• International Journal of Contents
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• 제16권2호
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• pp.92-101
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• 2020

Industrial integration is the innovative embodiment of regional economic theory. The promotion of industrial integration is conducive to improving the scale effect and spillover effect of the industry. Also, it has the power to radiate, drive, and lead the innovation and development of the whole industrial cluster. The purpose of this paper was to identify the most suitable development pattern of the ice-snow sports tourism industry in Zhangjiakou, one of the host cities of the 2022 Winter Olympics. This study combs the characteristics of the development of the ice-snow sports industry, and analyzes the current situation of the industry in Zhangjiakou based on the SWOT-AHP method. This paper argues that the integrated industry is the most suitable development pattern for the promotion of the ice-snow culture industry in Zhangjiakou. The following content will present effective countermeasures to accelerate the development of the ice-snow culture industry integration in Zhangjiakou from three aspects: industrial resource integration, industrial chain layout, and scientific and technological innovation. The IT live simulation technique facilitates identifying some vital elements during the data collection.

• 산학경영연구
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• 제21권1호
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• pp.73-90
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• 2008

강원도는 인문, 지리적 특성이 대규모의 공단 조성을 어렵게 하기 때문에 일찍부터 다른 지역과 차별성 있는 자원인 수려한 자연을 이용한 관광산업에 지역정책의 초점을 맞추어 왔다. 더구나 지자제 실시 이후, 강원도는 타도에 비해 우위에 있는 천연의 관광자원을 이용하여 지역개발을 하겠다는 목표를 추구하기 위해 여러 가지 방안들을 계획하여 시도하고 있다. 본 연구는 강원도 지역정책인 관광산업의 일환으로 그 지역의 정서나 특징을 나타낼 수 있는 관광공예품을 개발하기 위해 강원도 관광공예품에 나타난 문제점을 인식하여 현재 강원도에서 관광공예품을 생산하는 업체와 이들 업체가 생산하는 관광공예품에 대하여 알아보고 그 육성방안을 모색해 보았다.

• 한국산학기술학회논문지
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• 제12권7호
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• pp.3039-3045
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• 2011

본 논문은 관광산업을 포함한 우리나라의 산업연관모형을 구축하고, 관광산업의 각종 유발계수를 산업간 비교분석하고자 2007년 산업연관표를 중심으로 분석하였다. 이를 위해 전국 403개 산업 세세분류 산업연관표를 이용하여 28개 산업부문으로 산업연관표를 재작성하여 관광산업이 포함된 산업연관표를 도출하였다. 작성된 산업연관모형은 생산자거래표, 수입거래표 등을 작성하여 구축하였고, 관광산업의 각종 파급효과를 분석하기 위하여 산업간 비교하기 위하여 산업연관표를 중심으로 분석하였다.

• 한국항해항만학회지
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• 제31권7호
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• pp.623-628
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• 2007

By employing primarily the Kendall's Concordance Test, the paper attempted to conduct an experts' evaluation on the interaction among the agents in Busan marine tourism cluster and recommend some measures for policy consideration for the cluster's activation. For this purpose, a conceptual framework was developed to guide the assessment by using inter-agent cooperation and network approaches regarding the nature of the marine tourism cluster. Such factors as cooperation, competition, relationship marketing, and networking were identified as critical. Findings of the study imply that Busan marine tourism cluster is at its embryonic stage and needs desperate measures for improvement in the inter-organizational cooperation and networking, the major regional characteristics that determine the competitiveness of marine tourism.

• 산경연구논집
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• 제9권12호
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• pp.15-21
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• 2018

Purpose - In order to improve the comprehensive competitiveness of cultural tourism creative industries in the region, different grade cities should adapt to local conditions and differentiated development as the angle. It can promote the optimization of regional tourism industry structure, and make relevant suggestions accordingly. Research design, data, and methodology - Based on the characteristics of cultural tourism creative industry, 24 indicators are selected from four aspects. The comprehensive competitiveness evaluation index system of cultural tourism creative industry is constructed. The essay use factor analysis to quantitatively evaluate 27 cities in the Pan-Yangtze River Delta, and use cluster analysis to classify the competitiveness of cultural tourism creative industries in each city into five types. Results - The results of cluster analysis show that the whole area presents five kinds of step-like features, which are mature leading type, the advantageous development type, comparatively advantageous type, well-grounded type and difference-promotion type. Conclusions - The factor analysis method was used to quantitatively evaluate 27 cities in the Pan-Yangtze River Delta, and cluster analysis was used to classify the cultural tourism creative industry competitiveness of each city into fives type city. Based on the differentiation of cultural tourism creative industry competitiveness and 27 cities in the Pan-Yangtze River Delta, the relevant strategies were proposed.

• 수산경영론집
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• 제49권4호
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• pp.53-68
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• 2018

The industrial structure of Chuja Island is mainly occupied by fisheries. Since the fisheries resources have been depleted and the marine environment has been changed, the fishery industry has been hard to survive. It is the time when residents are looking for a breakthrough in the tourism industry. Market segmentation is a valuable tool in the establishment of marketing strategies. Segmentation of tourists by the same desire and motivation is an essential factor in identifying the characteristics of tourists. The research on market segmentation of tourism sector focuses mainly on demographic subdivision, psychological subdivision, and behavioral subdivision, so it is urgent to study geographical market segmentation. The purpose of this study is to present data that can be used to establish a marketing strategy for tourism promotion in Chuja Island by analyzing the tourism activities via subdivision market according to demographic characteristics, tourism behavior characteristics, and tourism motivation after grasping the geographical segment of tourists through empirical analysis. In this study, 285 valid samples were analyzed by frequency analysis, ${\chi}^2$ test, cluster analysis and ANOVA test.

