• Title/Summary/Keyword: image perception

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Fashion Image Preference, Pursued Image and Self-Image Satisfaction of Businessmen According to Personality Types (직장 남성의 성격유형에 따른 의복이미지 선호, 추구이미지와 이미지 만족도)

  • Kim, Hyun-Sue;Lee, Ji-Yeon;Lee, Youn-Hee
    • Journal of the Korean Society of Costume
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    • v.62 no.1
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    • pp.1-13
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    • 2012
  • This study is aimed at finding out the self-perception and value of clothing they wear to today's businessmen who work in a fast-growing global network society and for developing a suitable image consulting program for businessmen. The purpose of this study is to categorize businessmen into personality types, and then analyzing purchase behaviors for clothing and image perception, self-image satisfaction among categorized groups. The participants of this study are 320 businessmen who are from 20's to 50's and working in Seoul. A total of 302 questionnaires were used for the survey of this study. The questionnaire is composed of 3 different parts as follows: 1) personality types, 2) purchase behaviors for clothing and image perception, 3) self-image satisfaction. The methods of this study are frequency analysis, descriptive analysis, factor analysis, variance analysis, cluster analysis, t-test and reliability analysis. In conclusion, an image consulting education program for businessmen has to be based on one's own personality type, current fashion style and image perception. Each person has to be provided a unique direction to increase his self satisfaction, which will result in improvements in both personal image satisfaction and social satisfaction. These changes will ultimately become the driving force of career life.

The Difference of Perception of High School Girl Image according to Hair Style and Perceiver's Generation

  • Kim, Youngok;Lee, Eunsil
    • Journal of Fashion Business
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    • v.18 no.6
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    • pp.208-221
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    • 2014
  • The purpose of this study was to investigate the effects of the hair style, and perceiver's generation on the perception of a high schoolgirl's image. A quasi-experimental method by questionnaire was used. The subjects were 253 high schoolgirls and their mothers living in Jinju. The data were analyzed by using frequency, factor analysis, Cronbach's alpha-reliability coefficient, three-way ANOVA, and Duncan's multiple ranges test. The high schoolgirl's image was derived in five dimensions by factor analysis: schoolgirl look, prettiness, individuality, activeness, and cuteness. In the image based on the hair length, it was assessed that the short cut and the bobbed hair styles looked more like school girls. And the short cut and long hair styles were considered as showing individuality. On the other hand, the bobbed hair style was assessed as cuter than styles of other lengths. For the bangs, the short bangs were found to more school-girl look and cuter than the long bangs. The mother group, whose ages were older than that of the other group, evaluated that the stimulative pictures had more school-girl look, individuality, prettiness, activeness and cuteness, compared to how the school girl group evaluated. It was shown that the generation gap produced different opinions about the stimulative pictures. Therefore hair style, bangs style, and difference in generations were found to be the variables affecting perception of high school girl image.

The Effect of Perceiver′s Fashion Involvement on Clothing Color Perception and Preferences (지각자의 유행관여가 의복색 지각과 선호도에 미치는 영향)

  • 이명희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.7
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    • pp.851-861
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    • 2003
  • The objectives of this study were to investigate the effect of perceiver's fashion involvement, clothing color, and background of object person on image perceptions of clothing, and to examine how clothing color preference vary according to perceiver's fashion involvement. Subjects were 273 college women in the metropolitan area of Seoul. The T-shirt was changed into 11 colors by using the CAD system. Five factors were derived to account for the dimensions of image perception. These were individuality, elegance, femininity, activity, and neatness. Perceiver's fashion involvement gave a significant influence on perception of individuality. Clothing color gave significant influences on 5 image dimensions. White and beige were evaluated neat image. Neatness factor had an interaction effect by fashion involvement and clothing color. The high involvement group evaluated white and beige shirt more neatly, and orange and yellow less neatly than the low involvement group. Individuality and elegance had an interaction effect by fashion involvement and background of object person. The high involvement group liked red, violet, and black shirt more than the low involvement. Refined and becomingness image gave significant influences on clothing color preference in both high and low involvement groups.

