• Title/Summary/Keyword: information application

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Typology of mobile marketing and fashion application usage motives (모바일 마케팅의 유형화와 패션 어플리케이션 이용 동기)

  • Shin, Hyunju;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.24 no.4
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    • pp.483-497
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    • 2016
  • The importance of marketing on mobile platforms as well as mobile commerce is increasing dramatically in fashion industry. The purpose of this study was to categorize mobile fashion marketing strategies and to examine application usage motivations that influence brand attitude, purchase decisions, and post-purchase evaluation. Qualitative research methods, in particular focus-groups and in-depth interviews, were conducted to examine the typology of mobile marketing and fashion application usage motivations. Then, a modified survey was used to quantitatively examine what content consumers expect from fashion applications. Results of the qualitative study indicated that consumers perceive sensory (visual, tactile, auditory), relationship, information and practical marketing strategies through motives. Survey result from 229 consumers revealed four fashion application usage motives: sensory, relationship, information and practical. Based on these motives consumers were segmented into three groups: the experience/relationship-conscious, the product information-conscious, and the lifestyle information-conscious. The product information-conscious group showed higher level of monthly income and clothing expenses but lower level of mobile device usages. Lifestyle information-conscious group and experience/relationship-conscious group had higher level of attitude, and post-purchase evaluation. It was experience-relationship conscious consumers who spent more time in mobile use. This study shows a better understanding of mobile marketing environment of fashion applications.

Analysis of Correlation between Real-time Sales Ranking and Information Provided by Mobile Movie Platform: Focus on Non-descriptive Information in Google Play Store's Best-selling Movies

  • Nam, Sangzo
    • Journal of Advanced Information Technology and Convergence
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    • v.9 no.2
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    • pp.41-54
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    • 2019
  • The cinema circuit is facing a digital, network, and mobile age, which expands non-theater accessibility to movies. Application platforms are situated as the most competitive business model that provide digital content such as games, music, books, and movies. Consumers can acquire content-related information not just offline, but online as well. Therefore, item information provided by application platforms is required. The information provided by application platforms consists of richly descriptive information such as storyline summary, consumer reviews, and related articles, while non-descriptive normative information covers data such as sales ranking, release date, genre, rental or purchase cost, domestic/foreign classification, consumer rating, number of consumer ratings, film rating, and so on. In this study, we surveyed and analyzed statistically the correlation between real-time sales ranking and other comparable non-descriptive information.

Analysis of Privacy Vulnerability Caused by Location-Based Service (위치기반 서비스에 따른 개인정보보안 취약점의 사례분석)

  • Choi, Hee Sik;Cho, Yang Hyun;Kim, Jung Sook
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.10 no.3
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    • pp.151-159
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    • 2014
  • Recently, spread of large amount Smartphones made users to download location-based service applications, which provided by application developers. These location-based service applications are convenient tool for users. Location-based service use technology to find location of user and provide information of user's location. Leakage of information of user's location and expose of privacy life raised new controversy. In this thesis, it will analyze relations of increase of Smartphone market, usage of Location-based service and severity of personal information leakage. Also, it will analyze examples of user's case of damage which caused by leakage personal information and find solutions to reduce damage of personal information leakage. In research, it will find cases of damage that cause by Location-based service. Also it will analyze and research cases of damage and present with graph and chart. In conclusion, to reduce and prevent from damage which caused by leakage personal information, it is important that users and application developers to realize danger of private and personal information leakage. Also, user's personal information must deal with cautiously and application developers have to research and develop the application with powerful security.

Cards Automated Designed Research for Personal Information Leak Prevention (개인정보 유출 방지를 위한 명함 자동화 설계 연구)

  • Park, Jong-Youel;Park, Dea-Woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.275-277
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    • 2015
  • This paper proposed have been the business card information to the computer when creating business card printing agency saved to a file, there is always the risk of personal information leakage. Application file organization information into the card, the name, phone number, email address information, such as is capable of easily accessible because it is not encrypted. This paper proposed it encrypts the information entered on the Business Card application file to automate the process of the card application and simplifying the business card application process minimizes the work of staff and linked directly to the print shop how to automatically delete the print file after the completion of business card printing and research.

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The Development of Web Program for Providing RI-Biomics Technical Information (RI-Biomics 기술정보 제공을 위한 웹 프로그램 개발 연구)

  • Kim, Na-Kyung;Kim, Joo Yeon;Jang, Sol-Ah;Park, Tai-Jin
    • Journal of Radiation Industry
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    • v.8 no.3
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    • pp.169-176
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    • 2014
  • For designing the model of the web program, the demand survey for the technology and information has been performed for the students of the related departments, industrialists and researchers. And, the survey, such as advantages and disadvantages, for the current situations has been examined through comparison and analysis by the establishment type and operational process for the present operating web programs having the similar functions in Korea. The contents and web program for the technology and information system have been also developed by the question investigation and the expert opinions. This system for RI-Biomics has been developed by focusing the convenience for the information provision and the information search as the first constructing direction. Information has been collected by the operator in our institute and making contract with Global Trend Briefing of KISTI in Korea. The information collection in the web program has been designed as the direction regularly provided with RSS. Information has been then analyzed by constructing the expert pool provided from the advisory committee for the technology and information, and using them. The publicity for this web program has been performed by webzines and then it is noted that the publicity programs such as some events should be regularly developed when expanded and advanced to a community in future.

