• Title/Summary/Keyword: hierarchy of difference

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Priority Factors of Service Recovery Strategy in Distribution Channel

  • Han, Sang-Lin;Jung, Kyung Sik;Lee, Myoung Soung;Lee, Jong Won
    • Asia Marketing Journal
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    • v.17 no.2
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    • pp.97-125
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    • 2015
  • In this study, we tried to evaluate the relative importance and find out the differences in consumer perceptions regarding service recovery strategies and the service provider in the distribution industry by using AHP (Analytic Hierarchy Process) analysis method. Therefore in this study, we tried to systematize various recovery strategies which were considered very important during service failure process in the distribution industry and analyze the relative importance for each recovery strategy. We set hierarchy composed of four items of monetary, action-oriented, psychological, and assured level as primary selection criteria and a total of 16 items(indemnity, refund, gift, gift certificate, prompt resolution, exchange, manager support, explanation, apology, empathy, acknowledge, kindness, assortment, after service, manage subcontractor, manage employee) as secondary selection criteria. We tried to take one step further from the service sector and study service recovery strategies specialized in distributor services. This study suggests various implications about service recovery strategies of distributors. First, this study can provide practical implications - e.g. service recovery efforts should be applied differently depending on service channels. There is a perceptual difference with respect to the importance of the types of service recovery strategies between service provider and final customer. Second, we can find theoretical implications in terms of identifying the priorities through hierarchy design of new recovery strategies and comparison of each element from the classifications of the current fractional recovery strategies. We hope to help service providers to build more efficient recovery strategy system based on the results of this study.

Application of Analytic Hierarchy Process to the Selection Factors of OTT Service

  • Hyun, Ho-Suk;Lee, Hyung-Seok
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.10
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    • pp.245-254
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    • 2022
  • In this study, we derived selection factors for OTT services based on previous studies and presented an hierarchy process analysis model to calculate the weights for each evaluation. To evaluate the OTT selection factors, OTT customer data was used for the analysis. The results showed that of the first stage factors of economic feasibility, system excellence, convenience, diversity, playfulness, and responsiveness, diversity is the most important. When the weights for first stage and second stage factors were synthesized, entertainment was the most important factor. Lastly, this study analyzed whether there is a difference in the weight of the selection factor for the first stage of OTT service according to gender and age. This study shows which factors consumers prioritize when using OTT services.

Priority setting for expanding health insurance benefit package using Analytic Hierarchy Process (계층화분석법(AHP)을 이용한 건강보험급여확대상병 우선순위 결정)

  • Choi, Sook-Ja;Ko, Su-Kyoung;Kim, Jung-Hee;Lee, Sang-Yi
    • Health Policy and Management
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    • v.16 no.1
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    • pp.73-94
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    • 2006
  • This study was carried out to show how the Analytic Hierarchy Process technique could be used in setting the priority among selected diseases to increase the range of health insurance benefit. Thirty experts, including doctors (group1), experts for preventive medicine or public health(group2), and representatives of the insured(group 3), participated in the study panel that is conducted for priority setting. They were asked to evaluate the priorities among 6 selected criteria and then 42 selected diseases. The results were as follows; First, representatives of the insured think that the magnitude of out-of-pocket payment should have high priority while doctors think that effectiveness of treatment should have high priority. Second, all experts think that catastrophic diseases such as malignant neoplasm, major heart disease, and cerebral vascular disease should have high priority in health insurance coverage even though there is little difference among groups. These results can be useful to establish a systematic strategy for expanding health insurance benefit package.

