• 제목/요약/키워드: human nutrition and health

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충남 농촌 지역 주민의 고혈압 전단계와 고혈압의 위험요인 (The Risk Factors of the Pre-hypertension and Hypertension of Rural Inhabitants in Chungnam-do)

  • 엄지숙;이태용;박선주;안윤진;정영진
    • Journal of Nutrition and Health
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    • 제41권8호
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    • pp.742-753
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    • 2008
  • 본 연구는 우리나라 충청지역 농촌 주민을 대상으로 고혈압전단계와 고혈압의 위험 요인을 파악하고자 2006년 1${\sim}$2월 사이에 보건복지부 질병관리본부 한국인유전체역학조사사업에 참여한 40${\sim}$70세 사이의 금산군 주민 994명에 대한 자료를 분석하였다. 전체 대상자 중 이미 고혈압의 진단을 받아 혈압강하제를 복용하는 170명을 제외한 824명을 대상자로 선정하고, 2003년 JNC7 보고서에서 발표한 고혈압 기준에 따라 정상혈압군, 고혈압 전단계군, 고혈압군으로 나누어 세 군간의 일반적 특성, 식습관 및 생활습관, 신체계측치와 체구성 및 혈액의 생화학성분의 농도차이를 살펴보았다. 조사대상자들 중 정상혈압군은 23.3%, 고혈압 전단계군은 39.7%, 고혈압군은 37.0%로 분포하였고, 혈압이 높을 수록 평균연령이 높았다. 고혈압 전단계군에서는 여자와 50대의 비율이 높았고, 고혈압군에서는 남자와 60대와 70대, 그리고 당뇨병전단계와 당뇨병에 속한 사람의 비율이 다른 두 군에 비해 높았다. 혈압수준별로 과거와 현재 흡연, 음주빈도, 음주량, 운동횟수의 백분율은 유의적인 차이를 보였으나, 흡연량, 음주유무, 운동의 규칙성, 식습관의 분포에서는 유의적인 차이를 보이지 않아 흡연, 음주, 운동 등 생활습관은 빈도가 양적인 면 보다 혈압에 더 영향을 미칠수 있는 것으로 나타났다. 체질량지수는 정상혈압군에 비해 고혈압 전단계군과 고혈압군이 높았고, 허리-엉덩이 둘레비는 고혈압군, 고혈압 전단계군, 정상혈압군 순으로 높게 나타났으며, 체중과 체질량지수, 허리-엉덩이 둘레비와 혈압간에는 유의적인 양의 상관관계를 보였다. 혈청성분 중에서 혈청 알부민, 크레아티닌, 공복혈당, 당부하 2시간 후 혈당, 혈청중성지방농도가 고혈압 전단계군과 고혈압군에서 정상혈압군에 비해 모두 높게 나타났고, 혈청 총단백은 혈압 단계별로 높았다. 혈압과 양의 상관성을 나타낸 요인은 위에서 언급된 요인들과 함께 혈중요소질소이었다. 혈압수준에 영향을 주는 위험요인에 대한 고혈압 전단계군과 고혈압군의 교차비 계산 결과, 남자, 50대 연령 과거흡연, 음주빈도, 체질량지수, 체지방율, 허리둘레, 허리-엉덩이둘레비, 당뇨병, 혈청 알부민농도는 고혈압 전단계와 고혈압의 공통 위험요인으로 나타났으며, 이들 모든 변수에서 고혈압의 위험도가 고혈압 전단계보다 더 높았다. 혈압수준별로 각기 다르게 나타난 위험요인은 고혈압 전단계의 경우 25 이상의 BMI와 혈청요소질소이었고, 고혈압의 경우, 60${\sim}$70대 연령, 교육유무, 고혈압 가족력, 당뇨전단계, 당부하 2시간 후 혈당, 혈청 총단백, 음주량이었다. 즉 고혈압전단계의 예방을 위해서는 음주, 흡연, 체중 관리외에 50대 연령에서 혈청 요소질소가 증가하지 않도록 섭취와 운동, 체중관리에 주의가 요구되며, 고혈압의 예방을 위해서는 특히 고혈압의 가족력이 있는 경우, 당뇨 및 혈당증가 방지나 음주량의 제한등 위험 요인을 줄이는 것이 중요하다. 결론적으로 고혈압 전단계의 위험요인에는 생활습관, 체지방, 혈청성분등 상대적으로 회복이 가능한 요인들이 관련되나, 고혈압은 회복하기 힘든 가족력이나 당뇨병 전단계 등이 위험요인으로 작용할 수 있음을 나타내었다.

