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http://dx.doi.org/10.29049/rjcc.2019.27.6.582

Characteristics of contemporary fashion shows affected by intermedia  

Lee, Seulah (Research Institute of Engineering & Technology, Hanyang University)
Lee, Yoon Mee (Dept. of Knit Fashion Design, Hanyang Women's University)
Lee, Younhee (Dept. of Clothing & Textiles, Hanyang University)
Publication Information
The Research Journal of the Costume Culture / v.27, no.6, 2019 , pp. 582-598 More about this Journal
Abstract
Intermedia is a term that refers to the convergence of different media. It has not only enabled the delivery of brand message but also developed interactive communication in a contemporary fashion show context. This study investigates the presentation methods of contemporary fashion shows affected by intermedia. We examined the research and theory related to intermedia and fashion shows by accessing articles since the 2000s concerning 252 shows by 30 designers that tended to demonstrate the use of intermedia. Our analysis highlighted four particular characteristics: "medium scalability" (the unity of art and fashion and the unity of life and fashion); "synesthetic flow" (the audience's emotional immersion, represented by the actual performance and performances of the models); "participatory accessibility" (performance participation through action and instrumental support); and "immaterial symbolization" (an intuitive symbol that emphasizes both the direct outward appearance and the metaphorical symbolism so that the object is expressed in a figurative sense). From these results, we identified considerable synergy between the characteristics of intermedia and contemporary fashion shows. Therefore, it might be useful to conduct an experimental study on this area of research.
Keywords
intermedia; fashion show; media; performance;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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