• Journal of Fashion Business
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• v.8 no.1
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• pp.117-132
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• 2004

The purpose of this study is to analyze consumers attitude toward PPL (Product Placement) of fashion products on TV, with regarding PPL as a new-communication sphere of marketing. This study used a questionnaire method, and the results of the analysis are as follows. First, as for the information availability of PPL related to fashion products on TV, it was shown to be higher in order of trend, brand, color, practicability, price and material. Second, as a result of analyzing, through 11 items, the attitude on PPL experience of fashion products on TV, there were many positive responses as to 5 items (The commodity with PPL is the product of a renowned brand, The commodity with PPL is the expensive product, An image of the product with PPL becomes good, The product with PPL is suitable to the mood in a drama, I try to think whether the product with PPL matches with myself), and there were more negative responses as to 6 items (Because of desiring to know a brand of the product with PPL, I look for it, The product with PPL is practical, The product with PPL is same as the real situation, I will also buy the product with PPL, Because there are too many commodities with PPL, I become angry, In case of facing PPL, I change a channel). Third, it was shown that the purchase experience and purchase intention as to the product with PPL on TV, have a positive correlation with TV viewing time and with whether or not re-approval as to PPL of a specific company. Also, the purchase experience as to the product with PPL on TV was shown much in the group of viewing TV via internet and in the group of using the digital TV broadcasting. The purchase intention as to the product with PPL on TV was shown higher in the group of using much cable TV broadcasting and general TV broadcasting, while the group of viewing TV via internet had purchase experience, but the response of not having intention of repurchasing was the highest.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.11 no.3
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• pp.145-150
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• 2011

In this study, we assessed the performance of the test remote pointing device that is applicable to interactive TV (iTV). An empirical test was carried out with the pointing devices in three different interface methods that are recently tried in the industry. For the measurement, a directional task was performed on the linear track described in the conventional ISO 9241-Part 9. The measured variables included the movement time, accuracy, throughput and the subjective satisfaction. The result showed that the motion time was better in the device in the GyroPoint method than the other devices, but the accuracy of the GyroPoint device was lower than that of the devices in the Hall Mouse and OFN methods. It was found that the throughput and the subjective satisfaction were dependent upon the individual input devices. Since this study was conducted on the major point devices that are currently tried and analyzed the problems and characteristics, it is assumed that this study will provide useful data for the design of the remote pointing device that is more suitable to the iTV environment.

• 한국정보디스플레이학회:학술대회논문집
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• 2009.10a
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• pp.71-71
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• 2009

Recently several LCD TV makers including Samsung, LG and Sony actively have released LED LCD TV models on market. LED LCD TV is just which applied LED BLUs so that its color contrast ratio fairly enhance up to 1 million:1 and its thickness minimize to a few mm. Even this aspect seems somewhat to be each panel maker's strategies for prior market occupations on whole TV market. Without regard to the reasons, we do obviously meet a new era of technically advanced LCD TV. However we have still lots of problems or issues which we must overcome technically including LED chip/packaging process, secondary optics treatment, heat managements and cost reduction issues. Here I would like to forecast market volume and trend of LED LCD TV first and then discuss above almost of technical issues and suggest their possible solutions. Even these solutions looks better technologies and if they may increase production cost significantly, we will not prefer to choice that technology since lower cost policy can open the market. Finally I'm trying to suggest how well LED, as future light source, can apply to future LCD TV technologies.

• Asian Journal for Public Opinion Research
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• v.11 no.3
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• pp.234-256
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• 2023

This study aims to understand how people evaluate the credibility of news they use every day and how such evaluation is related to their credibility assessment of news on media overall. For this purpose, this study examines the relationship between credibility of "news I use" and credibility of news on television and news portals overall, respectively. It also explores whether the relationship is moderated by the strength of political ideology. From regression analyses of a nationwide survey of 5,010 adults in South Korea in 2021, the results showed a lower level of credibility for "news I use" than for overall news on television and portals. The results also revealed a significant relationship between the credibility of "news I use" and credibility of overall news on the two media respectively. The expected moderation effect was significant for portal news, but not for television news. Findings and implications are discussed.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.10 no.3
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• pp.69-74
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• 2010

Due to a development of information and communications technology, now we can watch TV show whenever and wherever we want through DMB service. And this is different from existing TV service which we can just enjoy at certain place. Now, I will look into IPTV technology which is basis of Mobile IPTV service. And then, I will introduce Mobile IPTV service which combines the virtues of 'Mobility' of DMB technology and 'two-way communication' of IPTV technology and lets us enjoy two-way TV service at anytime and anywhere. And also I will check the problems of IPTV, on-going trend of Mobile IPTV(in service), and the perspective of Mobile IPTV. Finally, we suggest new fast duplicate address detection scheme in Mobile IPTV to support seamless IPTV packet transmission.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.2C
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• pp.200-207
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• 2006

Recently, with the development of information and communication technology, digital pay-TV technology is paid attention. So the Protection of the provided contents is becoming more important. However, in order to encourage an active based on digital TV, the contents and information sent and received respectively by the broadcaster and the subscriber must be protected. Therefore, in this paper, I analyze the requirements to protect the digital contents, the security and efficiency of the previous digital pay-TV system model. Then I proposed a key management model for digital pay-TV system.

