• 복식
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• 제64권4호
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• pp.1-20
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• 2014

The purpose of this study is to suppose makeup design based on formative elements of facial image according to the facial image type of Korean women in their 20s. For this study, literature review were performed. Surveys were conducted twice for empirical research. The survey targeted 220 university students in their 20s. SPSS 12.0 statistics program was used to analyze the results, and T-test, ANOVA, Scheff$\acute{e}$ test. The results of the study are as follows. First, it was concluded that the effective structural formative elements are different according to the types of facial image. Second, by analyzing the differences in perceiving naked facial image and modified face shape image, modified skin color image, modified makeup color image of all types of facial image, it was found that the formative elements are different according to facial images, and that there are differences in the effectiveness of each factors.

• ETRI Journal
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• 제39권2호
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• pp.173-180
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• 2017

Multimodal medical image fusion is the process of retrieving valuable information from medical images. The primary goal of medical image fusion is to combine several images obtained from various sources into a distinct image suitable for improved diagnosis. Complexity in medical images is higher, and many soft computing methods are applied by researchers to process them. Intuitionistic fuzzy sets are more appropriate for medical images because the images have many uncertainties. In this paper, a new method, based on Sugeno's intuitionistic fuzzy set (SIFS), is proposed. First, medical images are converted into Sugeno's intuitionistic fuzzy image (SIFI). An exponential intuitionistic fuzzy entropy calculates the optimum values of membership, non-membership, and hesitation degree functions. Then, the two SIFIs are disintegrated into image blocks for calculating the count of blackness and whiteness of the blocks. Finally, the fused image is rebuilt from the recombination of SIFI image blocks. The efficiency of the use of SIFS in multimodal medical image fusion is demonstrated on several pairs of images and the results are compared with existing studies in recent literature.

• 한국항공운항학회지
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• 제24권2호
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• pp.47-58
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• 2016

The cabin service quality expected by customers during the air travel can be the top priority to choose an airline. Customers' perception about cabin service quality evaluation are important for developing differentiated cabin service strategies of airlines, so this study aims to analyze the effect of the cabin service quality on airline image and customer loyalty. For achieving this purpose, literature study and empirical study on cabin service, customer loyalty and airline image were performed together. As a results of research, a high level of the cabin service quality provided by airlines significantly influenced positive images of airlines and customer loyalty. And customers' positive image towards airlines practically had a substantial influence on the improvement of customer loyalty. These study results would help in creating positive images of airlines and securing customer loyalty by developing differentiated and improved cabin service quality strategies of each airline in the limitless competition of the aviation service industry.

• 품질경영학회지
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• 제45권2호
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• pp.275-292
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• 2017

Purpose: This study is designed to explore web-site service quality factors in job information site for high quality human resource, and to test relationship among web service quality, image, user satisfaction, relationship quality, and loyalty intention. Methods: A survey tool was questionnaire that had obtained validity and reliability through literature survey and pretest survey, and sample 214 was analyzed through SEM using SPSS21.0 and AMOS21.0. Results: Web design and information offer affect Image and user satisfaction. Also, relationship quality turned out to be an important mediator between image and loyalty intention and between customer satisfaction and loyalty intention. Conclusion: This study shows that two factors in via of relationship quality, were important factors that related companies have to emphasize to raise performance, Also, in order to raise loyalty intention of customer, marketer should exert to well manage relationship quality having significance as a mediator.

• 복식
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• 제31권
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• pp.223-236
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• 1997

The purpose of this study is to set up the concept and the structure of 'the image' theoretically. The study is carried out by the literature research. The image is constituted of several concepts which are as followed: The concept of definition: perception cognition/impression. The concept of target: objective/per-son The concept of content: internal/exter-nal The concept of level :lower/upper Especially levels of image are divided into 3 different levels which are 'simple level' 'complex level 1' 'com-plex level 2' The concept of image is classified into the horizontal and the vertical structure. The concepts of the definition the target the con-tent are included in horizontal strcture and the concept of the level is included in the ver-tical structure.

• 한국의류학회지
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• 제46권4호
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• pp.704-722
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• 2022

Current studies validate the Body Positive Scale (BP Scale) as a self-assessment instrument that captures four dimensions of the positive body image construct. We developed and evaluated a 17-item BP Scale using two focus group interviews and four independent samples (n = 1,379) of Korean women who completed online survey questionnaires. We generated an initial pool of items via literature review, content validation with experts, and focus group interviews, subsequently refining the items through exploratory analysis (Study 1). We confirmed the BP Scale's underlying dimensions with young Korean female samples (Study 2, Study 4) and with a community sample (Study 3). We also examined the construct validity, internal consistency, and test-retest reliability over a six-week interval. Overall, the results supported that the four-factor BP Scale demonstrates adequate validity and reliability in measuring positive body image among Korean women. The BP Scale provides a method for researchers and practitioners to understand and assess individuals' positive body image in a multifaceted manner.

