• Title/Summary/Keyword: information diffusion

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The Role of Message Content and Source User Identity in Information Diffusion on Online Social Networks

  • Son, Insoo;Kim, Young-kyu;Lee, Dongwon
    • Asia pacific journal of information systems
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    • v.25 no.2
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    • pp.239-264
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    • 2015
  • This study aims to investigate the effect of message content and source user identity on information diffusion in Twitter networks. For the empirical study, we collected 11,346 tweets pertaining to the three major mobile telecom carriers in Korea for three months, from September to December 2011. These tweets generated 59,111 retweets (RTs) and were retweeted at least once. Our analysis indicates that information diffusion in Twitter in terms of RT volume is affected primarily by the type of message content, such as the inclusion of corporate social responsibility activities. However, the effect of message content on information diffusion is heterogeneous to the identity of the information source. We argue that user identity affects recipients' perception of the credibility of focal information. Our study offers insights into the information diffusion mechanism in online social networks and provides managerial implications on the strategic utilization of online social networks for marketing communications with customers.

The Study of Segmentation of Internet Fashion Information Users and Diffusion Outcomes: Application of a Use-Diffusion Model (사용확산에 따른 인터넷 패션정보 사용자 시장세분 및 확산성과 연구)

  • Song, Ki Eun;Hwang, Sun Jin;Kim, Yunsik
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.6
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    • pp.725-736
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    • 2013
  • This study segments information users according to depth and variety of use diffusion in order to differentiate between the influence of fashion information spread and diffusions from each segmented group. Data were collected from a fashion community to perform a social network analysis that used UCINET 6.0. Members completed the survey materials and the network materials were utilized in the analysis to test the hypothesis. The segmented groups of information users determined the study results according to use diffusion and the variables that affect them. The variables affecting information diffusion outcomes indicate different significant influence factors on each segmented market. Information variety and complexity represents elevated information reproductions and verbal acceptances from information diffusion outcomes.

Factors Influencing the Use Diffusion of Cosmetic Medical Information Mobile Platform: Based on Technology Acceptance Model (미용성형의료정보 모바일 플랫폼의 사용확산에 영향을 미치는 요인: 기술수용모델을 기반으로)

  • Youyoung Park;Jeman Boo
    • Korea Trade Review
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    • v.45 no.1
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    • pp.279-300
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    • 2020
  • The cosmetic medical information mobile platform is evolving into a new channel for searching and obtaining relevant information before using cosmetic medical service. In addition, the medical institutions can facilitate the medical contracts, and take advantage of systemic customer management through the cosmetic medical information mobile platform. Therefore, the paradigm of the cosmetic medical mobile service industry is facing a flow of change through the use diffusion of cosmetic medical information mobile platform. In this study, in order to explore the factors affecting the use diffusion of the cosmetic medical information mobile platform, this study used the research model of the influence of the characteristics of the cosmetic medical information mobile platform on perceived convenience and usefulness, and use diffusion by applying TAM(Technology Acceptance Model). As a result, immediateness, interactivity, and customization in the characteristics of cosmetic medical information mobile platform had positive effects on the perceived convenience. Also, interactivity, customization, and economics had positive impacts on perceived usefulness. In addition, perceived convenience and usefulness had positive effects on the use diffusion. Through this study, the factors influencing the use diffusion of cosmetic medical information mobile platform were actually explored, and the service value of the cosmetic medical information mobile platform were categorized. Future research is expected to contribute to the continuous improvement of quality and expansion of the cosmetic medical service market based on various research.

