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http://dx.doi.org/10.22156/CS4SMB.2020.10.11.131

The Effect of Future Entrepreneurs' Marketing Self-efficacy on Entrepreneurial Intention: The Mediating Role of Resilience  

Kim, Jung-Rae (University Innovation Research Institute, SeoKyeong University)
Publication Information
Journal of Convergence for Information Technology / v.10, no.11, 2020 , pp. 131-140 More about this Journal
Abstract
Entrepreneurial self-efficacy and self-efficacy on the positive effects of new firm creation are well developed in past research. However, marketing self-efficacy has not received enough attention on the prediction of entrepreneurial intention despite marketing and entrepreneurship are crucial when creating a new firm. Moreover, resilience has a central role in entrepreneurship research while present study aims to explore the impact of psychological factors on new venture creation but scholars have not begun to uncover specific mechanism through which marketing self-efficacy, resilience and entrepreneurial intention. The purpose of this study then was to examine resilience as mediator in the marketing self-efficacy and entrepreneurial intention relationship. Questionnaires were employed to collect data from major universities of future entrepreneurs in Korea. A total of 315 completed questionnaires were returned. Results showed that marketing self-efficacy and resilience had a positive effect on entrepreneurial intention. Further, resilience had a significant mediating effect on the marketing self-efficacy and entrepreneurial intention relationship. These results suggest theoretical and practical implications as an important factor to stimulate entrepreneurial intention.
Keywords
Marketing self-efficacy; Marketing; Entrepreneurship; Entrepreneurial intention; Resilience; Future entrepreneur;
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