• 제목/요약/키워드: hierarchy of difference

검색결과 147건 처리시간 0.025초

Priority Factors of Service Recovery Strategy in Distribution Channel

  • Han, Sang-Lin;Jung, Kyung Sik;Lee, Myoung Soung;Lee, Jong Won
    • Asia Marketing Journal
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    • 제17권2호
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    • pp.97-125
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    • 2015
  • In this study, we tried to evaluate the relative importance and find out the differences in consumer perceptions regarding service recovery strategies and the service provider in the distribution industry by using AHP (Analytic Hierarchy Process) analysis method. Therefore in this study, we tried to systematize various recovery strategies which were considered very important during service failure process in the distribution industry and analyze the relative importance for each recovery strategy. We set hierarchy composed of four items of monetary, action-oriented, psychological, and assured level as primary selection criteria and a total of 16 items(indemnity, refund, gift, gift certificate, prompt resolution, exchange, manager support, explanation, apology, empathy, acknowledge, kindness, assortment, after service, manage subcontractor, manage employee) as secondary selection criteria. We tried to take one step further from the service sector and study service recovery strategies specialized in distributor services. This study suggests various implications about service recovery strategies of distributors. First, this study can provide practical implications - e.g. service recovery efforts should be applied differently depending on service channels. There is a perceptual difference with respect to the importance of the types of service recovery strategies between service provider and final customer. Second, we can find theoretical implications in terms of identifying the priorities through hierarchy design of new recovery strategies and comparison of each element from the classifications of the current fractional recovery strategies. We hope to help service providers to build more efficient recovery strategy system based on the results of this study.

Application of Analytic Hierarchy Process to the Selection Factors of OTT Service

  • Hyun, Ho-Suk;Lee, Hyung-Seok
    • 한국컴퓨터정보학회논문지
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    • 제27권10호
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    • pp.245-254
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    • 2022
  • 본 연구는 기존 연구를 바탕으로 OTT 서비스에 대한 선택요인들을 도출하고, 각 평가 요소에 대한 가중치를 산출하기 위하여 AHP 분석모형을 제시하였다. OTT 서비스 선택요인들을 평가하기 위해서 OTT 서비스를 이용하는 고객들을 대상으로 수집된 자료를 분석에 활용하였다. 본 연구의 결과, OTT 서비스의 1단계 선택요인들인 경제성, 시스템 우수성, 편의성, 다양성, 유희성, 응대성 중에서 다양성이 가장 중요한 요인으로 나타났다. 1단계 요인과 2단계 요인의 가중치를 종합화한 결과에서는 오락이 가장 중요한 요인으로 나타났다. 마지막으로 본 연구는 성별, 연령에 따라 OTT 서비스 1단계 선택요인의 가중치에 차이가 있는지 분석했다. 본 연구를 통해서 소비자들이 OTT 서비스를 이용할 때 어떤 요인을 중요하게 고려하는지를 파악할 수 있을 것이다.

계층화분석법(AHP)을 이용한 건강보험급여확대상병 우선순위 결정 (Priority setting for expanding health insurance benefit package using Analytic Hierarchy Process)

  • 최숙자;고수경;김정희;이상이
    • 보건행정학회지
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    • 제16권1호
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    • pp.73-94
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    • 2006
  • This study was carried out to show how the Analytic Hierarchy Process technique could be used in setting the priority among selected diseases to increase the range of health insurance benefit. Thirty experts, including doctors (group1), experts for preventive medicine or public health(group2), and representatives of the insured(group 3), participated in the study panel that is conducted for priority setting. They were asked to evaluate the priorities among 6 selected criteria and then 42 selected diseases. The results were as follows; First, representatives of the insured think that the magnitude of out-of-pocket payment should have high priority while doctors think that effectiveness of treatment should have high priority. Second, all experts think that catastrophic diseases such as malignant neoplasm, major heart disease, and cerebral vascular disease should have high priority in health insurance coverage even though there is little difference among groups. These results can be useful to establish a systematic strategy for expanding health insurance benefit package.

