• 부동산연구
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• 제24권1호
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• pp.91-104
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• 2014

본 연구는 콘도를 이용하면서 느꼈던 선택속성요인이 만족이나 추천 또는 재방문의도에 어떠한 영향을 미치는지를 살펴보았다. 특히 남녀의 성별, 그리고 연령대별 차이를 살펴보았다. 최근 1년 이내에 국내에서 콘도를 이용했던 경험이 있는 고객을 대상으로 한 설문조사를 실시하였고 약 500명의 설문이 분석대상이 되었다. 연구를 위해 제시한 모형을 검정하기 위하여 기초통계분석과 요인분석, 신뢰도 분석, 구조모형분석 등을 SPSS 18.0 및 AMOS 18.0을 활용하였다. 분석결과, 콘도 선택속성요인은 이용자의 만족에는 전반적인 영향을 미치는 것으로 나타났고 만족은 다시 추천이나 재방문에 유의한 영향을 미치고 있었다. 선택속성 성과는 5가지 요인으로 분류되었는데 시설성, 서비스, 상품성, 접근성, 비용성요인 모두 유의하였다. 남녀의 성별과 연령대별로 각각 차이를 나타냈는데, 남녀의 경우 남성은 비용성, 접근성, 서비스요인 순으로 만족에 영향을 미치고 있었으며, 여성의 경우는 상품성이 우선시 되었다. 만족하는 경우 남녀 모두 추천과 재방문에 영향을 미치고 있었으나 여성의 경우가 추천과 재방문에 남성보다 강한 정(+)의 관계를 보였다. 연령대별로 차이가 확연하게 나타났다. 젊은 층인 2~30대의 경우는 서비스요인이 가장 크게 영향을 미치고 있었으며 다음으로 상품성요인이었다. 반면에 40대 이상은 비용성요인이 가장 큰 영향요인이었으며 다음으로 상품성과 시설성요인이었다. 이들 모두 만족하는 경우 추천이나 재방문에 유의한 영향을 미치고 있었으나, 젊은 층이 추천이나 재방문에 대한 영향도가 크게 나타났다. 이 연구결과는 인구통계변인별로 콘도 선택속성의 다양한 요인이 만족이나 추천과 재방문의도에 영향을 주는 것을 밝힌 것으로 기업의 성과향상을 위한 경영 참고자료로 활용이 가능하겠다.

• 한국조경학회지
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• 제30권1호
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• pp.29-43
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• 2002

The purpose of this paper is to examine atmospherical factors affecting user's satisfaction in natural park to answer the research question: what are the effects of atmosphere on user's satisfaction in natural parks(NP). After reviewing the literature, mechanism of NP, and use elements in NP, We constructed the conceptual framework and have formulated the hypothesis of this research. We had obtained data through a questionnaire, which surveyed 508 visitors at 6 of the 73 NP in Korea in 2001, based on stratified sampling method. We have analyzed the data using descriptive statistical methods, the mean difference test, Pearson's correlation analysis, and the multiple linear regression method. We found that 1) the five atmospheric variables, j.e., number of users(NOU), crowding, damage to park resources(DPR), and maintenance of park resources and facilities(MPRF), encounter level(EL) affecting user's satisfaction, have tuned out to be statistically significant at a five percent level. The direction of the relationship between user's satisfaction and MPRF, NOU, EL is the same as that of the dependent variable and the opposite of crowding, and BPR, 2) in bivariate analysis, the positive relationships between user's satisfaction and park resources, MPRF are fairly high and statistically significant. The higher the value of DPR, and crowing, the lower the degree of user's satisfaction, 3) in multivariate analysis, such variables as NOU, crowding, DPR, EL, and MPRF affecting user's satisfaction have been statistically significant at five percent level, and 4) the relative contribution of MPRF, park resources, park facilities, NOU, crowding, DPR, and size of activity space on user's satisfaction have been determined to have respectively 6.00, 4.78, 2.53, 1.83, 1.64, 1.59 and 2.03 times more important than that of EL. Among the atmospheric variables, MPRF is the most important at 1.26 times higher than that of park resources. The research results suggest that the development of devices for the increase in user's satisfaction and user management program based on the knowledge we have found, be recommended in the planning and development process of natural park. The approach adopted by this research is valid and useful for evaluation criteria of NP. It is recommended that more empirical studies by activity types, activity spaces, and seasons on atmospheric elements affecting user's satisfaction be performed in the future.

