• Management & Information Systems Review
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• v.34 no.3
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• pp.303-315
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• 2015

The objective of this study was to devise and empirically validate a model in which personal characteristic, infrastructure of business start-up, difficulties of business start-up influence the intention of business start-up. The research model was analyzed by the structural equation modeling(SEM) technique, supported by SAS 9.13 and SMART-PLS 2.0. The results of this study can be summarized as follows. The results of this study can be summarized as follows. Firstly, personal characteristic had a significant impact on intention of business start-up. Secondly, infrastructure of business start-up also had a significant impact on intention of business start-up. Lastly, on the other hand, difficulties of business start-up had no direct impacts on intention of business start-up.

• Journal of Korea Entertainment Industry Association
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• v.14 no.8
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• pp.1-9
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• 2020

Self-efficacy and entrepreneurial self-efficacy on the positive effects of entrepreneurial intention are well developed in past research but marketing self-efficacy, linked to the competencies of marketing field and is closely related to self-efficacy and entrepreneurial self-efficacy has not received enough attention on the prediction of start-up intention despite marketing and entrepreneurship are crucial when creating a start-up. Moreover, there have been several empirical studies but, most of the previous studies have focused on university students majoring in business and economics. Therefore, there is still little understanding of the effect of marketing self-efficacy on start-up intention. The purpose of this study then was to investigate the effect of marketing self-efficacy on start-up intention for college students majoring in entertainment-related studies. Questionnaires were employed to collect data from three universities in Korea. A total of 120 completed questionnaires were returned. Logistic regression analysis was used to test the hypothesis. The results indicate that marketing self-efficacy was positively and significantly related to start-up intention. The results of this study empirically confirmed that university students majoring in entertainment-related studies with high marketing self-efficacy are more likely to desire to create a start-up. These results suggest theoretical and practical implications.

• Journal of Convergence for Information Technology
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• v.11 no.6
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• pp.83-98
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• 2021

This study identified the influence of employees' hybrid start-up intention (intention to start a business while maintaining a job) on the employees' self-determination motivation (intrinsic motivation, extrinsic motivation) and prior knowledge through the Model of Goal-directed Behavior (MGB). We used a PLS-SEM called SmartPLS 3.0 for 126 valid samples collected by judgement extraction for office workers throughout June 13, 2020 to July 3, 2020, and empirically evaluated the measurement model (internal consistency reliability, convergent and discriminant validity) and the structural model (multicollinearity, determination coefficient, effect size, predictive relevance, etc.). Only the intrinsic motivation for realizing the hybrid start-up goal of office workers had a significant impact on the hybrid start-up attitude and subjective norms, and the prior knowledge of hybrid start-up had a significant impact on the hybrid start-up desire and the hybrid start-up intention. In order to induce hybrid start-ups for workers with unstable employment, we need systems and programs that can inspire employees with intrinsic motivation and knowledge about hybrid start-up, so follow-up researches are necessary to analyze about government systems and consulting support that can promote hybrid start-up.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.65-76
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• 2020

This study analyzed the impact of women's self-preservation on their intention to start a business by using self-efficacy as a mediation, reflecting the importance of women's self-preservation to adapt to the new environment of start-up. In particular, in addition to the overall self-preservation, the sub-factors of behavioral delay, compensatory natural strategy, and constructive thinking strategy were also validated. As a research method, 198 people who responded to the online survey were analyzed using Model 4 of the PROCESS macro proposed by Hayes(2018), and indirect effects were analyzed by designating 5,000 bootstrapping samples. The findings were as follows. First, self-efficacy has been shown to have a mediating effect in which women's self-preservation influences their intention to start a business. At this time, the medium effect was shown as a partial medium. Second, the sense of self-efficacy was found to have a mediating effect on women's behavior-oriented strategies affecting their intention to start a business. At this time, the medium effect was shown as a partial medium. Third, self-efficacy was found to have a mediating effect in which women's natural compensatory strategies affect their intention to start a business. At this time, the medium effect was shown as a partial medium. Fourth, self-efficacy was found to have a mediating effect in which women's constructive thinking strategies affect their intention to start a business. At this time, the medium effect was shown as a complete medium. This shows that the higher a woman's self-preservation, the higher her self-efficacy and willingness to start a business. Based on the results of these studies, he made a developed proposal for women's start-ups.

• Asia-Pacific Journal of Business
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• v.10 no.2
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• pp.79-97
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• 2019

The purpose of this study is to study the influence of the entrepreneurship of the senior generation on the will to start a business at a time when the senior generation cannot lead to technology start-ups or reemployment even after retirement. In addition, in this study, we look at the relationship between entrepreneurship and will to start a business and use social and intellectual capital to verify the impact of entrepreneurship on the will to start a business. This study shows that entrepreneurship is concerned with the relationship between social and intellectual capital and not with the relationship between entrepreneurship and will to start a business. In addition, the relationship between social capital to the will to start a business was significant and the intellectual capital was not significant in the will to start a business. Even if entrepreneurship is embedded, it means that experience and network of social and intellectual capital are essential to the will to start a business, rather than to start one right away.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.4
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• pp.85-96
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• 2017

There are many people who start business because of unstable employment due to income polarization. There are many people who start business because of unstable this study is to present the necessary situation and direction for the prospective founders who are hesitant to start their own business by lacking self - confidence and information about Preparing for start-up the purpose of this study is to investigate the effect of pre - founder's psychological characteristics and start - up preparation characteristics on entrepreneurship intention. In order to conduct this study, 144 male and 114 female who were temporary workers and about to retire were analyzed for validity and reliability using 258 questionnaires. As a result of analyzing the adjustment effect of entrepreneurship education as an interaction term in the psychological characteristics and the preparation characteristics of the entrepreneurship, the risk taking tendency and the preparation period for entrepreneurship were significant for entrepreneurship education. In addition, the greater the necessity and importance of entrepreneurship education, the greater the effect on entrepreneurship education. It is a meaningful study that can give confidence to the subjects who want to start a business but are afraid of failure. This study is expected to contribute to the government's start - up policy by analyzing the influence of pre - founders on the intention of start - up.