임신기간 중 철 섭취가 모체와 제대 혈청의 미량 무기질 농도에 미치는 영향 (Iron Intake During Pregnancy on Serum Concentrations of Trace Minerals in Mothers and Neonates)

  • 김혜라;임현숙
    • Journal of Nutrition and Health
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    • 제41권3호
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    • pp.242-253
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    • 2008
  • It is a common clinical practice to recommend taking iron supplements for pregnant women during gestation. Although it is required to ensure adequate iron stores during pregnancy, there has been some debate over the interference effects of excessive iron load, because it is possible to compete in the transport in the intestine and placenta and in binding to serum proteins of other trace minerals. In this study, maternal and neonatal serum concentrations of Fe, Zn, Cu, Se, Cr, Mn, and Co were assessed along with maternal Fe intakes. A total of 124 pregnant women and their term neonates participated voluntarily in this research. The women were divided into one of the three groups {high Fe intake (HFI), median Fe intake (MFI), and low Fe intake (LFI)} by their total Fe intakes and one of the two groups (Anemic and Normal) by their Fe nutritional status. All the data were compared among the three groups and between the two groups also. Total Fe intakes of HFI, MFI, and LFI groups were 140.8 ${\pm}$ 76.1, 68.0 ${\pm}$ 11.2, and 30.2 ${\pm}$ 8.6 mg/day, respectively. Those of Anemic and Normal groups were 90.1 ${\pm}$ 74.8 and 86.6 ${\pm}$ 46.8 mg/day, respectively. Maternal Hb concentration and Hct were not significantly different among HFI, MFI, and LFI groups but those were significantly different between Anemic and Normal groups. However, neonatal Hb concentration was not significantly different among HFI, MFI, and LFI groups and between Anemic and Normal groups either. Maternal serum Fe concentrations of the three groups, HFI, MFI, and LFI, were similar but that of Anemic group was significantly lower compared to Normal group. However, there was no significant difference in neonatal serum Fe concentrations among the three groups and between the two groups either. Serum concentrations of the other trace minerals in both mothers and neonates were not significantly different among HFI, MFI, and LFI groups and between Anemic and Normal groups. In addition, in the maternal serum, Fe concentration was positively correlated to Zn and Se concentration, respectively. As for the neonatal serum, Fe concentration showed a positive correlation to Zn, Cu, Mn, Se, and Co concentration, respectively. No trace mineral concentration was found to correlate negatively to Fe concentration in both maternal and neonatal serum, The results in this study indicate that Fe intakes of pregnant women, even if it is considerably above the level of estimated average requirement (EAR), may not affect serum Fe concentration in both mothers and neonates. In addition it might not influence adversely on the availability of other trace minerals including Zn and Cu in both mothers and neonates.

A Study on the Fashion Styles of the Wellness Kin in the Contemporary Fashion

  • Kan, Ho-Sup;Park, Na-Na
    • 패션비즈니스
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    • 제6권6호
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    • pp.19-33
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    • 2002
  • In the middle of economic and mental riches in the 21st century, the importance of well being and the pursuit of happiness are emerging as the new trend. Thus the lifestyle that values comfortable and practical naturalness and intrinsic merits has come to influence the human life rather than the old showing-off and formal desire. In addition to this, the spread of the five day week has given more leisure time, which has led to the increasing interest in health and leisure. The interest in sports has skyrocketed since the successful holding of the 2002 Korea and Japan World Cup event. All these changes to the lifestyle have contributed to the fusion of luxury wear and sports wear. As the result of the consumers in the 21st century having more classified and upgraded way of living thanks to the settlement of the above-mentioned lifestyle and the enlargement of the leisure sports culture, there has appeared the wellness kin, who value the importance of life and the nature and believe in the idea that they can reconstruct the environment in the way they can enjoy their lifestyle and pursue happiness. They favor healthy fashion items and think much of exercise, nutrition, and rest. They pursue the natural and comfortable style, whose ideas came from simple exercises such as health training and yoga and the easy and comfortable look observed at resorts. Their fashion style can be divided into three of fitness fashion, yoga fashion and resort fashion. First, the boxer fashion is characterized by the relaxing design and practicality. The major items of the fashion include running shirt-styled upper clothes, training pants, hooded shirts and sneakers. Simple and comfortable look should be induced from the combination of the items. Second, the yoga fashion was motivated by the comfortable yoga wear. It advocates stress-free spirit and comfortable and stable naturalism. Along with the advantages of the good feeling to wear and the functionality to help exercise better, the yoga fashion gives the wearer enough room to move around in, using the unique lines. Third, the resort wear refers to the kinds of clothes you tend to wear at the beach and the park. There are various kinds of the resort look; bathing suits, the beach wear you can wear with the bathing suit, the resort evening wear, the full-side look that you try on top of the bathing suit and is made of the same material of the bathing suit, and the marine look, the symbol of the summer. In short, the study attempted to investigate many trends occurring as the result of human recent increasing interest and concern in the quality of life, and the impacts of them on the fashion world. This kind of research that examines the background of the times and society will help to grasp with the fashion trends of the present and the future. And more studies should be conducted on the development of new and original design in clothes fashion, which reflects the characteristics identified in this kind of research.

