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http://dx.doi.org/10.12940/jfb.2019.23.5.96

A Study on Spatial Aesthetic Characteristics in Modern Fashion Converged with Virtual Reality Technology -Focusing on Fashion Shows, Fashion Exhibitions, and Fashion Design Apps-  

Liu, Shuai (Dept. of Clothing & Textiles, Pusan National University)
Kwon, Mi Jeong (Dept. of Clothing & Textiles, Pusan National University)
Publication Information
Journal of Fashion Business / v.23, no.5, 2019 , pp. 96-110 More about this Journal
Abstract
With the continuous development of artificial intelligence using computers in the Fourth Industrial Age, the virtual space created by virtual reality experiences boosted by the power of artificial intelligence, provides a new experience for us. The purpose of this study is to explore the new aesthetics that the fashion industry provides to users in virtual space created by virtual reality technology. This research method is based on theoretical research on virtual reality technology and virtual space and constructs a research model applied to this research. The scope of this study is the application of virtual reality technology to fashion shows, fashion exhibitions, and fashion design apps on the website of professional virtual reality technology and fashion for the last five years from 2014 to 2019, which actively merged virtual reality technology with modern fashion. We will analyze the cases one by one. The results of this study are as follows. First, this study shows that the constructed virtual space of modern fashion using virtual reality technology creates three kinds of physical space, perceptual space, and imaginary space based on the commutative theory of virtual space formed by Swedish scholar J. $Widestr{\ddot{o}}m$. Second, virtual reality technology applied to fashion shows, fashion exhibitions, and fashion design apps is characterized by four aesthetic characteristics of presence, perceptual expansion, interactivity, and immersion in physical space, perception space, and imagination space.
Keywords
virtual reality; aesthetic characteristics of virtual space; physical space; perception space; imagination space;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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