• 유통과학연구
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• 제11권4호
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• pp.73-80
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• 2013

Purpose - As the smart-phone market adds new technologies and introduces new marketing trends, competition among companies is getting fierce. Now, smart-phone companies need to pay attention not only to attaining new customers but also to retaining customers, which means managing relationships to prevent customer defection. Therefore, how to satisfy customer needs and maintain long-term relations are both important to make consistent progress in the rapidly changing smart-phone market. To illustrate this point, the study focuses on analyzing the effects of consumption value on relational factors and buying intentions among smart-phone users. First, consumption value was divided into functional, economic, and emotional values. After that, the effects of these values on satisfaction and brand trust were confirmed. Additionally, effects of satisfaction and brand trust on repurchase intention were analyzed. Research design, data, and methodology - The data was collected in a self-administered survey among 270 undergraduate students, using smart-phones between June 4th-12th, 2012. A total of 257 questionnaires were collected and used for the data analysis. A path analysis based on Lisrel 8.54 was used for the hypothesis test. Consumption value was divided into functional, economic, and emotional values. Subsequently, the effects of these values on satisfaction and trust in the brand were confirmed. Additionally, the effects of satisfaction and trust in the brand on repurchase intention were analyzed. Results - First, functional value, economic value, and emotional value - especially emotional value - were revealed to have positive effects on satisfaction. Second, emotional value was shown to have positive effects on brand trust, while functional and economic values did not. Third, satisfaction had positive effects on brand trust. In considering the relative influence on brand trust, satisfaction was the most crucial factor. It is clear that in the evaluation of the direct experience, using the product or the service plays an important role in building brand trust. Fourth, satisfaction and brand trust positively influenced repurchase intention. This indicates that both factors must be achieved to induce the repurchase Intention among customers. Conclusions - One can see that the enjoyable emotions consumers feel while using smart-phones is the most important factor in increasing levels of satisfaction. Moreover, this indicates that consumers pursue economic desires along with convenient functions in order to reduce opportunity costs. Additionally, consumers are affected by psychological and emotional messages in building trust, rather than practical and rational ones. Thus, in order to appeal to young clients as an attractive brand in the smart-phone market, approaching customers with an emotional value is recommended. In addition, in order for the brand to gain trust, the overall experience the consumer feels while using smart phones should be maximized. After all, one must fulfill the consumers' desire for a new experience and show a willingness to faithfully accomplish the responsibility of the brand to strengthen relationships with customers in the smart-phone market.

• 한국콘텐츠학회논문지
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• 제16권11호
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• pp.63-71
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• 2016

본 연구는 교육만족도가 대학생의 학업중단에 미치는 영향을 알아보기 위한 연구로 교육만족도 조사를 위해 지방 소재 J대학의 재학생 전체 대상으로 설문조사를 수행하였으며 이중 설문 작성의 충실도가 높은 7,248명의 설문을 분석하였다. 학년 별, 학점구간 별 만족도의 차이가 있는지를 분석하기 위하여 분산분석을 수행하였다. 분석결과 학년 별, 학점 구간 별로 만족도의 차이가 있는 것으로 나타났으며 특히 1학년의 만족도가 다른 학년에 비해 높은 것으로 나타났다. 학생들의 학업중단 의도와 만족도와의 관계를 알아보기 위해 로지스틱 회귀분석을 수행하였으며 학업지도, 취업지도, 교육환경, 학생자신에 대한 만족도가 학업중단 의도에 영향을 미치는 것으로 나타났다. 또한 의사결정나무 분석을 통해 학생자신의 대학 생활 만족도가 학업중단 의도를 결정하는 데 가장 중요한 변수로 나타났다.

• 대한정형도수물리치료학회지
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• 제19권1호
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• pp.21-31
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• 2013

Background: The purpose of this survey is to determine the job and task satisfaction of physiotherapists. These are important factors because they are directly connected to both morale and work efficiency. Methods: Data was collected from March 9th, 2013 to April 15th, 2013 using self-administered questionnaires. First, Cronbach Alpha coefficient was used to evaluate date reliability. Further data analysis used mean and standard deviation to determine frequency and satisfaction for each characteristic. To determine the significance of job and task satisfaction, T-test and an analysis of variance were performed. Also, regression analysis was used to find out a relation between job satisfaction of physiotherapist and task satisfaction of orthopaedic physical therapy. Result: This survey includes results from 197 physiotherapists who engage in orthopaedic physical therapy from major, medium and small cities. The general characteristics of survey respondents include: 112 males (56.9%), 85 females (43.1%); 123 in their twenties (62.4%), 56 in their thirties (28.4%), and 18 over forty (9.1%); 156 had less than five years work experience in orthopaedics, 25 had six to ten years, and 16 had more than eleven years work experience. In the physiotherapist's job satisfaction survey (out of 5), males averaged 3.71 and females averaged 3.43. Individuals with less than five years in the career averaged 3.5, 3.69 for between 6 to 10 years in career, 3.87 for over 11 years in career; this showed a significant difference. Results of the sub-factors of job satisfaction were 3.81 for self-esteem and 3.21 for prospect of occupation. Results of task satisfaction in orthopaedic therapy showed a significant difference between 4.03 for males and 3.66 for females. For sub-factors of task satisfaction scores were 3.81 for vision, 4.29 for task adoption, and 3.57 for task recognition. Conclusion: Physiotherapists will be satisfied when their motivation to work and morale are increased by concerns such as improving the education environment, expert physiotherapist adoption issue, and medical law revision.

