• Title/Summary/Keyword: innovation behavior

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A Study on the Phobia Treatment Using 3D Virtual Reality System (3D 가상환경시스템 이용한 공포증 치료에 대한 연구)

  • Paek Seung-Eun
    • The Journal of Information Technology
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    • v.5 no.4
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    • pp.45-55
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    • 2002
  • Virtual Reality(VR) is a new technology which makes humans communicate with computer. It allows the user to see, hear, feel and interact in a three-dimensional virtual world created graphically. In this paper, we introduced VR into psychotherapy area and developed VR system for the exposure therapy of acrophobia. Acrophobia is an abnormal fear of heights. Medications or cognitive-behavior methods have been mainly used as a treatment. Lately the virtual reality technology has been applied to that kind of anxiety disorders. A virtual environment provides patient with stimuli which arouses phobia, and exposing to that environment makes him having ability to over come the fear. In this study, the elevator stimulator that composed with a position sensor, head mount display, and audio system, is suggested. To illustrate the physiological difference between a person who has a feel of phobia and without phobia, heart rate was measured during experiment. And also measured a person's HR after the virtual reality training. In this study, we demonstrated the subjective effectiveness of virtual reality psychotherapy through the clinical experiment.

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Effect on the Internal Organizational Culture Attributes Job Performance and Job Satisfaction in Hospital (병원 내부조직문화속성이 직무수행능력 및 직무만족에 미치는 영향)

  • Kang, Cheon-Kook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.6
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    • pp.484-492
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    • 2018
  • The purpose of this study was to analyze the effects of internal organizational culture attributes on job performance and job satisfaction. Data collection was conducted from December 8, 2014 to December 20, 2014 through a self-enforced questionnaire at 500 general hospitals in Gyeonggi-do. First, the organizational cultural attributes of hospitals had a statistically significant effect on job performance. Second, organizational cultural attributes had a statistically significant effect on job satisfaction. Third, job performance had a statistically significant effect on job satisfaction. For communication, organizational development and the future of the organization as well as organizational attributes and systems of the organization were shown to increase job performance and job satisfaction, communication with seniors and colleagues, roles, and responsibilities between departments. Organizational culture had more organizational attributes than individual ones, which affects the work and behavior of the organization members. Therefore, in order to survive competition, hospitals require accurate diagnosis of hospital organization culture, maximize effectiveness of organization culture, and a desirable hospital culture. In addition, management should provide employees with a clear mid- to long-term vision to ensure that the objectives of the hospital and the goals they pursue are consistent.

A Study on the User Acceptance Model of Artificial Intelligence Music Based on UTAUT

  • Zhang, Weiwei
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.6
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    • pp.25-33
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    • 2020
  • In this paper, the purpose is to verify the impact of performance expectations, effort expectations, social impact, individual innovation and perceived value on the intent of use and the behavior of use. Used Unified Theory of Acceptance and Use of Technology (UTAUT) to verify the applicability of this model in China, and established the research model by adding two new variables to UTAUT according to the situation of the Chinese market. To achieve this goal, 345 questionnaires were collected for experienced music creators using artificial intelligence nuggets in China by means of Internet research. The collected data were analyzed through frequency analysis, factor analysis, reliability analysis, and structural equation analysis through SPSS V. 22.0 and AMOS V 22.0. The verification of the hypotheses presented in the research model identified the decisive influence factors on the use of artificial intelligence music acceptance by Chinese users. The study is innovative in that it attempts to verify the applicability of UTAUT in the Chinese context. In the construction of the user acceptance model of AI music, three influencing factors will have an effect on users' intentions, and according to the degree of effect, from largest to smallest, they are respectively Perceived Innovativeness, Performance Expectancy and Effort Expectancy. This paper will also provide some management advices, i.e. improving the utility and usability of AI music, encouraging users with individual innovativeness, developing competitive and attractive pricing policies, increasing publicity, and prioritizing word-of-mouth advertising.