The Political Potentials and Pitfalls of Diaspora (디아스포라의 정치적 가능성과 문제점)

  • Rhee, Suk Koo
    • English & American cultural studies
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    • v.14 no.2
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    • pp.185-206
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    • 2014
  • The concept of the "diaspora" has established itself as one of the major topics in literary and cultural studies in the first two decades of the twenty-first century. Contemporary studies on this topic tend to regard is diaspora as either as a liberatory space unmoored from a repressive national identity-formation or as a condition pregnant with challenges to the authority of a nation-state or nationalism. Viewed from within the social realities of multi-ethnic nations, however, diaspora has an alternative, darker face. For, reproduced within the concept itself, is that of a hierarchy: this hierarchy is one in which a dominant group seeks to repress the same ethnic members for their failure to conform. What is more, the cultural difference, which diaspora is believed to preserve, lends the dominant group an excuse to re-ethnicize its immigrants, subsuming them under the same extra-national category as that of the people or homeland they have left behind. By analyzing a range of historical and theoretical models, this study offers itself as an attempt to clarify the current, and often confusing, understandings of the condition of diaspora. By delving into its political potentials and discussing their possible socio-political ramifications, the study suggests that researchers of diaspora need to anchor themselves in historicity lest they end up "speaking for" their chosen subjects.

Family Perception of Adolescence Through the Kinetic Family Drawing(KFD), And Relation with Family System -On the basis of Minuchin's Structural Family Therapy Theory- (동적가족화에 의한 청소년의 가족지각과 가족체계와의 관련성 연구 -Minuchin의 구조적 가족치료 이론에 기초하여-)

  • 이미옥
    • Journal of the Korean Home Economics Association
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    • v.42 no.5
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    • pp.145-160
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    • 2004
  • The purpose of this study was to explore family perception of adolescence through the Kinetic Family Drawing (KFD), and to explore its relation with the family system. The Kinetic Family Drawing (KFD) and Family System Diagnosis Scale (FSDS) were administered to 356 adolescent children. Data were analyzed using the regression analysis and the discriminant analysis. The results were as follows: First, there was a significant difference among the KFD family adaptability variables of boys' KFD and the flexibility and rigidity variables of the FSDS in the family relationship. For example, That is; for sons', it means that if there is a greater the satisfaction for their family in their drawings, then the family relationship will be more flexible. Especially with the son's KFD, there was an indication that if there is a greater the activity level of the self, then he has more flexibility in his family relationship. Second, there is a significant difference in the relationship between the KFD family hierarchy variables of girls' KFD and the parent coalition·cross-generational triads variable of the FSDS. For girls 'KFD, the result of this study indicated that when there is a greater the distance between the father figure and the child figure, the cross-generational triads we greater.

The Perceptual Hierarchy of Distinctive Features in Korean Consonants (한국어 자음에서 변별 자질들의 지각적 위계)

  • Bae, Moon-Jung
    • Phonetics and Speech Sciences
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    • v.2 no.4
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    • pp.109-118
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    • 2010
  • Using a speeded classification task (Garner, 1978), we investigated the perceptual interaction of distinctive features in Korean consonants. The main questions of this study were whether listeners can perceptually identify the component features that make up complex consonant sounds, whether these features are processed independently or dependently and whether there is a systematic hierarchy in their dependency. Participants were asked to classify syllables based on their difference in distinctive features in the task. Reaction times for this task were also gathered. For example, participants classified spoken syllables /ta/ and /pa/ as one category and /$t^ha$/ and /$p^ha$/ as another in terms of aspiration condition. In terms of articulation, participants classified /ta/ and /$t^ha$/ as one category and /pa/ and /$p^ha$/ as another. We assumed that the difference between their RTs represents their interdependency. We compared the laryngeal features and place features (Experiment 1), resonance features and place features (Experiment 2), and manner features and laryngeal features (Experiment 3). The results showed that distinctive features were not perceived in a completely independent way, but they had an asymmetric and hierarchical interdependency. The laryngeal features were found to be more independent compared to place and manner features. We discuss these results in the context of perceptual basis in phonology.