• 패션비즈니스
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• 제23권5호
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• pp.31-47
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• 2019

This study focuses on women and fashion in Korea between the 1960s and 1970s, when the government regulated the socio-cultural aspects of individuals while achieving remarkable economic industrialization, particularly through the representative popular weekly magazine 'Sunday-Seoul'. The scope of this study included 168 issues from September 22, 1968 to December 26, 1971. Two research methods were applied, literature research and content analysis research. First, the literature on Korean society, culture, women's fashion, the sociological, feminine and popular cultural studies were reviewed. Thereafter, the contents, cover, articles, pictorials were collected and analyzed for classification and identification of the women's images and women's fashion. In the case of fashion articles, the contents of vocabulary and description texts were highlighted, and in the case of pictorials, the visual elements such as images, silhouettes of clothes, details of features, and patterns of materials were assessed. The images of women in Sunday Seoul's articles and pictorials exhibited extreme opposite, presenting the most important purpose of marriage, 'wise mother and good wife' and 'image of sexual object' for men. The two images of women differed; however, there was one more female image 'industrial laborer' which was placed in the blind spot of interest. The characteristics of fashion which appeared in 'Sunday-Seoul' were 'uniform modern elegance' based on neat mini-style, and 'sexual image of exposure fashion' which endeavored to selectively borrow from overseas pictorials and trend-oriented articles. This could be viewed as a 'transformation of traditional Hanbok', 'avant-garde trend' and 'de-sexualization & indifference of fashion'.

• 복식문화연구
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• 제23권4호
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• pp.686-704
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• 2015

As mass media has come to intervene with politics in a more proactive way during modern times, the image of a politician has evolved into a more relevant factor compared with political content. This phenomenon is known as "image politics", and such externalized images as non-verbal cues have grown in importance, along with the numbers of female politicians. Thus image strategy has been instituted as a major research theme in the field of political marketing, especially for female politicians. In accordance with this theme, this study aims to approach fashion as part of image strategy of female politicians, in order to reemphasize political fashion as a valuable resource. The methodologies employed in this study are based on both the literature and positive research. Female politicians have long utilized fashion styles that are, or are assumed to be, the most appealing to their target base of support in a predominantly male-centered sector. In this sense, appropriate choices in the usage of apparel items, colors, hair styles, accessories, and others according to each situation and respective hierarchies are of the utmost importance. When attending official ceremonies and other related meetings, the strategic superiority afforded to a scientific approach based on thorough fashion research, compared with personal taste is imperative. The significance of this study lies within the recognition of the importance of fashion image, and how to utilize fashion for image strategy in practice, through the investigative synthesis and review of major preceding research.

• 패션비즈니스
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• 제21권3호
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• pp.29-42
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• 2017

This study investigates the impact of female consumer self-image on pursued fashion style. A survey was carried out among 717 women between the ages of 20 and 60 living in Seoul, Incheon, and Gyeonggi. Analysis was conducted in the following manner: SPSS 18.0 was used to perform an Exploratory Factor Analysis (descriptive analysis, principal factor analysis, Pearson correlation analysis, frequency analysis, and reliability analysis) and AMOS 21.0 was used to carry out a Confirmatory Factor Analysis. Based on a Structure Equation Model, results show that ideal self-image and realistic self-image, which are factors derived from psychology, affect pursued fashion style. By contrast, social self-image - derived from social contexts - does not. Therefore, the female consumers' self-image influences pursued fashion style; this is opposed to the relationship between the realistic self-image and ideal self-image of women, which is more unconscious and self-satisfying. The presented results indicate that we should respond to changes in the fashion industry and develop a deeper understanding of consumer niches to discover the factors that predict purchasing behavior. This knowledge can then be applied to establish market strategies. This study contributes to the literature by producing preliminary data that can help support such strategy formulation in the fashion and clothing industry.

• 한국의류산업학회지
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• 제9권2호
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• pp.197-202
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• 2007

The femme fatale image presently observable in various fields is reproducing its image through repetitive imitation, change and application, in particular, through 'movies' which have a greater ripple effect on the public than any other mass media by incessantly producing a countless number of images. This study aims to figure out the intrinsic meaning and the characteristics of the image of femme fatale, understand the modern expression of it in movies and finally shed light on its image represented in Korean movies. For this study, the literature and internet materials related to the image of femme fatale in the movie "Sympathy for Lady Vengeance" and the general concept of femme fatale were comprehensively surveyed. The femme fatale image which is represented in this movie is classified into 4 images ; disguise & mystery, retribution & cruelty, enchantment & beauty, salvation & redemption. The findings of this study provide an insight into how the femme fatale image is expressed in movies, the mass media which has a gigantic ripple effect, and provide the momentum to recognize the need and significance of understanding the femme fatale image represented in Korean movies.