• Title/Summary/Keyword: intensification of competition

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Formation of the Strategy of Digital Marketing of the Enterprise in the Conditions of the Competitiveness Intensification in the International Market

  • Solntsev, Sergii;Smerichevskyi, Serhii;Skyba, Halyna;Zabashtanska, Tetiana;Bazaliyska, Natalia;Kolbushkin, Yuriy
    • International Journal of Computer Science & Network Security
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    • v.22 no.2
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    • pp.47-56
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    • 2022
  • The article defines the principles of formation of digital marketing strategy of enterprises in the conditions of intensification of competition on the international market. The stages of development of digital marketing strategy of enterprises in the conditions of intensification of competition in the international market are substantiated, which includes: setting goals, which envisages observance of the principles of SMART-scheme; product or service analysis; monitoring of competitors; analytics of definition and segmentation of the target audience of the enterprise; selection of digital marketing tools and channels for promotion on the international market of products or services; formation of a unique, unique trade offer, selection of indicators for evaluating the effectiveness of digital marketing strategy and its tools. It is proved that according to the principle of SMART method of goal setting it is necessary that the goals have: specificity, measurability, achievability, relevance, achievement of the goal should be limited in time, have specific deadlines. To increase the effectiveness of digital marketing strategy, it is necessary to analyze the internal and external environment using the method of SWOT-analysis, the advantage of which is a comprehensive assessment of the company, competitors and the industry as a whole in the face of competition in the international market. The main indicators of evaluation of the effectiveness of digital marketing strategy in the conditions of intensification of competition on the international market are substantiated.

Tools for Improving the Efficiency of the Economic Security of Enterprises in Face of the Competitiveness Intensification

  • Turylo, Anatolii M.;Sharko, Vitalii;Fesun, Iryna;Stadnyk, Viktoriya;Andrusenko, Nadiia
    • International Journal of Computer Science & Network Security
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    • v.22 no.3
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    • pp.53-60
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    • 2022
  • The article examines the problems of ensuring the effectiveness of the economic security system in the face of increasing competition. The relevance of the study is determined by the intensification of competition between enterprises and the threats arising from this phenomenon. The methodological basis is the methods used: analysis and synthesis - to identify the main trends in the development of tools for economic security of the enterprise; systematization - to highlight the main characteristics of the economic security of the enterprise in the intensification of competition; generalization - to form the general conclusions of the study. The purpose of scientific research is to substantiate the feasibility of using the tools of the economic security system to increase its efficiency in the face of intensifying competition. The main components of the economic security system of the enterprise, which have the greatest impact on the formation of an effective level of economic security. The defining characteristics of the system of economic security of the enterprise are investigated. Special characteristics of the economic security system of the enterprise are considered. The offered directions of tools of maintenance of system of economic safety of the enterprise in competitive conditions: objective, subjective external, subjective internal. For each area, specific tools for ensuring the system of economic security, which affect its efficiency, have been identified.

Economic Effect Analysis on the Intensification of Competition in LM Market (LM시장 경쟁 확대의 경제적효과 분석)

  • 권수천;김병운
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.28 no.12B
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    • pp.1124-1134
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    • 2003
  • The recent intensification of competition in the LM market has become a major issue. In this research effort, a study is made to determine the expected social benefits that can be realized from the increase of competition in the LM market through CPS. Results from this study show that consumer benefits up to 144.8 billion won can be created through the boost in competition from CPS. However, a reduction of 207.9-438.7 billion won in revenues is expected for service providers. Depending on the existing service providers, revenues may fall by at least 264.4 billion won and up to 486.2 billion won. For newcomers to the market 30.2-89.1 billion won will be created.

