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http://dx.doi.org/10.7741/rjcc.2013.21.6.907

The effects of culture, wedding makeup, and head dress on bride's image perception  

Lee, Eun-Sil (Dept. of Beauty Design, International University of Korea)
Kim, Min-Jung (Dept. of Beauty Design, International University of Korea)
Publication Information
The Research Journal of the Costume Culture / v.21, no.6, 2013 , pp. 907-920 More about this Journal
Abstract
The purpose of this study was to examine interactive effect of wedding makeup, head dress, and perceiver's culture on bride's image perception. Image analysis was carried out by 10 photos which was designed for brides in their twenties with different makeup and head dress. Subjects were female university students in Seoul, Korea and 100 black female university students in Delaware, U.S. The result of study was as follows. Image perception by bride's makeup and head dress was classified as five dimensions: 'distinctive', 'tidy', 'elegant', 'soft', and 'beautiful'. There was a significant difference in image perception from culture and head dress. The result of interactive effect due to culture and makeup showed that Korean students perceived pink makeup as close to more elegant image, and American students felt orange makeup. We can know through above contents that there was significant difference in image perception by makeup and head dress between Korean and American students. Also, American students in general evaluated the photos (stimulus) presented positively compared to Korean students. This can be interpreted as a meaning that the degree to perceive each photos of American students was lower than Korean students.
Keywords
wedding makeup; head dress; culture; image perception;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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