디아스포라의 정치적 가능성과 문제점 (The Political Potentials and Pitfalls of Diaspora)

  • 이석구
    • 영미문화
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    • 제14권2호
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    • pp.185-206
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    • 2014
  • The concept of the "diaspora" has established itself as one of the major topics in literary and cultural studies in the first two decades of the twenty-first century. Contemporary studies on this topic tend to regard is diaspora as either as a liberatory space unmoored from a repressive national identity-formation or as a condition pregnant with challenges to the authority of a nation-state or nationalism. Viewed from within the social realities of multi-ethnic nations, however, diaspora has an alternative, darker face. For, reproduced within the concept itself, is that of a hierarchy: this hierarchy is one in which a dominant group seeks to repress the same ethnic members for their failure to conform. What is more, the cultural difference, which diaspora is believed to preserve, lends the dominant group an excuse to re-ethnicize its immigrants, subsuming them under the same extra-national category as that of the people or homeland they have left behind. By analyzing a range of historical and theoretical models, this study offers itself as an attempt to clarify the current, and often confusing, understandings of the condition of diaspora. By delving into its political potentials and discussing their possible socio-political ramifications, the study suggests that researchers of diaspora need to anchor themselves in historicity lest they end up "speaking for" their chosen subjects.

동적가족화에 의한 청소년의 가족지각과 가족체계와의 관련성 연구 -Minuchin의 구조적 가족치료 이론에 기초하여- (Family Perception of Adolescence Through the Kinetic Family Drawing(KFD), And Relation with Family System -On the basis of Minuchin's Structural Family Therapy Theory-)

  • 이미옥
    • 대한가정학회지
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    • 제42권5호
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    • pp.145-160
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    • 2004
  • The purpose of this study was to explore family perception of adolescence through the Kinetic Family Drawing (KFD), and to explore its relation with the family system. The Kinetic Family Drawing (KFD) and Family System Diagnosis Scale (FSDS) were administered to 356 adolescent children. Data were analyzed using the regression analysis and the discriminant analysis. The results were as follows: First, there was a significant difference among the KFD family adaptability variables of boys' KFD and the flexibility and rigidity variables of the FSDS in the family relationship. For example, That is; for sons', it means that if there is a greater the satisfaction for their family in their drawings, then the family relationship will be more flexible. Especially with the son's KFD, there was an indication that if there is a greater the activity level of the self, then he has more flexibility in his family relationship. Second, there is a significant difference in the relationship between the KFD family hierarchy variables of girls' KFD and the parent coalition·cross-generational triads variable of the FSDS. For girls 'KFD, the result of this study indicated that when there is a greater the distance between the father figure and the child figure, the cross-generational triads we greater.

한국어 자음에서 변별 자질들의 지각적 위계 (The Perceptual Hierarchy of Distinctive Features in Korean Consonants)

  • 배문정
    • 말소리와 음성과학
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    • 제2권4호
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    • pp.109-118
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    • 2010
  • Using a speeded classification task (Garner, 1978), we investigated the perceptual interaction of distinctive features in Korean consonants. The main questions of this study were whether listeners can perceptually identify the component features that make up complex consonant sounds, whether these features are processed independently or dependently and whether there is a systematic hierarchy in their dependency. Participants were asked to classify syllables based on their difference in distinctive features in the task. Reaction times for this task were also gathered. For example, participants classified spoken syllables /ta/ and /pa/ as one category and /$t^ha$/ and /$p^ha$/ as another in terms of aspiration condition. In terms of articulation, participants classified /ta/ and /$t^ha$/ as one category and /pa/ and /$p^ha$/ as another. We assumed that the difference between their RTs represents their interdependency. We compared the laryngeal features and place features (Experiment 1), resonance features and place features (Experiment 2), and manner features and laryngeal features (Experiment 3). The results showed that distinctive features were not perceived in a completely independent way, but they had an asymmetric and hierarchical interdependency. The laryngeal features were found to be more independent compared to place and manner features. We discuss these results in the context of perceptual basis in phonology.

