• 복식문화연구
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• 제27권6호
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• pp.582-598
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• 2019

Intermedia is a term that refers to the convergence of different media. It has not only enabled the delivery of brand message but also developed interactive communication in a contemporary fashion show context. This study investigates the presentation methods of contemporary fashion shows affected by intermedia. We examined the research and theory related to intermedia and fashion shows by accessing articles since the 2000s concerning 252 shows by 30 designers that tended to demonstrate the use of intermedia. Our analysis highlighted four particular characteristics: "medium scalability" (the unity of art and fashion and the unity of life and fashion); "synesthetic flow" (the audience's emotional immersion, represented by the actual performance and performances of the models); "participatory accessibility" (performance participation through action and instrumental support); and "immaterial symbolization" (an intuitive symbol that emphasizes both the direct outward appearance and the metaphorical symbolism so that the object is expressed in a figurative sense). From these results, we identified considerable synergy between the characteristics of intermedia and contemporary fashion shows. Therefore, it might be useful to conduct an experimental study on this area of research.

• 한국게임학회 논문지
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• 제13권1호
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• pp.61-74
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• 2013

본 논문에서는 한국어 교육에 효과적으로 활용 할 수 있는 게임화 방법론을 제안하였다. 게임화 성공사례들을 분석하여 재미요소를 증가시키고 몰입을 유도할 수 있는 게임화 요소들을 도출하였으며 운영적 측면, 실행적 측면, 자기 표현적 측면의 세 가지로 분류하였다. 그리고 한국어 학습이론과 다양한 한국어 교수법들을 분석하여 한국어 학습 8기능 중 듣기, 말하기, 어휘, 문화를 게임화 적용을 위한 우선요소로 선별하였다. 선별된 기능들을 최근의 한국의 문화를 대표하는 한류 콘텐츠위에 순환 구조의 학습틀로 구성하고 앞에서 도출한 게임화 요소들을 적용한 게임화 방법론을 제시하였다.

• 디지털융복합연구
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• 제20권4호
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• pp.575-584
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• 2022

본 연구는 실감콘텐츠에서 다양하게 나타나는 인터랙션 유형을 존 듀이의 경험이론을 통해 도출하고, 도출된 유형이 실제 사례에서는 어떤 방식으로 전달되는지 탐구하는데 목적이 있다. 이를 위해 국립중앙박물관 '디지털 실감 영상관'과 '아르떼미술관제주'의 두 사례를 경험이론에서 도출된 인터랙션 유형을 통해 분석하였다. 경험이론을 바탕으로 도출한 인터랙션 유형은 '다중감각'과 '동시체험' 그리고 '감각확장' 이다. 이 유형들이 두 사례에서 공통적으로 하나씩 접목되어 나타나기보다는 연결되어 나타났다. 단방향에서는 '다중감각'에서 '감각확장'으로 이어지고 양방향에서는 '동시체험'에서 '감각확장'으로 연결되었다. 이처럼 기술과 인간이 소통하는 핵심 유형은 한 가지씩만 전달되는 것이 아니라 다중적인 방법으로 인터랙션 순환 고리가 형성되었다. 따라서 실감콘텐츠의 인터랙션 유형은 1:1의 부분적인 전달 방식이 아닌 다방면에서 다양한 감각과 체험이 융합되어 단계적으로 확장된다고 볼 수 있다. 이를 바탕으로 향후 실감콘텐츠에서 인터랙션이 구현되었을 때 유형들은 어떻게 확장되고 관람객들에게 어떤 영향을 주는지의 연구가 필요할 것이다.

• 한국프랜차이즈경영연구
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• 제12권2호
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• pp.7-21
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• 2021

