• Journal of the Korean Society of Costume
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• v.53 no.3
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• pp.155-163
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• 2003

The purposes of this study were to identify the differences of the Casual Hanbok's image perception according to wearing situation and to certify factors affecting the Casual Hanbok's purchase. Self administered questionnaires were used. The subjects were 596 women in Chonbuk Province and done during August. 2002. Proportion, percentage, mean, factor analysis, ANOVA and multi-regression were done for data analysis. The results were as follows ; 1. Factors in the Casual Hanbok's image perception were fashion, elegant, comfort, innovation and tradition. The total variences were 53.84%. Especially tradition and innovation factors were very Important. 2. Casual Hanbok's perceived image in formal situation were higher in factors of fashion, elegance, comfort, innovation, and tradition than the perceived image in mind. And the image of informal situation was higher in factors of fashion, elegant and innovation than the perceived image in mind. 3. Purchasing intention was affected by the Casual Hanbok's fashion, elegance, innovation, and tradition, and their influence was 18.10%. Casual Hanbok wearing frequencies affected the purchasing intention significantly.

• Journal of Information Technology Applications and Management
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• v.14 no.1
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• pp.75-97
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• 2007

Recently, the growth of the Internet shopping malls around the world has been increasingly accelerated based on the great advances of IT. Nevertheless, in China the Internet shopping malls have not rewed up relatively. Therefore, this paper has a purpose to discover the factors influencing the vigor of the shopping malls in China and mechanisms on interrelationships among the factors, focusing on customers' trust. To analyze the Chinese Internet shopping mall market from a wider perspective, our research model includes the antecedents from the aspects of shopping mall quality, customer characteristics, environmental features through reorganizing comprehensively various factors considered in the previous studies, and uses customer trust as an intermediate factor and purchasing intention as a dependent factor. It is expected that the implications of this study can help Chinese government agencies related to Internet shopping malls and managers for them make decisions on their policies and strategies effectively.

• Journal of the Korean Data and Information Science Society
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• v.19 no.3
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• pp.775-788
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• 2008

In this study, the consumers were classified into Risk Avoidance Group, Enjoyment and Economy Group, Low Involving Group and High Involving Group by shopping propensity of the consumers and investigated the difference in their evaluation criteria and purchasing intention. The samples used in this study are 214 university students in Busan area who visited the internet shopping mall or had an experience to buy clothes through an internet. The purpose of this study is to identify how the internet university students' clothes shopping propensity and demographical factors affect the evaluation criteria and purchasing intention for clothes. And based on the results, the implications for internet clothes shopping mall are suggested and post research subject is provided as well.

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.249-257
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• 2020

The study aims to explore whether the Supplier's social medial activities and the consumer's social media activities mediate between the characteristics of purchasing cosmetics and the intention of purchasing. To answer this question, a total of 321 consumers participated in the study, and a self-report type of questionnaires were utilized to collect the data. For the data analysis, descriptive statistical analysis and structural equation modeling(SEM) were applied. The results from the study are as follows. First, the characteristics of purchasing cosmetics did not affect the intention of purchasing cosmetics. Second, both the Supplier's and the consumer's social media activities positively predicted the intention of purchasing, among which the consumer's activities were ascertained to make more influential impact on the intention of purchasing cosmetics. Third, both Supplier's and consumer's social media activities completely mediated between the characteristics of purchasing cosmetics and the intention of purchasing. More discussions are suggested for marketing strategies in the study.

• Science of Emotion and Sensibility
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• v.25 no.2
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• pp.55-70
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• 2022

In the 21^st century, the demand for eco-friendly leather, such as eco-leather and vegan leather, is steadily increasing. This study examines the influence of eco-friendliness on consumers' purchasing intentions and the possibility of eco-friendly changes in the fashion accessory market, which is dominated by leather material and leather substitutes. This study administered a questionnaire survey to 227 males and females between 20 and 60 years of age in Korea. With a 5-point Likert scale, data were collected on evaluation criteria when purchasing shoes and bags and purchasing intention of various leather substitute materials according to the democratic variables. The eco-friendliness attitude was divided into eco-consciousness and green behavior. As the eco-friendly attitude increased, most purchasing standards increased, but the purchasing criteria, such as trends, brands, and prices, did not correlate with the eco-friendly attitude. The eco-consciousness of a consumer had a high correlation with the design evaluation criteria, while the green behavior of the consumer aligned with durability and comfort criteria when purchasing a bag. There was a preference for recycled leather, vegetable leather, synthetic leather, and chemical leather, and the fabric type was ranked as natural fiber, biodegradable fiber, and synthetic fiber. Consumers with both green behavior and eco-consciousness are more likely to purchase biodegradable textiles and vegetable leather for the material of shoes and bags.

