• 감성과학
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• 제5권3호
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• pp.61-66
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• 2002

최근 고감성 PET 사를 이용하여 생산한 PET 직물은 고감성 의류용 직물로서 많이 사용되고 있다. 이러한 고감성 의류용 PET 직물은 다양한 공정을 거치면서 장력이나 열 등의 영향을 받음으로서 사의 물성의 변화를 초래하여 감성 의류용도의 PET 직물에 많은 결점을 유발시킴으로서 직물 생산시 공정조건 설정 등의 어려움에 직면하고 있다. 이러한 고감성 의류에 치명적인 문제를 유발하는 문제점에 관한 감성사 제조시의 공정조건 변화와 관련된 연구논문은 많이 발표가 되지 못하고 있다. 따라서 본 연구에서는 국내 7개 원사 Maker의 cake내의 Denier 별 PET 사의 물성을 균일한 길이의 Layer를 설정하여 분석, 조사하고 Layer 별 물성 차이와 습·건열 열처리 온도에 따른 사의 수축률 등을 비교함으로서 감성 의류용 직물 생산에 필요한 기초 물성 Data를 제공하고 PET 사의 품질향상을 도모함으로서 최종 감성 의류용 직물 소재 개발에 기여할 수 있는 기초자료를 제공하고자 한다.

• 한국환경과학회지
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• 제25권7호
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• pp.951-961
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• 2016

To prevent increasing instances of heat-related illnesses due to heat waves generated by climate change, a customized thermal environment index should be developed for outdoor workers. In this study, we conducted sensitivity analysis of the Masan harbor during a heat wave period (August 9th to 15th, 2013) using the MENEX model with metabolic rate and clothing-insulation data, in order to obtain realistic information about the thermal environment. This study shows that accurate input data are essential to gather information for thermophysiological indices (PST, DhR, and OhR). PST is sensitive to clothing insulation as a function of clothing. OhR is more sensitive to clothing insulation during the day and to the metabolic rate at night. From these results, it appears that when exposed to high-temperature thermal environments in summer, wearing highly insulated clothing and getting enough rest (to lower the metabolic rate) can aid in preventing heat-related illnesses. Moreover, in the case of high-intensity harbor work, quantification of allowed working time (OhR) during heat waves is significant for human health sciences.

• 한국의류학회지
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• 제20권2호
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• pp.362-372
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• 1996

Recently, need for the development of the quantification of subjective evaluation is growing for the production of high-touch and high-tech textile products. In this study, Fuzzy theory is utilized for the evaluation of the wear comfort of the various blouses. Result of a new evaluation method and factor scores, validity of the new evalution technique adopted fuzzy theory was crosschecked with the results of fator analysis and factor scores. As results, fuzzy theory was proved to be adequate methodology to objectify the subjective evaluation of the adequacy of clothing which is worn. When DUNCAN'S multiple comparion among median of the fuzzy composite score were compared with the results of factor score, the sensitivity of the test methods tends to increase. Therefore, it is suggested that fuzzy weighted checklist is an alternative evaluation scale for the subjective comparison of the textile products. In addition, individual median of fuzzy composite score value should be treated by statistical for the sensitive analysis of subjective evalution.

• 복식
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• 제61권4호
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• pp.138-151
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• 2011

Due to its vast lands and rich underground resources, Mongolia is a country with high growth potential, even though it is currently in the early stage of economic development. In Mongolia, the Korean wave (Hallyu) has increased interests in Korea, especially in Korean fashion. This study analyzed lifestyles and examined the characteristics of clothing purchase behavior of Mongolian women in order to deepen the understanding of Mongolians' lifestyle and clothing purchase behavior and provide information for successful marketing strategies. The results based on 293 questionnaires showed that lifestyles consisted of six factors (socially active, beauty seeking, individualistic, simple comfort seeking, sensitive to others' perception, information focused) and four groups (socially oriented, individualistic, beauty seeking, and information seeking) were identified. Among the lifestyle groups, socially active group showed clear differences from other groups and there was no significant difference in demographic characteristics according to the lifestyle groups.