A New Image Enhancement Algorithm Based on Bidirectional Diffusion

  • Wang, Zhonghua;Huang, Xiaoming;Huang, Faliang
    • Journal of Information Processing Systems
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    • v.16 no.1
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    • pp.49-60
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    • 2020
  • To solve the edge ringing or block effect caused by the partial differential diffusion in image enhancement domain, a new image enhancement algorithm based on bidirectional diffusion, which smooths the flat region or isolated noise region and sharpens the edge region in different types of defect images on aviation composites, is presented. Taking the image pixel's neighborhood intensity and spatial characteristics as the attribute descriptor, the presented bidirectional diffusion model adaptively chooses different diffusion criteria in different defect image regions, which are elaborated are as follows. The forward diffusion is adopted to denoise along the pixel's gradient direction and edge direction in the pixel's smoothing area while the backward diffusion is used to sharpen along the pixel's gradient direction and the forward diffusion is used to smooth along the pixel's edge direction in the pixel's edge region. The comparison experiments were implemented in the delamination, inclusion, channel, shrinkage, blowhole and crack defect images, and the comparison results indicate that our algorithm not only preserves the image feature better but also improves the image contrast more obviously.

Diffusion of the Information Telecommunication Service in Kwangju (光州市 하이텔(HiTEL) 서비스의 擴散 및 利用行態)

  • Lee, Jeong-Rock;Kim, Jae-Chul
    • Journal of the Korean Geographical Society
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    • v.28 no.2
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    • pp.123-136
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    • 1993
  • The growth of radidly improving computer and information technology has a profound impact upon economical, social and cultural sectors. With the progress of information technology, information-telecommunication services are produced. This service is used in sending the information to order service-users, and search the need information. This case study considers information-telecommunication service as a consumer-innovation. Information telecommunication services are provided by firms involved in collection. HiTEL(High-Telecommunication) service represents a subset of this group in that the collection, processing and transmission is primarily in an electronic from. The purpose of this paper is concerned with examining the spatial diffusion process, the issues, and behavior to used in HiTEL service one of the information-telecommunication services in Kwangju. HiTEL service is one of the typical information-telecommunication services, and is begun in Seoul and Kwangju area from October 1991, and diffusing several cities and regions now. Diffusion process of HiTEL services in Kwangju showed the irregular pattern in major residential areas, particularly Daewei-dong, Dongun-dong present higher adoption rate than other area, and where functioned as a diffusion center, the social and economic characteristics of residential area have a critical effect on diffusion process. The major adoption areas are recently built residential area, apartment districts, and diffusion direction shows two directions according to development of residental area; one is to south, another is from northeast to southwest. In order to understand the use-behavior of HiTEL service, questionary survey was carried out. Most adopters have a concern to actual life, as HiTEL, information of telephonenumber, and Daewoo Dial-Van compared with other information service. But the actual use-frequency of service is very low. In use of Kwangju regional information service, the use-frequency of operator is very low because of the lack of advertisement, the lack of providing information, and the low-concerns for regional information. But most of adopters need the providing of various regional information as regional news, education, medical and cultural events, housing, city-transportation, and job market. Thus, in order to increase and diffuse the HiTEL service, the establishment of diffusion strategies and the scheme for solution of related issues are very important. The direct diffusion strategies are the diffusion of information-mind, establishment of diffusion and education center, providing of regional information. The scheme for solution of related issues revealed in operating process are reduction of rental fee, development of the related technology and services.

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Noise reduction method using mean curvature diffusion (평균곡률 확산을 이용한 잡음감소 기법)

  • Ye Chul-Soo;Chung Hun-Suk;Kim Seong-Jong;Hyun Deuk-Chang
    • 한국컴퓨터산업교육학회:학술대회논문집
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    • 2003.11a
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    • pp.87-94
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    • 2003
  • Anisotropic diffusion is a selective smoothing technique that promotes smoothing within a region instead of smoothing across boundaries. In anisotropic diffusion, the rate of smoothing is controlled by the local value of the diffusion coefficient chosen to be a function of the local image gradient magnitude. El-Fallah and Gary E. Ford represented the image as a surface and proved that setting the inhomogeneous diffusion coefficient equal to the inverse of the magnitude of the surface normal results in surface evolving speed that is proportional to the mean curvature of the image surface. This model has the advantage of having the mean curvature diffusion (MCD) render invariant magnitude, thereby preserving structure and locality. In this paper, the proposed MCD model efficiently reduces diffusion coefficient at the thin edges using the smoothness of the surface.