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Aggregation of Multiple Evaluator's Weights in Applying the AHP to Evaluate Technology Alternatives (기술대안의 전략적 평가를 위한 AHP적용에 있어서 평가자 신뢰성을 고려한 가중치 통합)

  • 조근태
    • Korean Management Science Review
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    • v.19 no.2
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    • pp.139-153
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    • 2002
  • The Analytic Hierarchy Process (AHP) is known as a very useful decision-making model developed for obtaining the relative weights of alternatives through pairwise comparison in the context of hierarchical structure. In this paper, we propose a method to reflect the reliability of evaluators in the process of pairwise comparison. This method is applied to the evaluation of aerospace technology alternatives. We have conducted a questionnaire survey for S company that is one of the representative aerospace companies in Korea. A questionnaire was designed for obtaining both the priority with considering the reliability of evaluators' importance weights (the modified AHP priority) and the priority with assuming equally reliable evaluators' importance weights (the AHP priority) in order to compare the priority derived by each of two methods. The result shows that there exists the difference hard to neglect between the final priorities gained by two methods.

A Study on Calculating the Weights of Impact Factors to Develop Energy Technology Strategy for the Future - Based on the AHP - (미래전략 에너지기술개발 영향요인 중요도 산출 - AHP 적용 중심으로 -)

  • Hong, Sung-Jun;Choi, Bong-Ha;Park, Sang-Yong;Lee, Deok-Ki;Park, Soo-Uk
    • 한국신재생에너지학회:학술대회논문집
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    • 2008.05a
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    • pp.91-94
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    • 2008
  • In this paper, we searched for impact factors by brainstorming and calculated the weights of them using the Analytic Hierarchy Process(AHP) method in order to develop energy technology strategy for the future. AHP is a useful method for evaluating multi-criteria decision making problems. We selected 3 criteria(possibility of success for developing technology, application of the technology, technical spin-off) and 10 sub-criteria. According to the result in this study, the most important sub-criterion is the possibility of commercialization, the second is the possibility of developing the fundamental technology, and the third is the possibility of convergence technology. The other side, the lowest important sub-criterion is the difference of technical standards as compared with advanced countries.

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Information Retrieval System : Condor (콘도르 정보 검색 시스템)

  • 박순철;안동언
    • Journal of Korea Society of Industrial Information Systems
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    • v.8 no.4
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    • pp.31-37
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    • 2003
  • This paper is a review of the large-scale information retrieval system, CONDOR. This system was developed by the consortium that consists of Chonbuk National University, Searchline Co. and Carnegie Mellon University. This system is based on the probabilistic model of information retrieval systems. The multi-language query processing, online document summarization based on query and dynamic hierarchy clustering of this system make difference of other systems. We test this system with 30 million web documents successfully.

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A Compare of 'Understanding' in Backward design and Taxonomy of Educational Objectives in Informatics (정보과 수업 설계에서 백워드 디자인의 '이해'와 교육목표분류학의 6단계 비교 분석)

  • Kim, JaMee;Lee, WonGyu
    • The Journal of Korean Association of Computer Education
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    • v.22 no.3
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    • pp.25-35
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    • 2019
  • The backward design suggested in the 2015 revised curriculum takes into consideration the consistency between a goal and its evaluation, and emphasizes the essence of knowledge. However, the method for designing lesson plans is different from those of the past and, as a result, teachers in the field have experienced some difficulty in applying the design. Accordingly, this study was aimed at examining the differences between the taxonomy of educational objectives with which teachers are familiar and the viewpoint of informatics. The result of the analysis indicated no difference when applying the hierarchy of the six-sided view of the concept of understanding, of which teachers felt some difficulty in terms of applying the backward design. However, the analysis did show some similarity to the hierarchy of the six levels suggested in the taxonomy of the educational objectives. In general, when a new theory is suggested, it is very difficult for it to be accepted and applied. This study holds significance in that it suggests that a new theory must be accepted on the basis of sufficient analysis along with the necessity of efforts to be dedicated in order to increase its applicability.