• Journal of Information Technology Applications and Management
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• 제23권1호
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• pp.97-117
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• 2016

Drawing on the theoretical framework of customer value-satisfaction-loyalty, this study examines how scarcity message influences customers' value, satisfaction, and loyalty in the context of group-buying social commerce. Previous studies have argued that scarcity message limiting the avilability of products and service is a source of enhancing customer value. In this regard, this study posits scarcity message as a predictor of customer value. Furthermore, this study classifies customer value into two forms (i.e., utilitarian value and hedonic value) and verfies how scarcity message is associated with them. To test the proposed research model and hypotheses, this study performed structural equation modeling (SEM) analyses, using a total of 292 data collected on users who have experience in purchasing products and service through group-buying social commerce sites such as Coupang, Timon, and WeMakePrice. The key results are as follows : First, scarcity message increases utilitarian and hedonic values and further customer satisfaction. Second, utilitarian value increases customer satisfaction and repurchase intention while hedonic value has nothing to do with them. The findings imply that customers seek to maximize utilitarian value through group-buying social commerce. Finally, this study indicates that repuchase intention depends greatly on customer satisfaction.

• 문화기술의 융합
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• 제9권2호
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• pp.533-543
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• 2023

본 연구에서는 한국 미술품 데이터를 통해 COVID-19의 미술 시장 파급 효과를 분석하고, 전통적인 통계 방법인 헤도닉 모형과 인공신경망의 성능을 R²와 RMSE로 비교 분석하며 미술품 가격을 형성하고 있는 요인의 중요도에 대해 명시적으로 분석해 본다. 헤도닉 모형과 인공신경망의 실증 분석에 사용된 데이터는 2015-2021년의 거래된 한국 미술품 가격 데이터로 총 14,639개를 수집하였다. 각 모형에 적용된 변수는 기존 선행 연구에서 사용되었던 가격형성요인을 참고하여 두 모형 동일하게 적용하였다. 그 결과 COVID-19가 처음 발생하였던 연도인 2020년에는 미술품 가격이 하락하였으나 2021년에는 미술품 가격이 상승한 것으로 나타났다. 헤도닉 모형과 인공신경망의 성능을비교하였을 때 인공신경망의 R²는 0.764, RMSE는 0.076, 헤도닉 모형의 R²는 0.677, RMSE는 1.071로 인공신경망의 성능이 우수한 것으로 나타났다. 또한 중요도를 명시적으로 확인하였을 때 작품적 요인이 크게 작용하였다는 점에 주목할 만하다. 예측하지 못한 상황적 변수로 미술시장이 급변하는 시점에서 본 연구의 결과는 효율적인 미술품 가격 모형을 제시해 줄 것이라 생각한다.

• 농촌계획
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• 제30권2호
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• pp.1-11
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• 2024

Farmland transaction prices are affected by various factors such as politics, society, and the economy. The purpose of this study is to identify multiple factors that affect the farmland transaction price due to changes in the actual transaction price of farmland by farmland unit from 2016 to 2020. There are several previous studies analyzed the determinants of farmland transaction prices by considering spatial dependency. However, in the case of land transactions where the time and space of the transaction affect simultaneously, if only spatial dependence is considered, there is a limitation in that it cannot reflect spatial dependence that occurs over time. In order to solve these limitations, To address these limitations, this study builds a spatio-temporal autoregressive model that simultaneously considers spatial and temporal dependencies using farmland transactions in Jinju City as an example. As a result of the analysis, it was confirmed that there was significant spatio-temporal dependence in farmland transactions within the previous 30 days. This means that if the previous farmland transaction was carried out at a high price, it has a spatio-temporal spillover effect that indirectly affects the increase in the price of other nearby farmland transactions. The study also found that various location attributes and socioeconomic attributes have a significant impact on farmland transaction prices. The spatio-temporal autoregressive model of farmland prices constructed in this study can be used to improve the prediction accuracy of farmland prices in the farmland transaction market in the future, and it is expected to be useful in drawing policy implications for stabilizing farmland prices

• 국토계획
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• 제54권2호
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• pp.54-66
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• 2019

