• 한국의류학회지
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• 제44권3호
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• pp.539-555
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• 2020

This study explored the conceptual constructs of shopping values and experiential marketing components of home furnishing brands as well as their impacts on the behavioral intention toward home furnishing goods. The mediating roles of experiential marketing were investigated in this research. A survey was performed on female shoppers between the ages of 20 and 50 who have visited and shopped at home furnishing brand stores. The results of this research were as follows. 1) The results to analyze the sub-dimension of shopping values (Social, Differential, Utilitarian, Aesthetic, Entertaining, and Sustainable) and experiential marketing components (Sense, Emotion, Coordination information, and Customer services) showed factorial structures. 2) Aesthetic, Differential, and Utilitarian shopping values showed significantly positive influences on behavioral intentions of home furnishing brand products; in addition, Sense, Emotion, and Coordination information components of experiential marketing had a positive effect on behavioral intentions of home furnishing brand products. 3) The Emotion and Sense components of experiential marketing had important medicating roles in the relationship between shopping values and behavioral intentions of home furnishing brand products. This study highlighted that shopping values and experiential marketing components should be promoted among consumers to increase behavioral intentions of home furnishing brand products.

• 한국가구학회지
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• 제27권3호
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• pp.237-245
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• 2016

Single households currently account for 26.5% of all households and their number is expected to continue to rise, reaching 34.5% by 2035. An analysis of the consumption trends and needs of single households shows that they are rising as a new consumer group with a focus on investment on the individual and favouring: small but high-tech products: efficient use of limited resources: safety and peace of mind: self-improvement and leisure. Products which meet such demands are having an impact on the growth of home-furnishing market. An analysis of companies in Korea's home-furnishing market, with examples like the lifestyle company IKEA, shows a variety of brands such as SPA brand, furniture specialist, distributor and character products. And yet most are OEM products which lack differentiated product lines and compete with similar display and distribution structure. We needs the Single household consumption tendency of home-furnishing market and differentiation strategy through product analysis. In order to increase the value of companies in the home-furnishing market, in addition to differentiated design, product competitiveness must aspire to higher customer satisfaction with easy assembly, innovation in logistics, innovative sales methods such as virtual-reality simulation for products and space, individually-tailored furniture for the needs of single household and products which combine smart technology. For home-grown home-furnishing brands to have competitiveness, they must leverage on the strengths of the industry, offering differentiated and competitive products in a wider range of areas with convergence functions as well as differentiation in consumer interface and application of advancing technology; in-depth product research is called for.

• 한국주거학회논문집
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• 제2권2호
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• pp.55-69
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• 1991

The purpose of this study were 1) to identify the pattern of general life style of the middle classs apartment residents. 2) to examine the types of the home furnishing attitudes of those. 3) to find out the relationships between life style and the home furnishing attitudes. The data were collected using self-administered questionnaire. The respondents were 227 homemakers of the middle class apartment residents, selected through stratified random sampling technique. Data were coded and analyzed using SPSS computer packages. The statistics used were frequency, percentage. Pearson's correlation coefficient, F-test, X2-test, factor and cluster analysis. 6 patterns of life style and 6 types of the home furnishing attitudes were identified. The relationships between the life style and the home furshing attitudes were interpreted by 25%.

• 디지털융복합연구
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• 제18권4호
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• pp.389-395
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• 2020

본 연구는 생활가전제품이 홈퍼니싱에 미치는 영향에 관한 연구이다. 최근 가전은 기술발전에 의한 스마트 흐름을 지나 디자인 외적으로 가구와 일체화되는 모습을 보여주고 있다. 이에 따라 본 연구는 첫째, 시대·문화적 트렌드를 담고 있는 홈퍼니싱 관점에서 현세대에게 주거공간이 담고 있는 의미를 탐구한다. 둘째, 최근 밀레니얼 세대를 타깃으로 출시된 가전을 알아보고 제품 컨셉과 스타일링 키워드를 중심으로 현 생활가전 트렌드를 분석한다. 셋째, 실증연구로서 공간의 의미, 홈퍼니싱 경험, 가전과 인테리어, 현 가전에 대한 호감 등 4가지 항목을 중심으로 심층 인터뷰를 진행한다. 연구 결과 공간과 관련성을 고려한 디자인이 가전제품을 인테리어의 주체로 만들어줄 수 있음을 알 수 있었다. 향후 연구에서는 이에 대한 정량화된 통계 데이터 검증이 필요할 것으로 보인다. 본 연구를 통해 향후 생활가전제품의 역할과 디자인 방향을 설정하는 데 도움이 될 것으로 기대한다.

• 융합정보논문지
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• 제9권1호
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• pp.151-157
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• 2019

소규모 가구 증가로 인하여 홈퍼니싱에 대한 관심이 집중되면서 이를 위한 가상의 시뮬레이션 시스템의 필요성이 증대되고 있는 추세이다. 그러나 기존의 가상 시뮬레이션 시스템들의 경우 가상의 공간에서 가상의 객체를 이용하여 시뮬레이션을 수행하기 때문에 정확한 시뮬레이션 결과를 도출할 수 없으며 증강현실을 이용한 시뮬레이션의 경우 현실 공간의 대한 정보가 포함되지 않아 증강되는 객체가 공간의 부정합을 발생시키는 문제가 있었다. 본 논문에서는 현실 공간의 특징 좌표를 이용하여 객체를 정합하는 과정에서 이를 변형하여 증강시켜 홈퍼니싱 시뮬레이션을 수행하는 시스템을 제안한다.

