• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2008.10b
• /
• pp.235-245
• /
• 2008

The interactive advertisement is already on satellite and cable broadcasting hereafter the introduction of this system is concerned on terrestrial programs. This study is to research the effectiveness of interactive TV advertising focusing on factors of involvement and interaction. Study started for the effect measurement of interactive television advertisement. Interactive television advertisement has different concept than existing television advertisement. Thus, the effect also needs to examine in other methods. Study is mainly focusing on the characteristics of interactive and the experiments, which was based on existing data, for measurement of effect. In the experiments, the characteristics were categorized in a search time, a number of searched pages about interactive television advertisement. The research finds that the involvement of the audience increases when the interaction of advertising attitude, brand attitude, and purchase intentions also increases. And so, a successful interactive TV advertisement results in longer searching hours and greater it visits by the audience when the interaction factors are considered and increased. By study of consumer's characteristics and behavior, a new method of the effect measurement for interactive television advertisement is provided. The new method includes not only existing measurement elements of television advertisement which are attitude on advertising and brand, and customers' purpose, but also the features of interactive television advertisement, which are search time, a number of searched pages. Recently added features provides data of the effect on high/low groups and it contributes to the process of interactive television advertisement. Study on interactive television advertisement will be helpful to plan an effective strategy by suggesting the theoretical evidence of its effect.

• Educational Technology International
• /
• v.23 no.2
• /
• pp.129-155
• /
• 2022

This study sought to design and develop an interactive video player (IVP) capable of promoting student engagement through the use of online video content. We designed features built upon interactive, constructive, active, passive (ICAP), and crowd learning frameworks. In the development stage of this study, we integrated numerous interactive features into the IVP intended to help learners shift from passive to interactive learning activities. We then explored the effectiveness and usability of the developed IVP by conducting an experiment in which we evaluated students' exam scores after using either our IVP or a conventional video player. There were 158 college students who participated in the study; 76 students in the treatment group used the IVP and 82 students in the control group used a conventional video player. Results indicate that the participants in the experiment group demonstrated better achievement than the participants in the control group. We further discuss the implications of this study based on an additional survey that was administered to disclose how usable the participants perceived the IVP to be.

• Journal of Power Electronics
• /
• v.2 no.4
• /
• pp.258-267
• /
• 2002

This paper presents the principal features of the software modules developed to provide an interactive teaching/learning environment in Power Electronics that can be used by educators and students. The software modules utilize an object oriented programming LabVIEW that provides a highly flexible graphical user interface. The paper highlights the principal features the software components and illustrates a number of highly interactive graphical user interfaces of selected Power Electronics circuits and systems.

• ETRI Journal
• /
• v.21 no.4
• /
• pp.83-93
• /
• 1999

This paper examines the correlations between user characteristics and their perferences for two selected features of Web-based OPAC systems. User characteristics identified in this study were age, gender, educational status, computer skills and OPAC experience. Usability features included interaction styles, character and image on screen, browsing and navigating style, screen layout, and ease of learning, whereas availability features attended to availability of information, quality of information and up-to-date information. Individual variables and features are described, and the correlation between the variables and the features are explored using Pearson's correlation coefficient(r). Although based on a small-scale sample survey, a considerably large number of statistically significant correlations were found between the users' characteristics and the selected evaluation features of interactive Web-based OPACs. From these observations, it seems to be suitable to recommend that system designers should make a more considered appraisal of the users' demographic characteristics in the design of the new generation of OPAC such as in user-tailored interactive Web-based OPAC systems.

• International Journal of Fuzzy Logic and Intelligent Systems
• /
• v.6 no.4
• /
• pp.282-287
• /
• 2006

This paper presents an original feature selection method for Emotion Recognition which includes many original elements. Feature selection has some merits regarding pattern recognition performance. Thus, we developed a method called thee 'Interactive Feature Selection' and the results (selected features) of the IFS were applied to an emotion recognition system (ERS), which was also implemented in this research. The innovative feature selection method was based on a Reinforcement Learning Algorithm and since it required responses from human users, it was denoted an 'Interactive Feature Selection'. By performing an IFS, we were able to obtain three top features and apply them to the ERS. Comparing those results from a random selection and Sequential Forward Selection (SFS) and Genetic Algorithm Feature Selection (GAFS), we verified that the top three features were better than the randomly selected feature set.