This study analyzed whether a subway accessibility impact on house price is constant since its operation over time or not. The study was approached specifically to answer two research questions. One is "Are there significant temporal variations in the relationship between subway accessibility and housing price transacted after its opening?" The other one is "How the pattern of its temporal variation in housing price is formed as a function of the distance from the nearest station?" The study area is the subway station areas in the Daejeon metropolitan city, South Korea. Its first subway line has started to be opened in 2006 with 12 stations and then opened its additional 10 stations in 2007. It can be more appropriate to observe its impacts of subway accessibility on housing price because it has only one transit line with more than 10-year reaction term to its operation. The study employed alternative models to estimate yearly variation of subway accessibility on house price for the station areas with 500-meter and 1-kilometer radius respectively. While the study originally considered both a hedonic price model with interaction terms of its access distance to yearly transacted housing and a time-variant random coefficient model, the former model was finally selected because it is better fitted. Based on our analysis results, the reaction of house price to its transit line had significant temporal variation over time after opening. In addition, the pattern in its variation from our analysis results indicates that its capitalization impact on house price is over-estimated in its first several years after the opening. In addition, its positive capitalization impact is more effective in the 1000-meter station area than in the 500-meter one.

• 한국유기농업학회지
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• 제30권3호
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• pp.375-391
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• 2022

This study investigated the online transaction status of low-carbon certified fresh agricultural products and analyzed the low-carbon certified premium. For two months from March to April 2022, eight products (rice, apple, pear, sweet persimmons, paprika, tomatoes, cherry tomatoes, and lettuce) were surveyed at major online shopping malls. The low-carbon certification premium was analyzed using hedonic price analysis model. As a result of the online market survey, the low-carbon certified agricultural products were not traded in the case of rice, cherry tomatoes, and paprika. And the proportion of low-carbon certified agricultural products in the case of tomatoes and lettuce was low. As a result of the low-carbon premium analysis, of the five products that analyzed the low-carbon certification premium, four products excluding pear did not have a low-carbon certification premium. Thus, it is necessary to expand the sale of the low-carbon certified agricultural products by distributors, and various efforts to secure the premium of certified agricultural products are important.

• 디지털융복합연구
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• 제20권3호
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• pp.231-240
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• 2022

본 연구는 복합상업시설이 인근 아파트 가격에 미치는 영향을 헤도닉 가격모형으로 실증분석하였다. 연구의 공간적 범위는 수도권 2기 신도시 중 판교에 위치한 H 백화점의 도보 생활권역으로 하였고, 시간적 범위는 2020년, 1년간으로 하였다. 종속변수는 아파트 실거래 가격이며, 독립변수는 주거 특성과 단지 특성 및 지역 특성으로 하였다. 분석 결과, 전용면적과 거래 층, 고속도로 진입로와의 거리는 아파트의 가격에 정(+)의 영향을 미치며, 경과년도는 부(-)의 영향을 미쳤다. 그러나, 대단지 여부는 아파트 가격에 거의 영향을 미치지 않았고, 복합상업시설에서의 거리는 아파트 가격과 부(-)의 관계로 나타나 복합상업시설에서 멀어질수록 아파트 가격이 감소함을 보였는데, 그 영향력이 지하철역과의 거리가 아파트 가격에 미치는 영향력에 비하여 훨씬 크게 나타났다. 이는 아파트 가격 영향요인과 그 영향력의 크기가 신도시 지역과 기존의 대도시 지역에서 서로 다르게 나타난다는 점을 확인해준다.

• 환경영향평가
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• 제20권5호
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• pp.729-745
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• 2011

The purpose of this paper is to estimate the external diseconomies of an unwelcomed facility on the nearby houses. The facility and the area studied are Dangin-Ri power plant in Mapo-Gu, Seoul and the residential district surrounding it respectively. The nearby housing prices have been changed according to the time and circumstances of the public announcements about the reconstruction or removal plans of the plant. These price changes are regarded as the capitalized values of the external diseconomies due to the plant. This study is based on the hedonic price theory in order to estimate the diseconomies in monetary value. The tools for the estimation are four models of multiple regression with the transaction price as the dependant variable and various housing characteristics including the external effects of the plant as the independent variables. The sample analyzed is 833 house transactions for the past 5 years in the research area. The facts found are as follows; First, the most suitable functional form for the estimation is confirmed to be the linear model. Second, there are significant differences in influence on the housing values among the independent variables, that is, locational characteristics, physical features, and environmental changes with time. Third, the external diseconomy is estimated as \80,137,807 in case that the plant would be reconstructed in the underground of the present site, whereon a substitutional public park would be constructed and as \59,142,248 in case that the plant would move away.

