• Title/Summary/Keyword: image stimulus

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A Study on the constructing Factors of the Female Suit Image (여성 수트의 이미지 구성 요인에 관한 연구)

  • 홍병숙;정미경
    • Journal of the Korean Society of Costume
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    • v.20
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    • pp.73-82
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    • 1993
  • The Purpose of this study was to identify the constructing factors of female suit image. The questionnaire consisted of 69 words expressing suit image were developed, and six suit slides were selected for stimulus. Sixty-eight female university students majored in clothing and textiles were responded to each sledes, and then factor analysis was conducted. Six factors, such as attractiveness, peculiarity, grace, femininity, youthfullness, and comfort were found out as constructing factors of suit image(total vari-ance 60.5%) by the principal component analysis. The attractiveness factor which explained the largest variance included words such as countrified, refinement, and beautiful. Peculiarity factor included words such as peculiar, bold, complex, and decorative. Grace factor included words such as classic, grace, and elegant. Femininity factor included such as masculine, feminine, soft, and dressy. Youthfullness factor included words such as youth, bright, and charming. And comfort factor included words such as casual, comfort-able, active, and natural. The Cronbach's $\alpha$of the each factors were. 78~92.

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Subjective Imaging Effect Assessment for Intelligent Imaging Terminal Design: a Method for Engineering Site

  • Liu, Haoting;Lv, Ming;Yu, Weiqun;Guo, Zhenhui;Li, Xin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.14 no.3
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    • pp.1043-1064
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    • 2020
  • A kind of Subjective Imaging Effect Assessment (SIEA) method and its applications on intelligent imaging terminal design in engineering site are presented. First, some visual assessment indices are used to characterize the imaging effect: the image brightness, the image brightness uniformity, the color image contrast, the image edge blur, the image color difference, the image saturation, the image noise, and the integrated imaging effect index. A linear weighted function is employed to carry out the SIEA computation and the Analytic Hierarchy Process (AHP) technique is used to estimate its weights. Second, a SIEA software is developed. It can play images after the settings of assessment index or assessment reaction time, etc. Third, two cases are used to illustrate the application effects of proposed method: the image enhancement system design for surveillance camera and the imaging environment perception system design for intelligent lighting terminal. A Prior Sequential Stimulus (PSS) experiment is proposed to improve the evaluation stability of SIEA method. Many experiment results have shown the proposed method can realize a stable system design or parameters setting for the intelligent imaging terminal in engineering site.

Relation between the Image Analysis of Internet Fashion Shopping Site and Consumption Emotion - Focused on T-shirts Web Pages - (인터넷 쇼핑 사이트의 이미지 분석과 소비감성과의 관계 - 티셔츠 웹 페이지를 중심으로 -)

  • Kim, Eun-Jeong;Lee, Kyoung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.8
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    • pp.1273-1285
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    • 2007
  • The purpose of this study is to understand consumer emotion about T-shirts web pages and to provide the basis for effective design plan of them. 72 T-shirts web pages through 62 sites have been chosen as stimulus pictures, and the valuation tools are composed of 21 pairs of image adjective and 3 questions for valuation of consumption emotion. Data has been collected on subjects of 480 men and women at the age of $16{\sim}27$ who live in Busan. The image factors are Aestheticism, Activeness, Stability, Intimacy. The types of T-shirts web pages are classified into four groups. The image according to the type of T-shirts web pages has showed meaningful differences in all factors, and the differences of image factors according to design elements have been meaningfully presented. In the relation between consumption emotion and image of T-shirts web pages, Impulse needs, Buying needs, Recommendation needs are related to Aestheticism factor and Stability factor. The consumption emotion according to the type of T-shirts web pages is appeared high in the type 2(Refine image) and 3(Vivid image). The valuation of consumption emotion according design elements has presented meaningful differences all design elements except menu.

