• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.127-134
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• 2021

This study aims to determine the role of innovative capabilities as a mediator in analyzing entrepreneurial marketing's effect on sustainable competitive advantage in food and beverage micro-, small-, and medium- enterprises (MSMEs). Data was obtained from a food and beverage store manager in Tangerang City, comprising 119 samples. Furthermore, the G⁎Power, a tool used to calculate statistical power analysis for various t-tests, F tests, χ2 tests, z tests, and several exact tests, was used to determine the number of research samples, the α error probability of 5%, and 3 variables. The data collection method used questionnaires with Likert Scale 1-5 to indicate strongly disagree to strongly agree. To analyze data, we used Path Analysis supported by SmartPLS statistics software. Path analysis is a form of multiple regression statistical analysis that is used to evaluate causal models by examining the relationships between a dependent variable and two or more independent variables. It aims to provide estimates of the magnitude and significance of hypothesized causal connections between sets of variables. The data processing process took place in two stages, namely the estimation model testing with validity and reliability, and the structural model testing to decide the impact or correlation between variables utilizing the t-test. The result showed a positive and significant effect of entrepreneurial marketing to innovative capability and competitive advantage through the innovative capability of MSMEs.

• The Korean Journal of Franchise Management
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• v.11 no.3
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• pp.43-57
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• 2020

Purpose: Along with the trend increasing dining-out and enjoying variety of menu, dessert café has been introduced as a new type of food service provider and grown up rapidly. We need to verify structural relationship that dessert café environment influences overall quality and brand image and loyalty. Research design, data, and methodology: This study seeks to understand how in-café environment influence overall quality, brand image and loyalty directly and indirectly based on SOR theory. We examine detail effect of in-café environment on overall quality and brand image and subsequently loyalty. Sample data were collected from 563 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The results indicates that all sub-dimensions of in-café environment influences positively overall quality. While, menu and atmosphere make positive impact on brand image. price, food and beverage quality, employee service do not affect significantly brand image. Further, overall quality influences positively brand image and both overall quality and brand image affect positively loyalty. In addition, overall quality plays full mediator role in relationship among price, food and beverage quality, employee service and brand image. Conclusions: Dessert café should differentiate itself from competitors through physical and non-physical environments which are likely to influence overall quality. As overall quality mediates between environment and brand image and influences loyalty, dessert café is required to communicate strength of functional quality and service quality aggressively. Additionally, favorable brand image affecting loyalty is required to be dominated in advance as the market is likely to be segmented along with its growth.

• Journal of Industrial Convergence
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• v.21 no.1
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• pp.43-53
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• 2023

In China, enterprises are increasingly shifting the focus of their reforms toward stimulating the development of organizational effectiveness under the guidance of the long-term planning system. Innovative ideas and constructive suggestions originating internally are likely to inject new vitality into their ongoing development, allowing them to better face new global opportunities and challenges. Therefore, this study verifies the impact of voice endorsement and outcomes for the workers in china and selected perceived organizational support as a mediator variable. Based on theoretical research, this study proposes and tests 6 key research hypotheses using structural equation modeling(SEM). Data were collected from employees in China by the survey method. The analysis results reveal that perceived organizational support plays a mediating role in the relationship between voice endorsement and the outcomes of job satisfaction, job commitment, and job performance except for job stress.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.11
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• pp.573-583
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• 2017

The purpose of this study is to ascertain the effect of both educational satisfaction and relational support on the self-efficacy of secondary school students and then eventually on their entrepreneurship. Testing self-efficacy as a mediator is another aim of this study. The findings indicated that both educational satisfaction and relational support have positive relationships with the self-efficacy of students. Self-efficacy also had a positive impact on entrepreneurship. The core part of this study focuses on the role of both educational satisfaction and relational support in fostering the self-efficacy and entrepreneurship of secondary school students. These results can serve as practical guidance when making decisions regarding the adequate pedagogy for secondary school students in order to promote entrepreneurship among the adolescents.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.83-98
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• 2016

This study attempted to test not only the influence of transformational leadership(TFL) on employees' unethical pro-organizational behavior(UPB), but also the mediating effect of organizational identification(OID) between TFL and employees' UPB. This study employed two research methods: literature review and empirical testing of the developed hypotheses. Data were collected through online questionnaire instruments from 229 employees working at companies in Korea. To test the hypotheses, structural equation modeling was employed. The model is shown as adequately fitting to the data. The results showed that there was not a positive and statistically significant relationship between TFL and employees' UPB, and OID played as a mediator in the relationship between TFL and employees' UPB. These findings provide a meaningful implication that the positive impact of TFL is linked to employees' UPB through OID.

