposes how different elements of a service employee's work environment interact to ultimately influence the service employee's customer-oriented attitude. Specifically, the current research focuses on how the negative contextual elements of job insecurity and job crowding (i.e., job demands) interact with the potentially positive elements of organizational support and customer participation (i.e., job resources), as well as with an employee's customer orientation, to ultimately develop a customer-oriented attitude. This study concludes with some propositions for potential causal relationships among key constructs that can be empirically tested in future research, as well as implications of the current study for both managers and researchers.

• 음성과학
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• 제12권2호
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• pp.183-191
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• 2005

This paper describes the automated call routing for call center system based on speech recognition. We focus on the task of automatically routing telephone calls based on a users fluently spoken response instead of touch tone menus in an interactive voice response system. Vector based call routing algorithm is investigated and normalization method suggested. Call center database which was collected by KT is used for call routing experiment. Experimental results evaluating call-classification from transcribed speech are reported for that database. In case of small training data, an average call routing error reduction rate of 9% is observed when normalization method is used.

• 통상정보연구
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• 제7권3호
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• pp.177-191
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• 2005

This paper makes a valuable contribution to understanding how the Internet may interface with existing channels to export markets. It classifies the market and firm-level capabilities that may have an impact on how effectively firms can use a virtual channel to export markets(VECs). The most important findings of the paper are that it matters less what function the Internet serve-whether it provides information, tries to build interactive relationships or is used to sell products or services- than hoe fufills its role. Finally, the Internet can facilitate direct channels to market. Export sales ability is essential, and is more important the length of time spent exporting. The Internet to add value to existing export channels.

• 기술혁신연구
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• 제13권3호
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• pp.225-255
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• 2005

The similar point of the 19 regional industrial clusters of Japan is that all of the clusters are not limited to an administrational district but rather covers a larger area. When a cluster covers a larger area, there is problem of acquiring responsible businesses and interactive planing. In order to overcome such a problem, private coordinating organizations have been installed and operated to connect and manage inter-activities of industries, universities, and research institutes. TAMA, a private coordinating organization, differs from other associations in a way that it does not deal with one specific field or business. TAMA rather dealswith various product-developing small to middle size companies by offering strategic support for the development of new technologies and expansion of new businesses. Product-developing small to middle size companies comparatively have their own abilities for technological development and marketing which is quite different from other subcontract companies and their relations to large corporations. In such aspect, product-developing companies are actually similar to large corporations with competitiveness in the world market.

• 패션비즈니스
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• 제19권3호
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• pp.59-72
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• 2015

The purposes of this study are to explore how the service recovery of the beauty shops and customers' perceived justice affect the customer relationship. A survey based questionnaire method was employed for this study. Data were collected by a convenient sampling of 232 female customers of hair beauty shops in Seoul and Busan. The data were analysed by using SPSS 21.0, including a frequency analysis, reliability analysis, factor analysis and multiple of regression analyses. The first result showed that all dimensions of service recovery had a significantly positive effect on the perceived justice. Especially, behavioral recovery of beauty shops was the major significant factor affecting perceived justice. Second, distributive justice and interactive justice had a significant effect on satisfaction. However, procedural justice did not have any significant effect on satisfaction. Finally, satisfaction was significantly and strongly associated with both trust and commitment. These results provide empirical proposition that the recovery strategies for complaint handling of the beauty service shop are related closely to relationship marketing.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2008년도 학술대회 2부
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• pp.571-575
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• 2008

