• Journal of the Korean Society of Costume
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• v.62 no.7
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• pp.1-12
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• 2012

The purpose of this study was to investigate the relationships between the hairstyle behavior, hairstyle image preference and life satisfaction of women in their 20s, 30s, and 40s, and to examine the differences of the hairstyle behavior, hairstyle image preference, and preferred hairstyle according to demographic variables. The research method was a survey method using a questionnaire. Total of 674 women in their 20s, 30s, and 40s were tested, 309 of whom residing in the Seoul metropolitan area, with the remaining 365 residing in Gangweon-Do. Life satisfaction factors such as socio-economic satisfaction, happiness, and physical satisfaction significantly influenced the women's hairstyle behavior. The women with higher level of physical satisfaction had higher level of conformity, individuality, fashion, and interpersonal orientation of hairstyle. It also showed that the higher the level of socio-economic satisfaction meant greater preference for graceful hairstyle images. As well as the level of happiness correlated with the preference for feminine and sophisticated hairstyle images. The women who preferred long layered wave hairstyles liked feminine, natural, and sophisticated hairstyle images. The women in their late 40s had higher interpersonal orientation of hairstyle than those in their early 20s and 30s. Overall, a natural hairstyle image was favored the most, whereas a unique image was favored the least.

• Journal of the Korean Home Economics Association
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• v.43 no.6 s.208
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• pp.97-112
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• 2005

The purpose of this study was to examine how female college students' physical characteristics affect their and hairstyle behavior. The study methodology was a survey, with questions gathered from the previous research surveys and collated by the author. The study subjects 350 female college students in Gwangju, Korea. This survey was performed from November 8thto 13th 2004, and 348 questionnaires were finally used for the study analysis.. The research results are summarized as follows: 1. As a result of the analysis on the research variants, costume behavior was derived from four factors clothing sympathy, clothing exhibition, clothing convenience, clothing aesthetics. Hairstyle behavior was derived from five factors: hair sympathy, hair individuality, hair aesthetics, dependency on hair designer, and hair convenience. 2. The difference between clothing and hairstyle behavior according to physical characteristics showed that clothing and hairstyle behavior make a significant difference according to the height, weight, study major, spending money, and family income. 3. There was a positive correlation among clothing and hairstyle behavior clothing Female college students showed the same differences in clothing behavior as in hairstyle behavior according to their own physical characteristics. When more satisfied with their body shape, they tended to pursue a clothing aesthetic. When more dissatisfied with their body shape, they tended to pursue a comfortable and acceptable look, which does not attract others' attention, rather than pee the changes of hairstyle and fashion.

• Korean Journal of Human Ecology
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• v.15 no.1
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• pp.129-139
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• 2006

The purpose of this study is to compare the hairstyles between Korean and Australian women, who have different individual hair characteristics, social backgrounds, and culture from each other. Data were collected through a survey of 208 Australian females and 392 Koreans. Frequency analysis, t-test, and two-way ANOVA were used to analyze the data. The results are as follows: Korean and Australian women maintain a hairstyle for six months or less in most of the cases. They preferred a hairstyle with bang, and the elderly especially a shorter hair length. Choosing their hairstyles depended on such factors as hair length, dyeing, form of face, harmony with clothing, and social status. There was no difference, however, in a preferred hair length. Korean women possessed brown and black hair colors in a descending order, whereas Australians light blonde and brown in a descending order as well. There was a big difference in the preference for a permanent wave. Korean women preferred to give a volume or curl to their hair, while Australians wanted to have a straight hair. According to the study on a hairstyle behavior, it was found that there were differences in fashion and individuality between two countries and also in dependency among age groups, whereas no differences existed in beauty.

• The Research Journal of the Costume Culture
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• v.28 no.2
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• pp.229-244
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• 2020

The purpose of this study was to develop a lifestyle scale for one-person hair salon users and to identify differences in store choice factors and hairstyle pursuit behaviors according to lifestyle types. Data was collected by survey, with 225 responses being included in the analysis. Data analysis was performed using cross-analysis, factor analysis, Cronbach's α, cluster analysis, ANOVA and the Duncan-test using SPSS 23.0 analysis software. The results of the study were as follows. First, one-person hair salon users were classified according to the following lifestyle groups: The rational appearance management group, the passive appearance management group, and the discriminative appearance management group. Second, store choice factors according to lifestyle group showed significant group-specific differences in relation to store atmosphere, accessibility, and promotion. Conversely, comfort of space in store and word-of-mouth recommendation message were high for all three groups, indicating that these are important factors in relation to store selection. Third, with regard to hairstyle pursuit behaviors according to lifestyle, the discriminative appearance management group showed the same characteristics as high involvement groups that regard all dimensions of hairstyle pursuit behavior as important. The results of this study can be used to suggest efficient operations for one-person hair salons and to suggest differentiated marketing strategies to increase the demand of one-person hair salon users.