Analysis of the Behavior Characteristics of Pile Foundations Responding to Ground Deformation (지반 변형 대응형 말뚝 기초의 거동 특성 분석)

  • Lee, Junwon;Shin, Sehee;Lee, Haklin;Kim, Dongwook;Lee, Kicheol
    • Journal of the Korean Geosynthetics Society
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    • v.19 no.4
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    • pp.21-32
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    • 2020
  • As the global large-scale infrastructure construction market expands, the construction of civil engineering structures in extreme environments such as cold or hot regions is being planned or constructed. Accordingly, the construction of the pile foundation is essential to secure the bearing capacity of the upper structure, but there is a concern about loss of stability and function of the pile foundation due to the possibility of ground deformation in extreme cold and hot regions. Therefore, in this study, a new type of pile foundation is developed to respond with the deformation of the ground, and the ground deformation that can occur in extreme cold and hot region is largely divided into heaving and settlement. The new type of pile foundation is a form in which a cylinder capable of shrinkage and expansion is inserted inside the steel pipe pile, and the effect of the cylinder during the heaving and settlement process was analyzed numerically. As a result of the numerical analysis, the ground heaving caused excessive tensile stress of the pile, and the expansion condition of the cylinder shared the tensile stress acting on the pile and reduced the axial stress acting on the pile. Ground settlement increased the compressive stress of the pile due to the occurrence of negative skin friction. The cylinder must be positioned below the neutral point and behave in shrinkage for optimum efficiency. However, the amount and location of shrinkage and expansion of cylinder must comply with the allowable displacement range of the upper structure. It is judged that the design needs to be considered.

A Study on the case of Application of Women's Personnel in the New Zealand Defence Force (뉴질랜드 군 여성인력의 활용과 우리 군에 주는 시사점)

  • In-Chan Kim;Jong-Hoon Kim;Jun-Hak Sim;Kang-Hee Lee;Sang-Keun Cho;Sang-Hyuk Park;Myung-Sook Hong
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.415-419
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    • 2023
  • The New Zealand Defence Force (NZDF) began using female manpower from World War II. After making various efforts to secure excellent manpower, the proportion of female manpower has risen to 24%, higher than that of Britain, the United States, Canada and Australia, which have a longer history of female military personnel than New Zealand. This is the result of NZDF efforts to open combat roles to women and allow female personnel to advance to high-ranking military positions such as generals and consular officers. In addition, policy alternatives to address women's realistic concerns such as pregnancy and childbirth, childcare, and vertical organizational culture were presented. In particular, Operation "Respect" was implemented to overcome the problem of not leaving or joining the army due to inappropriate sexual behavior and bullying. The operation respect established the role of the leader, emphasized the support of the victim, and accumulated data of the accident to prevent similar accidents. In addition, through the "Wāhine Toa" program, excellent female manpower could be introduced into the military through customized support considering the military life cycle (attract-recruit-retain-advance) of female personnel. South Korea is also considering expanding the ratio and role of female manpower as one of the ways to overcome the shortage of troops and leap into an advanced science and technology group. Implications were derived from the use of female manpower in the NZDF and the direction in which the Korean military should proceed was considered.

The Impact of Awe on Preference for Innovative Products: The Mediated Moderating Effect of Positive Technology Readiness (경외감이 혁신적 제품 선호도에 미치는 영향: 긍정적 기술준비도의 매개된 조절효과 )

