• Journal of Acupuncture Research
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• 제35권2호
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• pp.69-74
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• 2018

Background: We conducted a cross-sectional study to analyze the pain characteristics and satisfaction scores in traffic accident (TA) patients seeking Korean medicine treatment. Methods: A survey was conducted in 845 outpatients who visited 10 Korean medicine institutions due to TA-associated symptoms from February 25th, 2016 to March 9th, 2016. The questionnaire included information about patient sociodemographic characteristics, accident circumstance details, pain levels, treatment methods, satisfaction and pre-existing musculoskeletal disorders. All statistical analyses were performed using STATA 14.0. Results: A total 754 of the 845 respondents had experienced acute pain of onset within 1-2 days. Pain in the neck or low back was most common, and low back pain (LBP) was more prevalent in pedestrian-vehicle accident cases. Patients showed highest satisfaction with pharmacopuncture treatment, followed by acupuncture and Chuna manual therapy. Although treatments were not completed at the time of the survey, the majority of patients were satisfied with the Korean medicine treatments they received and indicated their intent to reuse this treatment in the future. The degree of pain reduction after treatment was a factor that influenced patient satisfaction with and intention to reuse Korean medicine. Conclusion: This study determined the characteristics and status of TA patients using Korean medicine and suggests the need for further more inclusive studies.

• 한국콘텐츠학회논문지
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• 제20권1호
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• pp.202-216
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• 2020

본 연구에서는 대리운전업종에서 고객과의 관계를 강화하기 위한 전략으로의 마일리지프로그램에 대한 고객들의 효용과 가치를 연구하였다. 이를 위해 대리운전업을 20여년 운영해온 D사를 중심으로 1회 이상 서비스를 이용한 고객 1000명을 대상으로 설문을 진행하였으며, 성실한 설문 응답자 309명을 대상으로 분석을 실시하였다. 연구를 위해 마일리지 이용특성을 다섯 가지(정서적 혜택, 이용편리성, 경제적 유용성, 취득노력, 혜택의 다양성). 매개변수 두 가지(브랜드태도, 브랜드충성도)로 설정하였으며, 종속변수는 재이용의도로 설정하였다. 가설 검정 결과 정서적 혜택과 이용편리성, 경제적 유용성은 매개변수인 브랜드태도와 브랜드 충성도에 유의미한 결과를 보였고, 취득노력과 혜택의 다양성은 유의미한 결과를 나타내지 못하였다. 본 연구의 결과는 대리운전업에서는 고객과의 관계강화 전략을 위하여 고객들에게 정서적 혜택, 이용 편리성, 경제적 유용성을 강화하기 위해 노력해야 함을 밝혔다.

• 한국콘텐츠학회논문지
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• 제9권9호
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• pp.411-422
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• 2009

본 연구의 목적은 모바일관광정보서비스 사용자의 사용 의도에 직접적인 영향을 미치는 요인을 탐색하여, 요인간 연관관계를 제시하는 것이다. 본 연구는 기존의 모바일관광정보에 관련된 연구와 Davis의 기술수용모델(TAM)을 고찰하였으며, 선행연구를 바탕으로 모바일관광정보서비스 특성인 정확성, 상호작용성, 지각된 유용성, 지각된 용이성, 주변상황인식성, 편재접속성을 추출하고 연구모델을 설정하였다. 그리고 이 요인들이 만족도 및 재사용의도에 어떠한 영향을 미치는지 모바일 관광정보서비스 사용 경험이 있는 실제 사용자들을 대상으로 실증 분석을 수행하였다. 구조방정식을 이용하여 연구한 결과 상호작용성, 주변상황인식성, 지각된 유용성, 지각된 용이성이 만족도에 긍정적인 영향을 나타났다. 특히 상호작용성과 주변상황인식성은 만족도와 재사용의도에 중요한 요인으로 검증되었다. 따라서 주변상황인식성과 상호작용성을 높여야 할 것이며, 정확성과 편재접속성을 높이는 것보다는 지각된 유용성과 지각된 용이성을 높이는 것을 제안한다. 본 연구는 모바일 관광정보서비스의 활성화에 응용하거나 산업 정책적 가이드라인을 제시하는데 실증적인 지표로 활용되길 기대해 한다.