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The Combined Effects of Power Imbalance and Mutual Dependence on the Relationship between IOS Diffusion and a Firm's Performance Improvement

  • Gee-Woo Bock;Sang Cheol Park;Won Jun Lee;Cheng Zhang;Kyu Min Hwang
    • Asia pacific journal of information systems
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    • v.29 no.2
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    • pp.217-247
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    • 2019
  • This paper draws on the interdependence theory to examine the role of power and mutual dependence on the relationship between internal/external diffusion and performance improvement within a supply chain. The results from a survey of 375 respondents show that two patterns of IOS diffusion - internal diffusion and external diffusion - have different impacts on a firm's performance improvement according to differences in power and mutual dependence between two parties in the supply chain.

A Hierarchical Bilateral-Diffusion Architecture for Color Image Encryption

  • Wu, Menglong;Li, Yan;Liu, Wenkai
    • Journal of Information Processing Systems
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    • v.18 no.1
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    • pp.59-74
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    • 2022
  • During the last decade, the security of digital images has received considerable attention in various multimedia transmission schemes. However, many current cryptosystems tend to adopt a single-layer permutation or diffusion algorithm, resulting in inadequate security. A hierarchical bilateral diffusion architecture for color image encryption is proposed in response to this issue, based on a hyperchaotic system and DNA sequence operation. Primarily, two hyperchaotic systems are adopted and combined with cipher matrixes generation algorithm to overcome exhaustive attacks. Further, the proposed architecture involves designing pixelpermutation, pixel-diffusion, and DNA (deoxyribonucleic acid) based block-diffusion algorithm, considering system security and transmission efficiency. The pixel-permutation aims to reduce the correlation of adjacent pixels and provide excellent initial conditions for subsequent diffusion procedures, while the diffusion architecture confuses the image matrix in a bilateral direction with ultra-low power consumption. The proposed system achieves preferable number of pixel change rate (NPCR) and unified average changing intensity (UACI) of 99.61% and 33.46%, and a lower encryption time of 3.30 seconds, which performs better than some current image encryption algorithms. The simulated results and security analysis demonstrate that the proposed mechanism can resist various potential attacks with comparatively low computational time consumption.

An Information Diffusion Model Considering Non-explicit Relationships in the Blog World (블로그 월드에서 비명시적 관계를 고려한 정보 파급 모델)

  • Kwon, Yong-Suk;Kim, Sang-Wook;Park, Sun-Ju;Lim, Seung-Hwan;Lee, Jae-Bum
    • Journal of KIISE:Computing Practices and Letters
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    • v.15 no.5
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    • pp.360-364
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    • 2009
  • Analyzing information diffusion in a blog world is a very useful research issue, which can be used for predicting information diffusion, abnormally detection, marketing, and revitalizing the blog world. Existing studies on information diffusion in blog networks establish explicit relationship between blogs, and analyze only the word-of-mouth effect through such explicit relationships. However, we observed that more than 85% of all information diffusion in a blog world occurs through non-explicit relationships. In this paper, we propose a new model that considers both explicit and non-explicit relationships between blogs in order to explain all information diffusion phenomena in a blog world. We verify the superiority of our proposed models through extensive experiments of information diffusions at a real blog net-work.

Image Segmentation Using Anisotropic Diffusion and Morphology Operation (이방성 확산과 형태학적 연산을 이용한 영상 분할)

  • Kim, Hye Suk;Cho, Jeong Rae;Lim, Suk Ja
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.5 no.2
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    • pp.157-165
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    • 2009
  • Existing methods for image segmentation using diffusion can't preserve contour information, or noises with high gradients become more salient as the umber of times of the diffusion increases, resulting in over-segmentation when applied to watershed. This thesis proposes a method for image segmentation by applying morphology operation together with robust anisotropic diffusion. For an input image, transformed into LUV color space, closing by reconstruction and anisotropic diffusion are applied to obtain a simplified image which preserves contour information with noises removed. With gradients computed from this simplifed images, watershed algorithm is applied. Experiments show that color images are segmented very effectively without over-segmentation.