• 한국의류학회지
• /
• 제35권12호
• /
• pp.1440-1453
• /
• 2011

Proper consumer segmentation is receiving more attention from industry professionals as markets become more diverse and consumer-centered. Researchers have recognized the limitations of the traditional cluster analysis technique and this research study analyzes market segmentation using Mixture-model or latent-class segmentation. This study used a questionnaire to determine the characteristics of clothing shoppers using a new technique that proved its superiority over traditional techniques. Questions included items measuring fashion shopping behavior, store choice criteria, apparel consumption styles, price perception by product type, and demographic characteristics. Data were collected from 1074 males and females in their 20s and 30s through an online survey. SPSS 16.0 and Latent GOLD 4.0 were used to analyze the data. The ideal typology of clothing shoppers using the Mixture-model were: 'brand loyalty orientated group', 'group of conservative late 30s', 'group of pleasure-emotion early 20s', 'value oriented consumer product with high-income group', 'group of eco/symbol oriented consumer', and 'group of utility/goal oriented male consumer'. This study showed differences in fashion product purchasing behavior by conducting market segmentation for clothing shoppers using the Mixture-model.

• 디자인학연구
• /
• 제12권4호
• /
• pp.161-170
• /
• 1999

근래 소비자의 제품 선택은 단순한 소득 계층별이 아니라 다양한 라이프스타일에 따라서 변화되고 있으며, 그에 따라 수요의 다양화, 상품의 다품종화가 모든 산업에서 전개되고 있다. 즉 기업은 다양화, 다품종화 속에서 얼마나 생산성을 실현하느냐에 따라 미래 기업의 운명이 좌우되는 것이다. 본 논고에서는 제품개발에 있어서 상품성이 높은 제품개발에는 개발 과정에서의 표적시장 명확화가 불가결하다는 점에 인식에서 출발, 메이커만의 독자적 아이덴티티를 구축하여 브랜드 이미지를 형성하고, 그에 따른 브랜드 역할과 가치에 대해 자동차 사례를 중심으로 논의한 것이다. 이러한 브랜드 고유의 일관된 디자인 아이덴티티를 정립, 적용함으로서 상징성이나 감성적 성향이 점차 강조되어 가고 있는 제품속성에 대응, 고객이 만족하는 기대수준 이상의 가치를 제공하려는 데 의미가 있다.

• 유통과학연구
• /
• 제7권4호
• /
• pp.37-45
• /
• 2009

본 연구는 글로벌 금융위기로 인해 발생한 국내 경기침체에 따른 범정부적 민생안정 대책의 일환으로 일자리를 통해 취약 계층의 생계를 지원하고 어려운 지역상권의 소득을 증대시켜 지역경제 활성화를 도모하기 위하여 시행하는 정부 정책 중에 하나인 상품권 발행(온누리, 희망근로, 지역상품권)이 보다 효율적이고도 적절한 정책적 운영이 가능하도록 하는데 초점을 맞추고자 한다. 특히, 지역상권의 대다수를 차지하고 있는 전통시장을 포함한 중소유통업자들에 대한 단기 처방전이 아닌 지역상권의 경쟁력 제고의 방안으로 연결될 수 있는 단초를 제공하고자 한다. 이를 통하여 국내 중소유통업을 영위하는 중소상인의 삶의 질 향상과 지역 활성화 제고방안을 연구한다.

• 대한설비공학회:학술대회논문집
• /
• 대한설비공학회 2006년도 하계학술발표대회 논문집
• /
• pp.506-511
• /
• 2006

To today with the acceleration due to the preference actual condition of high-class energy national income level it is together improving. It follows hereupon and it is convenient and the neat heat source is increasing a tendency where it is. It investigates the government offices building in commerce portion from the research which it sees and from the draft it analyzes a coat dosage. And comparison it analyzes the movable present condition of thread use dosage and the freezer. It presents the improvement direction against enemy conditions heat source equipment selecting. Also, currently it produces the dosage of heat source equipment and application it tries. The result, the various safety rate and the premium rate which it uses universally are considered above thread using. The reappraisal for enemy conditions heat source equipment selecting which it follows hereupon is necessary.

• International Journal of Advanced Culture Technology
• /
• 제6권4호
• /
• pp.116-123
• /
• 2018

The purpose of this study is to analyze the trend of the prize money and the performance factors, based on the data of 1,000 pro golf players provided by KLPGA(Korea Ladies Professional Golf Association) for the past 10 years from 2008 to 2017. First, in terms of the prize money, it increased a lot if we compare the data from 2008 and from 2017. However, it is still disproportionally favorable to the top players and is extremely disadvantageous to the middle-low players. Therefore, it is necessary to considerately care middle-low players. Second, in terms of performance factors, the players' skill has been improved steadily based on all of the factors considered: the scoring average, average putting, the birdie average, par save, par break, and recovery for the past 10 years from 2008 to 2017. Despite the fact that both players' performance and income have increased, it is prominent that the inequality between the players in terms of prize money becomes severe, which should be mitigated by external systematic support to maintain the current level of world-class players of Korea.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권2호
• /
• pp.1055-1062
• /
• 2021

