• Knowledge Management Research
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• v.19 no.4
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• pp.59-76
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• 2018

With the arrival of the big data era, customer data and data mining analysis have gradually dominated the process of Customer Relationship Management (CRM). This phenomenon indicates that customer data along with the use of information techniques (IT) have become the basis for building a successful CRM strategy. However, some companies can not discover valuable information through a large amount of customer data, which leads to the failure of making appropriate business strategy. Without suitable strategies, the companies may lose the competitive advantage or probably go bankrupt. The purpose of this study is to propose CRM strategies by segmenting customers into VIPs and Non-VIPs and identifying purchase patterns using the the VIPs' transaction data and data mining techniques (K-means clustering and association rules) of online shopping mall in Korea. The results of this paper indicate that 227 customers were segmented into VIPs among 1866 customers. And according to 51,080 transactions data of VIPs, home product and women wear are frequently associated with food, which means that the purchase of home product or women wears mainly affect the purchase of food. Therefore, marketing managers of shopping mall should consider these shopping patterns when they build CRM strategy.

• Journal of Korean Academic Society of Home Health Care Nursing
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• v.27 no.3
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• pp.271-283
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• 2020

Purpose: This study aimed to develop a scale measuring the Tae-Wom in nurses. Methods: The initial items were based on an extensive literature review and in-depth interviews with seven nurses with varied careers. Thirty-five items were derived from a pilot survey. Data were collected from 196 hospital nurses, and analyzed to identify items of the scale as well as to verify the exploratory factor analysis, reliability, and validity of the scale. Results: The results of the exploratory factor analysis showed that six factors contained 26 items and 65.2% of the total explained variance. These six factors comprised negative behavior exhibited by the Tae-Wom recipient, personal character of the Tae-Wom giver, personal character of nursing unit managers, work attitude of the Tae-Wom giver, overwhelming workload, and unskilled relationships. Furthermore, convergent and discriminant validity testing verified these items. The internal consistency reliability was acceptable (Cronbach's α= .93), and Cronbach's α for each factor ranged from .62 to .90. Conclusion: The developed Tae-Wom scale will serve as a tool for verifying the Tae-Wom state in nursing organizations. Therefore, this scale is expected to mitigate the negative effects of the Tae-Wom.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.6
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• pp.838-849
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• 2000

The purpose of this study was to investigate use and purchase behavior of sleeping wear for summer. Subjects in this study were composed of 591 males and females aged from twenties to fifties, living in Taejon and Chongju. For data analysis, descriptive analysis, $\chi$$^2$-test, t-test, ANOVA, and factor analysis were used. The results are as follows. First, subjects used sleeping wear(a night gown and pajamas), and home wear(T-shirts and sweat suit with zippered top) with similar rates. The subjects, who are females, married, older and have professional jobs, owned sleeping wear such as a night gown and pajamas more than home wear. Also, the mean of using pajamas was the highest, and they were satisfied with them more than others who didn't wear them. Second, one-third of consumers purchased sleeping wear once a year in a specialty store. Consumers mainly searched for information regarding sleeping wear in the display section. Most consumers weren't influenced by others when they made their purchases. When consumers decided to purchase a product, they considered six criteria such as fabric/management, wearing/fitness, esthetic, service, symbolic status, and economic for evaluating. Among them, the factor wearing/fitness was considered the most important. These results imply that consumers would be conscious of sleeping wear even though sleeping wear and home wear are used interchangeably. In addition, consumer behavior concerning sleeping wear is different from their characteristics such as sex, age, occupation, the level of education, and marital state. Therefore, the markets with sleeping wear would be able to be segmented based on consumers’characteristics. Also, marketers should focus on distribution channels to reform the markets of sleeping wear, that is, they may offer products in specialty stores. Additionally, market managers would be able to concentrate on visual merchandising in stores in order to increase brand awareness and market share.

• Journal of the Korea Convergence Society
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• v.10 no.12
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• pp.109-115
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• 2019

This study was conducted to identify the relationship among the cognitive function of the elderly with dementia in the nursing home and the oral health condition and pathogenic microorganisms in the mouth. Data was collected for a month in February 2019 for 30 people through a non-probable sampling method due to the special nature of dementia elderly people aged 70 years or older, living in nursing homes in Daegu. Technical statistics, ANOVA, and Pearson's correlation coefficient were analyzed using the SPSS window ver. 21.0 program. According to the study, the lower the rating of long - term care classification in nursing homes, the more the number of high-risk oral pathogens, and the more the number of existing permanent teeth, the more the number of microbes in the mouth. However, there was no significant difference in cognitive function. Therefore, it is suggested that oral health care, an elderly dementia people in nursing homes, should have different management methods depending on the oral environment, and also professional managers should be able to manage oral health condition for actual care.