• The Research Journal of the Costume Culture
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• v.9 no.3
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• pp.389-397
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• 2001

The purpose of this study is to examine the growth potentiality of the Easy-Order System in the domestic male business suit market. This study is based on a questionnaire survey of males, who usually wear a business suit in the work place, and females whose husband wear a business suit. The pertinently answered 108 questionnaires (males: 72 and females: 36) were analyzed with SPSS 8.0. The results of this survey were as follows; 1. Gender, occupation, and height of consumers had a considerable effect on their on their intention of purchasing a preference of this system. 2. Subjects, who were dissatisfied with the limited option of purching a business suit in retail shops, had a significant intention of purchasing a business suit through the Easy-Order System. 3. It had no effect on consumers\\` preference and purching intention of the Easy-Order System whether or not they recognize this system. And the Easy-Order System is not estimated to have major repercussions over consumers by now.

• Asia-Pacific Journal of Business
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• v.8 no.1
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• pp.79-93
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• 2017

The image of Korean products in the US market and attitudes toward Korean companies and brands have very high purchasing value, but there are many doubts about the image of Korea. However, previous studies have shown that national image, product image, and brand attitude have a positive effect on consumers' purchase intention. The purpose of this study is to analyze the effect of Korean image and Korean brand image on purchasing Korean products in North Texas area. As a result of this study, the effect of the national image on Korean corporate image was not significant, and the effect of the national image on Korean brand image was not significant. However, the effect of the corporate image, purchase intention, brand image, and purchase intention is significant. In this study, US consumers do not perceive the correlation between Korean national image, Korean corporate image and brand image, and it is analyzed that Korean products are purchased mostly because of corporate image and brand image.

• Journal of Fashion Business
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• v.14 no.1
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• pp.76-85
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• 2010

The purpose of this study was to investigate the relationships among advertisement attitudes, brand attitudes, and purchasing intention in wedding dress Internet advertisement, using SEM (Structure Equation Modeling). Two hundred two unmarried women participated in this study. For this study, banner advertisement stimuli was developed. Descriptive statistics, factor analysis, AMOS were used for data analysis. The results are as follows: First, advertisement attitudes affected positively brand attitudes. Second, brand attitudes influenced positively purchase intention. Finally, advertisement attitudes affected positively purchase intention. It appears that advertisement attitudes influenced purchase intention directly or indirectly via brand attitudes. Based on these results, fashion advertisement promotion marketing strategies would provide for wedding dress marketers.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.337-343
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• 2022

This study attempted to find out whether there is a difference between social commerce and TV home shopping in the relationship between the purchasing decision factors and the purchasing intention of accommodation product buyers. A survey was conducted for 20 days from March 7 to March 26, 2022, and 205 copies were used for empirical analysis. As a result of the analysis, the purchasing determinants were divided into four factors: reliability, playability, convenience, and economy. As a result of the analysis, it was found that the purchase determinants influenced the purchase intention in the order of playability, reliability, economy, and convenience, while social commerce had the greatest influence on playfulness and home shopping. Social commerce is considered to be important in terms of persuasion based on the product information provided, and consideration of how lively and enjoyable home shopping creates broadcasting videos.

• Journal of the Korean Graphic Arts Communication Society
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• v.29 no.3
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• pp.31-40
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• 2011

Using of QR(Quick Response) code is dramatically extended to various marketing area; not only substitute of bar code but also new tool of PR and marketing. This research attempts to analyze brand communication effect using QR code printed on product package especially in snack product category. Findings are 1) communication effect are different according to the type of book-trailers; 2) cinematic production and animation are the most effective type of book-trailers; 3) for memory and confirmation(sharing), a)stills and straplines, Analysis result of hypothesis I showed that characters of QR code influence on brand attitude. Among dependent variables, only reliability is significant. That means reliability of company and brand using QR code influence on brand attitude. The higher reliability of QR code, the better brand attitude of the brand. Analysis result of hypothesis II found that only reliability is significant on purchasing intention. Reliability of company and product using QR code influences on purchasing intention. The higher reliability of QR code, the higher possibility of purchasing products. Therefore, company can enhance reliability of both company and its products by using QR code. Using QR code will bring high reliability and high brand attitude and purchasing intention.