• 지식경영연구
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• 제16권4호
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• pp.191-213
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• 2015

With the advancement of virtual reality technology, virtual reality contents and devices are being competitively released. This research deals with an early stage adoption model of a motion-sensing input device which enhances the user experience of these virtual reality contents and devices. In contrast to the previous research on the adoption or resistance of innovative products, this work compares and analyzes the antecedents in MIR(Model of Innovation Resistance) of resistance-perspective as well as those in UTAUT2(Extended Unified Theory of Acceptance and Use of Technology) and IDT(Innovation Diffusion Theory) of adoption-perspective, and suggests a resistance-incorporated adoption model from a new viewpoint. The analysis of questionnaire data indicates the following results: Performance expectancy, effort expectancy, price value, hedonic motivation in UTAUT2 and visibility in IDT have a significant negative influence on innovation resistance. Compatibility in IDT and MIR exerts a positive influence on perceived value. Social influence and hedonic motivation in UTAUT2 positively relates to perceived value. Higher innovation resistance results in lower perceived value, with innovation resistance and perceived value negatively and positively affecting intention to use, respectively.

• 지역연구
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• 제38권4호
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• pp.45-58
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• 2022

본 연구는 10여 년의 역사를 지니고 국제학교의 계기가 된 인천 송도국제학교를 대상으로 국제학교 입지가 아파트 매매 및 전월세 가격에 미치는 영향요인 비교·분석이다. 개교 후 10년이 경과한 최근 시점에서 국제학교 인근지역 아파트를 매매시장과 전월세시장으로 구분하여 분석을 실시한다. 계획도시로 설계된 송도국제도시를 공간적 범위로, 코로나 이후의 부동산 과열시기를 피해 상대적으로 부동산 안정기에 해당하는 2018-19년도를 시간적 분석기간으로 설정하였다. 국제학교 주변에 형성된 학원가와 국내외 대학의 송도캠퍼스 개교 등 '신 교육특구' 의 도시이미지를 고려하여 교육요인 변수를 추가하여 전통적 헤도닉 가격모형을 바탕으로 다중회귀모형을 적용하였다. 실증분석 결과, 첫째, 매매와 전월세의 가격결정요인에서 차이점이 확인되었다. 둘째, 국제학교 가격영향력이 다른 변수보다 매우 높게 나왔다. 셋째, 국제학교 영향력은 매매시장보다 전월세 시장에서 두드러지게 나타났다.

• Journal of Information Technology Applications and Management
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• 제26권6호
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• pp.29-46
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• 2019

This study analyzed the factors influencing the technology acceptance of the general public in the drones and ARs, one of the key technologies of the industry 4.0. The theoretical basis was the extended unified theory of acceptance and use of technology model(UTAUT2), which uses performance expectancy, effort expectancy, social influence, facilitating conditions, and hedonic motivation as factors common to both services. The price value factor was excluded considering that most ARs were free, and the perceived risk factors, including privacy, which were not in UTAUT2, were included because they are important factors for ICT technology acceptance. The hypothesis was tested by structure equation model. Social influence and hedonic motivation had a positive(+) effect on intention to use technology. On the other hand, in the case of effort expectancy, neither the AR nor the drone had a significant influence on intention to use technology. Furthermore, performance expectancy had a positive(+) effect on intention to use in AR, but no significant influence was found out in drones. On the contrary, in the case of the facilitating conditions, the influence of the drones was positive (+), but the relation of AR was not investigated. The perceived risk was tested for the negative (-) influence of use intention of AR, but no significant relationship was found out for the drones. Among the significant influencing factors, hedonic motivation was the most powerful factor in AR and drones. Theoretical and practical implications are presented based on these results.