학교급식 김치에 대한 인식과 김치응용요리 선호도 - 광주지역 고등학생을 중심으로 - (Perception of kimchi and Preference of foods using kimchi in School Meals - Focused on High School Students in Gwangju -)

  • 김은영;박영희;정난희;전은례
    • 한국식생활문화학회지
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    • 제25권3호
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    • pp.241-250
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    • 2010
  • This study was conducted to improve the kimchi intake for high school students of various kimchi sub-ingredients and foods using kimchi. The students believed that kimchi is good for health. The overall satisfaction, baechu quality and the taste and degree of fermentation of kimchi was high, but there was a low preference for offered kimchi kinds, kimchi subingredient, foods using kimchi. The types of kimchi preferred and often offered in school meals were baechu-kimchi and kkakdugi. The common kimchi sub-ingredients were radish and welsh onion in vegetables, squid and oyster in sea foods, saeu-jeot and myeolchi-jeot in salted fish, and pear and apple in fruits. The preference for kimchi sub-ingredients were high for sesame leaf and yeolmu in vegetables, saeu-sal and squid in sea foods, saeu-jeot and nakji-jeot in salted fish, and pear and apple in fruits. The foods using kimchi preferred and often offered with school meals were kimchi-jjigae, bokkeumkimchi, kimchi soup, kimchi-bokkeum-bap, and kimchi-jeon. The kimchi sub-ingredient for which students had the greatest preference was meats. Among the foods using kimchi with meats, the most preferred were kimchi-pyeonyuk bossam, doejigogi kimchi duruchigi, and kimchi galbi-jjim. Among the foods using kimchi with noodles, the most preferred were kimchi- bibimmyeon, kimchi -naengmyeon, and kimchi-cheese spaghetti. Among the foods using kimchi with vegetables, the most preferred were kimchi-pa-jeon, kimchi- deopbap and kimchi- goguma gui. Of the foods using kimchi with processed foods, the most preferred were kimchi-mandu, kimchi-bacon jumeok-bap and kimchi- cheese omelet. Among the foods using kimchi containing sea food, kimchi-haemul bokkeum-bap, kimchi-hoe-deopbap, and kimchi-saeu-jjim were most preferred. Overall, these results suggest that various kimchi sub-ingredients and foods using kimchi should be improved for kimchi intake of school meals.

A Study of the Anthropometric Indices and Eating Habits of Female College Students