• Journal of Information Technology Applications and Management
• /
• v.31 no.2
• /
• pp.35-49
• /
• 2024

With the development of e-commerce, live streaming e-commerce, as an emerging marketing method, is on the rise. It integrates various ways of information delivery, providing consumers with unprecedented shopping experiences, particularly through its interactive nature, which can increase audience engagement and immersion. This study delves into how interactive elements in live streaming e-commerce influence consumer emotions and purchase intentions. By employing literature review and empirical analysis methods, we analyzed various interactive factors in the live streaming e-commerce environment and revealed the process through which these factors stimulate audience emotions and lead to specific purchasing behaviors. The results confirm that the interactive appeal of live streaming e-commerce significantly influences consumers' positive emotional responses, consequently enhancing purchase intentions. This study aims to explore the relationship between the interactive features of live streaming e-commerce and consumer emotional responses and purchase intentions, thereby filling theoretical gaps in the field of live streaming e-commerce and proposing new marketing theories. Additionally, by analyzing how interactive features stimulate consumers, optimal live content strategies can be proposed for live streaming e-commerce platforms and hosts, thus aiding in the improvement of marketing strategies and sales effectiveness.

• ETRI Journal
• /
• v.33 no.1
• /
• pp.128-131
• /
• 2011

This letter describes a file format designed for interactive music service where users are able to recompose music based on their own preferences. The proposed design utilizes the flexible features of the ISO base media file format (ISO/IEC 14496-12, ISO-BMFF). The techniques offered in the proposed file format enable compact storage and efficient preset management, allowing users to recompose music with ease and convenience. Additionally, an implementation scheme for an interactive music player is shown along with its results.

• Journal of information and communication convergence engineering
• /
• v.18 no.2
• /
• pp.69-74
• /
• 2020

Myanmar, also known as Burma, has a rich cultural heritage, and its historical tourist attractions well known around the world. Therefore, we designed and developed an interactive spatial augmented reality (iSAR) book on the cultural heritage of Myanmar. This iSAR book has total of 18 pages with rich media content including videos, animations, audio, and images featuring the cultural heritage of Myanmar in a digital format. In addition to virtual content, navigational features such as virtual buttons and touch-based hand gestures were implemented using Leap Motion and VVVV. Therefore, the developed iSAR book allows virtual content and navigational features to merge seamlessly into a physical book. Five participants were recruited to evaluate the prototype iSAR book, and interviews were conducted to gather their feedback based on its immersive qualities. Thus, the developed iSAR book on Myanmar effectively shares the cultural heritage of Myanmar, and ultimately allows users to explore and gain more insight into the country.

• The Transactions of the Korean Institute of Power Electronics
• /
• v.8 no.2
• /
• pp.199-210
• /
• 2003

In this paper, the new Islanding detection method is studied for utility interactive photovoltaic system(UIPVS). It describes the brief of UIPV system and the features of islanding phenomenon. The new islanding detection method for improving the detection characteristics, HCIM(Harmonic Current Injection Method), is proposed and analyzed. The impedance curve of AC load is derived from the complex power equation for testing Islanding detection features. The proposed detection method and the derivation of islanding condition we verified by the simulation with ACSL and the laboratorial experiments.

• Proceedings of the KIEE Conference
• /
• 1996.07b
• /
• pp.787-789
• /
• 1996

This paper describes a Transient Stability Education & Training Software that can make the students or beginners easily be familiar with power system stability problems. The Major objective of this study is to provide, for educational purpose, an interactive computer graphic tool that can facilitate power system study in highly user-friendly environment. The proposed software is designed to have the particular features such as follow : simulation with animation of the rotor, useful interactive scheme, various graphic illustrations related to critical factors of the stability, trace function including revival simulation with different processing speed. With these features, the software could be suitable for educational and training of students/beginners in power system stability engineering field.