• Journal of Digital Convergence
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• v.13 no.8
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• pp.483-493
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• 2015

Industrialization and urbanization have caused health inequality between rural areas and cities. Health care in rural area is insufficient comparing to urban areas. This study examined the effects of social capital, Health Information, and medical communication factors on Health status in rural community using structural equation modeling. First, social capital has an effect on medical communication with physicians and medical communication impacts on health status. Second, health information orientation has an impact on health behavior and Internet health information. Lastly, health information orientation influenced by Internet health information as a mediator affects health status. As a whole, this study contributes to theoretical explanation about determinants of health status in communities by examining structural path of the effects of social factors and communication factors on health status in rural area.

• Journal of Technology Innovation
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• v.22 no.2
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• pp.247-285
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• 2014

Despite the important role of the transformational leadership and Creative Climate to achieve firms' sustainable competitive advantage, there has been limited empirical studies linking the transformational leadership and creative climate in employee's innovative performance. This study investigated the impact of transformational leadership on innovative performance based on employees of R&D department in IT services. This paper also investigated the mediating role of creative climate and moderating role of employee's innovative tendency in this relationship. Main findings of our empirical analysis are as follows. While the relationships between transformational leadership and innovative performance was positively associated, creative climate had positive effect on innovative performance. As expected, we also found that the creative climate had positively mediated the relationship between transformational leadership and innovative performance. Also, the innovative tendency has statistically significant moderating effect on this relationship. Based on the findings, we have suggested theoretical and practical implications while future research directions with limitations of the research are discussed.

• Journal of Convergence for Information Technology
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• v.10 no.11
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• pp.131-140
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• 2020

Entrepreneurial self-efficacy and self-efficacy on the positive effects of new firm creation are well developed in past research. However, marketing self-efficacy has not received enough attention on the prediction of entrepreneurial intention despite marketing and entrepreneurship are crucial when creating a new firm. Moreover, resilience has a central role in entrepreneurship research while present study aims to explore the impact of psychological factors on new venture creation but scholars have not begun to uncover specific mechanism through which marketing self-efficacy, resilience and entrepreneurial intention. The purpose of this study then was to examine resilience as mediator in the marketing self-efficacy and entrepreneurial intention relationship. Questionnaires were employed to collect data from major universities of future entrepreneurs in Korea. A total of 315 completed questionnaires were returned. Results showed that marketing self-efficacy and resilience had a positive effect on entrepreneurial intention. Further, resilience had a significant mediating effect on the marketing self-efficacy and entrepreneurial intention relationship. These results suggest theoretical and practical implications as an important factor to stimulate entrepreneurial intention.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.677-684
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• 2019

This research examined the effects of perceived parental overprotection on interpersonal relationships of university students, whether the mediating effect of shame. Questionnaire survey was conducted on total 208 1st~4th grade university students, who are enrolled in university located in Seoul and Gyeonggi-do. The main results of this study were as follows: First, perceived parental overprotection, interpersonal relationships and shame showed a significant correlation. Second, perceived parental overprotection had negative effect on interpersonal relationships. Third, The higher the degree of shame, the more negative impact on interpersonal relationships. Forth, Shame was found to have a partial mediating effect between perceived parental overprotection and interpersonal relationship. This implies that perceived parental overprotection indirectly influences university students' interpersonal relationships by using shame as a mediator. Based on these findings, the limitations and implications of this research were discussed.

• Asia Marketing Journal
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• v.17 no.4
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• pp.21-42
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• 2016

Purpose: Social influence has a decisive role in shaping a person's cognition and behavior. Chinese face consciousness, including moral component, is an important part of Chinese traditional culture, which influences people to implement moral behavior. With both eye-tracking technology and traditional questionnaire, this research aims to explore people's moral psychology and the psychological processing mechanisms of Chinese face consciousness, as well as the impact of Chinese face consciousness on the preference for the ecological product. Method and Data: 75 college and MBA students' eye movement data were collected when they read different kinds of moral materials, as well as data from the subsequent questionnaires. To test the hypothesis, ANOVA analysis and Heat Map analysis were performed. Besides, the PROCESS of bootstrap was used to test mediation effect. Findings: The results reveal that: 1. Compared to the moral-situation reading, when subjects read immoral situations, they need more processing time due to the moral dissonance and cognitive load. 2. Compared to the control condition, when threatened moral self is primed, subjects prefer to choose ecological product. 3. Protective face orientation is the mediator between threatened moral self and preference to ecological product. Key Contributions: First, this study broadens the use of eye-tracking technology in marketing and demonstrates a better understanding of the relationship between morality and consumer behavior in a more scientific way. Second, this study not only distinguishes the meanings between "protective face orientation" and "acquisitive face orientation", but also innovatively validates that when moral self is threatened, consumers tend to choose ecological product as moral compensation in order to protect their face. It can shed light on the promotion of ecological product in practical applications.