An Intensification Plan of Technical Competitive strength in Domestic Construction Engineering Company (건설엔지니어링업체의 기술경쟁력 강화방안)

  • Park Hwan Pyo;Lee Kyo Sun;Ji Sang Wuk;Park Sang Hun
    • Korean Journal of Construction Engineering and Management
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    • v.3 no.3 s.11
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    • pp.66-74
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    • 2002
  • The Cost of Engineering is composed of the $3{\~}5{\%}$ of total cost of construction. It is important the role of engineering in the first stage of the business. But, it was not more the technical level of domestic design stage than advanced state. Expecially, it was because of the cognition lack and unreliable results about technical development. The result of that, it was lacking to the draw results of foreign countries. And it was to waste national budget through overlapped adopting of similar technologies from abroad that few projects are performed as their original plan. Therefore, the research is proposed to the intensification plan of technical competitive strength in domestic construction engineering company to cope with the change of economic environment.

The Competitiveness Analysis of Geely Automobile Group

  • Yuhang Xia;Mingsheng Li;Junzhu Zhang;Myeongcheol Choi;Hannearl Kim
    • International Journal of Advanced Culture Technology
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    • v.12 no.2
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    • pp.402-408
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    • 2024
  • The purpose of this research is to discuss the development history and future strategy of Geely Automobile Group Co., Ltd. Founded in 1997, Geely Automotive Group has grown from a small workshop to one of China's leading automakers after nearly three decades of development.This paper first reviews the development of Geely Automobile, from the initial small-scale production to the current global layout and diversified product line. Secondly, it analyzes the challenges and opportunities faced by Geely Automobile, including the intensification of market competition and the changing demand for technological innovation.And put forward the future development strategy of Geely Automobile, including improving the quality of products, expanding the international market and promoting the development of new energy vehicles. By analyzing the development history and future strategy of Geely Automobile Group Co., Ltd., we can better understand the company's position and future development direction in China's automobile industry.

International Migration and Export Flows: Evidence from the People's Republic of China

  • Karkanis, Dimitrios
    • East Asian Economic Review
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    • v.23 no.3
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    • pp.311-329
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    • 2019
  • Since China's opening to international trade, the rapid growth of the country's export sector has been coupled by an intensification of migratory outflows of ethnic Chinese. The literature has already stressed the beneficial role of migration in enhancing bilateral trade. The present paper applies a gravity model in order to capture the impact of migration on Chinese exports for a relatively long period of time (1995-2017) where significant developments take place. We estimated four regressions, each of them confirming the positive network effects of migration for boosting export growth. Apart from the main finding, it appears that the role of institutional and geographical proximity can prove to be complementary for trade enhancement. The results finally suggest mixed effects due to the countries' import openness, indicating that China's free trade agreements acts as a substitute for smoothing trade competition from third countries.

Trend of Reduction and Direction of Management Response in the Large Purse Seine Fishery (대형선망어업의 축소 동향과 경영대응 방향)

  • Kim, Dae-Young
    • The Journal of Fisheries Business Administration
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    • v.50 no.4
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    • pp.29-44
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    • 2019
  • This paper examines the trend of restructuring and direction of management response in the Large Purse Seine Fishery. The large-scale fishing industry is one of the most popular fishing areas in the coastal area, and it has been developed by providing exclusive supplies of many types of catchy fish, such as mackerel and horse mackerel through physical productivity in fleet operations. However, the Large Purse Seine Fishery has been declining in profitability due to the deterioration of the business environment since 2000. It is at a crossroads whether it will disappear or regenerate as it is. The Large Purse Seine Fishery's current problems are: firstly, the continued deterioration of the fishery business balance and worsening labor problems, secondly, insufficient freshness management and quality control after landing, and thirdly, import competition. The fourth is the intensification of the market competition, which is the evolution of fishing variability and the increase in the proportion of small fish. The fifth is the reduction of the operating fishing ground due to the suspension of mutual fishing in Korea and Japan. To address these problems and suggest management response directions for the survival of large-scale fishing businesses is as follows. First, a sustainable production system should be established through strengthening resource management and promoting international fisheries cooperation. Second, the profitability of fishing management should be improved by introducing a low-cost supplier system and securing a stable labor force. Third, we should improve the leading and quality control of catch, improve the high value-added value of catch through brand development, and secure competitive advantage with imported produce. Finally, the government should establish a cooperative system among private sector, government, and research institutes to push ahead with these tasks and strengthen the competitiveness of the front and rear industries.