The Effect of Achromatic Shirt and Chromatic Tie Combination on Image of Menswear (무채색 셔츠와 유채색 타이의 배색이 남성 패션 이미지에 미치는 영향)

  • Lim, Ji-Young
    • Korean Journal of Human Ecology
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    • v.16 no.5
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    • pp.1007-1019
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    • 2007
  • The purpose of this study is to investigate the effect of achromatic shirt and chromatic tie combination on image of menswear. This experiment was designed by shirt color(N9, N7, N4, N2), tie color(red, orange, yellow, green, blue, purple), tie tone(vivid, light, dull, dark), and perceiver gender(a male, a female). The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 96 upper body photographs and 26 7-point bi-polar adjectives were used to evaluate the image. The subjects of this research were 480 male and 480 female college students. The data was analyzed by using SPSS program. Analysis methods were four-way ANOVA. The items of the adjectives were classified into 4 image factor: potency, activity, attractiveness, and visibility. Shirt color, tie color, tie tone influenced on the 4 image dimension greatly by interaction as well as independently. Dull or dark tone tie had an effect on the formation of potency image. And white color shirt, vivid or light tone tie had an effect on the formation of activity image. White or black shirt had a positive effect on attractiveness, and black shirt or vivid tone tie was effective for visible image.

A Study on the Design Characteries based on the Brand's image Distinction Strategies of Korean Cosmetic Brand Shop - Through the of case studies from 2000 to present - (우리나라 화장품 브랜드숍의 브랜드 이미지 차별화 전략에 따른 디자인 특성에 관한 연구 - 2000년대 이후 현재까지 사례분석을 중심으로 -)

  • Lee, Hyun-Ho;Choi, Sang-Hun
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2005.10a
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    • pp.100-105
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    • 2005
  • Recently cosmetic enterprises make rapid progress try to make well-known brands to perceive an image marketing. As the result, the brand's reliability continues to grow, beyond a medium of expression in two-dimensional, but through tridimensional, on brand's image runs strategies. In a strategic point suchlike visual as a shop's image give a stimulus to customers for increase invalue in corporate image and value of commodities. In the strategy of increase in sales, it is on the rise immediate constituent to consumers. Through cosmetic brand shops, cosmetic industries are provide personalized services and cultural facilities, rather than just selling products and to help revitalization of the cosmetic markets, and the pursuit of customer-oriented segmentation strategy to make changes for the better image for the shops. Each cosmetic brand shops' image of segmentation strategy has an effect on individual organizations and designs. As of today in Korea, cosmetic brand shop's designs, start to appear in the late 2000,will try to fine segmentation strategy for strengthen shop's image and research about unique quality of cosmetic brand shops into consumer orientation space, and make the best of significant prepare on the basis of directions for cosmetic brand shop which have ability to function as cultural facilities.

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The effects of culture, wedding makeup, and head dress on bride's image perception (문화 및 웨딩 메이크업과 헤드드레스가 이미지 지각에 미치는 영향)

  • Lee, Eun-Sil;Kim, Min-Jung
    • The Research Journal of the Costume Culture
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    • v.21 no.6
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    • pp.907-920
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    • 2013
  • The purpose of this study was to examine interactive effect of wedding makeup, head dress, and perceiver's culture on bride's image perception. Image analysis was carried out by 10 photos which was designed for brides in their twenties with different makeup and head dress. Subjects were female university students in Seoul, Korea and 100 black female university students in Delaware, U.S. The result of study was as follows. Image perception by bride's makeup and head dress was classified as five dimensions: 'distinctive', 'tidy', 'elegant', 'soft', and 'beautiful'. There was a significant difference in image perception from culture and head dress. The result of interactive effect due to culture and makeup showed that Korean students perceived pink makeup as close to more elegant image, and American students felt orange makeup. We can know through above contents that there was significant difference in image perception by makeup and head dress between Korean and American students. Also, American students in general evaluated the photos (stimulus) presented positively compared to Korean students. This can be interpreted as a meaning that the degree to perceive each photos of American students was lower than Korean students.

