• 통상정보연구
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• 제11권1호
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• pp.67-92
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• 2009

This study investigates the relationship between Culture and online trust in three cultural dimensions: individualism, collectivism and long term orientation. For this purpose, this study proposes the empirical hypothesis to test the implication of the proposed model. The results are as follows. First, the purchase intention is influenced by the online trust in statistical sense. Second, the relationship between Culture and the antecedents of online trust are statistically established in three cultural dimensions: individualism, collectivism and long term orientation. The direction of future research is to develop the more refined hypothesis to test the empirical model in the field of on line trust and culture.

• 아태비즈니스연구
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• 제9권2호
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• pp.137-152
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• 2018

Hofstede cultural value model is one of the most influential model for cross-cultural studies to measure national difference. In this study, we examine that Hofstede Cultural Dimensions can be measured by World Value Surveys. Selected WVS questions for 31 measurable countries after Exploratory Factor Analysis(EFA) and Confirmatory Factor Analysis(CFA), approved valid through empirical analysis. It is applicable that Individualism values(IND) has related to 2 questionnaires including life satisfaction, Power Distance values(PDI) to 2 questionnaires about political action(Signing a petition and Joining in boycotts), Masculinity values(MAS) to 2 sexual-role questionnaires like "University is more important for a boy than for a girl", Uncertainty Avoidance values (UAI) to 3 questionnaires about confidence(Parliament, The Political parties and Justice System), Long-Term Oriented values(LTO) to 4 questionnaires including "How proud of nationality" and Indulgence versus Restraints values (IVR)to 2 questionnaires including Feeling of Happiness.

• 가정과삶의질연구
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• 제21권3호
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• pp.87-99
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• 2003

The purpose of this study was to examine how the life styles of Korean people are influenced by the value systems of different generations. We analyzed the survey data of the 869 Korean participants aged from 20 to 69. The following results were obtained. First, differences exist among generations in various values such as collectivism, authoritarianism, environmental control, individualism , universalism, egalitarianism, and environmental accommodation. Especially, the older generation shows high scores in collectivism, authoritarianism and environmental accommodation, among traditional values. On the other hand, younger generation scored a higher level in individualism and egalitarianism. Second, there is a generation gap in the life style, as shown in family activities, household work, consumption activities, and leisure activities. In family activities, leisure activities and consumption activities, the younger generations gained higher scores than the older generations. Third, Korean people's value systems affect their life styles. Also, it was found that the interaction between the genera(ion and the value systems affects the life styles of Korean people.

• 한국프랜차이즈경영연구
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• 제6권2호
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• pp.1-16
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• 2015

The purpose of this study was to examine the structural relationships among consumer's values(individualism and collectivism), attitude, subjective norms, and visit intention using reasoned action theory(RAT). The data were collected from 12 5 customers who visited coffee shops in Seoul and Kyonggi and were analyzed using structural equation modeling with SPSS and AMOS The result of the overall model analysis appeared as follows: χ2=11.347, df=2, p=0.003, GF I=0.966, NF I=0.946, CF I=0.954, RMR=0.05 The findings are as follows: First, collectivism had a positive influence on attitudes and subjective norms. Second, Individualism had a significant positive influence on attitude toward coffee shops, but not on subjective norms. Third, both attitude and subjective norm had positive effects on visit intention.

• 융합경영연구
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• 제3권3호
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• pp.24-33
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• 2015

This study attempted to identify the effects that would be brought about by the value inclination of agricultural and livestock products producers upon the intention to produce environment -friendly products. In this study, We analyzed the data used in Yang et al.(2014) with producers of agricultural and livestock products in Incheon-si and Gyeonggi-do. Total of 149 valid questionnaires were corrected and value inclination as divided into individualism orientation and collectivism orientation, it has been tried to identify whether the intention to produce environment-friendly products would vary with producer's orientation or not. According to the analysis result, individualism, collectivism perceived public certification and shard value were positive effect on production intention of environment-friendly product. This can be said to have been an attempt to establish a more effective and specific strategy through identifying the characteristics of producers that must be considered first of all in the process of establishing policies.

• 국제학술발표논문집
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• The 4th International Conference on Construction Engineering and Project Management Organized by the University of New South Wales
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• pp.567-574
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• 2011

The purpose of this paper is to identify factors that influence knowledge sharing and determine the attitudes of quantity surveyors towards knowledge sharing based on the factors. The analysis was based on an online questionnaire survey of Registered Quantity Surveyors from Selangor and Kuala Lumpur. Individualism and collectivism were identified as two major factors that influence attitude towards knowledge sharing. Indicators of individualism include individual attitude, competitiveness, care, incentives and rewards; while the indicators of collectivism are trust, social behaviors and motivation. The findings show that the level of attitudes towards knowledge sharing among quantity surveyors is generally high under enabling organizational environment. However, this is a cautious conclusion as the valid sample on which the analysis is based is relatively small. Willingness to share was found to be highest when incentives and rewards are involved as well as when there is a knowledge management system to promote continuous learning and sharing of knowledge.