  • Ga Young Lim
    • Knowledge Management Research
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    • v.24 no.4
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    • pp.87-102
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    • 2023
  • Awe is recognized as an emotion linked to enhancing openness to new experiences and broadening one's cognitive perspective through the acquisition of new knowledge. This research aimed to investigate awe's impact on consumer behavior in advertising, using a 2 (emotion: awe/control) × 2 (product type: innovative/non-innovative) experimental design with 118 undergraduate students in Seoul, Korea. Findings revealed that awe-inducing advertising significantly increases product preference and positive technology readiness, particularly for innovative products compared to non-innovative ones or when awe is not elicited. The analysis of moderated mediation showed that positive technology readiness plays a mediating role in the relationship between awe induction and product preference. Notably, in the case of innovative products, awe-inducing advertising heightens positive technology readiness, subsequently increasing consumer preference for these products. These results reinforce existing literature on awe's positive effects, demonstrating its role in augmenting consumers' favorable attitudes toward innovative products. The study offers valuable insights for marketing strategies of companies promoting innovative products or services, highlighting the effectiveness of awe-inducing emotional appeals in shaping consumer attitudes towards innovation.

The Contact and Parallel Analysis of SPH Using Cartesian Coordinate Based Domain Decomposition Method (Cartesian 좌표기반 동적영역분할을 고려한 SPH의 충돌 및 병렬해석)

  • Moonho Tak
    • Journal of the Korean GEO-environmental Society
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    • v.25 no.4
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    • pp.13-20
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    • 2024
  • In this paper, a parallel analysis algorithm for Smoothed Particle Hydrodynamics (SPH), one of the numerical methods for fluidic materials, is introduced. SPH, which is a meshless method, can represent the behavior of a continuum using a particle-based approach, but it demands substantial computational resources. Therefore, parallel analysis algorithms are essential for SPH simulations. The domain decomposition algorithm, which divides the computational domain into partitions to be independently analyzed, is the most representative method among parallel analysis algorithms. In Discrete Element Method (DEM) and Molecular Dynamics (MD), the Cartesian coordinate-based domain decomposition method is popularly used because it offers advantages in quickly and conveniently accessing particle positions. However, in SPH, it is important to share particle information among partitioned domains because SPH particles are defined based on information from nearby particles within the smoothing length. Additionally, maintaining CPU load balance is crucial. In this study, a highly parallel efficient algorithm is proposed to dynamically minimize the size of orthogonal domain partitions to prevent excess CPU utilization. The efficiency of the proposed method was validated through numerical analysis models. The parallel efficiency of the proposed method is evaluated for up to 30 CPUs for fluidic models, achieving 90% parallel efficiency for up to 28 physical cores.

University Hospital Nurses' Experience of a Music-Based Online Burnout Prevention Program: A Qualitative Case Study (대학병원 간호사의 소진예방을 위한 비대면 음악기반 심리정서지원 프로그램 참여경험 연구)

  • Yun, Juri;Lee, Jin Hyung
    • Journal of Music and Human Behavior
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    • v.21 no.2
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    • pp.135-157
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    • 2024
  • In this study, the authors developed and implemented an online music-based support program to prevent burnout among university hospital nurses. This study involved 40 nurses from three university hospitals who shared their subjective experiences after participating in 8 music-based non-simultaneous online sessions. The responses were collected as qualitative data and analyzed using the qualitative content analysis method. The analysis identified 66 meaning units, 10 themes, and 3 categories, which included: 'Recovery of physical and psychological stability', 'Self-care and acceptance', and 'Rediscovery of pride and meaning as a nurse'. This study is significant for exploring the experiences of university hospital nurses who participated in a remotely implemented music-based psycho-emotional support program, with respect to burnout prevention. For future directions, we suggest a more in-depth exploration of specific burnout factors and an expansion of research through the diversification of research methods to refine programs aimed at alleviating nurse burnout.