• 한국의류학회지
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• 제34권11호
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• pp.1900-1911
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• 2010

This study focuses on clothing as one of the most seasonal products and investigates consumer behavior related to climate change adaptation. This study addressed four objectives: (1) to identify the clothing behavior of consumers for the adaptation to climate change; (2) to identify the effects of fashion involvement and climate sensitivity on clothing attitude for the adaptation to climate change; (3) to identify the effect of clothing purchase time on climate sensitivity and clothing attitude for the adaptation to climate change; and (4) to identify the effect of consumer demographics on climate sensitivity and clothing attitude for the adaptation to climate change. A survey questionnaire was developed and implemented to collect data for measuring clothing involvement, fashion involvement, and climate sensitivity. In addition, clothing involvement, clothing assortment needs, and clothing worn for the adaptation to climate change were measured. A total of 349 responses were analyzed by t-test, ANOVA and path analysis with SPSS18.0. The results of the analysis are as follows. Changes in temperature were considered more important than changes in weather for the functional needs of clothing, purchase needs, and assortment items needs. The assortment items wearing for the adaptation to climate change varied depending on the temperature and weather. Fashion involvement directly influenced clothing assortment needs and indirectly influenced the clothing worn for the adaptation to climate change. In terms of clothing purchase time, those purchasing clothing before the season begins, tended to have a high fashion involvement and clothing attitude for the adaptation to climate change. Those in their twenties and single, tended to be more sensitive to climate change. This study also discusses the implications for merchandising strategies.

• International Journal of Costume and Fashion
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• 제8권2호
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• pp.50-64
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• 2008

The purpose of this study is to classify Avatar fashion style through analysis of on-line Avatar Mall and to propose color pallette and fashion contents from fashion color analysis. The literature research focused on investigating the notion, characters and types of Avatar and relation of Avatar and self-image, clothing image and color image. In data research, 4 on-line portal sites Avatar Malls were analyzed and Avatar fashion style was classified. In addition, Avatar clothing color was analyzed. The research of this study are as follows: Firstly, Avatar in the cyber space represents 'me' of the real states. Avatar fashion helps to represent Avatar Image and clothing makes human image and identity as a social sign. Color helps to constitute clothing impression and human image, therefore clothing and color are the important elements to express self-image through Avatar in the cyber space. Secondly, Avatar Malls of 4 on-line portal sites are very similar and confuse Avatar users because of no standard of fashion style classification. Accordingly, the standard of fashion style classification should be made by a fashion expert, and the specific characters of every on-line portal site should be emphasized. Thirdly, as a result of the analysis of Avatar's clothing, the clothing is divided into a real world clothing and an imaginary world clothing. There are daily clothes, uniform, event clothes, story clothes and fantasy clothes. As a result of the color analysis of Avatar clothing, White, Red, Red Purple colors and bright and vivid tone are generally used for Avatar clothing. This study is significant to classify Avatar fashion style systematically, to notify sensitive and delicate users' sign and to make Avatar fashion image emotional and high-quality.

• 감성과학
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• 제10권2호
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• pp.169-175
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• 2007

본 연구에서는 국내 7개회사와 중국과 대만의 각각 2개회사에서 만든 PET POY 사(絲)의 섬도, 인장역학특성 그리고 열 수축특성 등의 물성편차에 대해 연구하였다. 이를 위해 준비된 시료로서는 239d/96f 중국사와 255d/48f의 국내사를 시료로 사용하였으며 120d 굵기의 중국사와 대만사 두 가지를 국내 6개 기업에서 만들어진 사(絲)와 또한 각각 비교하였다. 그리고 섬도, 인장역학특성 그리고 습열과 건열 수축률 등과 같은 물성 실험은 원사 케이크 내의 사(絲), 50,000m를 1개 층으로 각각 나누어 각각의 층별로 측정하였으며 이들 원사 케이크 내외층의 물성의 편차를 국내 외 원사별로 측정 분석하였다. 이들 결과들은 국내 중소 제직, 사가공 기업에게 고부가가치 고감성 소재를 개발하는데 필요한 기초물성 데이터를 제공해주는 데 큰 의의를 가진다.