• Culinary science and hospitality research
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• v.22 no.7
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• pp.88-99
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• 2016

This study examined the factors influencing consumer's behavioral intention by one person start-ups in the food-service field, and also looked into the effects of service quality by start-ups and perceived relational benefits on behavioral intention. A questionnaire survey was conducted from March 1 to March 30 on 278 citizens of Gwangju Metropolitan City who used one person start-ups. Regarding research results, 3 variables, namely food quality, food value, and physical environment, were set upas e lower variables of service quality in one person start-ups, while 4 variables,psychological benefits, economic benefits, social benefits, and customer benefits, were established as relational benefits. In addition, regression analysis considering consumer's behavioral intention as dependant variable revealed all paths exhibiting a significant, positive(+) corelation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.1
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• pp.69-77
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• 2014

Innopolis start-ups belong to the category of the research-based spin-offs, but in the meantime, has characteristics that separate them from the research-based spin-offs in terms of the process of technology commercialization. This study aims to assess the impacts of the foundation and management of the Innopolis start-ups in terms of expansion of entrepreneurship through entrepreneurial intention of researchers and economic achievements. A data set from 22 Innopolis start-ups and 200 researchers in 14 PRIs through door-to-door interviews and surveys is studied. Main findings are as follows: First, the foundation of the Innopolis start-up has a positive and strong impact on expansion of entrepreneurship through entrepreneurial intention of researchers. Second, technology transfer performance of researchers turns out to be major factor that affects entrepreneurial intention. Third, expansion of entrepreneurship, along with economic achievements characterized by sales, job creation and R&D investment, is a positive effect of the foundation and management of the Innopolis start-ups. The results of this paper provide an opportunity to test whether Innopolis start-up's strength in technology commercialization can be applied to actual management of the Innopolis startup and to examine the general direction in which the foundation and management of the Innopolis start-ups is heading.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.57-71
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• 2021

As the global economy becomes globalized, there is a growing demand for nurturing talent to enhance the competitiveness of individuals and countries. Studying abroad is one of the ways of education to gain high qulaity education and skills, and get closer to the local market, the international market. This study sought to define the factors of global competence and artistic competence for foreign students in Korea, and to clarify the impact of global competence and artistic capacity on the intention of start-up, networking behavior, mediating and regulating effects of social support. The results of the empirical analysis of Chinese students studying in Korea in this study are as follows. First, three sub-factors (knowledge, skill, attitude) of global competency have been shown to have a positive influence on networking behavior. Second, three sub-factors (expression, creativity, media) of artistic competence were having a positive impact on networking behavior. Third, networking behavior has been confirmed to have a positive effect on the intention of start-up. Fourth, the results showed that social support regulates the relationship between networking behavior and start-up intent. Fifth, it was confirmed that networking behavior has the effect of mediating global capabilities and intention to start a business. This study is meaningful in verifying that the networking behavior of students studying abroad plays a positive role in the intention of starting a business by studying the intention of students to adapt to the new social culture, educational environment in foreign countries.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.2
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• pp.79-93
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• 2021

The question of why do you want to start a "start?" Is the most basic step in trying to do something. In other words, previous studies have shown that the degree of confidence in an individual's decision affects the setting of a specific purpose. Based on this, this study aims to provide basic data for deriving the direction of entrepreneurship education in college students by analyzing the effects of goal-oriented behavioral model on college students' self-determination and intention to start a business through the 5 factor model. To achieve the purpose of the study, a self-report questionnaire was conducted from October 01 to November 11, 2019 for university students attending located in Gyeonggi-do, Seoul. A total of 150 questionnaires were distributed, and 125 parts were used for the final analysis, except 25 parts with insincere responses or errors. Data were analyzed using SPSS Win 24, and reliability, validity analysis, frequency analysis, One-way ANOVA and regression analysis were performed, and three-step regression analysis and Sobel verification were performed for mediating effects. The summary of the study is as follows. First, the influence of university students' goal-oriented behavioral model on self-determination showed that attitudes, subjective norms, and perceived behavioral controls had statistically significant positive effects, and positive and negative expectations were statistically significant. Did not affect. Therefore, the higher the attitude, subjective norms, and perceived behavioral control, the higher the university students' self-determination. Second, the influence of college students' goal-oriented behavioral model on the intention to start a business was as follows.). As a result, the higher the perceived behavioral control and positive expectation, the higher the intention to start up. Third, regression model 1 showed that the behavioral control and positive expectation sentiment among the goal-oriented behavioral model had a significant positive influence on the college students' intention to start a business. Affected. Regression model II added the parameters of the 5 factor model, which increased 2.5% of explanatory power than the first regression model. Perceived behavioral control and positive expectations had a statistically significant positive effect, negative expectations had a statistically significant negative effect, and among the 5 factor model, openness had a statistically significant positive (+) Affected. From these results, it can be seen that the Big Five personality factors have a mediating effect on the relationship between goal-oriented behavior model and intention to start up. This study confirmed that the goal-oriented behavioral model of college students is an important variable in implementing self-determination and intention to start a business. In addition, by using his Big 5 personality factors as positive feedback, he has proved to play an important role by identifying the mediation role that can be set, planned and utilized to plan and achieve his life. The result of this study is that college students are interested in the intention of individual start-ups, so they are not freed from difficult employment difficulties. It is intended to provide basic data useful in the age of creation of government.