Analysis and Measurement on the Evaluation of the Information Technology (정보기술(IT)의 가치평가분석 및 측정에 관한 연구 - 특허기술을 중심으로 -)

  • Kim, Seung-Hwan;Kim, Bok-Su;Lee, Joo-Yeon
    • Journal of Korea Society of Industrial Information Systems
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    • v.13 no.5
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    • pp.106-116
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    • 2008
  • 21 century is as time of infinite competition the knowledge base society where the creation knowledge and information become source of competitive power (Knowledge-based society) and the world-wide various nations leads and knowledge intensification of voice and existing industry of knowledge industry leadership grasp of competitive power high position security and world economy it concentrates a hazard national ability from new economic environment inside. Also, world economy the economic border collapsed with opening anger liberalization and the integration of world economy was accelerated and the restraint of advanced nation, pursuit of the late start developing country and competition from the enterprise for strategy helping each other back international market more were aggravating and information and knowledge with production element or the goods were wide in the economic whole and information knowledge revolution which circulates was developed and it followed hereupon and with the vitality where the knowledge base industry growth is new it rose to the surface.

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Study of Pedagogical Practice and Teaching Experience in European Countries

  • Poplavskyi, Mykhailo
    • International Journal of Computer Science & Network Security
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    • v.22 no.3
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    • pp.252-258
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    • 2022
  • Globalization, development of the information society, intensification of migration processes, and internationalization of education in recent years have significantly affected the international labour market and increased competition between professionals in various fields. Academic, research and teaching staff are currently facing rapid changes and growing demand for quality educational services. Under such conditions, educational institutions around the world pay particular attention to improving the quality of the educational process in order for their graduates to be able to compete in the international labour market. The study of the experience of teachers' professional training in advanced countries opens new opportunities for improving the system of pedagogical training in Ukraine in order to adapt it to the requirements of the European educational space. The progressive achievements of countries demonstrating a high level of teachers' professional training in accordance with international standards, having rich historical educational traditions are of considerable scientific interest; consequently, this contributes to their leadership in science and education at the regional and global levels. The purpose of the present academic paper lies in analysing the latest trends in exploring teaching experience in the European countries and performance review of passing by students and teachers of the program on studying of pedagogical practice and experience of teaching in the countries of Europe. Methodology. Analytical and empirical (questionnaire) methods were used in the research process. Results. According to the obtained results of the research, the advantages, the most common areas of educational programs and the wishes of the participants regarding the practical implementation of the experience were identified.

A Study on Key Factors Influencing Customers' Ratings of Restaurants by Using Data Mining Method (데이터 마이닝을 활용한 외식업체의 평점에 영향을 미치는 선행 요인)

  • Kim, Seon Ju;Kim, Byoung Soo
    • The Journal of Information Systems
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    • v.31 no.2
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    • pp.1-18
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    • 2022
  • Purpose Customer review is a major factor in choosing certain restaurants. This study investigates the key factors affecting customer's evaluation about restaurants. With the recent intensification of competition among restaurants in the service industry, the analysis results are expected to provide in-depth insights for enhancing customer experiences. Design/methodology/approach We collected information and reviews provided at the restaurants in the Kakao Map platform. The information collected is based on the information of 3,785 restaurants in Daegu registered on Kakao Map. Based on the information collected, seven independent variables, including number of rating registered, number of reviews, presence or absence of safe restaurants, presence or absence of a posting about holding facilities, presence or absence of a posting about business hours, presence or absence of a posting about hashtags, and presence or absence of break times, were used. Dependent variable is restaurant rating. Multiple regression between independent variables and restaurant rating was carried out. Findings The results of the study confirmed that number of rating registered, presence or absence of a posting about business hours, and presence or absence of a posting about hash tags have an positive effects on the restaurant rating. The number of reviews had a negative effect on the restaurant rating. In addition, in order to confirm the role of customer's reviews, we carried out LDA topic modeling. We divided the topics into the positive review and the negative reviews.