• 산경연구논집
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• 제13권9호
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• pp.27-36
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• 2022

Purpose: The coronavirus pandemic has affected the tourism industry in a big way. The travel industry suffered intense damage from the pandemic and procedures acquainted to containing its spread because the pandemic outbreak has led to a decline in the number of tourists and a change in their behavior. At this point, this research is to investigate adequate solutions for tourism industry to overcome the crisis in a post-Covid 19 era. Research design, data and methodology: The current author gathered data from each included study to analyze and summarize the evidence when conducting a literature analysis. This stage involves gathering and reviewing intricate texts databases for the meta-analysis. Results: The current author found total five solutions from numerous literature contents, suggesting how to overcome the crisis in a post-Covid era for tourism industry. Solutions as follows, (1) Drawing beginning illustrations, (2) Introducing Government Backing Programs, (3) Increasing Promotion of Tourism Destinations, (4) Enhancing Safety and Security Measures, and (5) Improving Infrastructure and Facilities. Conclusions: This research suggests that although the global economic recession leads to reduced demand and intense competition from other sectors, the tourism industry will be well positioned to weather these challenges if practitioners of tourism organizations follow five solutions of this research.

• 한국조리학회지
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• 제23권7호
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• pp.1-10
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• 2017

This study proposed SNS big data analysis method of food service industry in the 4th industrial revolution. This study analyzed the keyword of the fourth industrial revolution by using Google trend. Based on the data posted on the SNS from January 1, 2016 to September 5, 2017 (1 year and 8 months) utilizing the "Social Metrics". Through the social insights, the related words related to cooking were analyzed and visualized about attributes, products, hobbies and leisure. As a result of the analysis, keywords were found such as cooking, entrepreneurship, franchise, restaurant, job search, Twitter, family, friends, menu, reaction, video, etc. As a theoretical implication of this study, we proposed how to utilize big data produced from various online materials for research on restaurant business, interpret atypical data as meaningful data and suggest the basic direction of field application. In order to utilize positioning of customers of restaurant companies in the future, this study suggests more detailed and in-depth consumer sentiment as a basic resource for marketing data development through various menu development and customers' perception change. In addition, this study provides marketing implications for the foodservice industry and how to use big data for the cooking industry in preparation for the fourth industrial revolution.

• 한국산학기술학회논문지
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• 제21권3호
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• pp.370-379
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• 2020

본 연구는 국제무역 분야에서 많이 활용되는 발라사 지수와 변이할당분석방법을 이용하여 우리나라 관광산업의 성장 특성과 경쟁우위 변동 현황을 다른 동북아시아 지역 국가들과 비교 분석하였다. 분석 결과 지난 10여년간 우리나라 관광산업의 성장은 주로 세계 경제 전반의 성장과 관광산업의 비중 증가 등 외적인 요인에 힘입은 것으로 관광부문 자체의 성장 동인(動因)의 역할은 크지 않았던 것으로 확인되었다. 다만 관광부문의 고용은 매출액이나 부가가치에 비해 상대적으로 더욱 크게 증가한 것으로 나타나는데 이는 우리나라 경제 전반의 고용창출 역량이 저하되는 가운데 소규모 음식·숙박업 등 관광산업 부문에서 이러한 노동력을 일부 흡수하였기 때문인 것으로 보이며 이는 우리나라 관광산업 부문의 영세화 진전과도 관련이 있어 보인다. 우리나라 관광부문의 경쟁우위는 지난 10여년간 완만하게 개선되어 왔으나 다른 국가들에 비해서는 여전히 열위에 있어 향후 개선할 여지가 많은 것으로 분석되었다. 한편 중국의 경우는 내국인 관광을 포함한 관광부문은 빠르게 성장하였으나 여행수지로 드러난 관광부문의 국제경쟁력은 오히려 약화된 것으로 확인되었다. 반면 일본의 경우는 지난 10여년간 관광부문의 양적인 성장은 미약했던 반면 국제적인 경쟁우위는 크게 향상된 것으로 나타난다.

• 한국산학기술학회논문지
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• 제10권4호
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• pp.900-907
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• 2009

본 연구에서는 철도운송과 철도관광열차의 특성을 중심으로 철도관광열차의 선택시 중요도 및 성취도의 차이를 규명하는데 본 연구의 1차적인 목적이 있다. 또한 철도관광열차 이용경험에 따른 중요도 및 성취도 차이점을 규명하고자 하였다. 이에 연구결과를 종합해보면 다음과 같다. 첫째, 교통운송수단으로써 철도관광열차를 선택시 중요도와 성취도에서 25개의 항목에서 차이를 보였다. 둘째, 시급히 개선해야 할 부분인 '집중(Concentrate Here)' 측면에서는 열차내의 냉난방의 온도의 적정성, 연계교통수단의 안내서비스로 파악되었으며, '저순위(Low Priority)' 측면의 항목은 관광열차의 운행 빈도/간격 등 총 26개의 항목으로 현재 수준 이상의 노력투입은 불필요한 것으로 분석되었다. 셋째, 철도관광열차의 경험에 따라 교통운송수단으로써 철도관광열차 선택시 중요도와 성취도에서 차이를 보였다.