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A Cross Genre Study of the Relationship among Flow, its Antecedents, and the Reuse Intention in Online Games  

Lee, Woong-Kyu (대구대학교 경영학과)
Kwon, Jeong-Il (대구대학교 경영학과)
Publication Information
Journal of the Korean Operations Research and Management Science Society / v.30, no.4, 2005 , pp. 131-150 More about this Journal
Abstract
One of the reasons for popularity of online game is owing to the interactions with other game users that would lead game the users easily involving in it. Such a holistic state is called flow. Theoretically and empirically flow is one of the antecedents influencing the intension of reusing online game. However, since there are so many kinds in online games, all of them are not the same in the way of feeling flow and level of the relationship with reuse. The objective of this study is to analyze the relationship between flow, fators influencing flow and reuse intension in online games genre by genre. For this purpose, we classily online game into role playing, board, arcade and simulation, and suggest a research model that would explain relationship between online game and flow comparing its difference among four game genres. Sampling 730 from online game users, we analyze the suggested model empirically by PLS and prove it to be a valid one. The result of this study would not only provide differentiate Insights to the online game providers in each genre practically but also contribute to explaining intrinsic motivation for the use of information technology theoretically.
Keywords
Online Game; Skill; Challenge; Intrinsic Motivation; Flow; Game Genre;
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