Occurrence and Behavior Analysis of Soil Erosion by Applying Coefficient and Exponent of MUSLE Runoff Factor Depending on Land Use (국내 토지이용별 MUSLE 유출인자의 계수 및 지수 적용을 통한 토양유실 발생 및 거동 분석)

  • Lee, Seoro;Lee, Gwanjae;Yang, Dongseok;Choi, Yujin;Lim, Kyoung Jae;Jang, Won Seok
    • Journal of Wetlands Research
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    • v.21 no.spc
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    • pp.98-106
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    • 2019
  • The coefficient and exponent of the MUSLE(Modified Universal Soil Loss Equation) runoff factor in the SWAT(Soil and Water Assessment Tool) model are 11.8 and 0.56 respectively, which are equally applied to the estimation of soil erosion regardless of land use. they could derive overestimation or underestimation of soil erosion, which can cause problems in the selection of soil erosion-vulnerable area and evaluation of reduction management. However, there are no studies about the estimation of coefficients and exponent for the MUSLE runoff factor by land use and their applicability to the SWAT model. Thus, in order to predict soil erosion and sediment behavior accurately through SWAT model, it is necessary to estimate the coefficient and exponent of the MUSLE runoff factor by land use and evaluate its applicability. In this study, the coefficient and exponent of MUSLE runoff factor by land use were estimated for Gaa-cheon Watershed, and the differences in soil erosion and sediment from SWAT model were analyzed. The coefficient and exponent of runoff factor estimated by this study well reflected the characteristics of soil erosion in domestic highland watershed. Therefore, in order to apply the MUSLE which developed based on observed data of US agricultural basin to the domestic watershed, it is considered that a sufficient modification and supplementation process for the coefficient and exponent of the MUSLE runoff factor depending on land use is necessary. The results of this study can be used as a basic data for selecting soil erosion vulnerable area in the non-point source management areas and establishing and evaluating soil erosion reduction management.

A Study on Antecedents and the Consequences of Leadership Styles for Korean the Franchise System (프랜차이즈에서 리더십스타일의 선행요인과 성과요인에 관한 연구)

  • Lee, Eui-Joon;Kim, Sang-Deok
    • Journal of Distribution Science
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    • v.9 no.4
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    • pp.63-73
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    • 2011
  • The relationship between buyers and sellers is changing into a long-term relationship. A number of distribution channel researchers have determined that the behavior of distribution channel members can be characterized by relational exchanges. The members of relational distribution channels may be perceived as strategic partners; however, even within these arrangements, member asymmetries may exist, which can create unequal distributions of power and dependence. Thus, as all distribution channel members may not be equal in power, it is possible that a less-dependent channel leader may emerge. Therefore, leadership in distribution channels is a very important variable. Distribution channel leadership can be defined as the activities undertaken by the distribution channel leader to influence the marketing programs and strategies of channel members. A distribution channel's performance is influenced by the leadership style of the channel leader. Although research on channel leadership styles can be broadly categorized, many researchers have dealt with analyzing distribution channel leadership by using the power-influence approach, which includes looking at variables, such as power, power base, and influence strategies. Moreover, they have examined the direct relationship between leadership styles and performance. Many distribution channel scholars have attempted to justify the application of leadership styles identified in alternative leadership theories to the inter-organizational context of distribution channels. They have made suggestions regarding how great the usefulness of leadership style as a strategy is to secure the compliance of distribution channel members and have conceptually and empirically linked it to channel-related phenomena, such as manifest conflict, cooperation, channel efficiency, and effectiveness. However, as few empirical studies have examined the antecedents and consequences of leadership styles, research on leadership style can be considered nascent. Thus, it is required to investigate the antecedents and consequences of the leadership style of a distribution channel leader. This study aims to empirically identify whether there are influences of the antecedents of leadership on two different leadership styles, and to reveal whether these leadership styles induce any consequences. The research subjects were 220 franchisees. Research findings are as follows: First, the results show a positive effect of technological capability on transformational relationships. However, it does not have a significant effect on transactional leadership. Second, innovation-oriented organizational culture has negatively influenced both leaderships. However, task-oriented organizational culture positively and significantly influenced both forms of leadership. Third, the ethics of leaders has influenced both leadership styles positively and significantly. Fourth, regarding consequences, transformational leadership strengthens financial performances, whereas it weakens relational citizenship behaviors. However, transactional leadership positively influences relational citizenship behavior whilst negatively affecting financial performance.

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