Making of sRGB image through digital camera colorimetric characterization (디지털 카메라 색 특성분석을 통한 sRGB 이미지 생성)

  • 유종우;김홍석;박승옥;박철호;박진희
    • Korean Journal of Optics and Photonics
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    • v.15 no.2
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    • pp.183-189
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    • 2004
  • As high quality digital cameras become readily available, digital cameras are being used not only for simple picture recording but also as information storing media in various fields. However, due to the fact that the spectral responses of the camera sensors are different from color matching functions of the CIE standard observer, the color can not be measured using these cameras. This study shows a method for converting camera image to sRGB image, in which color information is preserved. The transfer matrix between camera output signals and CIE stimulus values was determined using a multiple regression method with Macbeth ColorChecker as target colors. The CIE stimulus values for camera output signals can be mapped with a transfer matrix, and these values are converted to sRGB signals. As the result of testing a Kodak DC220 digital camera, the average color difference of Macbeth ColorChecker between true and displayed colors was 2.1 $\Delta$ $E_{ab}$ $^{*}$.$^{*}$.

Comparative Study of Colour Recognition According to Background Lightness and Stimulus Size (배경의 밝기와 자극의 크기에 따른 색채 인지 비교 연구)

  • Hong, Ji-Young;Park, Yun-Sun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.15 no.6
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    • pp.61-70
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    • 2015
  • This study, under the assumption that there may be a difference in colours recognized depending on background lightness and colour stimulus size, applied background lightness in a differential way and conducted an experiment by comparing the sizes of stimuli equivalent to $2^{\circ}$ and $10^{\circ}$. Based on the results, by reflecting the results of this experiment as a difference in colour recognition, which may occur when the input image is converted from a large-sized screen to a mobile-sized screen, power efficiency, one of the biggest issues, can be reflected in mobile devices and may contribute to effective three-dimensional image reproduction and image quality in 3-D or hologram as well as 2-D images.

Image Evaluation according to Formative Properties of Hat and the Garment in the Fashion Collection (패션컬렉션에 나타난 모자와 의복의 조형성에 따른 이미지 평가)

  • Jeong, Hae-Son;Kang, Kyung-Ja;Jeong, Su-Jin
    • Korean Journal of Human Ecology
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    • v.15 no.6
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    • pp.1049-1062
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    • 2006
  • The purpose of this study is to find out the image according to formative properties of hat and garment in the fashion collection. For the study, the 96 stimuli found frequently in fashion collection from the S/S season of 1998 to the F/W season of 2004 were selected. Sets of stimulus and response scales (7 point semantic) were used as experimental materials. The stimuli were 96 pictures with the types of hat(4), the lengths of hair(3), the types of garment(3), the relations between the color of garment and hat(4), and the materials(4) and patterns of garment(2). The subjects were 415 women college students majoring fashion design related fields and living in Seoul and Gyeongsangnam-do. As statistical methods for data analysis, Factor Analysis, ANOVA test, and LSD test were used. The items of the adjectives were classified into 5 image dimensions; attractiveness, gracefulness, concentration, cuteness, and hardness and softness. Among these factors, each dimensional image was affected by formative properties of hat and garment. The image of a hat-wearer was perceived differently according to the hair style and the formative properties of hat and garment even if the type of hat was same.

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Visual Image Effects on Sound Localization in Peripheral Region under Dynamic Multimedia Conditions

  • Kono, Yoshinori;Hasegawa, Hiroshi;Ayama, Miyoshi;Kasuga, Masao;Matsumoto, Shuichi;Koike, Atsushi;Takagi, Koichi
    • Proceedings of the IEEK Conference
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    • 2002.07a
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    • pp.702-705
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    • 2002
  • This paper describes effects of visual information influencing sound localization in the peripheral visual Held under dynamic conditions. Presentation experiments of an audio-visual stimulus were carried out using a movie of a moving patrol car and its siren sound. The tallowing results were obtained: first, the sound image on the timing at the beginning of the presentation was more strongly captured by the visual image than that at the end, i.e., the "beginning effect" was occurred; second, in the peripheral regions, the "beginning effect" was strongly appeared in near the fixation point of eyes.

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