• 제목/요약/키워드: image stimulus

검색결과 168건 처리시간 0.029초

패션 제품 광고 모델이 여대생의 구매의도, 자존심 및 신체 만족에 미치는 효과 (The Effects of the Models in Ads on Buying Intention, Self-Esteem and Body Satisfaction of College Women)

  • 정명선
    • 복식문화연구
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    • 제14권3호
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    • pp.514-527
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    • 2006
  • It can be said that the ultimate goal of advertising is creating consumers' buying intention and buying behavior toward advertised goods. But literature suggests that ads have both intended and unintended consequences, and one of the unintended consequences is that the idealized images of physical attractiveness found in advertising have negative impact on girls' and womens' self-perceptions. Thus, this study, using social comparison theory as a framework, was designed to investigate the influences of the images of models in ads portrayed in TV and fashion magazines on the purchasing intention, self-esteem and body satisfaction of college women. Using an experimental stimulus, a moving picture representing thin and attractive models in the context of advertising fashion goods, two conditions were manipulated and the subjects were placed into one of two groups randomly, the experiment group and the control group. The experiment group only was exposed to the ads portraying highly attractive models. Data were collected from two groups using same questionnaire. The data were analyzed using t-test, two-way ANOVA, and descriptive statistics. The findings were as follows: 1. The thin and attractive image of models in ads on buying intention had significant positive influence on buying intention(p<.05). 2. The thin and attractive image of models in ads had significant negative influences on self-esteem(p<.05). 3. The thin and attractive image of models in ads had significant negative influence on body satisfaction(p<.05). 4. The ideal body internalization had significant negative influences on body satisfaction(p<.05), but interaction effect of model's image and ideal body internalization on body satisfaction was not significant.

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iCAM06을 적용한 HDR 영상 톤 압축을 위한 PT 색차 정보 기반의 색 보정 (Color Correction of the Color Difference in the PT Space for HDR Image Tone Compression using iCAM06)

  • 채석민;이성학;송규익
    • 한국멀티미디어학회논문지
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    • 제16권3호
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    • pp.281-289
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    • 2013
  • HDR (High Dynamic Range) 영상 렌더링을 위하여 다중 노출 영상 기반의 iCAM06 영상 재생 모델이 많이 사용되고 있다. iCAM06은 HDR 영상을 표현하기 위하여 여러 단계의 색 공간 변환 및 스케일 변환을 거치게 된다. 이러한 여러 단계의 변환 중에서 높은 휘도 범위의 영상을 낮은 휘도 범위를 갖는 디스플레이에 출력하기 위한 톤 압축 (tone compression) 과정이 반드시 필요하다. 하지만 iCAM06에서의 톤 압축 시 자극치 간섭 및 색 절단 (color clipping)으로 인한 색 왜곡 (color distortion)이 발생하는 단점이 있다. 따라서 본 논문에서는 톤 압축 과정에서 발생된 색 왜곡을 IPT (Image Processing Transform)공간에서의 색차 정보를 이용하여 색 보상 (color correction)을 하는 방식을 제안하였다. 실험 결과를 통하여 제안한 색 보상 방식이 iCAM06를 비롯한 기존의 개선된 모델보다 우수한 결과를 나타냄을 확인할 수 있다.

운동자극의 망막상 운동거리와 지각된 운동거리가 운동속도 추정에 미치는 영향 (The Effect of Retinal and Perceived Motion Trajectory of Visual Motion Stimulus on Estimated Speed of Motion)

  • 박종진;이형철;김신우
    • 인지과학
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    • 제34권3호
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    • pp.181-196
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    • 2023
  • 크기, 속도, 시간 항등성은 이차원 망막상의 오차에도 불구하고 삼차원 공간 속 대상을 일관적으로 지각할 수 있도록 돕는 기제이다. 이 기제들은 공통적인 단서를 바탕으로 동작하며 이는 운동거리, 운동속도, 운동시간의 지각이 공통된 처리 과정을 공유할 가능성을 시사한다. 따라서 시각자극의 공간적 특성이 시간지각을 왜곡시킴에도 불구하고, 환경 속에서 운동하는 물체에서 관찰되는 바와 동일하게 운동속도 지각과 운동시간 지각이 서로 반대되는 경향성을 보일 것이라는 가설을 세울 수 있다. 본 연구는 이 가설을 검증하기 위하여 뮐러-라이어 착시 자극을 사용하여 지각된 속도를 측정하여, 선행연구에서 관찰된 운동자극의 시간지각 결과와 본 연구에서 측정한 속도지각 사이의 관계를 규명하였다. 실험 1은 망막상 운동거리를 동일하게 유지하고 지각된 운동거리를 조작하였고, 실험 2는 망막상 운동거리를 조작하여 지각된 운동거리를 동일하게 유지하였다. 그 결과 이동거리가 실제보다 더 길게 지각되는 외측 유도자극에 비해 이동거리가 더 짧게 지각되는 내측 유도자극의 지각된 속도가 증가했다. 이 결과를 외측 유도자극에서 내측 유도자극보다 지각된 움직임 지속시간이 과대추정 되었던 선행연구와 연결지어 정리하자면, 뮐러-라이어 착시에 의하여 조작된 자극의 지각된 운동거리가 일정할 때 지각된 운동시간이 증가하면 지각된 운동속도가 줄어들고, 지각된 운동시간이 줄어들면 지각된 운동속도가 증가한다. 이 관계는 공간단서에 의하여 지각된 시간 및 속도 사이의 관계가 환경 속에서 운동하는 물체가 가지는 속성, 즉 운동거리를 동일하게 유지하였을 때 운동시간이 증가하면 속도가 감소하고 운동시간이 감소하면 속도가 증가하는 관계에 대응함을 시사한다.

