The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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The Image of the Stripe Clothes according to Value Contrast Coloration

명도 콘트라스트 배색에 따른 스트라이프 의복 착용자의 이미지 연구

  • Moon, Ju-Young (Dept. of Design Development, Korea Silk Research Institute) ;
  • Kang, Kyung-Ja (Dept. of Clothing & Textile, Gyeongsang National University)
  • 문주영 (한국실크연구원 디자인개발팀) ;
  • 강경자 (경상대학교 생활과학부 의류학)
  • Published : 2008.12.30
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Abstract

This study was meant to offer the data for predicting the product plan answering the diverse demands for consumers based on the results of analyzing the image and formative property by transforming the stripe patterns. The concrete study way is composed of the collected stimulus centering on the interval of the stripe pattern and value contrast coloration. Consequently 192 stimuli, changed by the pattern direction and pattern interval, clothing style, and contrast coloration, are selected. The experimental materials made for this study are a set of stimuli and response scale. The statistics way used in analysis was factor analysis, ANOVA, dispersion analysis, multiple classification analysis. The results of this study were summed as following. Firstly, In the value contrast, a pair of 27 adjectives were made of attractiveness, activeness, gracefulness, visibility, and tenderness dimension. Secondly, the direction of the pattern, interval, clothing style, and contrast coloration were respectively transformed according to value contrast.

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