• 생물정신의학
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• 제22권3호
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• pp.135-139
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• 2015

Objectives The purpose of this study was to investigate the relationships among circadian typology, bipolarity and life satisfaction of university students. Methods A total 1232 participants completed questionnaires, which included Composite Scale of Morningness (CSM), Satisfaction with Life Scale (SWLS), and Mood Disorder Questionnaire (MDQ). Statistical analyses were done using correlation analysis, and analysis of covariance. Results The CSM score was positively associated with SWLS score (r = 0.232 ; p < 0.001). The morningness group has higher life satisfaction than the eveningness group (p < 0.001). The eveningness group has higher bipolarity than the morningness group (p < 0.001). The CSM score was negatively associated with MDQ score (r = -0.128 ; p < 0.001). Conclusions Bipolarity and life satisfaction were associated with circadian typology. Morningness was the important determinant of life satisfaction and bipolarity.

• 유통과학연구
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• 제17권6호
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• pp.65-75
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• 2019

Purpose - Vietnamese customers have a crowd psychology when choosing and buying cars, they believe the advice and comments of those who have used the product. This paper aims to explore how factors in the relation between employees and customers affect to the customer's positive word of mouth (WOM) through customer satisfaction. Research design, data, and methodology - A survey was conducted with 250 customers. This research focus on six factors: (1) familiarity, (2) care, (3) personal connection, (4) employee competence, (5) customer satisfaction, (6) positive WOM. By using Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM), this research determined the impact of relation between eployees and customers to the customer satisfaction in order to have the positive WOM to another customers. Results - This result shows that 3 factors: care, personal connection and service quality, have positive effects to customer satisfaction. Moreover, the similar relationship is found between customer satisfaction and positive WOM. The familiarity is not significant in this research. Conclusions - The research results indicate that positive WOM has an important impact of market development for automobile business enterprises in Vietnam. Therefore, administrators should have appropriate strategies to encourage positive WOM to customers.

• 대한물리치료과학회지
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• 제9권2호
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• pp.77-85
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• 2002

Patient satisfaction is an important factor in evaluating the quality of care. Patient satisfaction may be used to evaluate provider services and facilities, and used to predict the patient returns to a facility. The patients decision whether the patient returns to a facility or whether the patient recommends the facility to other people may be affected by a variety of factors of patient satisfaction. This study is to develop and test of a translated and modified Goldstein's instrument that measures patient satisfaction among physical therapists patients and clients. A self-administered questionnaire survey was conducted in Seoul, Chung-Joo and Bu-Cheon cities. Survey data was obtained from 743 patients who visited the physical therapy practice at university hospitals, general hospitals and clinics. The instrument developed by Goldstein was used and translated into Korean. Several items were added to the instrument. Patient's opinions of service in each domain measured using 5-point Likert-type scales that ranged from strongly disagree to strongly agree. Principal components analysis with varimax rotation was used to indicate which questions examined similar components of patient satisfaction. Component analysis indicated eight scales (kindness, scheduling, recommendation, convenience of parking, privacy, and waiting time). Different types of validity were established well. The coefficient of reliability (Cronbach alpha =.97) obtained for the instrument was clearly within a desired range.

• 가족자원경영과 정책
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• 제11권1호
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• pp.21-36
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• 2007

The main purpose of the current research was to induce the importance of manners through the relationship between the level of transformational leadership in the family and the degree of job satisfaction in workers. It also examined positive variants that can enhance the degree of job satisfaction. The data from 250 questionnaires were used for the final analysis. The main results of the present study are as follows: First, the level of transformational leadership in the family tended to be relatively low, although it was good at the intellectual stimulus leadership among the sub-dimension of the "Family Multifactor Leadership Questionnaire." Moreover, communication, status, and education level turned out to be most influential background variables. Secondly, the score for job satisfaction that is recognized by the workers appeared to be less than average. It seemed that relative comparison in the level of life, communication and education level were the most influential variables. Indeed, the result of stepwise regression analysis showed that transformational leadership made a comparatively high contribution to job satisfaction. Therefore, it is important to keep in mind that a worker's leadership development is a main source of maintaining job satisfaction.

• 한국직업건강간호학회지
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• 제26권2호
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• pp.93-104
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• 2017

Purpose: This is a mixed method study to understand the experience regarding the job satisfaction of Physician Assistant (PA) male nurses. Methods: First, factors influencing job satisfaction were analyzed using quantitative approach and job adaptation processes by qualitative research was done through interviews. Finally both of the collected data were comprehensively compared. Results: The factors which had the greatest influence on job satisfaction in the regression analysis were job stress (${\beta}=-.49$, p<.001) and job identity (${\beta}=.46$, p<.001) and the explanatory power explaining these variables was 58% (Adj. $R^2=.58$). The results of qualitative research were categorized using the same four variables with qualitative research variables. Five themes in job satisfaction, three themes in job identity, five themes in job stress and six themes in job value were identified by content analysis. Conclusion: This finding identified that the job stress and job identity were important variables related to job satisfaction. Therefore, the factors influencing job identity have to be strengthened, and a systematic management and interest to develop them are necessary.