무채색 체크무늬 셔츠의 시각적 이미지 연구 (A Study on the Visual Images of Checked Pattern Shirts in Achromatic Color)

  • 최수경
    • 한국생활과학회지
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    • 제19권2호
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    • pp.399-407
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    • 2010
  • The purpose of this study was to investigate the visual images of shirts according to coloration and the interval of checked patterns. The experimental stimulus and questionnaires for scaling response were developed for this study. The stimuli were 12 color pictures, in which the gender, coloration(WG: white+gray, WK: white+black, GK: gray+black), and interval(0.5 cm, 1.5 cm, 3.5 cm, 5.5 cm) were manipulated. The 7-point rating scale was used for evaluation of the visual image. Data were obtained from 144 male college students and 144 female college students living in Gyeonggi, Gyeongnam, Seoul, Gwangju, Daegu, and Busan on December 2009. For data analysis, ANOVA and the Duncan-test were used by using the SPSS program. The results of this study were as follows; the visual images for shirts according to the coloration and interval of checked patterns consisted of four dimensions of attractiveness, appeal, youth, and modesty. Gender was the main factor when looking at attractiveness. Coloration had the main effect on appeal, youth, and modesty. Also, there was a significant interaction effect of gender and coloration on attractiveness, while there was a significant interaction effect of coloration and interval on modesty.

비율제한 및 과제제시방법에 따른 3, 4, 5세 유아의 비상징 수 비교능력 (An Investigation Into 3-, 4-, and 5-Year-Old Children's Nonsymbolic Magnitude Comparison Ability According to Ratio Limit and Task Condition)

  • 조우미;이순형
    • 아동학회지
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    • 제38권1호
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    • pp.117-126
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    • 2017
  • Objective: The purpose of this study was to investigate young children's nonsymbolic magnitude comparison ability according to ratio limit and task condition. Methods: The participants included 40 3-year-old children, 42 4-year-old children, and 41 5-year-old children recruited from 4 childcare centers located in Seoul, Korea. All magnitude comparison tasks were composed of image material tasks and concrete material tasks. In addition, each magnitude comparison task varied with the ratio of the two quantities; 0.5 ratio, 0.67 ratio, 0.75 ratio. Results and Conclusion: The results revealed that 3-, 4-, and 5-year-old children could perform nonsymbolic magnitude comparison tasks without learning experiences. Also, 3-, 4-, and 5-year-old children could perform concrete material tasks better than image material tasks in nonsymbolic magnitude comparison tasks. Furthermore, children's performance on nonsymbolic magnitude comparison tasks indicated the ratio signature of the approximate number system. Children have a degree of numerical capacity prior to formal mathematics instruction. Also, children were influenced by task conditions or sense stimulus when they processed numerical information. Furthermore, the approximate number system can be used in understanding the ordinality of number.

An Update on Mental Health Problems and Cognitive Behavioral Therapy in Pediatric Obesity

  • Kang, Na Ri;Kwack, Young Sook
    • Pediatric Gastroenterology, Hepatology & Nutrition
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    • 제23권1호
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    • pp.15-25
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    • 2020
  • Prevalence of pediatric obesity has increased worldwide in the last 20 years. Obese children suffer not only physical complications but also mental health problems such as depression, attention deficit hyperactivity disorder (ADHD), and eating disorders, as well as psychosocial impairments, such as school adjustment problems, bullying, and low self-esteem. Recently, there have been some studies on the association of mental health problems and pediatric obesity. In the treatment of pediatric obesity, many previous studies suggest multidisciplinary treatment. However, cognitive behavioral therapy (CBT) has attracted attention because obese children are accompanied by body image distortion, emotion dysregulation, and difficulties in stimulus control. This review is a narrative summary of the recent studies on mental health problems and CBT in pediatric obesity. The relationship between depression/anxiety and pediatric obesity is still inconsistent but recent studies have revealed a bidirectional relation between depression and obesity. Additionally, some studies suggest that obese children may have eating disorder symptoms, like loss of control eating, and require therapeutic intervention for pediatric obesity treatment. Furthermore, impulsivity and inattention of ADHD symptom is thought to increase the risk of obesity. It has also been suggested that CBT can be very effective for mental health problems such as depression, impulsivity, and body image distortion, that may coexist with pediatric obesity, and use of multimedia and application can be useful in CBT.