• 서비스연구
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• 제14권2호
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• pp.138-157
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• 2024

최근 스마트폰의 발달로 인해 우리 사회의 많은 영역에서 이를 활용한 생활방식이 빠른 변화를 거듭해 가고 있다. 특히 모빌리티앱은 다수의 사람들이 사용하고 있으며 최근에는 관광객들도 관광목적으로 모빌리티앱을 활용하고 있다. 이 중에서도 프리미엄 택시 업계를 중심으로 관광객들을 고객으로 확보하고자 스마트관광의 중요한 요소인 스마트모빌리티 서비스를 표방하고 있다. 이에 본 연구에서는 최근 거주민과 관광객이 같이 사용하는 스마트모빌리티의 관점에서 스마트모빌리티의 속성이 기억에 남는 이용경험에 미치는 영향과 그로 인한 스마트모빌리티의 이미지 및 재사용의도를 연구하고자 한다. 이를 위해 거주민과 관광객을 대상으로 영업영역을 확장하고 있는 국내 프리미엄 택시 업체의 등록고객 320명을 대상으로 설문조사 및 분석을 실시하였다. 분석결과 모든 가설이 채택되었으며 기억에 남는 스마트모빌리티의 속성 중 참여경험이 기분전환이나 참신함보다 스마트모빌리티의 이미지 형성에 중요한 역할을 하는 것으로 나타났다. 또한, 스마트모빌리티 이미지는 재이용의도에 유의한 영향을 미치는 것으로 나타났다. 본 연구에서는 이러한 연구 결과를 토대로 스마트모빌리티 관점에서 어떠한 경험적인 요소를 관리해야 고객에게 좋은 이미지를 주고 재사용을 이끌어낼 수 있는지 실무적 시사점을 제시하고자 한다.

• Physical Therapy Rehabilitation Science
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• 제11권2호
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• pp.207-214
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• 2022

Objective: This study is an experimental study to investigate the effect of group rehabilitation gymnastics on stroke patients. Design: A randomized controlled trial. Methods: From August 1, 2017, to February 30, 2018, 49 subjects hospitalized after being diagnosed with a stroke at K Rehabilitation Hospital had at least 8 weeks (more than 3 times a week) in the group rehabilitation exercise experimental group (25 patients), and the control group (24 patients) did not attend. Data analysis was performed using paired t-test for dependent variables before and after the experiment using SPSS 25. Results: In the experimental group, daily activities were statistically significantly increased from 59.04±25.19 points before treatment to 66.96±24.35 points after treatment (t=2.24, p=0.035). Lung capacity also significantly increased from 280.00±86.99 points to 334.40±93.23 points (t=4.21, p<0.001), and hospital reuse intention also significantly increased from 8.04±1.57 points to 8.88±1.16 points (t=2.67, p=0.013). In the case of the control group, although the MBI, lung capacity, stress, hospital reuse intention, and hospital use satisfaction increased after the experiment compared to before the experiment, there was no significant difference. Conclusions: In conclusion, group rehabilitation gymnastics for stroke patients is effective for daily living movements, lung capacity, and hospital re-use intention. Therefore, if it is continuously applied to stroke patients, it can be used as an intervention to improve the quality of nursing by enhancing physical function.

• 한국경영과학회지
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• 제30권4호
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• pp.131-150
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• 2005

One of the reasons for popularity of online game is owing to the interactions with other game users that would lead game the users easily involving in it. Such a holistic state is called flow. Theoretically and empirically flow is one of the antecedents influencing the intension of reusing online game. However, since there are so many kinds in online games, all of them are not the same in the way of feeling flow and level of the relationship with reuse. The objective of this study is to analyze the relationship between flow, fators influencing flow and reuse intension in online games genre by genre. For this purpose, we classily online game into role playing, board, arcade and simulation, and suggest a research model that would explain relationship between online game and flow comparing its difference among four game genres. Sampling 730 from online game users, we analyze the suggested model empirically by PLS and prove it to be a valid one. The result of this study would not only provide differentiate Insights to the online game providers in each genre practically but also contribute to explaining intrinsic motivation for the use of information technology theoretically.