An Application Based on Smart Device for Special Effect Shooting of Movies

  • Chung, Myoungbeom
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.7
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    • pp.39-46
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    • 2016
  • In this paper, we proposed an application which can conduct to take repetition images for special effect shooting at movies or drama using Bluetooth of smart device. The proposed application can move a camera with motors several times as the same moving after saving of the control data based on the application during specific time using Bluetooth. At the repetition moving, we do not permit to control motors of the camera by person for keeping the same start position and end position after saving the moving data. The camera motors are only moved remotely by saving data of the proposed application. We developed the proposed application and a hardware which works motors with camera to check performance evaluation. Then, we confirmed that the proposed application exactly did the same moving to the motors with camera several times according to saved data. Therefore, because the proposed application can take a same images as control remotely the motors of camera, it will be a useful technology for special effect shooting of movies or dramas.

Novel Speech Web Architecture Based on Information Selection Agent

  • Kwon, Hyeong-Joon;Kinoshita, Tetsuo
    • International Journal of Advanced Culture Technology
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    • v.1 no.1
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    • pp.11-14
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    • 2013
  • In this paper, we propose a prototype of the SpeechWeb application using the information selection agent. We describe its design and implementation method and illustrated the processing results with the aid of some screenshots. Proposed SpeechWeb application presents the associated contents to the user by the aid of dynamic voice-anchors. These contents are presented using the apriori algorithm, which is one of data mining techniques. The application is better than the existing user-initiative structure from the viewpoint of making the user's interesting induction. Moreover, we believe that our proposed application is effective in information retrieval through wired and wireless telephone networks.

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An Image-Based CAPTCHA Scheme Exploiting Human Appearance Characteristics

  • Kalsoom, Sajida;Ziauddin, Sheikh;Abbasi, Abdul Rehman
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.2
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    • pp.734-750
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    • 2012
  • CAPTCHAs are automated tests that are there to avoid misuse of computing and information resources by bots. Typical text-based CAPTCHAs are proven to be vulnerable against malicious automated programs. In this paper, we present an image-based CAPTCHA scheme using easily identifiable human appearance characteristics that overcomes the weaknesses of current text-based schemes. We propose and evaluate two applications for our scheme involving 25 participants. Both applications use same characteristics but different classes against those characteristics. Application 1 is optimized for security while application 2 is optimized for usability. Experimental evaluation shows promising results having 83% human success rate with Application 2 as compared to 62% with Application 1.

Spring Boot-based Web Application Development for providing information on Security Vulnerabilities and Patches for Open Source Software (Spring Boot 기반의 오픈소스 소프트웨어 보안 취약점 및 패치 정보 제공 웹 어플리케이션 개발)

  • Sim, Wan;Choi, WoongChul
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.17 no.4
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    • pp.77-83
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    • 2021
  • As Open Source Software(OSS) recently invigorates, many companies actively use the OSSes in their business software. With such OSS invigoration, our web application is developed in order to provide the safety in using the OSSes, and update the information on the new vulnerabilities and the patches at all times by crawling the web pages of the relevant OSS home pages and the managing organizations of the vulnerabilities. By providing the updated information, our application helps the OSS users and developers to be aware of such security issues, and gives them to work in the safer environment from security risks. In addition, our application can be used as a security platform to greatly contribute to preventing potential security incidents not only for companies but also for individual developers.

Development of a smartphone application for providing disinfectant information on livestock industry (축산분야 소독제 정보 제공 스마트폰 어플리케이션 개발)

  • Chung, Hansung;Kim, Su kwon;Choi, Kwanghoon;Park, Ji Heon;Htet, Swe Lynn;Choe, Nonghoon
    • Korean Journal of Veterinary Research
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    • v.59 no.2
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    • pp.97-100
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    • 2019
  • It is important to select the correct disinfectants and to use them appropriately in order to prevent the initial spread of highly infectious livestock disease, such as foot-and-mouth disease or highly pathogenic avian influenza. This study describes a smartphone application developed to enable livestock workers to observe information related to disinfectants for the prevention of livestock disease in the domestic market, regardless of time and location, through a Linux-based Android mobile platform. This application (Konkuk-Disinfectant Information Database) provides information on disinfectant names, components, license and use; it was designed to enable the user to share disinfectant information through social media.