• 한국유통학회지:유통연구
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• 제16권3호
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• pp.77-104
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• 2011

본 연구는 판매원 신뢰의 차원을 신용과 호의로 구분하여 이들이 기업충성도에 미치는 영향이 업종과 개인주의에 따라 달라짐을 실증하였다. 제품 구매에 있어 판매원의 역할이 상대적으로 중요한 역할을 하는 대표적 업종인 자동차와 보험 산업에서 구매(가입)경험이 있는 중국 소비자 1,060명을 분석 대상으로 하였다. 분석 결과, 판매원 신용과 호의 모두 기업 충성도에 유의한 영향을 미치는 것으로 확인되었다. 또한 판매원 신용은 보험 업종에서 기업 충성도에 더 큰 영향을 미치는 것으로 나타났으며, 반대로 호의는 자동차 업종에서 기업 충성도에 더 큰 영향을 미치는 것으로 확인되었다. 한편, 개인주의의 조절효과 분석 결과 개인주의적 성향이 낮은 소비자일수록 판매원 호의가 기업 충성도에 더 큰 영향을 미치는 것으로 확인되었다. 끝으로, 이러한 결과의 시사점에 대해 논의하였고, 연구의 한계점과 더불어 향후 연구방향을 제시하였다.

• 수산경영론집
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• 제40권3호
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• pp.107-125
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• 2009

Research on culture has been widespread across social science researches. But there has not been any cultural research in the fisheries industry. This study tried to identify whether the culture of the fishery organization had a convergent or divergent characteristic. To do so, fishery distributors and wholesalers, who affiliated with their professional associations or wholesale seafood markets, were surveyed across supplying and consuming areas(Busan and Seoul). If fishery organizations have always been culture-bound, rather than culture free, then their members show the divergent characteristic of culture. Despite a similarity in tasks, size and market segments, if this fact is proved, fishery distributors and wholesalers in different areas will differ in many of their managerial practices such as marketing policies, communication patterns, motivation techniques, etc. And it is expected that national and industrial cultures are major determinants of their behaviors. Depending on the results of this study, fishery distributors and wholesalers had a divergent characteristic. So, it was concluded that fishery distributors and wholesalers of wholesale seafood markets in supplying area were different from those in consuming area. It was found that this difference was attributed to individualism/collectivism and masculinity/femininity dimensions. In individualism/collectivism dimension, fishery distributors and wholesalers of consuming area were stronger than those of supplying area. That is, fishery distributors and wholesalers of consuming area were more collective than those of supplying area. But in masculinity/femininity dimension, fishery distributors and wholesalers of supplying area were stronger than those of consuming area. And the divergent characteristic was moderated by demographic variables (gender, age, education level, career). Especially, masculinity/femininity dimension was more moderated by demographic variables than individualism/ collectivism dimension.

• 디지털융복합연구
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• 제15권4호
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• pp.427-441
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• 2017

본 연구의 목적은 문화예술교육에 대한 공감기대가치와 사회적 성향이 학습자의 통제된 기제 해소에 미치는 영향을 실증적으로 살펴보는데 있다. 4050세대 대상의 정량적 조사가 실시되었다. 연구 결과, 목표지향 공감기대가치-개인주의, 관계지향 공감기대가치-집단주의 간의 상관관계가 높은 것으로 나타났다. 아울러, 목표지향 공감기대가치는 자아효능감 현실화에, 즐거움 공감기대가치는 유보된 욕망 재점화에, 관계지향 공감기대가치는 탈고립 실제화에, 개인주의는 자아효능감 현실화에, 집단주의는 탈고립 실제화에 상대적으로 더 큰 영향을 미치는 것으로 나타났다. 본 연구는 문화예술교육 공감기대가치와 학습자의 사회적 성향, 그리고 학습자의 심리적 기제에 대한 학제적 융합적 이해의 필요성을 환기시키고, 나아가 이에 기반 한 프로그램 개발, 사회적 요구에 대처한 질적 양적 적합성 확보, 호혜성을 고려한 운영, 평가, 관리 등과 연계된 후속 연구와 실무적 적용이 지속적으로 필요함을 제시하고 있다.

• 한국식생활문화학회지
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• 제8권2호
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• pp.117-123
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• 1993

Food is an expression of social identity. The food we eat identifies us as members of a social group, distinguishes us from other groups, and binds us together through a process of self-categorization and social identification. This research extends the theory of collectivism versus individualism as basic dimensions of culture and personality to research on food and identity. We tested 2 hypotheses among 402 university students in Korea and the U.S. 1) Americans assume relatively individualistic orientation while Koreans relatively collectivistic in orientation. 2) Koreans and Americans differ in their orientation toward food, with Americans assuming an individualistic orientation and Koreans assuming a collectivistic approach. The level of collectivism versus individualism was measured by using Hui's INCOL Scale. We initially hypothesized that the Americans would be strongly individualistic and Koreans strongly collectivistic, however our results did not prove this. The two groups showed collectivistic social identity with the Americans being a bit more collectivistic, so little support was found. In order to test the second hypothesis, we devised a new set of questions based on a idea by Hui and Fischer. It was found that this hypothesis was strongly supported. In conclusion, it is difficult to find overall differences in collectivism versus individualism between the two groups. But in the area of attitude toward food, we found clear differences. For Koreans, food is an expression of collectivistic identity, whereas Americans assume a more individualistic approach.