Purpose: One of the characteristics of service companies such as foodservice franchise is that it is easy to imitate, so many brands can imitate the menu that is popular with consumers. Therefore, foodservice franchise company should develop a brand that customers can identify from other brands in order differentiate it from its competitors. In order make the foodservice franchise company identifiable from other brands, it is possible through communication with customers. Therefore, this study proposes a new research model to analyze customer loyalty through online advertising and online word of mouth trust and immersion. Online was provided to customers through a mixture of advertisements and word of mouth, but previous studies have only considered online advertisements or online word of mouth. In addition, we want to verify the difference according to gender, which is an important variable in researching the online information processing behavior of customers. Research design, data, and methodology: The questionnaire of this study was surveyed on 20 years of age or older who have visited the restaurant franchise store within the last 3 months among the foodservice franchise companies operating SNS. During the survey period, 400 surveys were surveyed for a total of 20 days from April 1 to April 20, 2020. Result: The research results are as follows. First, in this study, the effect of online advertisement and online word of mouth on trust and immersion was studied. Second, this study verified the social influence theory in online advertising and online word of mouth. Third, the effect of online advertising and online word of mouth on loyalty according to gender was verified. Fourth, compared to existing advertisements, online advertisements are suitable for marketing by foodservice franchise companies because they can interact with consumers, modify advertisements immediately, execute extensive advertisements at low cost, segment the market, and measure advertisement effectiveness. The recent online expansion has been expanded to mobile-based, allowing foodservice franchisees to provide new communication services such as SMS (Short Message Service), multimedia messaging services, and location-based services. Fifth, a foodservice franchise company can increase brand awareness through online marketing or induce the use of offline stores. Sixth, franchisor can grow into a sustainable company only when they use resources efficiently. Conclusions: Trust is important in foodservice franchise information. This trust has a significant impact on customer commitment and loyalty.

• 대한인간공학회지
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• 제36권5호
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• pp.385-394
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• 2017

Objective: The aim of this study is to investigate how to design effective virtual reality-based training (i.e., virtual training) in maritime safety and to present methods for enhancing interface fidelity by employing immersive interaction and 3D user interface (UI) design. Background: Emerging virtual reality technologies and hardware enable to provide immersive experiences to individuals. There is also a theory that the improvement of fidelity can improve the training efficiency. Such a sense of immersion can be utilized as an element for realizing effective training in the virtual space. Method: As an immersive interaction, we implemented gesture-based interaction using leap motion and Myo armband type sensors. Hand gestures captured from both sensors are used to interact with the virtual appliance in the scenario. The proposed 3D UI design is employed to visualize appropriate information for tasks in training. Results: A usability study to evaluate the effectiveness of the proposed method has been carried out. As a result, the usability test of satisfaction, intuitiveness of UI, ease of procedure learning, and equipment understanding showed that virtual training-based exercise was superior to existing training. These improvements were also independent of the type of input devices for virtual training. Conclusion: We have shown through experiments that the proposed interaction design results are more efficient interactions than the existing training method. The improvement of interface fidelity through intuitive and immediate feedback on the input device and the training information improve user satisfaction with the system, as well as training efficiency. Application: Design methods for an effective virtual training system can be applied to other areas by which trainees are required to do sophisticated job with their hands.

• 한국콘텐츠학회논문지
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• 제7권5호
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• pp.63-71
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• 2007

본 논문에서는 플레이어의 감정 이입을 위한 게임 캐릭터 디자인 방법으로 RPG 장르의 능력치 변화량에 따라 인간의 감정 요소가 적용된 게임 캐릭터 걷기 동작을 구현하였다. 인간의 얼굴 표정에서 나타나는 기본적인 감정 요소와 캐릭터 애니메이션에서 감정 요소가 적용된 걷기 동작을 분석해 보고, RPG 장르의 능력치 요소와의 상관관계를 통해 인간의 감정 요소가 적용된 걷기 동작을 8가지 형태로 분류하였다. 이것을 RPG 게임 캐릭터 중 인간의 외형적인 특징과 가장 유사한 기사 캐릭터에 적용시켜 능력치 변화량에 따라 달라지는 걷기 동작을 구현하였다. 인간의 감정 요소가 적용된 게임 캐릭터를 플레이어가 직접 제어함으로써 플레이어의 게임 캐릭터에 대한 감정 이입 효과가 높아질 것이고 게임에 대한 몰입도가 증가할 것으로 예상된다.

• 대한인간공학회지
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• 제33권3호
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• pp.175-189
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• 2014

Objective: The goal of this research is to develop new user behavior model using user motion analysis with microscopic perspective for attracting user's participation in interactive space. Background: The interactive space is 'human's place', which is made up of complex elements of digital virtual space and traditional analog and physical environment based on human-computer interaction system. Human behavior has changed in it at the same time. If the user couldn't make participation in interaction, the purpose of the system is not met, which reduces its effect. Therefore, we need to focus on interactive space that is potential future direction from a new point of view. Method: For this research, we would discuss and study fields of interactive space; (1) finding definition of interactive space and studying background of theory about it. (2) providing base of user behavior model with study of user's context that is to be user information and motion. (3) examining user motion, classify basic motion type and making user participation behavior model in phases. Results: Through this process, user's basic twenty motions which are systematized are taken as a standard for analysis of interaction process and participation in interactive space. Then, 'NK-$I^5$ (I Five)' model is developed for user participation types in interactive space. There are five phases of user participation behavior: Imperception, Interest, Involvement, Immersion, and Influence. In this analysis, three indicators which are time, motion types, and user relationship are found to be related to participation. Conclusion: The capabilities and limitation of this research is discussed to attract user participation. This paper focuses especially on contribution of design to lead user's participation in interactive system and expectation to help adapt to user centered design of various interactive space with new aspect of user behavior research. Application: The results of the 'NK-$I^5$ (I Five)' model might help to realize successful interactive space based on user centered design.

