The effectiveness of Advertising with Negrative Appeal -concentrating on magazine apparel ads taking social problems as their themes- (부정적 소구 광고의 효과 -사회문제를 주제로 한 잡지 의류광고를 중심으로-)
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- Journal of the Korean Society of Clothing and Textiles
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- v.23 no.7
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- pp.953-964
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- 1999