• Journal of the Korea Society of Computer and Information
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• v.14 no.12
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• pp.97-107
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• 2009

Television News has significant impact on the information analysis of viewers by delivering world news to anonymous individuals everyday. We need to pay more attention to resolution considering the fact that even slight facial expression and the dress of TV anchor can be noticed by viewers in the high definition age, called HD TV, by radical changes in broadcasting situation. As a result, the beauty of expression that lighting technology has is extremely important in the high definition age. In news broadcast, as a phenomenon according to this change in trend, people have been looking for change in order to break with traditional TV news production by adopting DLP(Digital Lighting Processing) or LED(Light Emitting Diode). This effort has contributed to creating proper picture quality appropriate for HD TV. Nowadays Digital imaging is creating new trend in TV news production method from traditional analog-based lighting environment thanks to the development of IT(Information Technology) and digitalized lighting equipment. This change has led to building of HD studio and appropriate sets and lighting system. There are film set and projector which projects image on the screen and PDP, LCD, and DLP which has been used widely in recent years and LED which is often used as background in news program as examples, which has appeared since 1990s with HD TV. In this article, I analyzed the KBS News 9 lnce 1990s with in order to research the influence of television image component on the alyzed the KBS of TV article, I. I wille uggest the category of TV anchor image formulation in delivering information by means of lnce 1990s with based on the analysis result.

• Journal of Digital Convergence
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• v.13 no.4
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• pp.319-328
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• 2015

Domestic kids TV animation industry is settled well in domestic animation industry by adding both entertainment value and educational value. Specially, the character that represents various rolls in the kids TV animation is the core visual element. This study is the analysis for character's subject matter of expression. For this, I established the tool which could classify character's subject matter of expression, and apply the tool to the character which were selected in broadcasting kids TV animations on EBS. Through this procedure, I analyzed character's subject matter of expression with the distribution chart as the final step. In addition, I hope the result of this study could intend to provide the index of the character creation in the kids TV animation and also informed the current situation about the character's subject matter of expression in the kids TV animation.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2001.11a
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• pp.37-57
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• 2001

Digital technology enhanced the improvement of technological aspects in the both broadcasting and telecommunications industries. The infrastructures of each industry converged to one, which impacts not only on technology but also on the broadcasting service. The current broadcasting service is characterized by one-way service, but it'll changed to be customized, or two-way service that reflects the interest of customers. This change requires a new standard to categorize and analyze the future broadcasting service converged and market structure, differing from the present standard based on the transmission channels. This study aims at forecasting the demand of interactive TV service as a representative broadcasting service in the near future, and analyzing the market structure of the broadcasting services. We assume that the present broadcasting and information and telecommunications services such as terrestrial, cable TV, satellite, digital TV services and high-speed broadband service have strong relationship with interactive TV service. First we use Bass diffusion method to predict the diffusion curve of the present five services. Then we analyze the relationship between the present services and interactive TV service by Delphi method. Finally we estimate the potential subscription number of interactive TV service based on the relationship among the services and diffusion parameters.

• Proceedings of the Korean Information Science Society Conference
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• 2004.04a
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• pp.112-114
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• 2004

최근 인터넷과 전자기기 및 컴퓨터 시스템 기술의 발달에 맞물려 컴퓨터, 이동전화, 셋탑박스, 디지털 TV, 개인 휴대 단말기 등 정보단말기의 네트워크화가 급진전되면서 임베디드 리눅스가 IT분야의 새로운 관심사로 부상하고 있다. 리눅스는 오픈 소스로서 가격 경쟁력을 확보할 수 있으며, 공개된 장치 드라이버와 응용프로그램의 재사용이 가능하고, 오픈 소스 공동체를 통해 문제를 쉽게 해결할 수 있을 뿐 아니라 쉘, 파일 시스템을 이용하여 편리한 개발 환경을 제공해 주는 이점이 있다. 본 논문에서는 리눅스 운영체제를 디지털 TV에 이식하기 위해 크로스 컴파일 환경과 커널을 빅 엔디언(Endian)으로 변경하고, 커널 구동에 필수적인 장치들을 재설계함으로 리눅스 커널을 디지털 TV에 맞게 최적화함으로써 임베디드 리눅스 운영체제를 설계하였다. 또한 디지털 TV에서의 시스템 장치 제어를 위하여 I2C Bus Interface 디바이스 드라이버를 작성하였다.