  • Chung, Hae-Young;Song, Mi-Kyune;Park, Mi-Hyun
    • Journal of Community Nutrition
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    • 제5권1호
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    • pp.21-28
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    • 2003
  • A study was conducted to investigate the anthropometric indices, fat distribution, eating habits and levels of daily physical activity based on the body mass index (BMI ; kg/㎡) of 180 female college students. This stady was based on survey 2001 using a questionnaire. The results are as follow ; The mean age, height, weight and BMI were 20.41 ${\pm}$ 1.82 years, 161.86 ${\pm}$ 4.51cm, 53.49 ${\pm}$ 7.02kg, and 20.43 ${\pm}$ 2.65kg/㎡, respectively. The group with BMI of under 20 (the lean group) comprised 48.9% : the group with BMI of 20 to 25 (the normal group) comprised 44.4% and the group with BMI of over 25 (the obese group) comprised 6.7% of the subjects. Even though the lean and the normal groups were determined according to BMI. 12.5% of the lean group and 31.3% of the normal group had more than 25% body fat. Of the students, 11.5% of the lean group, 25.0% of the normal group and 58.3% of the obese group had of more than 0.8 waist/Hip Ratio (WHR). The medical problems suffered by the subjects were constipation (24.4%), gastroenteritis (20.6%), anemia(15.0%) and edema(13.3%), which was a result of their eating habits. Out of all the subjects, 27.2% ingested their meals irregularly, 74.4% skipped breakfast, and 92.4% of the lean group, 89.2% of the normal group and 81.8% of the obese group ingested snacks on a daily basis. Their favorite types of snacks were cookies breads and cakes (33.7%), spicy sliced rice cakes pork sausage and boiled fish cakes (18.5%), fruits (15.2%), juices and sodas (13.5%) and hamburgers and pizzas (3.9%). Their consumption of high calorie and processed foods was high, Of the subjects, 38.9% ate out daily. 45.1% had tried weight loss. Those with large upper bodies comprised 11.5%, large intermediate bodies 18.5% and large lower bodies 69.0%. Most of the students were dissatisfied with their body snaps. Of the subjects, 95.1% exercised irregularly. Daily physical activity tended to increase significantly with an increase in BMI : the lean group's average energy consumption was 1509.40㎉ the normal group's was 1792.21㎉ and the obese group's was 2334.63㎉, which were below the recommended value. This study suggests that the maintenance of an ideal weight, the improvement of eating habits and adequate exercise are needed for female college students to improve their health and nutritional status. (J Community Nutrition 5(1) 21∼28, 2003)

푸드뱅크 기탁 조리식품의 미생물학적 위해분석(I) (Microbial Risk Analysis of Cooked Foods Donated to Foodbank(I))

  • 박형수;류경
    • 대한지역사회영양학회지
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    • 제12권5호
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    • pp.617-629
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    • 2007
  • To ensure the microbiological safety of food items prepared after cooking process, this study was aimed to identify the hazards related with cooked foods donated to foodbanks through quantitative microbial analysis. Five foodbanks located in Incheon and Gyeonggi area among government-dominant foodbanks were surveyed from February to June, 2007. Manager, recipient, donator, type and quantity of donated foot and facility and equipment were examined for the general characteristics of foodbank. The time and temperature of food md environment were measured at steps from after-production to before-distribution, and the microbial analysis was performed mainly with indicator organism and major pathogens. The amount of cooked foods donated to each foodbank was about 20 to 30 servings and consisted of 80% of total donated foods. Only three foodbanks had separate offices for foodbank operation and four institutions had at least one temperature-controlled vehicle. The flow of donated foods was gone through the steps; production, meal service and holding at donator, collection by foodbank, transport (or holding after transport) and distribution to recipients. It took about 3.8 to 6.5 hours at room temperature from after-production to before-distribution. Only aerobic plate counts (APC) and coliforms were found in microbial analysis. The APC after production were relatively high in $8.2{\times}10^5,\;7.4{\times}10^5,\;6.9{\times}10^5$ and $4.2{\times}10^5 CFU/g$ while $2.8{\times}10^6, \;9.4{\times}10^5,\;1.0{\times}10^6$ and $5.4{\times}10^5CFU/g$ before distribution in mixed Pimpinella brachycarpa, mixed chard mixed amaranth and mixed spinach, respectively. The levels of coliforms in mixed chard and mixed spinach were complied with the standards of the Ministry of Education and Human Resources Management The level of APC in boiled pork was increased from $< 1.0{\times}10 CFU/g$ to $4.0{\times}10^2 CFU/g$. One of delivery vessels was shown $6.2{\times}10^3 CFU/100 cm^2$ in APC, which was over the standards for environment. One of serving tables also showed the high level of $1.2{\times}10^3 CFU/100 cm^2$ in APC and $6.6{\times}10^2 CFU/100 cm^2$ in coliforms. These results suggest the sanitary management of holding at donator and the time-temperature control are key factors to ensure the safety of cooked foods donated to foodbank.

한국여자대학(韓國女子大學) 기숙사생(寄宿舍生)의 계절별(季節別) 영양실태(營養實態) 조사(調査) (Seasonal Dietary Survey of Woman's College Students Living in a Dormitory in Korea)