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기술대안의 전략적 평가를 위한 AHP적용에 있어서 평가자 신뢰성을 고려한 가중치 통합 (Aggregation of Multiple Evaluator's Weights in Applying the AHP to Evaluate Technology Alternatives)

  • 조근태
    • 경영과학
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    • 제19권2호
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    • pp.139-153
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    • 2002
  • The Analytic Hierarchy Process (AHP) is known as a very useful decision-making model developed for obtaining the relative weights of alternatives through pairwise comparison in the context of hierarchical structure. In this paper, we propose a method to reflect the reliability of evaluators in the process of pairwise comparison. This method is applied to the evaluation of aerospace technology alternatives. We have conducted a questionnaire survey for S company that is one of the representative aerospace companies in Korea. A questionnaire was designed for obtaining both the priority with considering the reliability of evaluators' importance weights (the modified AHP priority) and the priority with assuming equally reliable evaluators' importance weights (the AHP priority) in order to compare the priority derived by each of two methods. The result shows that there exists the difference hard to neglect between the final priorities gained by two methods.

미래전략 에너지기술개발 영향요인 중요도 산출 - AHP 적용 중심으로 - (A Study on Calculating the Weights of Impact Factors to Develop Energy Technology Strategy for the Future - Based on the AHP -)

  • 홍성준;최봉하;박상용;이덕기;박수억
    • 한국신재생에너지학회:학술대회논문집
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    • 한국신재생에너지학회 2008년도 춘계학술대회 논문집
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    • pp.91-94
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    • 2008
  • In this paper, we searched for impact factors by brainstorming and calculated the weights of them using the Analytic Hierarchy Process(AHP) method in order to develop energy technology strategy for the future. AHP is a useful method for evaluating multi-criteria decision making problems. We selected 3 criteria(possibility of success for developing technology, application of the technology, technical spin-off) and 10 sub-criteria. According to the result in this study, the most important sub-criterion is the possibility of commercialization, the second is the possibility of developing the fundamental technology, and the third is the possibility of convergence technology. The other side, the lowest important sub-criterion is the difference of technical standards as compared with advanced countries.

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콘도르 정보 검색 시스템 (Information Retrieval System : Condor)

  • 박순철;안동언
    • 한국산업정보학회논문지
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    • 제8권4호
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    • pp.31-37
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    • 2003
  • 본 연구는 다중어 질의어를 제공하는 대용량 정보검색 시스템, 콘도르에 대한 고찰이다. 이 시스템은 전북대학교, (주)서치라인, 그리고 카네기멜론 대학교가 컨소시엄 형태로 개발하였다. 이 시스템의 질의처리는 확률 모델을 기반하고 있으며 최근 정보검색 시스템에서 제공하는 문서 클러스터링 기능을 제공하고 있다. 특히 시스템의 특징은 다중어 질의어를 처리하고 질의를 중심으로 온라인으로 문서를 클러스터링하고 요약하는 것이다. 본 시스템은 이미 국내의 3,000만개 웹페이지에 대한 테스트를 마쳤으며 그 안정성을 확보하고 있다.

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정보과 수업 설계에서 백워드 디자인의 '이해'와 교육목표분류학의 6단계 비교 분석 (A Compare of 'Understanding' in Backward design and Taxonomy of Educational Objectives in Informatics)

  • 김자미;이원규
    • 컴퓨터교육학회논문지
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    • 제22권3호
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    • pp.25-35
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    • 2019
  • 2015 개정 교육과정에서 제시한 백워드 디자인은 목표와 평가의 일관성을 고려하고, 지식의 본질을 강조하고 있다. 그러나 기존의 수업 설계 방식과 달라서 현장의 교사들이 적용하는데 어려움이 있다. 이에 본 연구는 정보과의 관점에서 교사들에게 익숙한 교육목표분류학과는 어떤 차이가 있는지 비교하기 위한 목적이 있었다. 분석 결과, 백워드 디자인에서 어려워하는 '이해'의 6관점은 수준(hierarchy)이 없다고 했지만, 교육목표분류학에서 제시한 6단계의 수준(a hierarchy of six levels)과 유사한 것으로 논의되었다. 새로운 이론이 제시될 때, 해당 지식을 받아들이고 적용하는 것은 매우 어려운 일이다. 본 연구는 새로운 이론에 대해서 충분한 분석을 토대로 받아들여야 한다는 것, 현장 적용성을 높이기 위해 노력해야 할 부분을 제시했다는 점에 의의가 있다.