• International Journal of Costume and Fashion
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• v.12 no.1
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• pp.49-63
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• 2012

The objectives of this study were to investigate appearance management behaviors and hairstyle preferences in accordance with personality types and self-image, and to examine the characteristics that influence simultaneously the appearance management behaviors. A survey was used for as for this research. The personality properties of introversion and extroversion were further divided, based on the aspects of emotions, thoughts, behaviors, and interpersonal psychological functions. The subjects were 383 girls in their first year of high school in Seoul. The extrovert type showed a higher level of management for clothing, hair and face than the introvert type. The emotional extrovert type and the interpersonal extrovert type showed the highest level of clothing management, the active extrovert type showed the highest level of face management, and the interpersonal introvert type showed a very low level of hail management. The high school girls who had a higher social and mature self-image showed a higher level of clothing, hair and face management. Introverted girls preferred a mid-length straight hairstyle more than extroverted girls. The higher the social and mature self-images girls had, the more they preferred a long wave hairstyle. The higher the cute image they had, the more they preferred wave hairstyle. The entire appearance management behavior was affected significantly by extroversion, mature image, and allowance, simultaneously.

• Journal of the Korean Society of Costume
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• v.60 no.3
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• pp.99-109
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• 2010

The purpose of this study was to examine the differences of appearance management behavior and body exposure attitude according to sex role identity. The method of this study was a survey research method by questionnaire. The subjects were 632 college students (male: 302, female: 330) living in Seoul area. The data were analyzed by SPSS program. Analysis methods used were frequency, factor analysis, Cronbach's $\alpha$-reliability coefficient, one-way ANOVA and Duncan's multiple range test. The subjects were divided into 4 types of sex role identity: androgynous, masculine, feminine, and undifferentiated type. The female androgynous group had skin care the most, while the male androgynous type had clothing management and weight control the most among the 4 types. Both male and female androgynous groups had hairstyle care the most. Both the male and female masculine groups wore chest exposing clothes the most, while the female masculine type wore shoulder exposing and leg exposing clothes the most. The female androgynous group showed the highest appearance management expenses.

• Journal of Korean Home Economics Education Association
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• v.24 no.3
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• pp.175-189
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• 2012

This paper examines the effect of star-entertainer imitation on female high school students in terms of their appearance management activities such as school uniform modification behaviors, hair style care behaviors, and make-up behaviors. For this research, data of 379 female high school students living in Jeollabuk-do was analyzed through reliability analysis, factorial analysis, cluster analysis, one-way analysis of variance, and cross-tabulation analysis. In the research, based on the type of star-entertainer imitation, the female high school students were divided into three categories: active followers, psychological followers, and passive followers. The research showed that active followers, who exhibited imitation behavior most frequently and had the highest imitation desire, were most frequently involved in school uniform modification. Inclined to imitate the school uniform styles of star-entertainers in soap operas, they modified their school uniforms. The active followers were also enthusiastic about hair care, were well aware of trendy hair styles, and demonstrated a fondness for star-entertainer hair styles. In addition, they were actively involved in make-up activities. They put on basic make-up everyday and exhibited a desire to learn about make-up styles. However, passive followers, who showed the least frequent imitation behavior and the lowest imitation desire, were not as keenly involved in school uniform modification behaviors, hair style care behaviors, or make-up behaviors. The study concludes that by providing teenagers with systematic education on desirable mass media and educating them on proper behavior, an effective educational tool for guidance on clothing habits can be derived.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.429-437
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• 2020

This study is aimed at exploring the current state, necessity and activation of curriculum related to image making program in domestic colleges. To achieve this, an empirical survey was carried out to college students to provide basic data for the development of image making education program in the college curriculum as a measure to guide job interviews with them and improve interpersonal skills of employees-to-be. To achieve this, a survey was carried out to 400 college students in Gwangju and Jeonnam areas. The analysis was conducted to verify the collected data using SPSS v. 21.0 through the process of data coding and data cleaning. The results are as follows. First, the necessity of image making program curriculum showed that they needed the image making program in the college curriculum, the image making program curriculum to get a job and manage an image of employees-to-be after graduation, and other people's help to figure out the images objectively. Second, the educational importance of image making program showed that attitude (behavior) was the highest, followed by manners & greeting, look, speech, relationship, clothes, hairstyle, and makeup. In terms of the important educational factors of image making program, look was the highest, followed by makeup, hairstyle, attitude (behavior), relationship, speech, clothes, and manners & greeting, which look was the most important. Third, the educational influence of image making program showed that the influence on employment was the highest, followed by the influence on relationship, and the influence on life. Fourth, the educational activation of image making program showed that the appropriate educational time for image making program they want was from the second year. Education hours they want were once a week for one semester. And the curriculum they want was liberal arts or an optional course of liberal arts. In terms of image making program-related curriculum contents, manner & greeting was the highest, followed by makeup & coordination, job fair, education to acquire a skill qualification, and training for domestic companies, which their biggest wish was manner & greeting. And image making program leaders they want were major professors. In terms of image making program-related education, speech or voice was the highest, followed by education to analyze communication, education to analyze and practice matching hairstyles and makeup, Education on corporate interviews, and education on walking or posture correction, which their biggest wish was speech or voice and education to analyze communication.