명도 콘트라스트 배색에 따른 스트라이프 의복 착용자의 이미지 연구 (The Image of the Stripe Clothes according to Value Contrast Coloration)

  • 문주영;강경자
    • 복식문화연구
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    • 제16권6호
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    • pp.992-1007
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    • 2008
  • This study was meant to offer the data for predicting the product plan answering the diverse demands for consumers based on the results of analyzing the image and formative property by transforming the stripe patterns. The concrete study way is composed of the collected stimulus centering on the interval of the stripe pattern and value contrast coloration. Consequently 192 stimuli, changed by the pattern direction and pattern interval, clothing style, and contrast coloration, are selected. The experimental materials made for this study are a set of stimuli and response scale. The statistics way used in analysis was factor analysis, ANOVA, dispersion analysis, multiple classification analysis. The results of this study were summed as following. Firstly, In the value contrast, a pair of 27 adjectives were made of attractiveness, activeness, gracefulness, visibility, and tenderness dimension. Secondly, the direction of the pattern, interval, clothing style, and contrast coloration were respectively transformed according to value contrast.

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아이돌 스타의 선정적인 영상과 사회적 지지가 청소년의 성개방성에 미치는 영향 (Effect of Idol Star's Sexual Image and Social Support on Sex Openness of Adolescent)

  • 김석환;윤현경
    • 한국학교ㆍ지역보건교육학회지
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    • 제18권2호
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    • pp.43-53
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    • 2017
  • Objectives: The purpose of this study is to examine the relationship between sexually explicit video viewing and social support through the mass media and the sex openness of adolescents. Methods: This study used as the main data of 'Study on Measures against Sexualization of Juveniles through Mass Media in the Smart Age' conducted by 'National Youth Policy Institute' in 2014 nationwide. 3,176 of the 4,356 adolescents in Korea were selected as the final study subjects after excluding the 1,180 missing adjectives. Results: As a result, sex openness of male students was higher than that of female students. The higher the grade, the higher the sex openness, and the higher the stimulus, the higher the sex openness. The higher the imitation sharing, the higher the sex openness. The higher the human rights violation, the lower sex openness. Finally, the higher the social support, the higher the sex openness. Conclusions: In conclusion, strengthening the management of realistic media providers and emotional education rather than the unconditional regulation of mass media is expected to help prevent adverse effects on the sex openness of adolescents.

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그래픽 이미지의 움직임 속도와 방향 변화에 따른 시선 이동 추적 연구 (A Study on Eye-Tracking by Speed & Direction Changes of Graphic Images)

  • 김세화;성치경
    • 커뮤니케이션디자인학연구
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    • 제38권
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    • pp.80-90
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    • 2012
  • 본 연구는 그래픽 이미지의 움직임 속도와 움직임 방향 변화에 따라 안구의 시선이동 변화를 추적하여 주의유인정도가 있는지를 알아본 연구이다. 실험설계는 움직임 속성별로, 속도(4개), 방향(수평 2개, 수직 2개, 대각선 4개) 각각에 대해서 움직임 요인(n)에 대한 분석을 실시하였다. 종속변수는 주시시작시간, 주시지속시간, 전체주시시간, 시선이동거리로 설정하였다. 그래픽 이미지의 움직임 속도 변화는 시선이동으로 알아본 주의 정도가 전혀 유의미하지 않았다. 좌우 이동에서는 좌에서 우로의 움직임이, 상하 이동에서는 아래에서 위로의 움직임이 주의 정도가 더 큰 것으로 나타났다. 대각선 이동에서는 속도 변화와 마찬가지로 유의미한 차이가 없었다.

외모 장식이 여성의 전문직 이미지에 미치는 영향 (Influence of Appearance Decoration on Women's Professional Image)

  • 이명희
    • 한국의상디자인학회지
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    • 제14권4호
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    • pp.1-16
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    • 2012
  • This study examines the influence of women's appearance decoration on professional image, preference evaluation, and inferences about age and job. For the purpose of this study, women's appearance decoration was limited to eyeglasses, earrings, hair length, and clothing color. A quasi-experimental method was used for this study. The experimental design was a $3{\times}2{\times}2{\times}4$ (eyeglasses${\times}$earrings${\times}$hair length${\times}$clothing color) factorial design. The model of stimulus photographs was a woman in her late twenties. She wore a tailored collared jacket with a white dress shirt. The subjects were 362 female college students residing in Seoul. The results of the research were as follows. First, the woman wearing glasses and earrings was perceived as more professional than the woman without glasses and earrings. The woman with short hair was evaluated to be more professional than the woman with long hair. Light grey and dark grey jackets enhanced a professional image in the woman than red and dark red jackets. The woman without glasses was preferred more than the woman wearing glasses, and the woman wearing earrings was preferred more than the woman without earrings. Second, the woman wearing wire-rimmed glasses, earrings, and grey jacket with short hair was perceived to have the highest level of professionalism. Third, the subjects perceived the woman wearing wire-rimmed glasses as looking the oldest and the woman without glasses as looking young. The subjects perceived the woman with short hair as looking younger by 3 to 4 years than the woman with long hair. Fourth, the subjects frequently considered the woman wearing the wire-rimmed glasses, the woman with short hair, and the woman wearing the grey jacket as having a professional job.

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