• 한국생활과학회지
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• 제12권4호
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• pp.497-508
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• 2003

This research was conducted to activate the horne shopping by providing the basic data about demographic characteristics, purchase practices and satisfaction degree of women consumers. The subjects were 328 women consumers residing in Cheongju who had purchased apparel products through home shopping. Collected data were analyzed by frequency analysis, t-test, analysis of variance, and cross-tabulation analysis using SPSS. The results were as follows: 1) When purchasing formal wears, casual wear and furnishing textile products through home shopping, respondents considered the design and fiber content seriously, and when purchasing underwear, the fiber content and size. 2) When purchasing apparel products, most of respondents confirmed apparel labels, and married women confirmed more than single women did. Among apparel labels, fiber content, care symbol, and size were the items that respondents considered most. 3) The single women managed internet and knew the value of internet in searching information or purchasing apparel products better than married ones. 4) When purchasing apparel products via home shopping, respondents used TV, catalog, and internet in order. 5) Degree of satisfaction for clothing purchased via home shopping was in ordinary level, high for furnishing textile products and low for formal wears.

• 패션비즈니스
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• 제24권3호
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• pp.40-50
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• 2020

The home furnishing and living market is growing because of the increasing interest of consumers in living spaces. In this trend, global fashion companies are seeking to increase sales by expanding their businesses by launching their own home lines or brands early, taking advantage of the various advantages of each brand. In response, this study was designed to examine the strategies necessary for domestic fashion brands to pursue their business in the future by conducting a case study and characteristics analysis of the living brands of foreign fashion companies in line with the trend of expanding their living-related businesses. The following is an analysis of the characteristics of the living brands of global fashion companies. First of all, utilizing the brand awareness of fashion companies; second, the strength of unique textile designs; and third, the expansion of synergy through the expansion of the business into various fields. Fourth, the lack of diversification in materials suitable for living products; fifth, the lack of information on quality; sixth, the lack of space and contents for living areas. Finally, a living brand strategy of a domestic fashion company was proposed as follows. First, it proposed collaboration with textile design companies and designers; second, it proposed exploring business models through the inclusion of brand licenses; and third, it proposed expanding the planning of living products of private brand by distribution companies.

• 패션비즈니스
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• 제25권4호
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• pp.141-150
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• 2021

Recently, interest of consumers in home furnishing products has increased steadily because of the increased time spent at home due to COVID-19. Among them, carpets made of various materials and technologies are becoming popular interior item. Academic and industrial sectors agreed on the need to produce premium design carpets. Prior research on carpet design was mostly focused on patterns, history, with insufficient investigations on the type. Therefore, the purpose of this study was to provide basic data to develop premium design carpets by analyzing their expression types. To analyze expression types, this study covered about 400 design carpets surveyed on the websites of eight major carpet companies from January 2021 to March 2021. Based on the analysis results, the five expression types of are as follows. Firstly, the expression type was expressed in various atypical forms that was deviated from the formal form. Secondly, it was a type that improves visual and tactile effects through a variety of 3-D textures. Thirdly, it was a type of diversification of motifs, which was based on the works of artists and designers in various fields. Fourthly, it was a type that combines two or more different materials and techniques. Finally, it was a modular type that can be applied in various ways to various spaces. Based on the analysis results of this study, it is hoped that the data will be helpful to produce premium design carpets in Korea.

• 한국실내디자인학회논문집
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• 제14권6호
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• pp.244-251
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• 2005

With the development of cognitive science and environmental psychology, there have been growing researches and discussions on the relationship between the residential design preferences and personality types. MBTI personality types have been earning popular credibility. MBTI means Myers-Briggs Type Indicator. It is based on Carl Jung's theory of psychological type. This study is based on Myers-Briggs theory to explain residential furnishing preference and explores the relationship between the four bi-polar personality types-Extroversion/Introversion, Sensing/Intuition, Thinking/Perceiving and residential furnishing preference. These tests were conducted to two hundred and twelve adult residents who live in Seoul, Korea. These tests were analyzed several significances by Chi-Square with SPSS for windows software. (E) Extroverted residents prefer layouts for interaction with guests. (I) Introverted residents prefer centripetal layout around the bed. (S) Sensing residents prefer practical and functional layouts. (N) Intuitive residents prefer personal and conceiving layouts. (T) Thinking residents prefer for attribute of space. (F) Feeling residents for familiar conversation. (J) Judging residents prefer systematic and complete layouts. (P) Perceiving residents prefer adaptable and flexible layouts. In conclusion, personality types can have a determining role in preference of residential furnishing layouts. This study suggests that residential designers should take into account clients' personality types prefer effective designing and should provide a variety of alternatives reflecting clients' preferences. This will promote clients' pleasantness and satisfaction in dwelling at home.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제7권2호
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• pp.127-131
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• 2007

The control of electrical appliances residing in the home network can be accomplished via Internet with the UPnP expansion without modifying an existing UPnP. In this paper, we propose the Internet Gateway that consists of an UPnP IGD(Internet Gateway Device) DCP(Device Control Protocol) and an UPnP Bridge as a system to control electrical appliances of home network. UPnP IGD DCP is to enable the configurable initiation and sharing of Internet connections as well as assuring advanced connection-management features and management of host configuration service. It also supports transparent Internet access by non-UPnP-certified devices. UPnP Bridge searches for local home network devices by sending control messages, while control point of UPnP Bridge looks up devices of interest on the Internet, subsequently furnishing the inter-networking controlling among devices which belong to different home network systems. With our approach, devices on one home network can control home electrical appliances on the other home network via Internet through IGD DCP with control commands of UPnP.