This study aims to determine the effect of consumer preferences and awareness on interest in organic vegetables. Factors observed in this study were information, consumer preferences, consumer awareness, and consumer buying interest toward organic vegetables. This research uses descriptive quantitative method. The data sampling technique uses accidental sampling method. The data was collected from respondents consisted of 100 consumers of five major retailers in the city of Bogor in Indonesia. The respondents consist of 80 female (80%), and 57 respondents are 25-34 years old (57%). In terms of education, type of job and monthly income of respondent, the sample can be categorized as middle-class segment. The data obtained were analyzed using Structural Equation Modeling with Partial Least Square (SEM-PLS). The results of this study indicate that the information obtained by consumers significantly and positively affects consumer preferences and consumer awareness of organic vegetables. Then, consumer preferences and consumer awareness significantly and positively affect the interest of consumers to buy organic vegetables. Consumer preference for organic vegetables is still considered quite low. The factors that influence the low consumer preference are the price of organic vegetables, which is more expensive than non-organic vegetables and the unattractive packaging of organic vegetables.

• 대한건축학회논문집:구조계
• /
• 제34권3호
• /
• pp.43-52
• /
• 2018

This study is conducted to evaluate the performance of ceramic panels and painting materials for humidity control which are developed in non-plastic room temperature hardening structure as part of a project to improve a residential environment for the low-income class, rather than the performance of high-priced humidity control materials that are produced with the existing plasticity processing. The testing methods included the measurements of absorption & desoprtion of humidity per material; Mock-up Testing; an evaluation method of comparing the absorption & desoprtion performances of Ecocarat, ceramic panels and painting materials through Living Lab. According to the measurements of absorption & desoprtion per material, ceramic panels, E panel, and ceramic painting material showed 73.3g/m2, 96.6g/m2, and 111.1g/m2, respectively. That is, the performance of humidity control of each material was found to be good in the order of: Ceramic Paint > E panel > Ceramic Panel. According to performance evaluation testing with Mock-up test and Living Lab, Ceramic Paint, Ecocarat, and Ceramic Panels showed better absorption & desoprtion performances in the order.

• 산업융합연구
• /
• 제20권10호
• /
• pp.197-207
• /
• 2022

본 연구는 선천성 장애인의 재활서비스 비용에 영향을 미치는 요인을 파악함으로써 재활서비스 이용의 접근성을 높이기 위한 기초자료를 제공하는데 목적이 있다. 연구대상은 2020년 장애인실태조사 자료에서 선천성 장애인 712명이며, 자료분석은 SPSS WIN 26.0를 이용하여 위계적 다중회귀분석을 실시하였다. 연구결과는 19-40세, 중산층, 가구소득, 바우처 사용, 기관 서비스 만족도, 자폐성 장애유형이 재활서비스 비용에 영향을 미쳤으며, 이중 바우처 사용이 재활서비스 비용에 가장 큰 영향을 미쳤다. 따라서 선천성 장애인의 재활서비스 비용을 완화하기 위해 바우처 사업의 대상을 개선하고 전 생애에 걸친 재활서비스 지원체계 구축을 제안하였다.

• 한국치위생학회지
• /
• 제22권5호
• /
• pp.417-424
• /
• 2022

Objectives: This study aimed to find a way to solve oral health inequality in old age by understanding the effect of the socioeconomic level of the elderly on oral health. Methods: We used data from the 7th Korea National Health and Nutrition Examination Survey. A chi-square test was performed to investigate differences in oral health according to socioeconomic status and demographic and oral health-related factors. Socioeconomic status and oral health inequality were analyzed using multiple logistic regression. Results: The average number of teeth in the elderly was 17.20, which is insufficient for the minimum number of teeth required for mastication. In the analysis of the correlation between socioeconomic status and oral health inequality, education level, income level, and home ownership were factors influencing the oral health of the elderly; education level was found to have the strongest effect. Conclusions: Oral health inequality according to socioeconomic status was confirmed, and it is necessary to measure the level of oral health inequality with active efforts at the government level to resolve the gap in oral health by social class.

• Asia Marketing Journal
• /
• 제17권1호
• /
• pp.1-26
• /
• 2015

In the 21^st century, green consumer behavior, playing one of the core roles of sustainability, is still an important issue to green-related stakeholders. Because one of the major objectives of green-consumer research is an improvement of behaviors aligned with greening, this paper revisited socio-demographic variables and shed light on segmenting and profiling green consumers based on their connectedness between socio-demographic variables and green behaviors. Using correlations, factor analysis, analysis of variance, k-means cluster analysis and χ²-tests, this paper shows that socio-demographic variables differentially impact green-consumer behaviors. In order to profile green consumers, this paper additionally attempts to segment green-consumer groups. The results also coincide with former findings that socio-demographic variables relate significantly with segmented green-consumer group behaviors. General findings are summarized as: 1) older people used green practices more strongly than younger people, 2) females demonstrated better energy-saving and recycling practices compared to males, 3) marital status also significantly influenced green-related behaviors, 4) subjective social class had a significant influence on green-related behaviors, 5) education level and income, however, weakly influenced or showed no impact on green-related behaviors, and 6) a green consumer was classified as an 'active green consumer,' 'utilitarian green consumer,' or 'inactivated green consumer.' The utilitarian green consumer group distinctively behaved more strongly in energy-saving and recycling practices compared to the inactivated green consumer group, whereas active green consumers behaved more strongly on the whole, when compared to those in the inactivated green consumer group.