A Study on the Differences in the Dress shirt Image Perception, Fashion Consciousness, and the Dress shirt Purchase Attitude between the Daks group and the Renoma group (닥스와 레노마 선호집단간(選好集團間) 드레스셔츠의 이미지지각(知覺), 패션의식(意識), 구매태도(購買態度)의 차이(差異)에 관(關)한 연구(硏究))

  • Koo, In-Sook
    • Journal of Fashion Business
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    • v.10 no.1
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    • pp.164-177
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    • 2006
  • The purpose of this study was to analyze the differences in the image perception of dress shirts, the shirts style preference, the men's fashion consciousness, the shirt purchase attitude, and the usage of the information source between the Daks group(44 respondents) and Renoma group(21 respondents), for developing the possibility and strategy of the dress shirt market in men's wear market for the apparel marketers and manufacturers. For this study, the data obtained from 65 respondents were analyzed by descriptive statistics, Pearson's simple correlation, ANOVA. The results from the study were as follows ; The 6 stimuli for image perception rated on 5 point Likert-type scales in the 12 features were evaluated by perceivers. By the best 3 features abstracted from each stimulus, the shirts styles were named, they were Basic style, Soft style, Sophisticated style, Modern casual style, Mannish style, and Trendy style. There were significant differences in the image perception of Mannish style, the preferences of shirts style, the fashion consciousness, the shirt purchase attitude, and the usage of the information source between the Daks group and Renoma group.

Dietary behaviors and body image recognition of college students according to the self-rated health condition

  • Kim, Mi-Joung;Lim, Ye-Rom;Kwak, Ho-Kyung
    • Nutrition Research and Practice
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    • v.2 no.2
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    • pp.107-113
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    • 2008
  • This study was done to investigate the relationship between the perception of body image, body weight satisfaction or dietary behavior and self-rated health status in Korean college students. Subjects, 285 college students, were divided into three groups (healthy, normal, and unhealthy) according to the answer for the self-rated health question. Information about demographic status, self-rated health condition, height and weight, perception of body image, satisfaction of body weight, concern for body weight control, dietary behavior, nutritional knowledge, and health-related characteristics collected by a self-reported questionnaire. The proportion of men and women in each group was not significantly different. The academic year, major, experience of nutritional education, and type of residence were not significantly related with self-rated health but the pocket money range was significantly associated (p<0.05) with self-rated health. The proportion of subjects rated their health as unhealthy was the lowest in 210-300 thousand won pocket money range and was increased in less than 210 thousand won or over 300 thousand won pocket money ranges. There were no significant differences for age, height, weight and BMI between the groups. The body image perception and body weight satisfaction levels of healthy group was significantly higher than those of unhealthy group (p<0.01 and p<0.001, respectively), but the level of concern for body weigh1 control in healthy subjects was significantly lower than that in unhealthy subjects (p<0.05). The proportion of subjects reported as healthy was significantly increased with increased frequencies of following food behaviors; weekly use of protein foods (p<0.01), vegetables (p<0.05) and dairy products (p<0.01), and food habits such as "regularity of meal time" (p<0.01), "eating in moderation" (p<0.05), and "eating breakfast" (p<0.001). Overall results suggested that the college students have tended to have a better perception of health when they have better body image perception, body weight satisfaction and dietary behaviors.

A Method of Effective Bits Reduction based on Human Perception in Medical Image (의료 영상에서 인간 지각 특성을 이용한 효과적인 비트수 줄임 방법)

  • 한재성;박성한
    • Proceedings of the IEEK Conference
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    • 2003.11a
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    • pp.221-224
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    • 2003
  • Recently, TFT-LCD is widely used of medicine machine on the display devices. However, the display precision of TFT-LCD is 8 bits instead of 10 bits of CRT display. If the medical image have more than 8 bits, we must requantize the medical image. We propose an efficient method to reduce medical image from 10 bits into 8 bits by employing human visual perception. The proposed method shows good performance for the medical image display.