• 복식
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• 제28권
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• pp.187-204
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• 1996

Clothing is high-involvement products which is closely related with human being both physically and psychologically. It is the prod-uct bought by consumer repeatedly and needs lots of information according to the changing of modes. The comsumer is very sensitive to the advertisement when they purchase the clothing products. Therefore the importance of the advertising is remakably emphasized in these days. According to the qualitative and quantitat-ive growth of advertisement the unique mar-keting strategy must be deviced that is differ-ent from the past. This thesis focuses onthe importance of afection which is more pre-ferred when consumer contacts the advertise-ment. And this study purposes on the provid-ing the basic data to plan effective clothing advertisement by way of analyzing how atti-tude-forming affects the purchase intend of the comsumer. The findings of the study are as follows. 1. Sense-pursuit tendency is strongly ap-peared among the low-age not-married groups. 2. By the factor analysis of consumer re-sponse in each advertisement 5 factors proved to be valid ones 3. There were significant differences be-tween the brand-used and advertisement ex-perienced customers according to the adver-tisement/brand attitudes. 4. There were no significant differences be-tween the application of clothing advertise-ment and demographic character. 5. The affective response more affects on cognitive response and purchase intend in 4 modes of advertisement. 6. From the pathes of the brand-used experi-enced to purchase intend the characteristics showed up in each advertisement.

• 감성과학
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• 제11권4호
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• pp.449-460
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• 2008

중동지역은 PET 합섬직물이 이들의 평상복으로 많이 사용되고 있으며, 여성복은 차도르(Chador) 그리고 남성복은 토베(Thobe)라고 불려진다. 그리고 이들 PET 직물은 미세한 촉감특성에 따라서 수출가격의 큰 차이를 가져오며 원사의 특성과 제조공정 특성에 의해 미세한 감성촉감의 차이를 유발한다. 본 연구에서는 고가에 팔리고 있는 일본 데이진 제품과 비교하여 본 연구에서 개발된 중동 남성복 Thobe 제품의 감성특성을 분석하고 미세한 감성촉감의 원인을 규명하여 원사 및 최적 생산공정조건에 관한 연구를 수행하였다. 본 연구에서는 일본 데이진 직물 4가지를 목표품질시료로서 준비하였고, 개발을 위한 시생산제품으로 5가지 직물을 시생산하였다. 실의 굵기, 꼬임수 그리고 실의 세팅조건 및 직물의 밀도 등을 바꾸어 연축과 직축 그리고 가공축 등의 설계조건을 바꾸어 주었다. 본 연구수행의 결과 데이진 Thobe 제품의 감성특성을 원사 및 직물에서 분석하고 이들 감성특성 분석 자료를 바탕으로 사가공(絲加工)기술과 3차원 직물설계 시뮬레이션 기술을 바탕으로 감성 토베 직물의 설계기술을 확립하였다.

• 한국의류학회지
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• 제34권3호
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• pp.459-471
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• 2010

This study examines the exposure effects of the brand of fashion manufacturers on the brand attitude of consumers towards the private brand of fashion retailers. In addition, it investigates the exposure effects of the brand of fashion manufacturers on the brand attitude of consumers towards the private brand of fashion retailers based on the sensitivity of consumers as related to the brand. Data are analyzed by a reliability analysis, a factor analysis, the correlation analysis, t-test, and one-way ANOVA. The main results are summarized as follows. First, when the private brand of fashion retailers (Perry Jensen) was shown to customers, three groups ('PB without exposing the brands of fashion manufactures', 'PB with exposing Galaxy', and 'PB with exposing Parkland') revealed statistically significant differences in consumer purchase intentions as well as brand preferences to the PB products of fashion retailers. The group of 'PB with exposing high-sensitive Galaxy group' showed an overall higher brand attitude than the other two groups-'PB without exposing the fashion manufactures' brands' and 'PB with exposing low-sensitive Parkland'. Second, in comparison with the effects of the brand sensitivity of each group, the group with the higher brand sensitivity showed statistically significant browsing intension as well as purchase intention on both brands of fashion manufactures (Galaxy and Parkland).