  • 현순영
    • Journal of Nutrition and Health
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    • 제2권2호
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    • pp.91-98
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    • 1969
  • 여자(女子) 대학생(大學生)의 대다수(大多數)가 기숙사(寄宿舍)에서 단체(團體) 급식(給食)에 의하여 식사(食事)를 하고있는 성심여자대학(聖心女子大學)의 기숙생(寄宿生) 360명(名)에 대한 계절별(季節別) 영양(營養) 실태(實態)를 파악하기 위하여 1967년(年) 추동(秋冬)과 1968년(年) 춘하(春夏) 사계절(四季節)에 걸쳐 각(各) 계절(季節)마다 1주일간(週日間)의 식사(食事) 섭취 상태를 조사 하였다. 그 결과(結果)를 요약(要約)하면 피실험자(被實驗者)의 연령(年齡) 분포(分布)는 만(滿) 19세(歲) 20세(歲) 21세(歲) 나는자(者)가 전원(全員)의 70% 이상(以上)을 차지하고 있었다. 식사(食事) 섭취량(攝取量)은 사계절(四季節)을 통(通)해서 Calorie를 저량(低量) 섭취하고 있었으며 기중(其中)에서 가장 많이 섭취한 계절(季節)은 봄철이고 다음으로는 여름 가을 겨울의 순위(順位)로 되어있다. 각(各) 영양소량(營養素量)도 봄철이 가장 많었고 겨울은 가장 낮았다. 단백질은 권장량에 가까웠고 그중(中)의 약(約) $1/2{\sim}1/3$은 동물성(動物性) 급원(給源)에서 오고 있다. 칼슘과 vitamin A 역시 다른 계절(季節)에 비(比)해서 겨울에는 상당(相當)히 낮았다. Vitamin C와 niacin은 사계절(四季節)을 통(通)해서 전반적(全般的)으로 충분(充分)한 양(量)을 보이고 있다. 겨울철만 제외하고는 $vitamin\;B_1$$B_2$의 섭취량은 상당(相當)한 수치(數値)를 보이고 있다. 사계절(四季節) 식사(食事) 섭취량(攝取量)의 차이를 나타내는 주요(主要)한 원인은 식단(食單)의 질(質)과 다양성(多樣性)에 관계(關係)되고 있고 부수적 원인으로는 외식(外食)을 하기 때문이다. 즉(卽) 매식사시(每食事時)에 충분(充分)한 양(量)을 섭취하지 않기 때문이다. 그리고 상당수(相當數)의 학생(學生)이 기분에 좌우 되어서 외식(外食) 간식(間食)을 하고 있는 것으로 본다.

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체형 불만족군과 만족군 여고생의 체중조절 실태와 식행동의 차이 (Difference in Weight Control Status and Eating Behavior between Dissatisfied and Satisfied Female High School Students Regarding Their Own Body Shape)

  • 서윤석;강혜진;정영진
    • 한국식생활문화학회지
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    • 제26권4호
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    • pp.354-363
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    • 2011
  • This study aimed to find the differences in weight control status and eating behavior of satisfied and dissatisfied female high school students regarding their own body shape. The participants consisted of 238 students at two female high schools in Nonsan-si, Chungnam-do in May of 2008. Self-assessment evaluated present body shape and ideal body shape they would like to have by providing silhouette drawings. The subjects were divided into two groups, 'satisfied' and 'dissatisfied', according to the differences between present body shape and ideal body shape. In the distribution of subjects according to body mass index, 100% of overweight, 97.0% of normal weight and 48.7% of underweight belonged to the dissatisfied group. There were significant differences in weight control and eating behavior between dissatisfied and satisfied groups in terms of frequency and reasons of conducting weight control behavior, body weight return after weight reduction, skipping breakfast and consuming fast food. The satisfied group was two times more likely to not conduct weight control behaviors compared to the dissatisfied group. The main reason for trying to control weight differed according to the group; the reason was feeling fat in the dissatisfied group and desiring to be healthy in the satisfied group. The percentage of subjects that returned to their original weights after weight reduction was 5 times higher in the dissatisfied group. The percentages of subjects that regularly skip breakfast and consume fast food were both higher in the dissatisfied group than in the satisfied group. The dissatisfied group responded 'eating alone' more frequently among nine binge eating behaviors compared to the satisfied group. Both groups, however, did not show any difference in overeating of meals, eating speed, intake frequency of regular meals, food preference, preferred cooking method, carbonated beverage intake and snack eating behavior. In summary, the dissatisfied group tried more unnecessary body weight reduction and had poor eating behavior. Accordingly, to correct the biased perception of body shape by the majority of female high school students, the values of our society should change toward the pursuit of beauty of health.