최근 미디어믹스(media mix)나 폴리시믹스(policy mix), 마케팅믹스(marketing mix)처럼 서로 다른 성격의 여러 가지 매체를 적절하게 혼용하여 효과를 극대화 하는 인터렉티브에 대한 관심도가 높아졌다. 이는 시대적으로 제약적인 기존의 표현영역에 인터랙티비티(interactivity)를 추가하거나, 재생산하여 사용자와의 관계성을 부각하고, 확장시켜 새로운 대안을 찾고 있는 것으로, 본 논문은 이러한 인터랙티비티의 요소를 시에 적용하여 시의 영역을 확장하고자 한다. 작가만이 작품개념의 시에 의미를 부여하는 관점에서 벗어나 시를 통해 작가의 의도 표현과 동시에 감상자가 작품 내에서 주관적 의미를 부여할 수 있게 만드는 방법을 모색한다. 따라서 작품상에서 작가는 인터렉티비티한 다양한 방법으로 독자와 소통하게 되며, 관계성의 상승효과를 일으킨다. 본 논문에서는 시에 인터렉티비티를 활용하는 세 가지 방법을 제시하고 작품 안에서 작가와 감상자가 얻는 심상의 영역을 넓힌다. 첫째, 형식을 바탕으로 한 관조적으로 감상하는 시에 인터랙티비티(interactivity)를 추가하여 시의 표현영역을 확장하고, 둘째, 감상자의 능동적인 인터랙션을 통하여 기존형식에서 벗어나 주관적으로 다양한 해석을 가능케 하며, 셋째로 작가와 감상자의 상호작용을 통해 시의 새로운 표현 방식을 확립한다.

• 한국콘텐츠학회논문지
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• 제11권1호
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• pp.134-144
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• 2011

미디어 간의 무한경쟁과 무한융합의 시대 속에서 크로스미디어 스토리텔링(Crossmedia Storytelling)이 새로운 서사 양식으로 주목받고 있다. 크로스미디어 스토리텔링은 TV, 영화, 웹서비스등 복수의 미디어에 대한 교차 활용을 통해서 이루어지는 이야기하기 양식이다. 사용자의 능동적인 참여를 요구한다는 점에서 OSMU전략과 구분되며, 또한 각 미디어의 서사체가 완결적이지 않고 복수의 매체를 충분히 효과적으로 결합시켜야만 전체 스토리를 향유할 수 있다는 점에서 트랜스미디어 스토리텔링과도 다소 차이가 있다. 본 연구의 목적은 크로스미디어 스토리텔링의 대표적인 작품인 스웨덴의 인터랙티브 드라마 <마리카에 관한 진실>, 호주의 <스코츠드>, 미국의 <론리걸 15>등의 사례를 통해 크로스미디어 콘텐츠에 있어 사용자의 미디어 간 이동이 어떻게 일어나는지 그 양상을 밝히는 것이다. 이를 위해 먼저 크로스미디어 커뮤니케이션의 원리를 살피고, 바이럴 마케팅(viral marketing)과 같은 온라인 구전 커뮤니케이션에 기반하고 있음을 밝히고자 했다. 그 결과 크로스미디어 스토리텔링의 경우 핵심 콘텐츠의 환경 설정에 있어 사용자의 감정적 반응을 촉발함으로써 사용자 개입을 촉구하는 부정적 스토리가 효과적이며, 정보격차를 유발하는 스니저(Sneezer)의 설정이 매우 중요함을 알 수 있었다. 그리고 이러한 온라인 구전을 통해서 사용자 참여가 활발하게 일어나고 있음을 확인할 수 있었다.

• 한국컴퓨터정보학회논문지
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• 제24권7호
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• pp.53-60
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• 2019

With the gradual in-depth use of social elements, music social networking has attracted more and more attention and discussion in the industry. Therefore, starting from the user experience theory and purchase intention theory, this paper explores the mechanism of user social experience and purchase intention in mobile music applications, and adds the mediating role of brand attachment on the basis of literature research. Based on previous studies on user experience measurement of social network and evaluation report of mobile music applications in the industry, and combined with in-depth interviews of users, whether the user experience of mobile music applications, which pays more and more attention to social elements, has an impact on purchase intention or not? What specific social experience can help form purchase intention? Are mediating variables at work? In practice, a total of 398 formal questionnaires were collected to obtain first-hand data. Later, reliability analysis, factor analysis and structural equation model test were carried out successively to verify the hypothesis. According to the results of empirical research, firstly, content experience, atmosphere experience and interactive experience in users' social experience of mobile music applications have a significant impact on brand attachment, secondly, atmosphere experience has a significant impact on purchase intention, and thirdly, brand attachment has a significant impact on users' purchase intention. Fourthly, brand attachment plays an intermediary role in the relationship between users' atmosphere experience and content experience and purchase intention. Based on the above research conclusions, the author puts forward corresponding marketing strategy Suggestions, which have certain guiding significance for mobile music applications to improve users' purchase intention, and have certain reference significance for the development of mobile music applications and the expansion of business model.