• 한국게임학회 논문지
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• 제17권3호
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• pp.21-32
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• 2017

컴퓨터게임은 재미를 위해 지속적으로 유저의 몰입상태를 유지시켜야 한다. 몰입이론에 따르면 몰입상태의 유지는 유저의 게임숙련도와 게임 난이도의 계속적인 균형을 요구한다. 이를 위해 본 연구에서는 제로섬 게임을 가정할 수 있는 캐주얼 액션게임에 적용할 수 있는 9등급 수준의 게임숙련도 평가방법을 제안하였고 부가적으로 유저가 경험한 9등급 수준의 게임난이도 추측방법을 제안하였다. 제안하는 방법은 조건별 수학식에 의한 판정방법이기 때문에 신속하고 쉽게 구현이 가능하다. 커스터마이징한 팩맨게임에 대해 제안하는 방법의 정확성을 실험해본 결과 숙련도의 정확성은 평균적으로 1.2등급의 차이가 나타났고 난이도의 정확성은 평균적으로 1.81등급 차이가 나타났다. 실험결과를 통해 제안하는 방법을 제로섬 조건을 만족하는 캐주얼 액션 게임에 적용할 수 있는 정확성을 갖고 있음을 확인하였다.

• 패션비즈니스
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• 제23권5호
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• pp.96-110
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• 2019

With the continuous development of artificial intelligence using computers in the Fourth Industrial Age, the virtual space created by virtual reality experiences boosted by the power of artificial intelligence, provides a new experience for us. The purpose of this study is to explore the new aesthetics that the fashion industry provides to users in virtual space created by virtual reality technology. This research method is based on theoretical research on virtual reality technology and virtual space and constructs a research model applied to this research. The scope of this study is the application of virtual reality technology to fashion shows, fashion exhibitions, and fashion design apps on the website of professional virtual reality technology and fashion for the last five years from 2014 to 2019, which actively merged virtual reality technology with modern fashion. We will analyze the cases one by one. The results of this study are as follows. First, this study shows that the constructed virtual space of modern fashion using virtual reality technology creates three kinds of physical space, perceptual space, and imaginary space based on the commutative theory of virtual space formed by Swedish scholar J. $Widestr{\ddot{o}}m$. Second, virtual reality technology applied to fashion shows, fashion exhibitions, and fashion design apps is characterized by four aesthetic characteristics of presence, perceptual expansion, interactivity, and immersion in physical space, perception space, and imagination space.

• 디지털산업정보학회논문지
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• 제17권3호
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• pp.105-119
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• 2021

The purpose of this study is to examine the organizational politics, resistance change, turnover intention, and organizational commitment of organizational members during mergers and acquisitions. Recently, many companies are interested in mergers and acquisitions for business diversification and market extension. A merger is a legal consolidation of two entities into one, whereas an acquisition occurs when one entity takes ownership of another entity's stock, equity interests, or assets. This research model establishes a structural equation model. This model is set in a causal relationship between manager's organizational politics, peer organizational politics, and change resistance and the change resistance has a causal relationship of turnover and tissue immersion. In particular, this study will test different of organizational politics by position. Research results, the organizational politics of managers and colleagues have shown increasing change resistance. The change resistance has resulted in a reduction of organizational commitment and an increase of turnover intention. Next, the position analysis showed that top management level, middle management level, and working-level officials showed different organizational politics. The working-level officials are influenced by their manager politics and are influenced in organizational commitment and turnover intention by change resistance. The middle manager level is influenced by the organizational politics of bosses and colleagues, and organizational commitment is weakened by change resistance. The CEO level is not affected by organizational politics in the company, but the turnover intention is strengthened and the organizational commitment is weakened by the change resistance. This study has contributed to further updating the theory of organizational politics based on mergers and acquisitions. As a practical implication, we suggest an organizational integration strategy for a new organization.