우국생 탁주 주박의 항혈전 및 항산화 활성 (Evaluation of in-vitro Anti-thrombosis and Anti-oxidation Activity of Lees of Takju (Wookukseng))

  • 김미선;이예슬;김종식;신우창;손호용
    • 생명과학회지
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    • 제25권4호
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    • pp.425-432
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    • 2015
  • 각각의 나라는 민족의 공감성과 문화성이 깃든 고유의 술을 가지고 있으며, 우리나라에는 고유의 전통주 막걸리(탁주)가 있다. 본 연구에서는 주박을 이용한 고부가가치 향장소재 개발을 목표로, 상업적 시설에서 대량생산된 우국생 주박의 ethanol 및 열수 추출물로부터 n-hexane, ethylacetate, butanol을 이용한 순차적 유기용매 분획물과 물 잔류물을 조제한 후, 이들의 혈액응고 저해활성, 혈소판 응집저해 활성 및 인간 적혈구 용혈활성 및 항산화 활성을 평가하였다. 우국생 주박의 수분함량은 80.3%, pH 3.94, brix 13.0 및 알코올 함량은 약 1.8%이었으며, ethanol 추출의 경우 추출효율은 6.62%로 열수 추출의 2.1%보다 3.15배 높은 수율을 나타내었다. 총폴리페놀 및 총플라보노이드 함량 분석결과 주박 ethanol 추출물의 ethylacetate 분획물에서 가장 높은 함량을 나타내었으며, 특히 폴리페놀 함량은 매우 높게 나타났다(128 mg/g). 혈액응고 저해활성을 평가한 결과, ethanol 추출물의 ethylacetate 분획물에서는 5 mg/ml 농도에서 TT, PT, aPTT 모두 15배 이상의 연장된 응고시간을 나타내어 매우 강력한 thrombin, prothrombin 및 coagulation factor 저해활성을 나타내었다. 혈소판 응집저해능 평가에서는 ethanol 추출물의 butanol 분획 및 물 잔류물에서 항혈전제로 사용되고 있는 aspirin 보다 우수한 응집저해능을 확인하였다. 상기 10종 시료들은 0.5 mg/ml 농도까지 적혈구 용혈활성이 나타나지 않았으며, 양호한 radical 소거능을 나타내었다. 본 연구결과는 사료 및 비료로 활용되고 있는 우국생 주박의 활성분획물을 이용하는 경우 고부가가치 항혈전제 개발이 가능함을 제시하고 있다.

패스트푸드 기업의 인지도가 기업의 사회적 책임 활동에 대한 미국 소비자의 인식과 구매충성도에 미치는 영향 (Do American Consumers Perceive Corporate Social Responsibility Actions and Exhibit Loyalty Intentions Differently according to the Reputation of Fast Food Restaurants?)

  • 이기원;이영미
    • 대한지역사회영양학회지
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    • 제26권3호
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    • pp.177-187
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    • 2021
  • Objectives: This study investigated the different perceptions of customers toward traditional and non-traditional fast-food restaurants regarding restaurant healthfulness, corporate reputation, and the impact of corporate reputation on loyalty intentions through corporate social responsibility (CSR) motive. Methods: An online survey was conducted on U.S. residents who were aware of fast food restaurants' CSR activities. Participants selected one fast food restaurant participating in CSR activities, coded as either traditional (n = 117) or non-traditional (n = 48), and answered questions about the selected restaurant's healthfulness, reputation, CSR motives, and loyalty intentions. The participants' perceptions of healthfulness and corporate reputation of the two types of fast-food restaurants were compared. A mediation path of corporate reputation - CSR motive - loyalty intention was analyzed. Results: Non-traditional fast-food restaurants (5.02 ± 1.26) were perceived to be more healthful than traditional ones (3.93 ± 1.72). The participants perceived that compared to traditional fast-food restaurants, non-traditional ones had a better overall corporate reputation (P = 0.037), were more concerned about their customers (P = 0.029), better workplaces (P = 0.007), more environmentally and socially responsible (P < 0.001), and offered higher quality products and services (P = 0.042). Significant positive correlations were shown between restaurant healthfulness and corporate reputation (P < 0.001 for all reputation items). The suggested mediation path was supported with 95% CIs excluding zero, implying that when fast-food restaurants had a better reputation overall, were customer oriented, good employers, strong companies with a good product and service quality, social and environmental responsibility, the participants were more likely to perceive their CSR activities to be sincere and were hence loyal to that restaurant. Conclusions: Overall, participants were more favorable towards non-traditional fast-food restaurants which had a healthier image and better reputation than traditional ones. Therefore, fast food restaurants need to consider offering healthy food and enhance their image, which would maximize the return on their investment in CSR.