• Journal of Families and Better Life
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• v.16 no.3
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• pp.141-154
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• 1998

The purpose of this study was to examine a path model that investigated the relations among socioeconomic variables. financial management and financial satisfaction of urban households. for this purpose conceptual framework based on the system theory of family resource management was suggested. Data were collected from questionaire with 254 financial managers who were residents of Seoul. The major findings of this study were as follows: (1) The variables that effected financial satisfaction directly ere financial knowledge monthly saving amounts the gap between the level and standard of living and financial implementing. The financial planning effected indirectly on financial satsfaction through financial implementing. (2) The findings of this study provided support for a systems approach to family financial management. There result indicated that it is the combined effect of inputs and throughputs that effects the output of financial satisfaction.

• Journal of Families and Better Life
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• v.14 no.4
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• pp.249-262
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• 1996

To give additional assistance in education for family time use and time management a computer program based on the time-related theories was developed. For this purpose the study consisted of three main stages. First various theories of family time use time management strategies and household work time were investigated and the assumptions were suggested. Second the module for predicting family time use was designed and the program using the module was developed. Third to evaluate the program's benefits the program was used at introductory class of undergraduate course. As the results the sophisticated software program could be used as an educational instrument to help not only students but also individual and family member to become knowledgeable about managers of family time resource. furthermore this program could be useful for the educators and counselors to help individuals and households with time use problems.

• Journal of Families and Better Life
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• v.21 no.1
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• pp.91-102
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• 2003

The main purpose of this research was to examine the variables that influence environment-friendly management behaviors of family resources. For this study, environment-friendly management behaviors were classified into four categories: buying, using, recycling and disposal. Another purpose of this study was to find out the levels of environmental education, environmental knowledge, and environmental consciousness among household managers. In order to determine the levels, a structured survey questionnaire was administered and data were collected from 391 housewives who live in Seoul and Jeonju. The results show that environmental consciousness and environmental knowledge affected buying and disposal behavior. There was a significant difference in using behavior by the degree of environmental consciousness. The variables that affected recycling behavior were environmental education and environmental consciousness. The level of environmental awareness was highest in ! environmental consciousness, second highest in environmental knowledge, and lowest in environmental education.

• Journal of Forest and Environmental Science
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• v.32 no.4
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• pp.392-399
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• 2016

This review paper presents guidelines which stakeholders use in addressing on-farm tree planting configuration, establishment, tending, silvi- cultural management, management of pests and diseases, challenges and opportunities as practiced in the medium to high potential areas of Kenya. The tree planting configurations discussed includes blocks planting (woodlot), boundary, compound planting, home/fruit gardens, trees intercropped or mixed with pasture, trees on riverbanks and roadside. Participatory monitoring and evaluation techniques have been highlighted. The main challenges facing tree planting activities include culture and attitude of local people, land and tree tenure, inadequate technical support, lack of recognition and integration of technical information and indigenous knowledge, capital and labour shortages, lack of appropriate incentives measures, damage by domestic and wild animals, conflict over trees on the boundary and policy and legal issues. This guideline targets forest managers, extension agents, students and other practitioners in policy and day to day decision making processes in Kenya.

• Journal of Families and Better Life
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• v.20 no.5
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• pp.69-85
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• 2002

The purpose of this study was to develop a scheme to standardize apartment management expenses levy. I have conducted theoretical research on the literature for the foundation of this study. I have also surveyed many different kinds of levies with help from several apartment complex managers in Busan as well as the executive secretaries of Busan Citizen's Coalition for Economic Justice. I held 30 meetings with the experts in this process to discuss the standardization of the levy. The finalized scheme for standardization is in line with the Act for Management of Multiple Family Housing. Because description of the whole standardized scheme is too lengthy for one article, I decided to present it in three parts. This article is the first part of the series. The remaining two parts will be published in future issues.

• International Journal of Human Ecology
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• v.1 no.1
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• pp.15-35
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• 2000

A time management strategy would reduce the time conflicts from competing time demands of family and business, and contribute to the quality of life of family members in family business. Data were collected on 259 families where one family member was both a household manager and business manager. Household time management strategies and business time management strategies were compared. The individual performing two roles used different time management strategies in household and in business, and they were more likely to use time management strategies in business than in the household. Multiple regression analyses suggested that time management strategy contributed to increased quality of life of dual managers.