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The Effects of Color, Tones values on Image Perception of natural dyeing of Han-san Mosi and cotton (직물 소재와 색상, 톤에 따른 감성 이미지 평가 - 한산모시와 면을 중심으로 -)

  • Kim Jae-sook;Lee Soon-im
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.5 s.142
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    • pp.662-670
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    • 2005
  • The purpose of this study was to find out the effect of color, tone, perceiver's gender on image perception of natural dyeing of cotton and mosi. The experimental materials developed for this study were a set of stimuli and response scale(The 7-point semantic). The stimuli was 20 fabrics manipulated with two kinds of fabrics(cotton, mosi), five colors(red, yellow, blue, green, purple) and two tone variations. The subjects were 412 adults in Daejeon and Kongju. The results were as follows: The perceived image of the stimulus material consisted of 4 dimensions (attractive, conspicuous, hand, weight) colors, tons, materials as well as perceiver's gender affected on some selected image dimensions color affected on the four image dimensions, tone affected on the conspicuous, hand and weight images, materials affected on the attractive and hand image and perceiver's gender affected on the weight image. Interaction effects existed among colors, tons and materials on the conspicuous image. In conclusion the results support gestalt theory in which the sum of the parts is bigger than the whole and design strategies for the Mosi fabrics should be developed on the basis of persuited design image as well as target consumers.

The Effect of Emotional Image on Customer Attitude

  • PARK, Hyeyoon;PARK, Soyeon
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.3
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    • pp.259-268
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    • 2019
  • This study examines the color image of uniform of airline cabin crew according to the demographic characteristics of the customer and demonstrates how it affects the cognitive image of airlines. Adjective adjectives were derived for uniform color images of all eight airlines in Korea and analyzed the image of airline brand color. Based on the analysis of color images, the difference in perception according to the demographic characteristics of passengers was analyzed. When the colors of airline uniforms are mainly blue, sky blue, white and ivory, they have a lot of trust, neat and elegant images. Uniforms with primary colors such as red, orange and green beans are found to have a lot of cheerful, developmental and enterprising images. In addition, the empirical analysis of the impact of the customer's cognitive perception and favoritism on the uniform color image of the airline crew showed that the more positive the airline's positive perception of the uniform color image, the more positive the cognitive image is. In other words, the empirical analysis revealed that the airline's uniform color image, its cognitive image of the airline, and its popularity have significant positive relationships.

Research on chinese college students' perception of korean image

  • Xiaoyue Song;Jinling Wan
    • Journal of the International Relations & Interdisciplinary Education
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    • v.2 no.2
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    • pp.9-33
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    • 2022
  • This paper mainly studies the national impression of college students on South Korea, selects students from some key universities as the target population, and conducts an in-depth investigation from the overall impression of South Korea, diplomatic image, food culture, language culture, tourism, entertainment circle and other aspects. Through a questionnaire survey of Chinese college students, this paper studies the image of South Korea in the eyes of contemporary Chinese college students, including the following aspects: First, Research the current Chinese college students' perception of the overall image of South Korea; Second, it studies the current Chinese college students' perception of the image of South Korea in the diplomatic, language, food, tourism and entertainment circles, and analyzes the internal dimensions of the image of South Korea in the minds of Chinese college students; Third, it studies the current Chinese college students' cognition of the overall image of South Koreans, and analyzes the internal dimensions of the image of South Koreans in the minds of Chinese college students; Fourth, to investigate the evaluation of Chinese college students on the image of South Korea. The survey results are analyzed from the perspectives of all subjects and gender differences, combined with the theories of communication and intercultural communication, and suggestions and prospects for the future development of the national image are made.

Development of Gate Operation System Based on Image Processing (영상처리에 기반한 게이트 운영시스템 개발)

  • 강대성;유영달
    • Journal of Korean Port Research
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    • v.13 no.2
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    • pp.303-312
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    • 1999
  • The automated gate operating system is developed in this paper that controls the information of container at gate in the ACT. This system can be divided into three parts and consists of container identifier recognition car plate recognition container deformation perception. We linked each system and organized efficient gate operating system. To recognize container identifier the preprocess using LSPRD(Line Scan Proper Region Detection)is performed and the identifier is recognized by using neural network MBP When car plate is recognized only car image is extracted by using color information of car and hough transform. In the port of container deformation perception firstly background is removed by using moving window. Secondly edge is detected from the image removed characters on the surface of container deformation perception firstly background is removed by using moving window. Secondly edge is detected from the image removed characters on the surface of container. Thirdly edge is fitted into line segment so that container deformation is perceived. As a results of the experiment with this algorithm superior rate of identifier recognition is shown and the car plate recognition system and container deformation perception that are applied in real-time are developed.

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