• 한국비블리아학회지
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• 제31권2호
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• pp.27-51
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• 2020

이 연구는 전문도서관 이용자들을 대상으로 전문도서관의 문화행사의 개최와 참가 도서관에 대한 만족도와 인식도 등에 미치는 영향을 분석하였다. 이를 위해 실제 K 전문도서관에서 독서 활동 행사와 독서 진흥 행사, 전시 행사, 강연 행사 등을 시행하였다. 시행 후 참여자들 대상으로 도서관 서비스에 대한 만족도와 재이용의도, 인식도와의 영향관계를 분석하였다. 이와 같은 분석을 통해 전문도서관에서 제공한 문화행사에 참가한 전문도서관 이용자들은 도서관 이용과 서비스 만족도, 재이용의도 및 권유 의도, 인식도에 모두 영향을 주는 것으로 나타났다. 한편 장서만족도 부분에는 문화행사의 참여와 개최에 실제적인 유의미한 영향관계는 나타나지 않았다.

• 보건의료산업학회지
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• 제13권2호
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• pp.15-25
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• 2019

Objectives: Guardians of patients have a great deal of influence on decision-making in the course of care in Korea. The purpose of this study was to explore the effect of nursing service satisfaction on hospital re-use intention in the guardians of patients admitted to comprehensive nursing care units. Methods: The survey was conducted on 151 guardians of patients hospitalized in comprehensive nursing care units of two general hospitals for four months beginning in September 2017. The data were analyzed with descriptive statistics, t-tests, Pearson's correlation coefficient, and multiple regression analyses using SPSS/Win 21 software. Results: Nineteen percent of variance in hospital re-use intention was accounted for by reliability (t=3.31, p=.001), empathy (t=2.49, p=.014), and recommendations from others (t=2.49, p=.014). The explanatory power was significant (F=13.06, p<.001). Conclusions: To promote hospital reuse, nurses need to improve the quality of their nursing services. Emphasis should be on reliability and empathy among nursing service components. It is also necessary to consider ways to encourage guardians who used hospitals to recommend them to their acquaintances.

• Human Ecology Research
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• 제56권4호
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• pp.391-405
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• 2018

There has been an increasing and widespread use of smartphones to make consumer purchases. Given the stark increases in the sales of business transactions using mobile phones, it is obvious that mobile phones have become major mediums for consumer purchases. Through mobile phones, people can make their purchases anytime, anywhere, which leads their impulse of consumption directly to actual actions of consumption. Consequently, mobile commerce has become widely spread and the competition of the market has intensified. The main findings and implications of this study are as follows. First, it is shown that, among the features of mobile commerce, elements of fun, usefulness, convenience, immediateness, and security affect mobile commerce user satisfaction. Second, among mobile commerce-related consumers' propensity, innovative consumption tendency appears to impact mobile commerce user satisfaction and repurchase intention. Third, recognition of elements in regards to fun, usefulness, convenience, immediateness, and security among features of mobile commerce affect consumers' intention to repurchase mobile commerce. Future recognition for mobile commerce has a direct impact on increasing consumers' repurchase intentions. Last, a higher mobile commerce user satisfaction leads to the higher repurchase intentions.

• 통상정보연구
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• 제9권2호
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• pp.19-40
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• 2007

In recent, T-commerce is widely dispersed as alternative type of commerce. It is forecasted that t-commerce system is used more than e-commerce system. Therefore more and more t-commerce-related industries are also recognizing that t-commerce is a critical business model. It is needed to understand the concept of t-commerce and develop the t-commerce marketing strategy. CEO analyses consumer's behaviors according to the data about buyers and applies the advantage of t-commerce to the communication with customers. This t-commerce system plays an important role in maximizing customer satisfaction and affecting their intention to reuse it. Therefore this paper attempts to identify T-commerce critical success factors and divide between use-intention group and unuse-intention group by taking out a discriminant function by the discriminant analysis. This lays a foundation in developing T-commerce strategy. According to the discriminant function extracted, convenience factor, amusement factor, system quality factor, product perception factor are significant in the sequence of influential degree. However, usefulness factor and speedy connection factor are not significant. In result, the target hitting rate is 77.9% in the first unuse-intention group and it is 95.2% in the second use-intention group. The total discriminant target hitting rate is computed to higher value, 86.55%. The statistic package, SPSS 12.0, is used to survey and analyse data and test the hypothesis. The validity and reliability of variables are verified by both reliability analysis and factor analysis. The discriminant analysis is used to tell the difference between use-intention group and unuse-intention group.